Digital marketing is the leveraging of digital channels on the internet for marketing processes. The coronavirus (COVID-19) pandemic [accelerated] the digital transformation of African businesses. The growth of the internet in Africa has triggered competition between Television and other media channels. Television remains the market leader when it comes to advertising in Africa. South Africa’s TV advertisement spending alone amounted to [$436 million] in 2021; by 2025, it's expected to reach $549 million.