Too Long; Didn't Read
These days, link building often gets a bad rap, no matter if it’s a white or black hat campaign. In February 2018, a <a href="https://www.forbes.com/sites/jaysondemers/2018/02/19/10-common-link-building-questions-answered/#71a2ad9e3858" target="_blank">writer for Forbes</a> called link building a “contentious” SEO practice, and plenty of sites are so terrified of being penalized by Google that they avoid including links in their posts altogether.