myPersona

Founder Adam Fineberg of Jackson Square Company shares how he’s building a portfolio of fast-moving, problem-solving businesses.

Meet Jackson Square Company, Winner of HackerNoon's Momentum 10 in Miami, Florida

﻿The sales team gets to hear from buyers day in and day out.

Top 6 Actionable Steps to Align Sales & Marketing Teams

Doxxing — The Ultimate Crypto Taboo?

Ever caught yourself in those brief moments, noticing your personality now shined in a certain light, while earlier in the day or perhaps brief moments before, it was under a completely different light?

The art of not being yourself.

In the <a href="https://hackernoon.com/the-mindset-shift-needed-for-successful-marketing-27379dc47bd7" target="_blank">last article of this series</a>, I focused on why you might want to shift your mindset when it comes to marketing. In this post, we’ll take a look on how you can teach your audience.

How to Pull People In

As the proverbial hits the fan about “<a href="https://www.ft.com/content/f369e670-2ac3-11e8-9b4b-bc4b9f08f381" target="_blank">Steve Bannon’s psychological warfare mindfuck tool</a>,” the lessons we’re learning about humanity’s evolution are great news — if you’re willing to look at the bigger picture. In order to explain what I mean by this, I’m first going to have to spend a few minutes laying out what’s missing from most of the reporting of the <a href="https://hackernoon.com/tagged/facebook" target="_blank">Facebook</a> scandal, how society (and specifically democracy) works, how our collective intelligence is evolving and why the emergence of <a href="https://hackernoon.com/tagged/blockchain" target="_blank">blockchain</a> technologies is perfect timing. Finally, I’ll lay out what — specifically — we can learn about data ownership, data usage and the functioning of a blockchain-driven society.

Why the Facebook/Cambridge Analytica Data Scandal is Awesome News

In writing this piece, I find it funny how things always tend to come full circle. Five years ago I met an incredibly intelligent man in the Cleveland Airport named <a href="http://energy.case.edu/advisory-board/saillant" target="_blank">Dr. Roger Saillant</a>. Roger has had an illustrious career in the private sector, and more recently, has been the Executive Director of Cleveland’s own <a href="https://weatherhead.case.edu/centers/fowler/" target="_blank">Case Western Reserve University Fowler Center for Sustainable Value</a>. In talking with Roger, he said to me, “Brian, you know you’re ready once you can answer three simple questions; <em>Why this? Why us? Why now? </em>At the time I was still a kid and I didn’t really understand what he meant, but in business and in life I believe that there is a lot of power in the <em>“Why”.</em> Why are we doing what we do? As a member of a team, why was I asked to complete a certain task? And as it relates to <a href="https://hackernoon.com/tagged/phenom" target="_blank">Phenom</a> of late, why did we move across the country from our hometown of Cleveland to San Francisco?

Phenom, a 500 Startups Company

Your cheat sheet to understanding incentive-compatibility in transaction fee mechanisms—UIC, MIC, SCP, and the limits of truthfulness.

Why No Transaction Fee Mechanism Can Truly Be Collusion-Proof

New research shows no blockchain fee mechanism can be fully incentive-compatible and collusion-proof when block congestion occurs.

Why the Perfect Blockchain Fee Mechanism May Be Impossible

R2-TFRM uses on-chain randomness to ensure fair, cost-efficient blockchain transactions—guaranteeing rebates and minimizing miner manipulation.

Reducing Blockchain Fees with R2-TFRM and On-Chain Randomness

TFRMs offer a new way to reduce blockchain transaction fees by redistributing VCG payments while preserving efficiency and user incentives.

Designing Fairer, Cheaper Blockchain Fee Systems

On Radical Markets

The word ‘cryptoeconomics’ sounds cool, but doesn’t inherently scream a definition. For people looking for a way to understand Bitcoin, blockchains, and everything else your <a href="https://hackernoon.com/tagged/technology" target="_blank">technology</a> friends and questionable investment advisors are saying, cryptoeconomics is the place to start. Here, you’ll understand how the “<a href="https://hackernoon.com/tagged/blockchain" target="_blank">blockchain</a>” industry works from the ground up — not only technically, but via economic incentives.

Cryptoeconomics In Context

In the world of Java development, there are objects and there are Objects. The former is more important.

Objects vs. Data Structures

I realized I needed something different. Not another generic team bot, but a Personal AI Assistant — one that knows my specific context, my preferred shortcuts

How I Built a Personal Assistant Using Google Cloud and Vertex AI: mAIdAI

How to define, create, and use user personas to improve product decisions, acquisition, segmentation, and reduce churn in subscription businesses.

How Problem-Centric Personas Drive LTV, Retention, and Growth

A large-scale analysis of 100 open-source apps shows how focused privacy code reviews can efficiently identify personal data and PII handling.

What 100 GitHub Projects Reveal About Personal Data in Modern Software

Leverage AI in marketing: content, personalization, automation, and analytics — with humans in control.

The AI Marketing Checklist: Boost Campaigns, Insights & Personalization

A practical overview of how static analysis and pattern matching can identify personal data and PII hidden inside Java and JavaScript codebases.

How Static Analysis Can Expose Personal Data Hidden in Source Code

Learn how to identify privacy-relevant API methods using dependency analysis and GDPR-aligned labels to improve software privacy reviews.

Tracing Personal Data Through APIs

An overview of how privacy-relevant methods can improve automated code reviews by identifying and categorizing personal data processing under GDPR.

Automating Privacy Code Reviews by Mapping How Software Handles Personal Data

The Curator App uses Playwright to browse sites, validates the articles, and then uses a local LLM to check if the content actually matches my taste.

Pushing the Limits: Running Local LLMs and a 24/7 Personal News Curator on 4GB of RAM

A deep dive into the iterative process of building a personalized AI, and an honest look at the final 5% a local LLM can’t replicate.

Damian AI: A Digital Persona Built From My Work (and a Lot of Pivots)

Multi-agent AI survey system that generates adaptive MCQ interviews to extract actionable feedback from customers at scale.

From Silence to Signal: Extracting E-Commerce Feedback With AI-Driven Personalized Surveys

myPersonais in the Employee Health IT Industry

MYPERSONA

mypersona.care

11 emps

Since 2019

myPersona's stories on HackerNoon

Meet Jackson Square Company, Winner of HackerNoon's Momentum 10 in Miami, Florida

Top 6 Actionable Steps to Align Sales & Marketing Teams

Doxxing — The Ultimate Crypto Taboo?

The art of not being yourself.

How to Pull People In

Why the Facebook/Cambridge Analytica Data Scandal is Awesome News

Phenom, a 500 Startups Company

Why No Transaction Fee Mechanism Can Truly Be Collusion-Proof

Why the Perfect Blockchain Fee Mechanism May Be Impossible

Reducing Blockchain Fees with R2-TFRM and On-Chain Randomness

Designing Fairer, Cheaper Blockchain Fee Systems

On Radical Markets

Cryptoeconomics In Context

Objects vs. Data Structures

How I Built a Personal Assistant Using Google Cloud and Vertex AI: mAIdAI

How Problem-Centric Personas Drive LTV, Retention, and Growth

What 100 GitHub Projects Reveal About Personal Data in Modern Software

The AI Marketing Checklist: Boost Campaigns, Insights & Personalization

How Static Analysis Can Expose Personal Data Hidden in Source Code

Tracing Personal Data Through APIs

Automating Privacy Code Reviews by Mapping How Software Handles Personal Data

Pushing the Limits: Running Local LLMs and a 24/7 Personal News Curator on 4GB of RAM

Damian AI: A Digital Persona Built From My Work (and a Lot of Pivots)

From Silence to Signal: Extracting E-Commerce Feedback With AI-Driven Personalized Surveys

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