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Hello. My name is Alexander, and I’m a solo entrepreneur, formerly a Lead Software Engineer. Currently, I’m involved in launching and developing my third project — a for domain monitoring. Telegram bot I want to talk about the fears that hinder developers and others from launching their projects. Some of these fears were present for me, and some persist to this day. Often, I observe them in my acquaintances and close friends. We try to hide our fears, mask them, and show them to no one. Let's talk about it openly; it is crucial to realize and start working on overcoming these fears to move forward. Fear of failure What if my project doesn't take off? There's this fear that I'll feel ashamed and awkward in front of friends or colleagues because it didn't work out. Especially when someone asks: "How's your project? Is it progressing?" I feel like people will start thinking I'm a failure. This powerful fear exists only in my head, so why not reprogram myself to be seen by friends and colleagues as someone who is not afraid to try? Perhaps deep down, my acquaintances may criticize themselves for not starting something and being afraid to initiate. Through my actions, I can inspire them to start something and move toward their goals. If it doesn't take off the first time, it will be on the second or third. There's nothing wrong with that, and there shouldn't be. Need to learn a lot It's true; you have to learn a lot. Learning should be gradual, systematic, and continuous. You need to create your learning plan and consume new information in small portions. There's no need to dive in headfirst. It's important to remember that knowledge, or more accurately, the aspiration for extensive knowledge, can negatively impact launching your product. I haven't written a line of code yet, and I'm already thinking about whether it's better to choose an Individual Entrepreneur or a Limited Liability Company. Or maybe I should first figure out how to attract investments. Solve tasks as they come, and don't do unnecessary work. Lack of free time In this case, similar to trying to engage in sports or start learning a foreign language, there's a shortage of time. There's always time; you can allocate 30 minutes to 1 hour every day to your project. If you break down tasks into atomic parts that can be solved within 1 hour and solve one task every day, you'll see results in the form of dozens of completed tasks in a month. A systematic approach works well with time management. One hour a day, every day, preferably in the morning before work or daily responsibilities, while the mind is clear and not cluttered. All important and challenging tasks should always be done in the morning. In the evening, other tasks will come up, such as fatigue, the desire to relax, watch YouTube, and spend a few hours on that. Upbringing and school Childhood and school years leave subtle imprints on our subconscious. Personally, I received a dose of constraints from parents, relatives, and teachers during my childhood. Throughout my childhood, school, and university education, I was ingrained with certain attitudes. Sometimes it happened unconsciously and naturally from relatives. "Without connections and acquaintances, you won't achieve anything in life. Let's get you a job at the power station where • Uncle John is the chief." "You can't earn money through honest work. All entrepreneurs are thieves." "Don't stand out and don't attract attention; just be like everyone else." "Maybe you should stop messing around and find a regular job?" I still remember my school teacher telling my mom that I wouldn't achieve anything in life. It took me a long time to understand this. Why do adults say such things? Perhaps they are right; they have experience, and they are older than me, so I should listen to them. Nothing could be further from the truth; this is the most dangerous trap. Soviet power erased some important qualities from the people of that time, such as entrepreneurship and creativity. Procrastination For me, procrastination isn't scrolling through social media or watching YouTube videos. My procrastination looks like this: when I need to work on my project, finish the MVP, do marketing and promotion, or write articles to share my project, instead, I start inventing and implementing features and functionalities that are not needed at the moment. I haven't implemented protection against brute-force attacks in my project. Seriously, protection against brute force when there are only a few users, including me, a friend, and my mom? Instead of writing an article and promoting the project, I spent several days programming and testing protection against brute-force attacks. This happens because my brain resists learning, acquiring new knowledge, or doing mental work in which I lack experience. Brain learning requires more energy than routine activities. Perfectionism Another disease and the cause of the demise of tens of thousands of startups. It manifests strongly when we polish the design of the website or product as if it's a beauty pageant. We spend weeks adjusting pixels and changing fonts or colors. When we start rewriting code that was written a few months ago it now seems like bad code. We need to tidy up the code do it scientifically with patterns and adhere to just as we like. SOLID principles, When we overcomplicate functionality. When we polish the project to the point where the number of bugs is zero. Open your task manager at your current job. I'm sure there are around 1000 tasks, some of which have been sitting there for several years. Nothing terrible is happening at work; users continue using the service, new users come, some leave, and life continues. Can't find a job After working on my startup, no one will want to hire me. I remember being afraid to post my resume for a PHP programmer position after 5 years of unsuccessful attempts to launch my web studio. I thought that no one would want to hire a lone wolf who even looks into the forest when he's full. I was terribly wrong. If I ever have to build a team for a new startup, I would prefer people who have created their own products. These people are idea generators, hard workers, quick learners, and have decent soft and hard skills. Most likely, in 2–3 years, they will leave for greener pastures again once they improve their financial situation or develop a new project. Ask any HR how long, on average, a developer stays in one place? You might be surprised to hear the figure of 2.5 years. By working on my project, I stagnate because there is no development; I don't solve complex problems and don't gain real experience on live projects. In addition, young specialists have grown up and are already stepping on my heels. What if I become an obsolete specialist? At this point, the fear should intensify, and I go to the job market to check if my specialty is in demand and what hard skills are required. Need confidence in tomorrow Alright, the moment arrives when my pet project demands more of my time. Balancing the development of my project and work becomes challenging. The realization hit that I needed to quit my job and dedicate all my free time to the project. But what about my livelihood? Will my savings be enough, and for how long? Maybe I should save more money just to be sure? Here, I go through all the fears mentioned earlier as if they're dancing in my head. No matter how much you accumulate, it will always feel insufficient. There will always be a fear of running out of money, and an image pops up in your mind of cooking instant noodles on a heating pipe. In reality, this fear is unfounded. Humans adapt quickly to any environment. Expenses on unnecessary purchases and things are cut. Lavish trips to restaurants and bars cease. Opting for more modest accommodation or moving to a private house for fresh air is also a good idea. Yes, living frugally will be a fact. Judgment Fear of being judged that my product is not good enough. That the product is raw, not thoroughly developed. Fear that I'll receive numerous negative ratings and comments. All of this eventually leads to paranoia about my weakness, incompetence, and intellectual backwardness and contributes to the development of various complexes. I need to understand for myself that I'm launching a project to receive feedback and gather metrics. This is exactly what needs to be done. I need to learn to let negativity pass by and not pay any attention to it because a person on the other side of the screen might just feel ordinary human annoyance and envy since you are doing something and creating, and it's not about your product at all. An exercise that helps is to realize that you are not even acquainted with this person, and you will simply pass by on the street, and a few hours later, he will forget about your existence, just as you will about his. Keep in mind that the Russian-speaking internet space is the most toxic. On English-speaking specialized platforms, more people leave positive comments and try to support. Look at the reviews for cafes and restaurants. Usually, people write only negative reviews; few write positive ones if they like the restaurant. This applies to my posts on the internet. If I received several sarcastic or unpleasant comments, and overall, everyone else remained silent, it means the publication went well. Fear of publicity Wondering how I will appear in the eyes of others. What a terrible voice I have and those bags under my eyes in my video. No, kill me, but I won't publish a video with my face and voice. Even if I forcibly overcome this fear and publish a video, the first toxic or sarcastic comment might discourage me from making the next video or article. Judging my appearance or voice, my peculiarities - this is only in my head, and I am the one emphasizing it. Remember when was the last time you paid condemning attention to someone's hairstyle, appearance, or speaking quirks and when you directly told them about it? Now you understand that it's only in our heads? Conclusion We must work with our fears; they hinder us from being happy and doing what we want. The universal and magical remedy is a systematic approach and the fight against fear, through discomfort, through willpower. Fears are just limitations we impose on ourselves. Open the door to courage, and they will disappear. Good luck. My is where I share ideas and the process of working on my projects. Twitter Also published . here

Why Developers Struggle With Launching Their Projects: Insights From My Personal Experience

THE SPIRIT OF GAIN AND THE SPIRIT OF SERVICE

70-Page Report on the COCO Dataset and Object Detection [Part 3]

Introduction The gaming industry is always changing and game developers need to constantly adapt to latest trends. One of such trends is that games created for specific devices are quickly becoming outdated as players now want to play games on a variety of hardware. The image below shows that the number of gamers using newer gaming devices like smartphones (2.6 billion) exceeds the number of gamers using more traditional gaming devices like consoles (730 million) and personal computers (1.5 billion). According to Inovecs games (a game development company), a game’s commercial success depends on a number of reasons like how engaging the title is, the game-play and availability of the game across devices. But availability has proven to be one of the most important factors of game popularity and success. Their statistics show that 87% of multiplayer gamers are constantly seeking more cross-platform titles and making a game cross-platform can cause 20% to 40% increase in revenue. Some of the most successful cross-platform games include: : Xbox One, Xbox Series X/S, Xbox Cloud Gaming Halo Infinite : PS4, PS5, Xbox One, Xbox Series X, Switch, PC Fortnite : Android, iOS, PC, Switch Among Us : PS5, PS4, Xbox One, PC, Xbox Series X/S Call of Duty: Vanguard Hence, for one to reach more engaged players and succeed in the gaming industry by making more profits, cross-platform game development is very important. Importance of Cross-platform Game Development Cross-platform game development means building games that can operate on several platforms at once. It allows a team of developers to code once and release everywhere. Cross-platform game development is quite complicated. Unlike native game development which uses official tools provided by developers of the system for which a game is made, cross-platform development requires other software to help adapt a single code-base to several systems. The developers work with the single code base while game engines, libraries, scripting languages, and Software Development Kits (SDKs) create the needed platform-specific elements. Cross-platform games are generally designed using full-cycle development, where the game is built for several platforms at once before release. This is different from porting a game already released on one platform to other gaming platforms. Creating a cross-platform game often takes longer, but it prevents the spending of time and effort to make an already released game available on other platforms. Below are some benefits of Cross-platform game development. There is no need to maintain separate code-bases for each platform and this also helps with upgrades. Teams can simply make a change to the code-base and deploy it to all platforms at once, saving both time and money. Easy Maintenance: Cross-platform development helps a game developer reach as much or the target audience as possible by making the game available on different kinds of devices the audience may be using. Improved Accessibility: It is quicker to create a cross-platform game right away than to create a separate game for a PC, and then adapt the finished product for mobile devices. Faster development process: Bringing a cross-platform game to market is much easier than single platform games, because the game attracts the interest of several segments of players at once, thus spreading much faster. Faster time to market: . Cross-platform games bring communities together by enabling everyone to play regardless of geographic location or platform. This facilitates online gaming. Better gaming experience Creating a cross-platform game enables one to cover all launch costs in a single development cycle as there are no additional costs to reach new audiences. Maintenance cost is also reduced by managing just one code-base for all platforms. Cost Savings: . Cross-platform games minimize sales competition between platforms. Hence, advertising efforts are focused on the game with no limitation of platform. Effective marketing According to Nexon games, the future of gaming points to a cross-platform experience where players can enjoy the same game across different platforms, at one price. Problems of Cross-platform Game Development Cross-platform development also comes with many challenges, some of which are discussed below. It requires more skill to handle There may be display difficulty in adapting the game to multiple devices. Game controls will be completely different for PCs, consoles and smartphones. Preserving the personal atmosphere of the game and the features of the game-play a cross multiple devices is a challenge. The image below shows some of the numerous considerations to be made during cross-platform game development. However, the benefits of cross-platform game development outweigh the difficulties. How to Develop a Cross-platform Game Creating a game on multiple platforms at once requires certain skills, knowledge, special tools and programming languages. Firstly, the targeted platform(s) need to be understood. If it is the popular trio of PC, console and mobile, then development can be safely done in C++. However, the cost of cross-platform game development in C++ will be higher as it is more difficult to work with than with other languages. But the language is quite efficient and is popular among game developers. Based on the tools used, cross-platform game development can be separated into development with a game engine and development without a game engine. 1. Development with a Game Engine A game engine is a software development program used to simplify video game development by laying the framework that allows a user to create game components more easily. All the heavy work like 2D and 3D rendering, animation, artificial intelligence, physics and collision engines, audio engines etc., is handled care by the game engine while a developer uses an exposed Application Package Interface (API) to create what is needed. Popular game engines used for cross-platform game development include; Unity is a popular C++-based, multi-platform game engine that works great with PCs, consoles and mobiles. It uses C#, Boo or UnityScript for scripting and features an intuitive interface and easy setup for cross-platform game development. Unity is often used by small game companies that do not focus on advanced graphics. Unity: Unreal is one of the most powerful and advanced cross-platform game engines currently available. It has a built-in visual scripting tool called Blueprint, for creating game visuals for different hardware. It is also C++ based but while using the software, one can avoid having to code C++ by installing separate SDKs for each target platform. However, one can also modify the source code if necessary. Like Unity, Unreal supports game development for PCs, mobiles, and consoles. Unreal Engine: Other cross-platform game engines in use include Cry engine, GameMaker Studio and Godot engine. 2. Development without a Game Engine This involves the use of programming languages and usually lightweight libraries and frameworks, some of which are; According to Vision Mobile, more than fifty percent of mobile games and apps are built using HTML5 together with JavaScript and CSS. This produces a responsive game that is shown in any browser on any device. It also involves a very modest budget. HTML 5: Also sometimes referred to as a game engine, LibGDX is a popular open-source, cross-platform game development library in Java programming language. LibGDX: Cocos2d-x is a simple and fast cross-platform open-source framework for games and other graphics applications. It is ideal for mobile platforms with only minor adaptations required for specific platforms. Cocos2D-x is available in C++, JavaScript and Lua and is also sometimes referred to as a game engine. Cocos2d-x: Limitations of Available Cross-platform Game development tools The cross-platform game development tools discussed above are all fast, durable and versatile software development tools. However, each of them has its own limitations. The first two game engines (Unity and Unreal engine) are widely referred to as the best tools for cross-platform game development. However, game engines are heavy software and often create large binary files, which makes them expensive to use as one requires costly hardware with advanced specifications and payment of subscriptions or royalties in other to create games with them. Hence, they are not easily accessible. On the other hand, programming languages are difficult and time-consuming to use in-game development while other non-game engine software (HTML5 and game development libraries/frameworks) are either entirely dependent on web browsers or quite limited in the number of devices they support. With these limitations, the need arises for a cure-all cross-platform game development tool that combines the advantages of games engines and game development frameworks, while being disadvantaged by as few of their disadvantages as possible. That is, a cross-platform game development tool that is accessible, fast, easy to use, performant, independent and versatile. This is where Flutter – a vibrant new entry in the cross-platform software development industry – comes into consideration. Flutter Game Development Flutter is a free, open-source mobile UI framework released by Google in 2017, which allows one to create native, cross-platform mobile applications with only one co-debase. This means that one programming language and co-debase is used to create two different apps (for iOS and Android). Flutter uses Dart, a programming language that focuses on front-end development, and can be used to create mobile and web applications. Flutter consists of two important parts which are; An SDK: A collection of tools that are going to help in developing applications and in compiling code into native machine code. A User Interface Framework (UI): A collection of reusable UI elements that can be personalized. Flutter’s goal as quoted by Tim Sneath - Product Director of Flutter & Dart in March 2020 - is to “fundamentally shift how developers think about building apps, starting not with the platform they’re targeting, but with the experience they want to create”. This goal is constantly being pursued with Flutter currently having stable support for native applications on mobile, web, desktop, and embedded devices from a single co-debase (Toyota has adopted Flutter as the tool for creating embedded system software in their cars). Hence, the framework has been described as the first UI platform that is designed for an ambient computing world. This makes it desirable in cross-platform game development. Game development using Flutter is relatively new but promising. Flutter supports two types of game development which are related to the two game development methods already described. The first is casual game development to build cross-platform app-like games (e.g super TicTacToe, 4 pics 1 word, chess variants – Omnichess etc., all built with flutter) using the flutter casual games development toolkit. This accounts for game development without game engines. The second is video game development which involves building more advanced cross-platform games like flappy bird, using the Flutter flame game engine. Hence, unlike the game development tools previously described which generally are either game engines or not, Flutter supports both game engine and non-game engine cross-platform game development. Game development in Flutter is still quite limited at the moment. The rather juvenile flame engine only deploys to mobile devices for now, and the casual games toolkit currently only supports android, iOS and web. But the great advantages of Flutter – a focus on support across all devices, compilation to native code, speed and ease of use, easy accessibility etc. -, coupled with the fact that it is backed by a behemoth company like Google, makes it appear like a promising tool that could remedy most problems of cross-platform game development in the near future. Conclusion In conclusion, Flutter is a versatile UI development framework with great advantages of native performance and support for almost all devices. However, it is still pretty limited in cross-platform game development, in that its game engine is still in an early stage and currently, it can only deploy games to mobile devices and the web. Hence, it can’t be called a panacea in cross-platform game development for now. But it holds good promise for cross-platform game development in the future, at least from the standpoint of User Interface creation. Unity game engine and Unreal game engine remain the best cross-platform game development tools currently available.

Is Flutter the Panacea in Cross Platform Game Development?

¿Es Flutter la panacea en el desarrollo de juegos multiplataforma?

Flutter est-il la panacée dans le développement de jeux multiplateformes ?

क्रॉस प्लेटफार्म गेम डेवलपमेंट में स्पंदन रामबाण है?

Flutter はクロス プラットフォーム ゲーム開発の万能薬ですか?

O Flutter é a panacéia no desenvolvimento de jogos multiplataforma?

Flutter có phải là Panacea trong phát triển trò chơi nền tảng chéo không?

Flutter 是跨平台游戏开发的灵丹妙药吗？

By now, there's little mystery left in the world of digital website marketing. Long gone are the days when it was still possible to find loopholes in Google's search algorithm to exploit or to rely solely on black-hat SEO techniques to drive traffic. Instead, the field of SEO has settled into a fairly predictable and stable rhythm where content creation, keyword targeting, and old-fashioned hard work now rule. For the internet at large, that's actually good news. After all, it helps to make sure that users can find the most relevant and useful content on the web when they want it. The problem is, though, that today's SEO tactics can be resource-intensive. That puts small businesses in their respective markets, since they don't have the ability to churn out content or rely on large-scale advertising campaigns to get attention. at a distinct disadvantage If you're running a small business and have been left wondering , fear not. There are still some simple and cost-effective ways you can do it. Here are three of the best of them. how to get people to your website Create Strategic Partnerships Photo: MichaelJBerlin / Adobe Stock Small business owners often rely on partnerships with other firms to increase their presence in the market, either through driving down costs or through mutual promotion efforts. The same works quite well when it comes to increasing traffic to a website. To make it happen, seek out strategic partnerships with other firms, ideally larger ones such as vendors and other suppliers. Then, organize cross-promotion on the respective web properties. If possible, try to conduct an online event like a , or an instructional event dealing with product lines or services the two businesses have in common. live question and answer session If executed well, such events might attract the attention of the larger business's audience to the smaller one's website. The result: instant, targeted traffic. Mention Relevant Influencers Photo: weedezign / Adobe Stock Although is already a part of the standard SEO arsenal, small businesses often struggle to draw attention to the content they publish. content marketing One simple way to remedy that is to use blog posts and other content to quote or mention online influencers who are relevant to the business. Then, you can contact the individual and request that they tell their followers about the mention. In most cases, they'll be happy to do it – because every time they're mentioned their authority grows – and your business will benefit from direct exposure to their audience. Delay Your SEO Efforts Photo: WDnet Studio / Adobe Stock Although it may sound counterintuitive, one of the secrets to driving website traffic, particularly when engaging in content marketing, is to abandon SEO efforts in the short term. That's because major search engines like Google are hardly going to notice a new post on a low-ranking website like those belonging to the average small business. That means all of the efforts that go into SEO will have little to no effect on the content's search position for at least the first month that it is online. Instead of SEO, small businesses should focus on optimizing content to on social media and other outlets. Once the initial burst of traffic from that starts to fade, you can always go back and revise a post for better SEO outcomes, and by then, the search algorithms should be starting to take notice. garner the most attention A Thriving Business Website Photo: dekdoyjaidee / Adobe Stock By putting these three simple tactics into action, it's possible for just about any small business to increase the flow of traffic to their website in short order. Better still, the traffic that comes in should be high-quality, too, having come from industry partners, relevant influencers, and targeted social media efforts. Also, most small businesses that get to that point find that keeping traffic is a whole lot less resource-intensive than driving it in the first place, and that they're not at so much of a disadvantage at that stage of the marketing cycle. That makes these tips especially valuable, in that they aid in overcoming what's usually the biggest hurdle in small business digital marketing – making the digital space the kind of level playing field it was always meant to be. To those that employ them, enjoy your traffic spike!

3 Tips to Drive High-Quality, Pre-SEO Small Business Web Traffic

Every June, tech bros, pension portfolio managers and Twitter threadbois the world over turn their eyes to Santa Clara as hosts its annual Worldwide Developer Conference (WWDC, or ‘dub-dub’). Apple Among other things, dub-dub is best known as being the birthing ground of almost all of Apple’s suite of ubiquitous consumer technology. The original iPhone, iPad, Apple Watch, and Apple TV and subsequent upgrades have all been launched at the event. This year, this stable of consumer devices is joined by an entirely new product for the first time since 2015. That new product is the VisionPro. There is nothing I can tell you about the VisionPro or Apple’s vision for the future of extended reality that a quick browse of , or the internet at large cannot. The point of this article is instead to try and observe: Twitter LinkedIn how we got here; why people are building computers for your face and the many divergent paths this may lead us on. Content Overview XR: A Brief History Headsets Today: Code New Worlds The Next Frontier for Spatial Computers Requests for Startups XR: A Brief History For the uninitiated, XR refers to - a catch-all blend of (AR, e.g Pokemon Go), virtual reality (VR, e.g. Oculus Rift), and ‘capital R’ Reality (e.g. Google Street View). Mixed reality is another term that exists largely on the same dimension as AR and thus will mostly be ignored here. extended reality augmented reality The modern vision for XR begins around 1935. This was the year in which published . In this short story, protagonist Dan Burke is disillusioned with the reality in which he finds himself. To remedy this, he puts on a pair of glasses that transport him to a world of eternal youth and happiness. The only catch is that he obeys its rules (_T&C_s, in modern parlance). Stanley Weinbaum Pygmalion’s Spectacles Fast forward a few decades and we begin to see the first builds of XR in real environments. This begins with Morton Heilig’s ‘ ’ (excluded from the timeline below), a sort of 4D cinema experience that provided the viewer with smells and a vibrating chair in addition to the sounds & sight of the film. Sensorama Also excluded from the timeline below is the first military application of XR. In 1961, became the first headset with motion-tracking technology. Philco Headsight Though it has since been discontinued, the Oculus Rift was the first headset to gain real commercial appeal. Following Oculus, many of big tech’s household names joined the action. Curiously, most had different visions for who the primary customer base for these headsets would be. The dominant expected use case for most was in immersive entertainment applications, more specifically in gaming. This was the path followed by Oculus, Sony through their , and with the Meta Quest line of products. PlayStation VR Meta Others chose to focus predominantly on enterprise. Early pioneers in this segment included and These early movers focused their aims on things like enterprise collaboration platforms (much like some of the metaverse plays described below), emergency response training, and medical education. HTC Vive Magic Leap. Then, the hype cycle. Corporations the world over began to envision what it would look like if we took our lived environment but made it *virtual*. The vision was essentially , but this time with less porn and more corporate work stuff. metaverse SecondLife In the wake of COVID-19, the rise of remote work created a supposed need for collaborative digital environments. joined the party with its own industrial metaverse. Accenture launched a ‘metaverse services’ division. Facebook changed its name to Meta and began spending $1bn per month on this vision, culminating in this brilliant . Microsoft presentation I have had fun panning the metaverse, but the hype cycle around it was an important moment in raising awareness for the arrival of what Apple would refer to this week as spatial computing. As this space evolves, there is every chance that many of these ideas come back into vogue. Other use cases for commercial XR varied from the practical to the benign. Some of them are beginning to become commonplace in popular web back-ends. You take your pick as to which fits which description from the below: Virtual tourism Virtual home inspections Virtual clothing fitting (If you’re going to watch any of these videos, do yourself a favour and make it this one) Corporate training & education Surgical simulations Product design & prototyping Disney-fied sporting telecasts. Most of the existing devices listed above tried to achieve some sort of balance with the use cases they were targeting. The most successful to date by sales, the Meta Quest, did so by positioning hard as a gaming device. Normally, this would be a lesson. However, if anyone is to buck this trend it would be Apple. Apple has a broad suite of already ubiquitous products (1.6bn active iPhones, to name one) that can and will serve as secondary endpoints for VisionPro applications. While Apple’s inaugural demos for the VisionPro were all hosted within working environments, it is more than likely that it will end up being a general-purpose VR. I foresee its role as being a form of spatial augmentation for Apple’s existing ecosystem of products (e.g Maps, FaceTime, Siri et al) as its vision for computers shifts modalities. More on other potential applications later in this piece. Headsets Today: Code New Worlds Spatial Computing Rather than ride the wave of today’s tech buzzwords, Apple used its informational market-making power to stamp authority on a new one at WWDC. https://twitter.com/tim_cook/status/1665806600261763072?embedable=true While it sounds intuitive enough on the surface, let’s delve a little bit deeper into what this term may actually convey going forward. Besides the obvious branding benefits of coining a buzz phrase, the use of the term ‘computing’ feels extremely deliberate. It represents a logical next step from previous eras of ‘desktop computing’ and ‘mobile computing’. Just as Apple has done with the previous generations of personal computers, it will aim to make this concept and terminology ubiquitous. To quote Tim Cook from WWDC: “In the future, you’ll wonder how you led your life without augmented reality” Besides the change in hardware, how is spatial computing functionally different from its predecessors? Arguably the most important immediate shift will be from working in 2D to working in 3D. Tasks such as visualization, workspace navigation (i.e. clicking and moving things), and collaboration will all be enabled in ways not seen under previous modalities. In the longer term, and are more likely to prove the groundbreaking features of spatial computing. contextual awareness interconnectivity refers to the ability of the computer to; Contextual awareness i) adapt existing recommendations and notifications to a user’s sensory context (i.e recommendations based on location and movement patterns, automatic changes to screen presentations based on user habits, etc) and ii) provide customized (possibly agentic) assistance to users as they complete tasks in extended reality. refers to the user’s ability to extend extended reality beyond the device. Beyond just working and collaborating on holographic interfaces, users can control and interact with other devices in their environment. To take a boring example, users can change smart home settings from within the device. Interconnectivity In the longer run, interconnectivity may see Siri’s role as a virtual assistant evolve from voice commanded search aggregator to a living assistant that can help complete tasks from within the device based on the user’s previous habits and preferences. As the baseline capabilities of autonomous agents advance, the combination of Apple’s distribution network and the familiarity of Siri may make it the killer technology for bringing personal agents to the world en masse. Information Presentation As mentioned above, Apple’s demos of the VisionPro focused almost exclusively on working environments. Make no mistake, this first generation is very much geared toward information workers. How will they use it? Firstly, there is obvious and trodden ground. Apple will re-do and re-design all the enterprise XR solutions we have seen before. They will provide resources for institutions to train their employees, students, and leaders. They will provide a bevy of try-on solutions, gaming applications, and cloud TV solutions that we have seen before. One relatively novel example that was showcased as part of the launch was the ‘Minority Report’ style computer interfaces. Instead of having to boot up a physical device every time you want to work on a file, access it from anywhere in the cloud in an instant. But how does this make the core experience of personal computing itself different? Some early ideas: at any given point in time Unlimited monitors with information work (speech, physical movement etc) Multimodal forms of interacting Intelligent browser navigation through sensory (e.g eye) tracking Entirely automatically tailored to user preference custom 3D screen presentations (boring but important) 3D data visualization Each of these will present its own universe of custom ideas that will take the place of extensions and app stores before it. AppleLM This tweet from founder Sulaiman Omar feels prescient. Apple does indeed have a history of sacrificing first-mover advantage for the sake of developing a better product over a longer timeframe. The VisionPro is a perfect example of this, being released 13 years after the first commercially available Oculus Rift. Cognosys AI Integrating language models into its headsets will open up a number of possibilities for Apple that aren’t available to incumbents without their own proprietary LLMs (note: Meta’s LlaMa may put them in the same boat - Balaji Srinivasan has published a highlighting their potential role in the spatial computing race). great thread https://twitter.com/balajis/status/1666506719084843009?embedable=true&thread=true Among the possibilities that this may usher in: trained on users’ real-life habits. Virtual gaming experiences Immediate through the facial ‘browser’. queries built into the headset and trained on user habits. Agentic virtual assistants that recommend actions at a point in time. Spatial recommendation engines Real-time translation. allowing users to re-arrange objects in their space. Environmental augmentation that plays out immediately as the user speaks it. Generative content creation But could it be done more elegantly… The Next Frontier for Spatial Computers Many a commentator proclaimed the death of Google Glass upon seeing it. Who would want to wear a computer on the face? Why would you opt into looking a bit like a dork? Many have noted that not a single Apple executive even tried a VisionPro on as part of the launch. There has to be a better reason for strapping one on than “because everyone else is”. The key question in the long run then becomes: Why would anyone want to strap an XR computer to their face when you can have one inside your brain? The classic counter to this would be the idea of ‘ ’. When everyone is wearing an XR mask, we can reproject photons to make it look as though no one is. Because reprojection involves creating entirely new photons altogether, people can even make themselves look entirely different from what they actually do without the mask. This would become a killer app for catfishing. reprojection The techno-optimist’s concept of living in augmented reality is akin to living in a perpetual lucid dream. Sleep mask when you go to bed, extended reality mask when you get out of it. Examine exhibit A below: The current paradigm of XR relies on these exoskeletal aids for users to navigate alternative realities. The reality is that we are already so close to no longer needing to depend on these aids. Enter the brain-machine interface. BMIs In the long run, the envisioned reality is likely to trump any form of mixed reality that exists today. I use the term envisioned reality here to describe any form of environmental alteration that is; a) completely customizable to the user’s requirements or demands and b) requires no wearable aids. The most obvious conduit for envisioned reality today is (BMIs). For a longer primer, I cannot recommend Tim Urban’s piece on ‘ ’ from as far back as 2017. brain-machine interfaces Wizard hats for the brain BMIs offer many of the same ‘spatial computation’ benefits as tools like the VisionPro but without the need for strapping a weighty device to the face. existing prototypes for the first commercial BMIs involve invasive implants that, understandably, make many uncomfortable (even if the reward is superhuman intelligence and memory). What about when these become less invasive, more accessible, and thus more palatable to the human public? Neuralink’s Extended reality abounds. Requests for Startups Mentions of batteries were oddly absent from Apple’s inaugural launch of the VisionPro. It is less obvious for ‘in the moment’ demos and usage than other design features like interfaces, compute, and weight (as referenced in ) but equally important when used day-in-day-out. Better battery systems for today’s XR devices. this thread by Kyle Samani Not since first dates moved from cafés to online chat rooms has the core wiring of how humans interact with one another been so fundamentally rocked. How can behavior be moderated in a world where people can make themselves appear to be anything? (note: Apple already seems to be working on some form of protocol which may protect against this). What kind of content becomes more pervasive when the range of presentation methods expands so broadly? How do people come together online? Social infrastructure for an XR world. proof-of-identity SecondLife, Minecraft, and Roblox all created huger-than-expected businesses off the back of secondary marketplaces for digital assets. These marketplaces were enabled by creative tools baked into the very fabric of the platforms themselves. Arm the Rebels: Creative Tools for XR. While there are many developers today already working on designs for new experiences etc for headsets and metaverse-style projects, how can we make this process more accessible for the layman (more specifically the 8-year Roblocker) to create worlds of their own imagination? What will be the second coming of Minecraft for the augmented reality or ‘envisioned reality’ paradigm? A large part of the appeal of virtual/augmented/envisioned reality is the idea of living a different life from the one you have now. Much like Dan Burke in anyone will now be able to optimize their lived experiences within virtual worlds. Designs for Lived Experiences (i.e Qualia). Pygmalion’s Spectacles, In the event that such technologies do become ubiquitous, this creates a giant universal market for synthetic instances of subjective experience. The design scope is theoretically infinite. How many ways can you experience pure ecstasy? Nostalgia? The pool of rewards for those who can bring these kinds of experiences to the world through some form of extended reality are enormous. qualia - Also underappreciated may be the development of tools for users to capture or develop these qualia themselves. Is there a market for the ‘recording’ of one’s own lived experiences to share with others? How can people engineer new experiences to take to market and compose atop other open-source qualia? How can we provide guarantees of privacy for personal qualia if they begin to be used in recommendation engines? For the curious, check out the to learn more. Qualia Research Institute One thing that XR still has in common with other computing paradigms before it is its top-down nature. Users are at the whims of Apple for how they want to interact with their phones. If they want to protest this, they can select another one of the depressingly finite options on the market. To date, composability and customisability in hardware have been extremely limited. Open-Source Hardware & XR Software Marketplaces. But what if we were to open-source the development of headsets themselves through decentralized labs? Active participants could work to modify and iterate upon different hardware specifications to their preference. Modular designs could allow for customization at the layman's level. Just as importantly, these open-source labs would have no incentive to create closed-loop systems for software development. Developers could experiment with, ship, and deploy code that could be available to all headsets at the rate that they can build it. Such open-source development would represent a step change in the way people interact with both software and hardware. For some inspiration, check out the great work the team at is already doing. Auki Labs Linked to the point above, the top-down software ecosystem of today means that incentives built into software tend to be warped. Rather than going all out on user utility, market incentives corner developers into building sub-optimal applications that aim to maximize metrics like ‘average session time’ or ‘clickthrough rates’. Private User Agents. The opportunity that open-source development studios would have to outcompete legacy tech companies by building in private, natural language user agents that act as functional assistants to their users is immense. Also published here. The lead image for this article was generated by HackerNoon's AI Image Generator via the prompt "Augmented reality headsets"

Facial Computing: A Brief History, and the Promising Future, of Personal XR

ফেসিয়াল কম্পিউটিং: একটি সংক্ষিপ্ত ইতিহাস, এবং ব্যক্তিগত XR এর প্রতিশ্রুতিশীল ভবিষ্যত

Facial Computing: Eine kurze Geschichte und die vielversprechende Zukunft von Personal XR

Cómputo facial: una breve historia y el futuro prometedor de Personal XR

L'informatique faciale : une brève histoire et l'avenir prometteur du Personal XR

फेशियल कम्प्यूटिंग: ए ब्रीफ हिस्ट्री, एंड द प्रॉमिसिंग फ्यूचर, ऑफ पर्सनल एक्सआर

フェイシャル コンピューティング: パーソナル XR の簡単な歴史と有望な未来

얼굴 컴퓨팅: 개인용 XR의 간략한 역사와 유망한 미래

Computação facial: uma breve história e o futuro promissor do Personal XR

Yüz Bilişimi: Kişisel XR'nin Kısa Tarihi ve Umut Veren Geleceği

Điện toán khuôn mặt: Lịch sử tóm tắt và Tương lai đầy hứa hẹn của Personal XR

面部计算：个人 XR 的简史和充满希望的未来

I’m a Gen-Z PM who chats up everyone at the bar on a Thursday happy hour, and I can tell you that in the bustling world of e-commerce, where countless products compete for consumer attention, the art of storytelling has emerged as a game-changer. Picture this: I’m at “ ” in the West Village where two savvy entrepreneurs engrossed in a conversation (of which they gracefully let me join), not about product features or market statistics, but about the captivating story behind a newly launched e-commerce sensation. The Happiest Hour Their enthusiasm is palpable; that’s when it clicks - I realize they’re talking about the magic of product storytelling, a trend that's reshaping the e-commerce landscape. Product Storytelling: A Gateway to Consumer Hearts At its core, product storytelling transcends the traditional sales pitch. It's an art form, a potent mode of communication that delves into the essence of a product – its purpose, the challenges it addresses, and the emotions it evokes. Through these narratives, a mere commodity transforms into a relatable, tangible entity, resonating profoundly with potential customers. Eliciting Emotion: Exceptional e-commerce stories are emotional journeys. They solve problems, fulfill desires, and spark joy, forging an indelible connection between the product and the consumer. These emotion-driven narratives are not just memorable; they are unforgettable, leaving a lasting imprint on the hearts of the audience. Establishing Trust: Trust stands as the bedrock of successful e-commerce ventures. By sharing the intricate journey behind a product – from its inception, through trials, to triumphs – trust blossoms. These shared stories reassure customers about the authenticity and reliability of the offerings, creating a bond built on transparency and shared experiences. Creating Identity: Through storytelling, e-commerce businesses craft a unique identity. The brand transcends its physical form, becoming more than just a product; it becomes a story. Customers don't just buy into a service; they become part of a narrative. This sense of belonging fosters loyalty, creating customers who are not just consumers but advocates, deeply connected to the brand's story. Crafting Engaging Product Stories: A Blueprint From a PM lens in E-Commerce, the art of storytelling takes on a strategic dimension. Here's a nuanced blueprint tailored to the digital realm, focusing on SaaS perspectives: Know Your Audience: Just like any narrative, understanding your audience is paramount. Dive deep into your user base, developing comprehensive buyer personas that encapsulate their aspirations, challenges, and preferences. Tailoring your story to profoundly resonate with these personas is not just a marketing tactic; it's a strategic alignment ensuring your product addresses the specific needs of your users. Embrace Feedback: Feedback is your guiding star in the digital landscape. Every user interaction, whether positive or negative, offers invaluable insights. Embrace this feedback, using it to refine your product and enhance user experience. Address concerns promptly, highlight positive experiences, and incorporate real-life stories into your narrative. These real-world examples transform mere feedback into compelling anecdotes, enriching your product story. Address Pain Points: In E-Commerce, storytelling gains power when it directly addresses user pain points. Identify the challenges your audience faces, and illustrate how your product offers an immediate, effective solution. Creating a sense of urgency around problem-solving amplifies the impact of your narrative. Users should not just understand your product; they should see it as the essential remedy to their challenges. Foster Relatability: Infuse relatability into your product story. Share the human side of your brand – the passion that fueled its creation, the obstacles overcome, and the dedicated individuals behind the scenes. Personal stories resonate deeply, making your brand more approachable and genuine. In the world of SaaS, where technology can sometimes feel impersonal, humanizing your product's story establishes a genuine connection with your users. Choose Your Medium Wisely: We’re spoilt for choice in storytelling mediums in 2023. Whether through insightful blog posts, visually engaging social media campaigns, immersive product videos, or interactive website content, select mediums align with your audience's preferences and behavior. Interactive tutorials, webinars, and case studies tailored to your user base's needs can be particularly effective, offering hands-on experiences that strengthen your product's narrative. … The Future of E-Commerce Storytelling In the competitive landscape of e-commerce, product storytelling stands as a beacon, guiding entrepreneurs toward lasting success. By mastering the art of weaving compelling narratives, businesses can transcend the transactional realm, creating a loyal customer base founded on trust, emotion, and reliability. As you venture into the world of e-commerce storytelling, remember, every product has a story; it's time to tell yours. Embrace the power of narrative, and watch your e-commerce venture thrive in the hearts and minds of consumers, one story at a time.

The Power of Product Storytelling in E-Commerce: Driving Sales Through Compelling Narratives

When we speak, we make our meaning clear by the expression that we put into our words and sentences

REMEDY PRODUCT STUDIO

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