myPersona

﻿The sales team gets to hear from buyers day in and day out.

Top 6 Actionable Steps to Align Sales & Marketing Teams

Doxxing — The Ultimate Crypto Taboo?

Ever caught yourself in those brief moments, noticing your personality now shined in a certain light, while earlier in the day or perhaps brief moments before, it was under a completely different light?

The art of not being yourself.

In the <a href="https://hackernoon.com/the-mindset-shift-needed-for-successful-marketing-27379dc47bd7" target="_blank">last article of this series</a>, I focused on why you might want to shift your mindset when it comes to marketing. In this post, we’ll take a look on how you can teach your audience.

How to Pull People In

As the proverbial hits the fan about “<a href="https://www.ft.com/content/f369e670-2ac3-11e8-9b4b-bc4b9f08f381" target="_blank">Steve Bannon’s psychological warfare mindfuck tool</a>,” the lessons we’re learning about humanity’s evolution are great news — if you’re willing to look at the bigger picture. In order to explain what I mean by this, I’m first going to have to spend a few minutes laying out what’s missing from most of the reporting of the <a href="https://hackernoon.com/tagged/facebook" target="_blank">Facebook</a> scandal, how society (and specifically democracy) works, how our collective intelligence is evolving and why the emergence of <a href="https://hackernoon.com/tagged/blockchain" target="_blank">blockchain</a> technologies is perfect timing. Finally, I’ll lay out what — specifically — we can learn about data ownership, data usage and the functioning of a blockchain-driven society.

Why the Facebook/Cambridge Analytica Data Scandal is Awesome News

In writing this piece, I find it funny how things always tend to come full circle. Five years ago I met an incredibly intelligent man in the Cleveland Airport named <a href="http://energy.case.edu/advisory-board/saillant" target="_blank">Dr. Roger Saillant</a>. Roger has had an illustrious career in the private sector, and more recently, has been the Executive Director of Cleveland’s own <a href="https://weatherhead.case.edu/centers/fowler/" target="_blank">Case Western Reserve University Fowler Center for Sustainable Value</a>. In talking with Roger, he said to me, “Brian, you know you’re ready once you can answer three simple questions; <em>Why this? Why us? Why now? </em>At the time I was still a kid and I didn’t really understand what he meant, but in business and in life I believe that there is a lot of power in the <em>“Why”.</em> Why are we doing what we do? As a member of a team, why was I asked to complete a certain task? And as it relates to <a href="https://hackernoon.com/tagged/phenom" target="_blank">Phenom</a> of late, why did we move across the country from our hometown of Cleveland to San Francisco?

Phenom, a 500 Startups Company

On Radical Markets

The word ‘cryptoeconomics’ sounds cool, but doesn’t inherently scream a definition. For people looking for a way to understand Bitcoin, blockchains, and everything else your <a href="https://hackernoon.com/tagged/technology" target="_blank">technology</a> friends and questionable investment advisors are saying, cryptoeconomics is the place to start. Here, you’ll understand how the “<a href="https://hackernoon.com/tagged/blockchain" target="_blank">blockchain</a>” industry works from the ground up — not only technically, but via economic incentives.

Cryptoeconomics In Context

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Since n.d.

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