First you buy a cat,Then you buy your cat a hat,Your cat owns the hat.
It’s a magic hat,The hat shows up on a map,A map used by rats.
Now Matt likes your cat.But when you sell Matt your catThe cat takes its hat.
Rats will pay the hat,So they can locate the cat,The hat pays Matt’s cat.
And the cat pays Matt.Don’t you wish you still had thatMoney making hat ?
The cat = your data
The hat = insights into who you are from your data
Matt = 3rd party platforms that you give your data to in exchange for services.
The map = data brokers
The rat = advertisers that want to get the right ads to you
I unpack this idea and how it relates to personal data in the article below.