Too Long; Didn't Read
<strong><em>Giving informed consent requires having full knowledge</em></strong> of the possible consequences. Who could have guessed that taking a Facebook quiz in 2012 could impact the 2016 US elections? Knowing what you know now, would you still take that quiz? Let’s be real, data markets are not going away. Advertisers are still going to want to give you the ads your most likely to convert on. Researchers are still going to want to get insights from your behaviour.