Hackernoon logoDescriptive Analysis: Why Did These 500 Trending Startups Shut Down? by@flipidea

Descriptive Analysis: Why Did These 500 Trending Startups Shut Down?

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@flipideaPaul Lee

Flipidea: discover insights from business failures

OUR REAL WORLD PROBLEM

Every year, more than 75% of new and small companies from around the world shut down.
Just in the USA alone, more than 360,000 companies shut down every year (U.S. Small Business Administration, 2019).
"If failure is referred as failing to see the projected return on investment, then the failure rate is 70% to 80%. However, if failure is defined as declaring a projection and then falling short of meeting it, then the failure rate is a whopping 90% to 95%." (Professor Shikhar Ghosh, Management Practice, Harvard Business School)
Without a doubt, the rate of companies shutting down every year is staggeringly high.

ABSTRACT (TL;DR)

Objectives: Every year around the world, billions of dollars were lost due to business failures. Therefore, the purpose of this analysis was to gain a better understanding on why companies from around the world shut down.
Methods: This was a descriptive analysis conducted with secondary data gathered from the Internet. Due to the current small amount of verified and cleaned data, only 500 inactive companies were observed for this analysis.
Findings: Out of 500 companies, 59 (11.8%) companies had no product-market fit advantage, 75 (15%) companies suffered from poor business models, and 96 (19.2%) companies faced strong competition. Respectively, 73 (14.6%) companies shuttered due to the lack of funds, while 40 (8%) companies from failed fundraising. The shutdown rate was high among 131 (26.2%) startups, 141 (28.2%) small companies, and 82 (16.4%) SMEs after they had secured seed, early stage, and M&A funding. Non-innovative new and small companies generally shut down within 1-3 years (11 companies at 2.2%) and 3-5 years (26 companies at 5.2%) of operation. Overall, the 385 (77.2%) companies that operated in technology related industries were predominantly co-founded by 821 (87.5%) males founders.
Conclusions: A majority of the reasons for shutdown are technical shortcomings which could be avoided through experiential learning, coaching, and mentoring. This report implicates that failure may be part of the process of building a successful company, especially an innovative one.

INTRODUCTION

"Neither technology nor the disruption that comes with it is an exogenous force over which humans have no control. All of us are responsible for guiding its evolution, in the decisions we make on a daily basis as citizens, consumers, and investors. We should thus grasp the opportunity and power we have to share the Fourth Industrial Revolution and direct it toward a future that reflects our common objectives and values". (Professor Klaus Schwab, Founder & Executive Chairman, World Economic Forum)
Between 2016 and 2018, our global startup economy created USD $2.8 trillion in value, a 20.6% increase from 2015 to 2017, and it continues to grow every year (Startup Genome, 2019).
Evidently, many research and data have shown that entrepreneurship have positive effects on employment creation, innovation, and economic growth in our global economy (Audretsch & Fritsch, 2002; Baptista, Escária, & Madruga, 2008; Carree & Thurik, 2010).
In achieving the Fourth Industrial Revolution, entrepreneurs are leading the way as agents of change, bringing new ideas to the markets, and driving growth through their competitive advantage (Wong, Ho, & Autio, 2005).
However, most business studies and entrepreneurial research seem to have a natural tendency to focus on success stories (Madsen & Desai, 2010), and less on failure stories which may result in a survivorship bias that can lead to over- or understating the predictability of events (Brown et. al., 1992). Consequently, with the lack of in-depth research on business failures, how can we effectively learn from failures to reduce costly mistakes and avoid poor strategies?
Since our inception in September 2017, Flipidea (pronounced as 'flee-pee-dia') is a Data-as-a-Service (DaaS) platform offering analytical information about business failures. In other words, we analyse business failures.
For this reason, we continuously gather information on companies that ceased operations to examine why they shut down, and draw meaningful insights from our regular analysis.
Our ultimate mission is to help our audience build successful businesses by making data-informed decisions and prudent strategies.
This report is divided into the following sections:
  • purpose for this descriptive analysis
  • data collection process and its quality
  • research questions and methodology
  • findings based on the descriptive analysis of 500 inactive companies
  • results and discussion
  • limitations and future research

OUR PURPOSE

As our data grows, the overarching purpose of our descriptive analysis is to scientifically examine the datasets and gain a better understanding on why companies from around the world shut down.
The objectives are:
  • to study the reasons for shutdown
  • to discover meaningful patterns in the data
  • to contribute our findings to existing knowledge and research literature on business failure, entrepreneurship, venture capital and private equity investment, management, and innovation

OUR DATA

The report is based on secondary data we had gathered from the Internet.
The data are combined datasets which are publicly available on the Internet. Our data retrieval systems identified the failed companies and gathered the data from the companies' websites, blogs, social media, news articles, media interviews, research papers, analytical reports, and so on.
Overall, the datasets comprised of company information, post-mortem reports (an analysis of an event after it is over), investment data, business performance data, founders' profiles, social media data, and so on. However, there are substantial amount of missing data in our data gathering because many of the companies did not publish the information.
Although we take reasonable measures to ensure that our gathered data is accurately reflected in this report, we do not warrant the completeness or accuracy of data provided because our data retrieval systems scan the Internet to identify, monitor, and gather relevant, aggregated, and public information which may be incomplete or inaccurate or not available. Hence, we encourage you to independently verify the accuracy of the information.
In addressing this issue, we leverage on our human-in-the-loop process to verify and manage the integrity of our data while we improve our data retrieval systems, and gradually publish the verified and cleaned data unto our platform. Thus, data in this report is subject to change without notice.
Finally, when interpreting the data, it is important to keep in mind that our datasets include information of companies from around the world, so the data should be interpreted in such context.

OUR METHODOLOGY

Our descriptive analysis seeks to obtain insights from the 500 inactive companies in our live database, which are also published on www.flipidea.co. Therefore, we only observed these 500 inactive companies for this report.
Firstly, what is descriptive analysis? Descriptive analysis provides information on the basic qualities of data and includes descriptive statistics, such as range, minimum, maximum, and frequency. It also includes measures of central tendency, such as mean, median, mode, and standard deviation. Therefore, it is important to note that descriptive statistics merely describe the observed data.
Since our data are classified (systematic arrangement in groups) and stored in numerous collections, we wrote scripts (aka scripting language, which is a programming language to automate the execution of tasks) to calculate our descriptive statistics.
Due to our current small amount of verified and cleaned data, we merely conducted descriptive analysis to understand the following:
  • what are the top reasons for shutdown?
  • where did the companies base at?
  • which industries did the companies operate in?
  • what were the lifespans of the companies?
  • what were the last funding statuses of the companies?
  • what were the total funding amounts raised by the companies?
  • how many employees did the companies hire?
  • what is the gender statistics among the companies' founders?
For all of the descriptive statistics, the percentages were calculated based on 500 inactive companies and the frequency (n) of each data features or variables.
percentage % = (n/500)*100
For the gender statistics, the percentages were calculated based on 938 data objects (which comprised of 903 founders, 11 corporations, and 24 no data) and the frequency (n) of each data features or variables.
percentage % = (n/938)*100
In the event you wish to calculate the frequency (n) of each data features or variables, based on the calculated percentages:
  • gender statistics: base on 938 data objects
  • the other descriptive statistics: base on 500 inactive companies
n = (calculated percentage%/100)*[500, or, 938]
For funding status, we currently classified the different financing stages as:
In order to help our audience understand the terminologies and definitions commonly used by entrepreneurs and investors in the tech startup and business scenes, we put together a glossary of business failures.
The glossary is a compilation of terminologies used in business, finance and tech industries that were defined by experts found on the Internet.
Lastly, we classified the companies into different categories by the number of employees in accordance to the criteria of Organisation for Economic Co-operation and Development (OECD, 2020):

OUR FINDINGS

We present the results of our descriptive analysis in this section.

What are the top reasons for shutdown?

From our classification of reasons for shutdown, the post-mortem data revealed that a company may shut down due to multiple reasons with the top 5 common reasons listed below:
  1. strong competition experienced by 96 companies at 19.2%
  2. poor business model experienced by 75 companies at 15%
  3. lack of funds experienced by 73 companies 14.6%
  4. no product-market fit experienced by 59 companies at 11.8%
  5. failed fundraising experienced by 40 companies at 8%
From the observation of the top 5 reasons for shutdown, the outcome of lack of funds and failed fundraising could seemingly be related to poor business model design, no product-market fit advantage, and strong competition.

Where did the companies base at?

From our classification of data, the top 5 locations are:
  1. 236 companies at 47.2% were based in United States
  2. 115 companies at 23% were based in India
  3. 28 companies at 5.6% were based in United Kingdom
  4. 12 companies at 2.4% were based in Canada
  5. 10 companies at 2% were based in Indonesia
The data showed that the companies were mostly from North America, India, Europe, and Southeast Asia. There are two main reasons:
  1. the Total early-stage Entrepreneurial Activity (TEA) rates in North America (United States 17.4%, Canada 18.2%), Europe (United Kingdom 9.3%, Germany 7.6%), and India (15%) are substantially high (Global Entrepreneurship Monitor, 2020)
  2. currently, our data retrieval systems only monitor companies from all English-speaking countries, but we are gradually populating our database with data from non English-speaking countries as well

Which industries did the companies operate in?

From our classification of data, the top 5 industries are:
  1. 289 companies at 57.8% were classified as internet industry
  2. 25 companies at 5% were classified as blockchain industry
  3. 18 companies at 3.6% were classified as retail industry
  4. 17 companies at 3.4% were classified as food & beverages industry
  5. 16 companies at 3.2% were classified as consumer electronics industry
The data showed that 385 (77.2%) companies operated in the technology related industries, such as internet, blockchain, consumer electronics, transportation, information technology & services, interactive media & services, media, renewables & environment, machinery, and application software.

What were the lifespans of the companies?

From the timeline of companies' earliest formation date to the latest shutdown date, we recorded July 1841 to 31 May 2020. The lifespans of the companies are:
  • less than 1 year: 11 companies at 2.2%
  • 1 to 3 years: 42 companies at 8.4%
  • 3 to 5 years: 26 companies at 5.2%
  • 5 to 7 years: 8 companies at 1.6%
  • 7 to 10 years: 14 companies at 2.8%
  • 10 to 15 years: 4 companies at 0.8%
  • 15 to 20 years: 2 companies at 0.4%
  • 20 to 30 years: none
  • more than 30 years: 4 companies at 0.8%
  • no data: 389 companies at 77.8%
The data showed that majority of the companies shuttered within 1-3 years and 3-5 years. Many companies did not share their operating dates, or either their formation or shutdown dates were missing. Hence, 77.8% have no data.

What were the last funding statuses of the companies?

From our classification of data, the funding statuses are:
The data revealed that many companies shuttered after they secured their seed, early stage, and M&A (merger & acquisition) financing rounds. Unfortunately, many companies did not share their investment information. Therefore, we were not able to verify the number of companies that did not receive any investment due to failed fundraising at seed stage, and those who struggled with lack of funds at early stage.

What were the total funding amounts raised by the companies?

Overall, a total of USD $11.8 billion (currency converted into USD) were invested in the companies:
  • less than $1 million: 52 companies at 10.4%
  • $1 million to $5 million: 56 companies at 11.2%
  • $5 million to $10 million: 26 companies at 5.2%
  • $10 million to $50 million: 68 companies at 13.6%
  • $50 million to $100 million: 21 companies at 4.2%
  • $100 million to $500 million: 19 companies at 3.8%
  • $500 million to $1 billion: 2 companies at 0.4%
  • $1 billion to $5 billion: 2 companies at 0.4%
  • more than $5 billion: none
  • no data: 254 companies at 50.8%
From the funding amounts raised by the companies, the investment size can be associated to the seed, early stage, and M&A (merger & acquisition) financing rounds in the venture capital market. Nevertheless, USD $11.8 billion were invested in 246 out of the 500 companies, and were forever lost.

How many employees did the companies hire?

From our classification of data, the number of employees hired are:
  • 1-10 employees: 131 companies at 26.2%
  • 10-50 employees: 141 companies at 28.2%
  • 50-100 employees: 45 companies at 9%
  • 100-250 employees: 37 companies at 7.4%
  • 250-500 employees: 25 companies at 5%
  • 500-1,000 employees: 14 companies at 2.8%
  • 1,000-5,000 employees: 7 companies at 1.4%
  • 5,000-10,000 employees: 2 companies at 0.4%
  • more than 10,000 employees: 6 companies at 1.2%
  • no data: 92 companies at 18.4%
From the number of employees hired by the companies, the data indicated that majority of the companies were startups or micro-enterprises (1-10), small enterprises (10-50), and SMEs (lesser than 250).

What is the gender statistics among the companies' founders?

From our classification of gender, we gathered a total of 938 data objects:
  • male founders: 821 males at 87.5%
  • female founders: 82 females at 8.7%
  • founding corporations: 11 corporations at 1.2%
  • no data: 24 at 2.6%
The data clearly showed that majority of companies were co-founded by male founders, particularly in the technology related industries.

DISCUSSION

The findings of this descriptive analysis show that:
  • companies with poorly designed business models have no product-market fit advantage and generally face strong competition
  • as a result, the companies have a lower chance in securing investment funds and eventually shut down due to lack of funds
  • shutdown rate is high among the startups, small companies, and SMEs during the early stage and post-M&A stage
  • non-innovative new and small companies generally shut down within 1-3 years and 3-5 years of operation
  • founders are predominantly male (87.5%) in co-founding a technology related business
Furthermore, the statistics seems to suggest that many new and small companies failed to identify their problem-market fit (aka problem-solution fit) before they could effectively validate their businesses to achieve product-market fit.
Problem-market fit is achieved when a company identified an existing real-world problem (critical pain points suffered by its customer segment) that is solved by its solution offering through deliberate processes of experimentation and validation.
Now, the interpretation of the reasons for shutdown is not straightforward because we merely observed 500 inactive companies. However, it is safe to say that most of the new and small companies often fail to design a good business model, and more often than not, there is no market need for their product-or-solution offering.
In fact, Marc Andreessen explained that "you can always feel when product-market fit isn't happening. The customers aren't getting value out of the product, word of mouth isn't spreading, usage isn't growing that fast, press reviews are kind of 'blah', the sales cycle takes too long, and lots of deals never close" (Griffin, 2017).
As a result, many of the companies failed to achieve the elusive product-market fit, even though the market need was there and the product was compelling, but they just could not reach their customers (Feinleib, 2012).
That said, a majority of the reasons for shutdown are technical shortcomings which could be avoided through experiential learning, coaching, and mentoring. Therefore, this report implicates that failure may be part of the process of building a successful company, especially an innovative one.
Moreover, Triebel et. al. (2014) remarked that "every company founder should be aware of the fact that an important factor for establishing a company is the fault tolerance". They further explained that "fault tolerance, in the context of company foundation, generally describes a process of recognising, accepting, and learning from errors" (Triebel et. al., 2014).
In our future research, we will further investigate the effects of failure as part of the process of building a successful and innovative business. Especially when "failure must be accepted as a secondary effect" to founding successful companies, as advocated by Triebel et. al. (2014).

OUR CONCLUSION

A descriptive analysis of 500 inactive companies have been conducted. Based on this analysis, we have shared our findings which highlighted a majority of the reasons for shutdown are technical shortcomings that can be avoided.
This analysis was limited by our small and incomplete datasets. With bigger and more complete datasets, we will be able to include inferential analysis, and eventually predictive analysis, to discover more meaningful insights.
Therefore, this report is presented as a work in progress. Nevertheless, our findings presented will be thoroughly expanded as part of our ongoing in-depth research.
As our data grows, we will continue to observe and examine the datasets to gain a better understanding on why companies around the world shut down.

Written by

Paul Lee, Co-founder & CEO, Flipidea
Elina Kamaluddin, Business Research Analyst, Flipidea
Sharifah Nadzirah, Business Research Analyst, Flipidea
D. T. C. Lai, UBD

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Last edited on 26 June 2020. First published at Viewpoints.flipidea.co

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