Too Long; Didn't Read
If you are a repeat vacationer making reservations online through your favorite travel site, you know all about <strong>digital trust</strong>. It is the hard earned goodwill cultivated over millions of successful transactions. Travelocity, Expedia, Orbitz and others all share one major fear when protecting their brand; losing their digital trust. Gaining new loyalty based on digital trust appears to be easier than winning it back once it’s been lost.