Too Long; Didn't Read
Jessica Thiefels: Great content can rank well, support your customers, and drive readers to act. She says these five small changes can turn engaging articles into actionable content that turns readers into leads. The longer people stay on your website, the more likely they are to remember your name and buy from your brand. The key is to add flow and tell a narrative, whether you’re writing content for the B2B or B2C space. The typical sales cycle is 3-1/2 months long, says Brandpoint's digital marketing specialist.