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In recent years, containerisation has emerged as a transformative technology that has refashioned the way applications are developed, deployed, and managed in the world of IT. This technological advacement, driven by a rich history has significantly shaped the modern computing landscape. Containerisation has become synonymous with agility, scalability, and efficiency, and it makes it an indispensable tool for organisations striving to stay competitive in the digital age, like Google with their internal cloud manager, , which has been leading the way since the early 2000s. Borg Linux operating system lies at the core of this container revolution. It plays a pivotal role in container orchestration. Linux, with its potent capabilities and open-source nature, has become the de facto standard for containerisation, powering platforms like and that have gained widespread adoption. Docker Kubernetes The purpose of this article is to illuminate the intricacies of containerisation, with a specific focus on the complexities of process management within containers. I aim to unpack the challenges faced in orchestrating processes in containerised environments and overview innovative solutions to address these issues. By the end of this article, readers will gain a comprehensive understanding of the pivotal role Linux plays in container orchestration and will be equipped with valuable acumen for optimising process management within containerised applications. The Basics of Containerisation Containers are lightweight, stand-alone executable packages that encapsulate an application along with all its dependencies, libraries, and configuration files. They isolate these components from the host system and other containers — it ensures consistency and portability across different environments. Containers have become essential because they facilitate developers to package applications once and run them anywhere. It streamlines the development-to-deployment pipeline and advances a consistent, reproducible environment. Docker, Kubernetes, and Other Containerisation Platforms While containers as a concept existed long before, their explosion in popularity can be attributed to platforms like Docker and Kubernetes. Docker simplified container creation and management, making them accessible to a wider audience. Kubernetes, on the other hand, brought a kind of revolution to container orchestration and scalability. Notably, even default Linux daemons nowadays are run in containers, emphasising the pervasive influence of containerisation. The Role of Linux Linux, with its capabilities and open-source nature, plays a pivotal role in the . It emerged as the mainstay of containerisation due to its flexibility, scalability, and community-driven development. It provided the ideal environment for it to flourish, thanks to its rich feature set and robust security model. containerisation ecosystem The secret bit behind Linux's containerisation mastery lies in and . Kernel namespaces enable the isolation of resources, such as file systems, network interfaces, and process IDs, allowing multiple containers to coexist on the same host without interference. kernel namespaces cgroups , short for control groups, regulate resource allocation, ensuring that containers receive their fair share of CPU, memory, and other resources. These Linux features are fundamental to the operation of containers and underpin their ability to provide a secure, isolated environment for applications. cgroups Process Isolation in Containers The foundation of containerisation is in its ability to provide robust process isolation. Understanding why this isolation is crucial is fundamental to grasping the value of containers. Security Concerns in Shared Computing Environments In shared computing environments, where multiple applications coexist on the same host, there is no way of compromising security. Without proper isolation, one misbehaving or compromised application could potentially impact others, leading to data ruptures, service disruptions, and compromised system integrity. Containers address these security concerns by creating a barrier between processes, ensuring that each operates within its own isolated environment. Resource Allocation and Predictability Resource management is another critical aspect of process isolation. Containers offer a predictable and controlled environment where resource allocation can be finely tuned. This predictability is needed for maintaining consistent performance and establishing that applications do not contend for resources, guaranteeing a stable and efficient computing experience. Kernel Namespaces Kernel namespaces are a fundamental building block of process isolation within containers. These namespaces provide a means to create separate and distinct environments for processes, which effectively shield them from each other. PID, NET, IPC, UTS, Mount Namespaces, and User Namespaces for Security Kernel namespaces come in different shapes, each serving a specific purpose. Process ID (PID) namespaces isolate process IDs, ensuring that processes within a container have their own unique view of the system's process tree. Network (NET) namespaces control network-related resources via creating isolated network stacks for each container. IPC, UTS, and Mount namespaces isolate interprocess communication, system identification, and file system mounts, respectively. Moreover, User namespaces provide additional security by mapping container-level user identities to distinct host-level user identities. Namespaces achieve isolation by providing each container with its private namespace for each resource type by employing special system calls (mainly ) or providing specific flags to syscall. This partition means that processes inside a container believe they are operating within their dedicated environment because they receive a copy of one or several and seize sharing it with other processes.. This isolation ensures that processes cannot interfere with each other, which in turn enhances security and resource predictability. unshare(2) clone(2) namespaces Challenges in Process Management Process management in a complex computing environment comes with its fair share of difficulties. As organisations scale up their operations, they often encounter a myriad of challenges that demand solutions. As the number of concurrent processes increases, resource contention becomes a troublesome issue: processes vying for CPU time, memory, and I/O resources can lead to barriers, slowing down overall system performance. becomes an art in this situation. Ensuring that CPU, memory, and I/O constraints are met without starving or overwhelming processes is a continuous struggle. Striking the right balance is the key. Resource management Furthermore, keeping track of an expanding array of processes bears resemblance to the intricate task of managing disparate entities. The orchestration of process scheduling, prioritisation, and the imperative of optimising their individual efficiency compounds in complexity as the volume of processes proliferates. Fairness, in this regard, is the cornerstone of effective resource management. Allocating resources to different processes, regardless of their size or priority, is a constant endeavour. Solutions to the Challenges We have thoroughly dissected the challenges inherent in process management, and this would be pointless without pointing out designed to mitigate these challenges effectively. Here is a short summary of the most outstanding: solutions and methodologies Container orchestration platforms like Kubernetes and Docker Swarm offer powerful tools for process management at scale. Orchestrators streamline process management by automating deployment, scaling, and resource allocation. Robust monitoring tools such as , , and provide critical insights into process performance. They ensire proactive monitoring and efficient resource utilisation. cAdvisor Prometheus Grafana Furthermore, establishing resource quotas and limits is essential to prevent resource overutilisation and ensure fair distribution. There are also a myriad of practices for efficient process management, including prioritising scheduling, proactively monitoring performance, and adopting auto-scaling mechanisms. These strategies, along with maintaining documentation, backup plans, security protocols, and performance tuning, collectively help organisations secure a stable and resilient computing environment and seamless operations while overcoming process management challenges. The Summary: Trends to Watch The future promises to bring more . We anticipate innovations in orchestration platforms that will streamline process management further. As containers continue to gain momentum, we foresee process management evolving to address specific challenges. Technologies like , bridging the gap between traditional virtual machines (VMs) and containers, will play a pivotal role in enhancing security and isolation. automation, self-healing, and adaptability gVisor With the increasing importance of hardware-level optimisations, technologies like are believed to recast process management. Addressing memory bandwidth and CPU cache limits at the hardware level will be instrumental in optimising performance. Intel Resource Director Undoubtedly, the future of Linux process management within containers is shaped by the relentless advance of technology. As the Linux kernel evolves, containerisation matures, and innovative technologies like and Intel Resource Director come to the fore, we anticipate a landscape where process management is both efficient and finely tuned to the demands of each workload. eBPF

Linux Process Management in Containers: Challenges and Solutions

What' up, , Hackers! Barbies In the last couple of months, our devs have been busy, as ever, building new groundbreaking features that'll change how you experience HackerNoon. While some of our more substantial developments are still in the incubation phase, you can read on for some juicy spoilers on what to expect next. is showing some crushing numbers, officially last year's total votes! We launched a parent that makes finding tags a breeze, an official HackerNoon website builder and Content Management Software, and a redesign of the ! Startups of the Year 2023 surpassing Tech Categories page Tech Companies Page This product update reflects changes to the platform since until July 25, 2023. May 13th Tech Categories Are Live! If you're searching for your next thing to read, head to our brand new - your ultimate destination for exploring all HackerNoon topics besides your and our 35,000+ ! Here, you can find the main categories of all HackerNoon tags, with the 10 top-performing stories from the last week in each category. Tech Category Page profile page s tag page Each category page, such as , displays tags in that category, ranked by page views relative to the previous week, plus a link to our related so you can listen on the go. Is there a better place to start? https://hackernoon.com/c/blockchain podcast Plus, you can now easily find these 22 parent category pages via the iconic , right underneath the top 5 stories of the day, with totally original icons. HackerNoon homepage A new dimension to HackerNoon is under development There’s a new page coming to . Keep an eye out for a whole new HackerNoon experience! Here’s a hint… HackerNoon Top Nav Tech Company News Pages Our have been around for a while, dedicated to keeping our readers updated on the current state of tech, feeding you the latest rank and interest rates of the biggest companies. Now with a fresh design, this page lets you browse through companies' trending interest, stock prices, and overall ranking. Tech Company News Pages HackerNoon's weekly, free and timely data-driven insight dives into which tech companies are rising and falling in the public consciousness, ranking interest based on people's consumption of every tech company news page over the last week. Check out to get the full scope of our design updates. Microsoft's page You'll also notice a new button on our : " ." To apply for a news page, fill out our with all your company's essential info and hit submit! Our team will review it, and if all is good, we'll contact you. Here's what it looks like: Tech Co Directory Create your company's news page form Personal or HackerNoon? No matter - it’s linked! Distribution is a big part of HackerNoon policy, and this upcoming feature promises to make managing portfolios easier than ever! It started by converting text stories into various formats such as , , , printer view, offering options to download , and a cryptographic text backup via digital signature on . And now, our devs just opened up content management software features that ensure that whatever is written on HackerNoon can be uploaded to an individual website. audio story files multilingual translations terminal view JSON and PDF versions Arweave Part of the perks of this feature, besides the obvious content management, is the customization that comes with it - we’re talking CTAs, links, and even website color - and fast loading. Though it’s still only open for in-house use, it’ll soon be available for all our Hackers! In the meantime, check , , and for a taste of our Content Management Software. LearnRepo.com HackerNoon.tech EditingProtocol.com HackerNoon Page Builder HackerNoon keeps striving to be as self-reliant as possible. That is why we've been working on our website builder, a tool that allows us to build and distribute HackerNoon content from scratch at our own pace. Check out and pages and see what our website builder can do. About HackerNoon Web 2.5 Documentary Startups Of The Year 2023 This year’s has already surpassed its by the number of votes. In 2021, a total of 44,427 startups were nominated in 16 different regions, and the community cast 234,344 votes during a 6-month long campaign in favor of budding companies that were growing and trending across every major city in the world. Startups of the Year previous iteration The 2023 edition has already rounded up 241,576 votes in under 3 months, with numbers growing every day! What people are saying about Startups of the Year 2023 Spivdiia, Ukraine , Chile Refashion Rask AI, USA Leadzai, Portugal Everyrun, Estonia You can keep voting for your favorite startups . Remember: here Don’t forget to give us a shout-out on social media! We want to keep celebrating your achievements with you! Until next time, Bye Barbies

New Features: They're Everything, We're Just Ken

নতুন বৈশিষ্ট্য: তারা সবকিছু, আমরা শুধু কেন

Neue Funktionen: Sie sind alles, wir sind nur Ken

Nuevas funciones: ellos lo son todo, nosotros solo somos Ken

Nouvelles fonctionnalités : ils sont tout, nous ne sommes que Ken

नई विशेषताएं: वे सब कुछ हैं, हम सिर्फ केन हैं

新機能: それらはすべてであり、私たちは単なる Ken です

새로운 기능: 그들은 전부입니다. 우리는 단지 Ken입니다.

Novos recursos: eles são tudo, somos apenas Ken

Yeni Özellikler: Onlar Her Şeydir, Biz Sadece Ken'iz

Các tính năng mới: Họ là tất cả, chúng tôi chỉ là Ken

新功能：他们就是一切，我们只是肯

All You Need to Know About Why People Fall for Robots and Buy Their Pitch Honestly, I don’t like influencers. The whole idea of strangers trying to steal my attention and manipulate my choices makes me cringe big time. However, as a marketer, I can’t deny their power to grow fanbases and drive conversions for brands. Today, we've got a weird kid on the block: virtual influencers - computer-generated fiction pulling huge crowds and bagging brand deals. A perfect fit for today’s AI & Metaverse hype. The game is big: show the virtual human market could rocket to $440.3B by 2031! predictions So, here's the million-dollar question: A̶r̶e̶ ̶w̶e̶ ̶a̶l̶l̶ ̶f̶u̶c̶k̶e̶d̶?̶! Can these robots really turn the hype into hard, real-world conversions? And would your audience welcome it if you add them to your marketing mix? Stick around as we dive in and reveal the truth. First, Let’s Explore Some Buzzworthy Virtual Influencers You’ve Likely Heard Of have it that as of 2023, there are over 150 active virtual influencers across the globe. Sources Here are the Top 5 who have attracted millions of followers: A quick snapshot of their profiles reveals: Avatars that mimic human-like appearances or take the shape of whimsical cartoons, each armed with their unique selling points and identities. A wide spectrum of audience interaction, from riveting or divisive narratives to captivating collaborations. Behind-the-scenes teams devoted to maintaining a steady stream of content and promotions. Active engagement with followers, building a solid rapport. A knack for raking in serious cash. However, it's not straightforward to pinpoint a universal secret sauce behind their top-of-the-chart success. And now, I'm curious - What’s your first reaction when you see them? For me, it was a definite "WTF?!” Then I followed them all. My mind was teeming with questions. Why would real people interact with these virtual folks, knowing they're not real?! Then, I stumbled upon a possible explanation: Programmed with memories and feelings… 😕😳 Interesting pitch… While it admittedly treads on the line of manipulating people's emotions, scrolling through the comments was enlightening. Fans leaped to the defense, insisting that “she's just like us” - relatable, vulnerable, and emotionally capable. A little later in this article, we'll delve deeper into why people feel compelled to engage with robots. So stay tuned! Now, let's see them from a marketing perspective. Virtual Influencers as a Concept Shatter All Major Marketing Dogmas Traditionally, marketers have preached the indispensable importance of authenticity, realness, and expertise for successful endorsers. But the reality is changing. Today, being unreal is no longer an issue. When well-crafted, virtual influencers can make consumers forget the artificiality of the interaction, fostering relationships is just like human influencers. Don't believe it? Just scroll through the comments under some virtual celebs’ accounts. You'll find people sympathizing, offering advice, drawing inspiration, and even consulting with robots on their most intimate life issues. Sounds a bit shocking, doesn’t it? So, how should we go about this phenomenon? Perhaps it's time to reassess some long-standing marketing dogmas through the lens of a new type of parasocial interaction - between humans and robots. This is exactly what we’re gonna do next. Sensational Insights Into Human-Robot Parasocial Interactions, According to Studies During my deep dive into this subject, I stumbled upon a study titled “ ” . Let’s Get Virtual As of now, it's likely the most meaty resource on the topic. Its implications are crucial to assess whether virtual influencers can do more than just catch eyeballs and drop jaws. Specifically, whether they can truly drive sales. Let's unpack some of the key findings: 1) Consumers Interact With Virtual Influencers Just as They Do With Humans This echoes our earlier discussion but adds a more granular perspective. So how exactly do users interact with robots? They react with empathy: bonding emotionally, connecting over shared values, drawing inspiration, and expressing feelings towards the virtual influencers and their narratives. engage with eWOM (Electronic Word of Mouth) by sharing and endorsing robots’ content. For marketers, this is a game-changer - it shows that consumers are not just open to robotic messages, but they're embracing them. evaluate endorsements from robots much like they would from human endorsers: discover, explore, purchase, and repeat. Yes, the good old buyer’s journey. What's the bottom line? The effectiveness of endorsements from virtual influencers might just be measured in the same way as with human endorsers. Therefore, there's no need for a new marketing science when you're hiring a robot to promote your brand. 2) Brand Fit Is Not a MUST Conventional marketing wisdom maintains that a brand and its endorser must share aligned values and meanings. Yet, virtual influencers flip this dogma on its head. According to the study, even . when there's a mismatch between a brand and its virtual endorser, the effectiveness of the endorsement isn't compromised This could be because virtual influencers can adapt to a wide range of brand narratives and messages, acting as a dynamic canvas rather than a fixed image. Unlike their human counterparts, virtual influencers aren't necessarily expected to have permanent values or adhere strictly to a specific persona. Take Lil Miquela for example. She is a master of many trades. She effortlessly jumps from one industry to another, maintaining  her credibility and influence across a variety of sectors: fashion, politics, social activism (Black Lives Matter and LGBTQ), and music. Tomorrow, she could turn into a spiritual guru or therapist. And her followers would likely be completely okay with that. In sum, followers don't mind if their favorite robot takes on a multitude of roles and engages in cross-industry campaigns, regardless of their established positioning. Interestingly, this anti-niche approach is also gaining popularity among human influencers. And why actually not? Following someone rigidly fixed in their expertise is such a boring hell. 3) Credibility May Not Be as Crucial . People might perceive virtual influencers as credible, but this credibility isn't necessarily a decisive factor in their endorsement success In contrast to traditional endorsers, a robot's credibility doesn't significantly influence purchasing decisions. It seems that consumers weigh other aspects when mulling over an endorsed product. For instance, if a marketing campaign aims to boost purchase intention, marketers should connect the virtual influencer to their target audience through an engaging storyline, promoting emotional interactions. Putting all efforts into bolstering a robot's credibility might not yield optimal results. Primarily, virtual influencers are entertainment personas, showcasing a lifestyle through snapshots of live events, trendy outfits, and the latest product usage. As consumers emotionally connect and identify with them, they might be influenced to make purchases. It's the appeal of partaking in this promoted lifestyle, not the credibility cues, that likely drives their purchasing decisions. With all this in mind, it's time to tackle another important question: How effectively do virtual stars convert their buzz into sales? Can Virtual Influencers Really Help Brands Sell Like Crazy? This is a tricky question. Expectedly, there is currently little research on whether significant advertising goals are being met with the use of virtual influencers. Consider this: if we see Prada partnering with Lil Miquela, it doesn't directly imply that Prada's revenues soared or that the brand tightened its bond with customers, right? Similarly, an abundance of comments on a virtual influencer's Instagram post doesn't necessarily mean increased sales. Without tangible conversion data at our disposal, it's challenging to make an objective judgment on the true effectiveness of virtual influencers as endorsers. And let's be honest, no major brand will openly confess if their big bet on virtual influencers, in hopes of riding the hype, yielded a poor ROI, would they? However, there's one statistic that annoyingly keeps popping up in the context of virtual influencer marketing… Stats Point to 3X Engagement Rate This statistic is the one from HyperAudit. It’s quoted in nearly every article on the subject. ( ) Virtual Influencers have almost three times the engagement rate of real influencers. HyperAudit Let’s make a quick check on this 3X mysterious claim. I'll compare Lil Miquela with her real-life counterpart of a similar following -  Brittany Xavier (@brittanyxavier). Like Lil, Brittany is a fashion and lifestyle influencer, boasting a similar follower count and high-profile brand collaborations. Now, let's see what the Analisa tool reveals about their engagement: Well, compared to Brittany Xavier's engagement rate of 68,791, Lil Miquela's looks depressing… 3X ER - is that what they're saying?? How they calculated these numbers is quite puzzling. And honestly, I'd strongly suggest any brand tread carefully before taking this '3X' claim as a guiding light when incorporating virtual influencers into their marketing mix. The effectiveness of a virtual influencer relies heavily on an array of variables and nuances. There's a good chance these numbers are more about muddying the waters than providing clear insight. Since we don’t have any firm stats and conversion data to lean on, let’s attempt to gauge a robot’s conversion potential by delving into the mindset of its followers. For this, I'll once again turn to the studies. Responsiveness: More Personal Than Human Influencers… Top virtual influencers are available round-the-clock. They tend to post and, what’s more important, to comment back way more frequently than their human counterparts. As a result, followers feel more appreciated and recognizable. This breeds strong bonds. Imagine this: You leave a comment under a robot’s post, and all of a sudden get a response like this: “Oh, honey it’s you again. How’ve been you so far? I remember, 3 months ago you mentioned you’ve been passing through hard times with your partner. Hope, you two are still together.” Alright, this is a joke. I’ve never got responses like this yet. BUT! Programming a robot to remember and recognize its most loyal fans and cater to them with personalized responses is entirely achievable. Once that’s in place, would it boost a robot’s trustworthiness and sales potential? Abso-f*ckin-lutely! Relatability As in the case of Lil Miquela, a human-like appearance and communication style - emojis, likes, friendly narratives, and vulnerable stories shared - all blur the boundary between the real and artificial. When a robot looks and talks like a human, people can relate. Now, add 24/7 responsiveness and the absence of moodiness or toxicity into the mix. What a powerful combo! Trustworthiness Simply put, followers don't find virtual influencers any less genuine than human ones. And this makes sense. After all, human influencers, whether they're dudes with Lambos and trophy girls selling 'success' stories, or women sharing fabricated tales of overcoming health issues (like did) to promote their unique solutions, are also crafting a reality. Belle Gibson So if both human and virtual influencers portray a constructed reality, why not trust a robot in the same way you can trust a person? Unique Novelty It's simply fascinating to understand how simulated persons operate. Diverse Talents and Content Virtual influencers captivate attention by demonstrating a range of abilities, such as singing, dancing, and fashion knowledge, positioning them as go-to resources on a variety of topics. These insights sync well with data from the ’s Survey below. Influencer Marketing Factory Now, let's delve deeper into who these people are. According to the same Factory’s survey: Nearly 45% of the virtual influencer audience are women aged between 18 and 34. There's a significant representation of young people, with roughly 15% falling within the 13 to 17 age range. Interestingly, those between 35 and 44 years old resonate most with virtual influencers, rating them as highly relatable (6.2 out of 10) and trustworthy (6.5 out of 10). Moreover, the survey found that: Over half of the respondents follow at least one virtual influencer. About 35% have even purchased a product endorsed by digital influencers, primarily those aged between 18 and 44. In summary, well-executed virtual influencers can carve out their niche by delivering engaging content to a relevant audience. They are capable of establishing trustworthy relationships with followers and driving conversions. Furthermore, the cited studies suggest that ads featuring the right virtual influencer can even generate more positive reactions and sales than those without. However, it's important to remember that success isn't guaranteed - there have also been some notable failures. More on them below. Virtual Influencers Are Not Everyone’s Jam There's no denying that the wave of virtual influencers offers a novel perspective on digital marketing. Yet, it's far from a guaranteed recipe for success. In fact, some high-profile experiments have resulted in more backlash than brand engagement. Let’s briefly walk through some miserable examples: Mira - A Misstep for Marks & Spencer M&S, eager to resonate with a younger demographic, launched , a virtual model. Ironically, the initiative faced harsh criticism from consumers who argued the brand should champion real women, not virtual creations. Mira Venere Italia - Italy's Failed Attempt to Modernize Tourism The Italian government poured €9 million into refashioning as a stylish, contemporary virtual influencer to invigorate tourism. The campaign, however, missed the mark and faced backlash for seeming to trivialize Italy's cultural richness. Botticelli's Venus The , as many people call it. A case study in the pitfalls of over-modernization, perhaps. cringest tourist campaign Shudu & Fenty Beauty - A Lesson in Cultural Sensitivity , the brainchild of a photographer, was thrust into the spotlight when Fenty Beauty featured her donning their lipstick. Shudu Gram The move, however, ignited controversy, with critics accusing the brand of exploiting black culture for profit by using a virtual black model rather than real black models. The examples don't stop there. However, these negative reactions don't necessarily stem from the virtuality of the influencers themselves. The real issue often lies in the execution: subpar storytelling, poor communication, misaligned content, misdirected targeting, and vague messaging. Navigating revolutionary new marketing tools is akin to mastering an art form. In fact, it's less about the tool itself and more about the skilled hands that wield it. The Verdict On Virtual Influencer Marketing Mojo With virtuality posing no hindrance to a certain audience segment's engagement, and considering their superior responsiveness and entertainment value, virtual influencers can indeed be a potent force in marketing, when leveraged correctly. True, not all niche audiences are ready for this digital revolution today. However, perspectives shift with time. Think about cryptocurrencies - greeted with skepticism a decade ago, now they're part and parcel of our financial reality. The same paradigm shift could well be on the horizon for virtual influencers. Given the rising prominence of the metaverse, AI, and other digital trends, influential robots might just become our new marketing normal. The impact of virtual influencers can be two-fold - they can either skyrocket your brand's appeal or lead to its downfall. To ensure they function effectively, tons of factors need to be taken into account: targeting the right audience, crafting compelling content, delivering on entertainment, balanced promotion, etc. Once all necessary boxes are checked, their potential is significant. The identity of the influencer may become secondary if they offer genuine value. After all, if a virtual human can provide enriching insights, does it really matter whether they're real or not? So let me ask you one more question here: Do you care who influences your life, as long as they add value to it? Drop in the comments your IMOs. Interested in Cutting-Edge Digital Marketing Trends? Let's connect on or and learn from each other. LinkedIn Twitter

Virtual Influencers: Assessing Their True Marketing Impact and Ability to Bond With Followers

ভার্চুয়াল প্রভাবশালীরা: তাদের সত্যিকারের বিপণন প্রভাব এবং অনুসারীদের সাথে বন্ড করার ক্ষমতা মূল্যায়ন করা

Virtuelle Influencer: Bewertung ihrer wahren Marketingwirkung und ihrer Fähigkeit, eine Bindung zu Followern aufzubauen

Influenciadores virtuales: evaluación de su verdadero impacto de marketing y capacidad para vincularse con los seguidores

Influenceurs virtuels : évaluer leur véritable impact marketing et leur capacité à créer des liens avec les abonnés

वर्चुअल इन्फ्लुएंसर: उनके सही मार्केटिंग प्रभाव और अनुयायियों के साथ बंधन की क्षमता का आकलन करना

バーチャルインフルエンサー: 彼らの真のマーケティングへの影響力とフォロワーとの絆を築く能力を評価する

가상 영향력 행사자: 진정한 마케팅 영향력과 팔로어와의 유대 관계 평가

Influenciadores virtuais: avaliando seu verdadeiro impacto de marketing e capacidade de se relacionar com seguidores

Sanal Etkileyiciler: Gerçek Pazarlama Etkilerini ve Takipçilerle Bağ Kurma Yeteneklerini Değerlendirme

Những người có ảnh hưởng ảo: Đánh giá tác động tiếp thị thực sự của họ và khả năng gắn kết với những người theo dõi

虚拟影响者：评估他们真正的营销影响和与追随者建立联系的能力

THE DREAM MECHANISM

From buying prime pieces of land, developing them and selling them for profit, playing games and earning income, to trading with digital cash and making money from the NFT market, endless possibilities abound in the Metaverse. Doubtlessly, the Metaverse will change multiple aspects of our lives, although it might take time to fully actualize the project. The fashion industry hasn't been left behind. In March this year, , , and hosted the world's first runaway show on Decentraland. The four-day event also included virtual panel discussions, besides allowing fashion enthusiasts to shop around. Tommy Hilfiger RobertoCavalli Etro Notable Fashion Brands in the Metaverse Like tech and gaming brands, there has been a surge in the number of fashion brands entering the Metaverse. Among them is Gucci, a leading luxury brand. The company teamed up with Roblox, a leader in the gaming space, to exhibit items like sunglasses, hats, and handbags in the form of avatars. The 2-week exhibition was hosted on 'Gucci Garden', Gucci's space on the Metaverse, enabling fashion and NFT enthusiasts to grab the brand's virtual collectibles. Founded in 1919, Balenciaga is known for revolutionizing the fashion space, particularly the women's fashion industry. From high-end handbags to the popular Balenciaga crocs, the firm has frequently created a stir, drawing criticism and praise in equal measure. The fashion house's recent partnership with revealed its interest in Metaverse. The agreement will see Balenciaga-labeled items used as avatars across the game. Fortnite, an online game, Also, Balenciaga promised to refashion three Fortnite avatars, which will see them clad in the Balenciaga creations. Meanwhile, the game allows for trading Balenciagas digital assets across the platform. Pomp and circumstance marked Lois Vuitton's 200th birthday. The unique event included the company kick-starting its metaverse journey and launching LOUIS THE GAME, a mobile game embedded with 30 NFTs. The artwork, estimated at USD 69.3 million, was created in conjunction with Beeple (Michael Joseph Winkelmann), an esteemed NFT artist. However, the collage is solely for gaming purposes and, therefore, not available for trading in the NFT market. Seizing the Moment While critics cite different reasons for not buying into the Metaverse idea, the innovation is a voice to reckon with. After all, figures don't lie. For instance, D&G NFT is said to have accrued $6 million. Similarly, Gucci, Nike, and Adidas, Nike have collectively amassed $137.5 million in the NFT market. It means that the entry of fashion into Metaverse is something whales as well as retail investors, have their eyes on. Rightfully so, this is an unstoppable wave.

Not Left Behind: The Fashion Industry's Grand Entry into the Metaverse

Language: An Introduction to the Study of Speech: Chapter 8

200 Black Women in Tech to Follow on Twitter in 2022

200 mujeres negras en tecnología para seguir en Twitter en 2022

200 femmes noires en technologie à suivre sur Twitter en 2022

टेक में 200 अश्वेत महिलाएं 2022 में ट्विटर पर फॉलो करेंगी

2022 年に Twitter でフォローするテクノロジー業界の黒人女性 200 人

200 mulheres negras em tecnologia para seguir no Twitter em 2022

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2022 年将在 Twitter 上关注 200 名科技黑人女性

When I look around, I see the sadness on people’s faces. Blockchain, machine learning and DevOps enthusiasts everywhere, yearning for the next big thing, the next thing that fires up the IT industry with razzmatazz and zing. The next thing that helps us deliver faster, with better control, and enduring quality. Saving us from software crimes of slow releases, delivered badly, and issue laden post release. We may not have much longer to wait, as the next big thing may be about to arrive. Its name is ITIL, ITIL IV. Eight long years have gone by. Eight years where we missed the quarterly CAB. Eight years where we were told that service is king, change is queen, but in the streets of agile and DevOps, ITIL was a passenger that added cost, slowed us down, and impeded the process. Where we needed to take more risk, because the rules of the game had changed. Back in 2011, so long ago: where Hotmail remained the largest email service in the world, Blackberry still felt it had something to offer, and Android was about to become something. How long ago that feels. The UK was looking forward to the Olympics being hosted in London, with a young coalition government led by David Cameron and Nick Clegg, it was the year of the Arab Spring, and the year America finally got Osama Bin Laden. Rizzle Kicks had just released Down with the Trumpet, somehow surpassed in the charts by Sexy and I know it. Such a long time ago. ITIL is prehistoric in IT terms. But ITIL has been so good to us. ITIL T-Shirt, Gifts Zazzle While I was not in the crowd that wore this T-shirt, I am in the category of people who can talk about ITIL’s halcyon days. I have the requisite 10,000 hours experience in ITIL that makes you an expert in just about anything, as described in about Malcolm Gladwell. this article Just as Andre Agassi saw the tennis field in a deeper way, I can look at a post incident review form and feel the pain that was felt, smell the depth to which the root cause is truly known, and sense the likelihood that they will learn their lessons and protect the users in the future. I’ve seen every facet of ITIL. Have seen how it can work well, where it can have issues, how it can best be applied. I spoke on ITIL (“adopting ITIL in a multi-sourced environment”) at the annual itSMF Conference, I was an Accredited Trainer in ITIL Foundation helping people to pass their exam while sharing real stories rather than rote theory. I lived and breathed it in real organisations striving to gain more control and stability in their critical capabilities. ITIL was my friend. If there was a badge saying “I talk ITIL” I would have worn it, indeed an old colleague printed “I talk ITIL 3” paper badges after a bespoke ITIL executive briefing he created. They were in hot demand. More on that later. In a world of systems so often thrown over the fence, causing chaos for users and chaos for live service teams, ITIL brought an enterprise-grade approach to aligning IT with the businesses they served, designing services in a considered manner, transitioning new services to live in a controlled manner, and IT operational control. There were many other benefits, including common terminology, and the focus on continual service improvement. ITIL was on the money, and for those who adopted the framework well for themselves, improved enterprise organisations no end versus what had gone before. But like many — I have troubles with ITIL. ITIL: Love it or hate it ? University of Oxford Blogs — Back when I loved ITIL, I went to another itSMF conference, expectant of the new ideas and insights I’d pick up and bring back to the organisations I worked with. I looked across the atrium of 150 stalls, and saw 149 vendors selling different types of ITSM software. ITIL had been successful. It had created a burgeoning industry of similar looking tools. More and more it felt like an excuse to sell training days and an ITSM software industrial complex. The essence of what was good about best practice sharing with ITIL had passed. Trouble 1 — Software Vendors . Still in my twenties, as time went by I used the ITIL tag less and learn. It silently disappeared from email signatures and business cards (they were still prevalent in a Hotmail dominated world). I noticed, that while bankers were still being fired for unapproved changes to production, ITIL was increasingly seen as bureaucratic and a stifle to change and progress. Sales of ‘I Love ITIL' T-shirts were in decline. Trouble 2 — It didn’t seem cool any more . After a few years in pure consulting and business change roles, mainly away from service management roles, I took a return into service management running a portfolio of services. I and my team noticed early doors that the big thing to take service forward was DevOps, and we’d been working with (predominantly software development only) agile teams for a while, delivering releasable software more frequently and predictably. While service management principles were still relevant, the industry was faster moving and there were newer and better way of doing things. Speed and stability were no longer a trade, they could go together. Trouble 3— Agile and DevOps The last update (2011) of ITIL is prehistoric in IT software terms. The Agile Manifesto values people and interactions over process, and ITIL 2011 has 26 processes across 5 core books. In ’s , he wrote: Greg Ferro Why I hate ITIL so much, etherealmind.com DevOps is, in large part, a reaction to the failure of ITIL and very much about finding a working solution to ITIL’s unsolvable limitations. It removes silos through cooperative activity where each persons commits to delivering something to their peers. It promotes community and communication where ITIL prevents and restricts. Damning. Having a soft spot for ITIL, I don’t see it quite as strongly as that, but he has a point. When ITIL defines ‘a service’ as: a means of delivering value to customers by facilitating outcomes customers want to achieve, but without the ownership of specific costs and risks. Which is strictly true but a bit convoluted (though perhaps I’d struggle to put it better), and has countless more babble in its 5 weighty tomes (I once read these cover to cover) around frameworks, processes, functions, catalogues and configuration management databases, and little on delivering value, and being lean and efficient, at least not in a succinct and accessible way, you start to get cartoons like this. Dilbert ITIL cartoon, Fearthepenguin.net ITIL remains the number one service management framework out there. When adopted well (not prescriptive or in an ITIL compliant way) it helps organisations manage and control their IT estates. Computers and software are complex, inherently unstable, and under constant change, and in two speed IT environments (new and legacy), the law of entropy says fires happen and service degrades. ITIL brings a measure of control. You can’t argue too much around the common sense of incident management, major incident management, problem management, or agreeing levels of service between the business and IT, and how IT budgets can be best spent on sustain as well as invest. , Stephen Watts (not my brother). ITIL is not dead yet So what next for ITIL? There isn’t much being given away on the substance of version four yet, but speaking to some people close to it there are good signs and bad. The good signs are that this will be a major update, catching up on those eight years, and one that should talk much more to culture and people over process, talk much more to developers and the delivery of value, while retaining the necessary control and service mindset in an agile and DevOps world. ITIL already allowed for small pre-approved changes. So in a world of automation, with CICD and security safeguards, where engineers, delivery leads and consultants increasingly have a global mindset, considering sustainability and long term cost of support alongside capability, we could see an ITIL more comfortable with continual deployments to production, and techniques such as feature toggles and canary deployments that allow for controlled releases to users, smaller and more frequent, pre-approved more often than not. It’s doubtful many of the daily updates to the applications on my phone go through a CAB. Systems are increasingly resilient in a way that was difficult to achieve with high-risk monolithic releases. We may see an ITIL that refashions it’s guidance around some of the roles and processes to make them more relevant in a faster moving multi-cloud world, full of containers, microservices and serverless delivery. ITIL wasn’t waterfall before (an unfair charge that’s sometimes levied on it). It was iterative across strategy, design, transition, delivery, continual improvement, but to many it came across as sequential and siloed with design to transition to operations, and hand-offs between. The new version will offer a more modern framework along with guidance for delivering and running IT services as we enter 2019 and 2020. While there are a hundred definitions of DevOps and DevOps is still evolving (even Gene Kim at the 2018 DevOps Enterprise Summit in London was compelled to start his talk with a definition of DevOps, years since DevOps has been with us), ITIL may bring some consistency in the guidance around running services at an enterprise level in a DevOps world. QA say that ITIL 4 builds on the previous guidance by providing a practical and flexible basis to support organisations on their journey to the new world of Digital Transformation. It will provide an end-to-end digital operating model for the delivery and operation of tech-enabled products and services. It will be much more relevant to developers, practitioners and businesses. This latest approach moves away from a traditional process-led approach to value-driven delivery for people and organisations. Encouraging. Bad signs The bad signs, are that the main thing advertised so far seems to be training, and it worries me if vendors are trying to sell their courses and certificates before we’ve heard what ITIL 4 brings to the table. The foundation training will even start before we know the full details of what it offers. We are getting on quite well, with our service heritage, and DevOps practices that enable us to deliver change and reduce risk — to have speed and stability together rather than mutually exclusive. We need to see what ITIL adds to the body of knowledge beyond what’s already there. Will it give insights which will take us onto the next level in service and delivery terms, or is it just trying to update itself with the latest practices. The questions on my mind are: Will it be a vendor’s feast, or a software engineer’s dream? Will ITIL 4 offer anything additive to the DevOps body of knowledge we already have? Or is it just ITIL updating itself and seeking to make money through the sale of training and certificates (something understandable since ownership of ITIL passed from the British Government to Axelos). Unfortunately from what I’ve read and the people I’ve spoken to, it’s not sounding too positive yet. Read the statement from Axelos itself… ITIL Foundation will be published early in 2019, but that won’t be the whole of ITIL 4. The next level of detail will be available about a year later. This is a different approach to previous releases of ITIL, when all the content was released at once, but it means that you can start to learn about ITIL while in-depth guidance is still being written. Hmm. I’m not generally a cynic, but how do people know they want to get into the expense and time of ITIL 4 training, before they know what the proposition of ITIL 4 actually is? There is already a great body of knowledge in DevOps, and we’re getting on quite well, so it would be good to hear what ITIL brings to the table above and beyond this before we get our wallets out. Maybe my existing knowledge of ITIL plus what I’ve learnt in DevOps is enough. It has to be compelling for me, before we start giving the pounds to the vendors. With only a few months to go before we see the first instalment ITIL 4, we’ll have to wait until then to see what’s in it. But as someone who started their career in ITIL and have seen the benefits it can bring, I’m hopeful it will deliver something interesting and additive to what we already have. My fingers are crossed that it’s not just a training provider party. It may even be time to buy a T-shirt. Gary Watts Custom ITIL Sticker, which surprisingly, is as yet un-copyrighted If you enjoyed this article hit clap a few times. You can follow me at hackernoon.com/@gary.sa.watts , twitter.com/@garysawatts , and here are some more articles from me: _An allegory of development and operations_hackernoon.com A Tale of How DevOps Began _The moves sweeping the IT industry are fascinating to watch — DevOps, Site Reliability Engineering, Serverless, NoOps — …_hackernoon.com Mabl taught me how to become DevOps compliant _Failing to bust those silos_hackernoon.com DevOops, some common anti-patterns _Go faster, deliver better value, achieve higher quality, collaborate better_hackernoon.com Get in Front with DevOps _A productivity conundrum_hackernoon.com What’s getting Agile down? _Continual Delivery could blow it away_hackernoon.com Time to say farewell to Scrum?

Round 4: ITIL Fights Back

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