HackerNoon Mobile

Better reading experience on the app
Correlation Between Customer Satisfaction and Retention Is Realby@anastasiiakhlystova
414 reads

Correlation Between Customer Satisfaction and Retention Is Real

tldt arrow
Read on Terminal Reader
Read this story w/o Javascript

Too Long; Didn't Read

Customer satisfaction is how customers feel, while retention is how they act towards you. Customer retention is their readiness to purchase from you again and again and at a higher price, too. While customer satisfaction and retention are seemingly related, it can happen that your satisfaction score grows while customers drop off and your sales plummet. While CSAT does not always show the true customer satisfaction with your business in general and cannot forecast a churn trend, CSAT is a valuable tool for monitoring the efficiency of your customer service and, to a lesser extent, the quality of your product.

People Mentioned

Mention Thumbnail

Companies Mentioned

Mention Thumbnail
Mention Thumbnail
featured image - Correlation Between Customer Satisfaction and Retention Is Real
Anastasiia HackerNoon profile picture

@anastasiiakhlystova

Anastasiia


Receive Stories from @anastasiiakhlystova

react to story with heart

RELATED STORIES

L O A D I N G
. . . comments & more!