Birla Opus: The account was won after an intense multi agency pitch and will be handled by the Leo Burnett Mumbai team.

Birla Opus appoints Leo Burnett India as creative and strategic agency - ET BrandEquity

Best Media Info: As the brand’s communication partners Leo Burnett India will craft the creative strategy and positioning for the overall brand ‘Birla Opus’, ‘Birla Opus One’ and ‘Birla Opus Calista’, th| Ad Craft News

Aditya Birla Group onboards Leo Burnett as AoR for to design brand architecture of Birla Opus: Best Media Info

CLSA is also anticipating a de-rating to take place for Asian Paints and a move back to its 15-year average multiple. As a result, it has cut its financial year 2025 - 2026 earnings estimates by 8% and 10% respectively.

Asian Paints gets a downgrade, lowest price target post Birla Opus launch

Birla Opus, from the House of Aditya Birla Group, has appointed DDB Mudra as creative partner for four brands in the range, following a multi-agency pitch. The mandate calls for crafting strategy and communications for Birla Opus which offers a wide array of decorative paints aimed at businesses ...

Birla Opus Taps DDB Mudra as Creative Partner | Branding in Asia

Opus

Opus Security, the leader in unified cloud-native remediation, today announced the launch of its Advanced Multi-Layered Prioritization Engine, designed to revol

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Anthropic's new LLM told prompters it knew they were testing it

Is AGI Getting Closer? Anthropic's Claude 3 Opus Model Shows Glimmers of Metacognitive Reasoning

Explore a detailed comparison between Perplexity Pro and ChatGPT Search. Discover their strengths and weaknesses, and which AI tool best fits your needs. 

Perplexity Pro vs. ChatGPT Search: Which AI Tool is Best Fits Your Workflow Needs?

 Latest advancements in empathetic AI capabilities in Q3 2024. An in-depth analysis of top LLMs, including ChatGPT, Llama, Gemini, and Claude.

Testing the Depths of AI Empathy: Q3 2024 Benchmarks

This post explores how new Vietnamese TV shows utilize social media to foster parasocial interactions (PSIs), allowing viewers to feel more connected to the con

Virtual Besties: TV Shows, Social Media and the Evolution of Parasocial Relationships

U.S. intelligence agencies are seeking more efficient methods to access and purchase your data from private companies. 

Uncle Sam’s Data Dash: U.S. Spy Agencies Seek Cost-Efficient Ways to Buy Your Information

A discussion of OpenAI's o1 ability to justify statements in the context of empathy. It makes the right decisions but sometimes for the wrong reasons.

OpenAI o1 - Questionable Empathy

Understand what it takes to do good work. It's not a series of processes or hacks, rather, it is about priorities in our chasm of interests.

The "Good Work" Theory

Discover radically unique live streaming tool designed to help you build live streams that feel unmistakably like you in minutes

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