Don't Look Like a Spammer: 3 Tips for LinkedIn Communication

Since its launch in 2003, LinkedIn has become the largest professional network that is growing each passing day. Currently, it has more than 760 million+ prospects, which makes it the top favorite for B2B marketers and businesses.

A great number of B2B marketers and businesses rely on this platform for lead generation. While there are so many people who take advantage of this platform, there are many others who create spam.

What Does LinkedIn Say About Spamming?

LinkedIn has a zero-tolerance policy against spammers. It has always been taking strict actions against spammers. In 2014, it deleted millions of accounts that were causing spam.

Just like any other platform, LinkedIn wants to keep everything transparent and genuine for its users, and that’s why it has set some rules and regulations to avoid spamming.

What is spamming on LinkedIn?

To avoid spamming, it’s important to first understand what exactly spamming is. Spamming occurs due to

• Overactivity in a short time.
• Connecting with too many people in a short time.
• Sending irrelevant messages to irrelevant people Sending sales-y pitches to prospects.
• Annoying prospects with inappropriate messages.
• Using LinkedIn automation tools or bots to scrape LinkedIn Data.
• Having a very low acceptance and response rate.

Never send a sales pitch, especially in your very first message. This is the most common reason behind spamming.

How to avoid spamming on LinkedIn?

1- Be Relevant: You know what differentiates a successful marketer from a spammer? Relevancy.

When you’re doing outreach on LinkedIn, it’s imperative that you know who your target audience is, what their interests and problems are.

Relevancy is all about targeting the right audience with the right message at the right time. Sending connect requests and messages blindly to every prospect that comes into the way will cause nothing but spam. Recently, LinkedIn has also introduced ‘New Weekly Invite Limits’ to restrict its users from sending more than 100 invites per week.

The purpose is to stop users from sending invites blindly. Instead, LinkedIn encourages users to know each other well and be more relevant if they want to earn opportunities.

2- Use Personalization: If you want to run successful campaigns, use personalization as much as you can. When sending messages to your ideal prospects, you need to add details about their interests, business problems, and possible solutions. Prospects pay attention to messages that involve details about them.

If you think sending personalized messages to thousands of prospects is challenging, you can use advanced LinkedIn automation tools. These tools come with advanced features to help you send personalized messages to every single prospect. With these features, you send not only a personalized text but also custom images and GIFs.

Such messages capture prospects’ attention right away and ultimately increase your acceptance and response rate, thus reducing the chance of spamming.

3- Use the Best LinkedIn Automation Tools: Many marketers and businesses use LinkedIn automation tools to run their campaigns. However, low-quality tools and some chrome extensions cause spamming. These tools keep sending connection requests and messages to everyone without filtering profiles and regardless of the time zone.

If you want to run safe campaigns with zero percent spamming, it’s better to use the best LinkedIn automation tools that are 100% safe to use and mimic human behavior.

No matter which LinkedIn activities you automate, never lose the human touch. Use these tools only to reach out to prospects and initiate conversations. Once a prospect replies, take over and start a human-to-human conversation.

Conclusion

LinkedIn has a very smart algorithm, and it immediately detects when someone breaks the rule. If you keep breaking the rules, it might block your account permanently. So, start slow, be calm, go in with the right strategy, be more genuine, and you will run successful campaigns without spamming.