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More Hunting Wasps by Jean-Henri Fabre, is part of the HackerNoon Books Series. You can jump to any chapter in this book here . A DIG AT THE EVOLUTIONISTS CHAPTER 8. A DIG AT THE EVOLUTIONISTS. To rear a caterpillar-eater on a skewerful of Spiders is a very innocent thing, unlikely to compromise the security of the State; it is also a very childish thing, as I hasten to confess, and worthy of the schoolboy who, in the mysteries of his desk, seeks as best he may some diversion from the fascinations of his exercise in composition. And I should not have undertaken these investigations, still less should I have spoken them, not without some satisfaction, if I had not discerned, in the results obtained in my refectory, a certain philosophic import, involving, so it seemed to me, the evolutionary theory. It is assuredly a majestic enterprise, commensurate with man's immense ambitions, to seek to pour the universe into the mould of a formula and submit every reality to the standard of reason. The geometrician proceeds in this manner: he defines the cone, an ideal conception; then he intersects it by a plane. The conic section is submitted to algebra, an obstetrical appliance which brings forth the equation; and behold, entreated now in one direction, now in another, the womb of the formula gives birth to the ellipse, the hyperbola, the parabola, their foci, their radius vectors, their tangents, their normals, their conjugate axes, their asymptotes and the rest. It is magnificent, so much so that you are overcome by enthusiasm, even when you are twenty years old, an age hardly adapted to the austerities of mathematics. It is superb. You feel as if you were witnessing the creation of a world. As a matter of fact, you are merely observing the same idea from different points of view, which are illumined by the successive phases of the transformed formula. All that algebra unfolds for our benefit was contained in the definition of the cone, but it was contained as a germ, under latent forms which the magic of the calculus converts into explicit forms. The gross value which our mind confided to the equation it returns to us, without loss or gain, in coins stamped with every sort of effigy. And here precisely is that which constitutes the inflexible rigour of the calculus, the luminous certainty before which every cultivated mind is forced to bow. Algebra is the oracle of the absolute truth, because it reveals nothing but what the mind had hidden in it under an amalgam of symbols. We put 2 and 2 into the machine; the rollers work and show us 4. That is all. But to this calculus, all-powerful so long as it does not leave the domain of the ideal, let us submit a very modest reality: the fall of a grain of sand, the pendular movement of a hanging body. The machine no longer works, or does so only by suppressing almost everything that is real. It must have an ideal material point, an ideal rigid thread, an ideal point of suspension; and then the pendular movement is translated by a formula. But the problem defies all the artifices of analysis if the oscillating body is a real body, endowed with volume and friction; if the suspensory thread is a real thread, endowed with weight and flexibility; if the point of support is a real point, endowed with resistance and capable of deflection. So with other problems, however simple. The exact reality escapes the formula. Yes, it would be a fine thing to put the world into an equation, to assume as the first principle a cell filled with albumen and by transformation after transformation to discover life under its thousand aspects as the geometrician discovers the ellipse and the other curves by examining his conic section. Yes, it would be magnificent and enough to add a cubit to our stature. Alas, how greatly must we abate our pretensions! The reality is beyond our reach when it is only a matter of following a grain of dust in its fall; and we would undertake to ascend the river of life and trace it to its source! The problem is a more arduous one than that which algebra declines to solve. There are formidable unknown quantities here, more difficult to decipher than the resistances, the deflections and the frictions of the pendulum. Let us eliminate them, that we may more easily propound the theory. Very well; but then my confidence in this natural history which repudiates nature and gives ideal conceptions precedence over real facts is shaken. So, without seeking the opportunity, which is not my business, I take it when it presents itself; I examine the theory of evolution from every side; and, as that which I have been assured is the majestic dome of a monument capable of defying the ages appears to me to be no more than a bladder, I irreverently dig my pin into it. Here is the latest dig. Adaptability to a varied diet is an element of well-being in the animal, a factor of prime importance for the extension and predominance of its race in the bitter struggle for life. The most unfortunate species would be that which depended for its existence on a diet so exclusive that no other could replace it. What would become of the Swallow if he required, in order to live, one particular Gnat, a single Gnat, always the same? When once this Gnat had disappeared—and the life of the Mosquito is not a long one—the bird would die of starvation. Fortunately for himself and for the happiness of our homes, the Swallow gulps them all down indiscriminately, together with a host of other insects that perform aerial ballets. What would become of the Lark were his gizzard able to digest only one seed, invariably the same? When the season for this seed was over—and the season is always a short one—the haunter of the furrows would perish. Is not man's complaisant stomach, adapted to the largest variety of nourishment, one of his great zoological privileges? He is thus rendered independent of climates, seasons and latitudes. And the Dog: how is it that of all the domestic animals he alone is able to accompany us everywhere, even on the most arduous expeditions? The Dog again is omnivorous and therefore a cosmopolitan. The discovery of a new dish, said Brillat-Savarin, is of greater importance to humanity than the discovery of a new planet. The aphorism is nearer to the truth than it appears to be in its humorous form. Certainly the man who was the first to think of crushing wheat, kneading flour and cooking the paste between two hot stones was more deserving than the discoverer of the two-hundredth asteroid. The invention of the potato is certainly as valuable as that of Neptune, glorious as the latter was. All that increases our alimentary resources is a discovery of the first merit. And what is true of man cannot be other than true of animals. The world belongs to the stomach which is independent of specialities. This truth is of the kind that has only to be stated to be proved. Let us now return to our insects. If I am to believe the evolutionists, the various game-hunting Wasps are descended from a small number of types, which are themselves derived, by an incalculable number of concatenations, from a few amoebae, a few monera and lastly from the first clot of protoplasm which was casually condensed. Let us not go back as far as that; let us not plunge into the fogs where illusion and error too easily find a lurking-place. Let us consider a subject with exact limits to it; this is the only way to understand one another. The Sphegidae are descended from a single type, which itself was already a highly-developed descendant and, like its successors, fed its family on prey. The close similarity in form, in colouring and, above all, in habits seem to refer the Tachytes to the same origin. This is ample; let us be satisfied with it. And now please tell me, what did this prototype of the Sphegidae hunt? Was its diet varied or uniform? If we cannot decide, let us examine the two cases. The diet was varied. I heartily congratulate the first born of the Sphex-wasps. She enjoyed the most favourable conditions for leaving a prosperous offspring. Accommodating herself to any kind of prey not disproportionate to her strength, she avoided the dearth of a given species of game at this or that time and in this or that place; she always found the wherewithal to endow her family magnificently, they being, for that matter, fairly indifferent to the nature of the victuals, provided that these consisted of fresh insect-flesh, as the tastes of their cousins many times removed prove to this day. This matriarch of the Sphex clan bore within herself the best chances of assuring victory to her offspring in that pitiless fight for existence which eliminates the weakly and incapable and allows none but the strong and industrious to survive; she possessed an aptitude of great value which atavism could not fail to hand down and which her descendants, who are greatly interested in preserving this magnificent inheritance, must have permanently adopted and even accentuated from one generation to the next, from one branch, one offshoot, to another. Instead of this unscrupulously omnivorous race, levying booty upon every kind of game, to its very great advantage, what do we see to-day? Each Sphex is stupidly limited to an unvarying diet; she hunts only one kind of prey, though her larva accepts them all. One will have nothing but the Ephippiger and must have a female at that; another will have nothing but the Cricket. This one hunts the Locust and nothing else; that one the Mantis and the Empusa. Yet another is addicted to the Grey Worm and another to the Looper. Fools! How great was your mistake in allowing the wise eclecticism of your ancestress, whose relics now repose in the hard mud of some lacustrian stratum, to become obsolete! How much better would things be for you and yours! Abundance is assured; painful and often fruitless searches are avoided; the larder is crammed without being subject to the accidents of time, place and climate. When Ephippigers run short, you fall back upon Crickets; when there are no Crickets, you capture Grasshoppers. But no, my beautiful Sphex-wasps, you were not such fools as that. If in our days you are each confined to a standing family-dish, it is because your ancestress of the lacustrian schists never taught you variety. Could she have taught you uniformity? Let us suppose that the Sphex of antiquity, a novice in the gastronomic art, prepared her potted meats with a single kind of game, no matter what. It was then her descendants who, subdivided into groups and constituted into so many distinct species by the slow travail of the centuries, realized that in addition to the ancestral fare there existed a host of other foods. Tradition being abandoned, there was nothing to guide their choice. They therefore tried a bit of everything in the way of insect game, at hap-hazard; and each time the larva, whose tastes alone had to be consulted, was satisfied with the food supplied, as it is to-day in the refectory provisioned by my care. Every attempt led to the invention of a new dish, an important event, according to the masters, an inestimable resource for the family, who were thereby delivered from the menace of death and enabled to thrive over large areas whence the absence or rarity of a uniform game would have excluded it. And, after making use of a host of different viands in order to attain the culinary variety which is to-day adopted by the whole of the Sphex nation, lo and behold, each species confines itself to a single sort of game, outside which every specimen is obstinately refused, not at table, of course, but in the hunting-field! By your experiments, from age to age, to have discovered variety in diet; to have practised it, to the great advantage of your race, and to end up with uniformity, the cause of decadence; to have known the excellent and to repudiate it for the middling: oh, my Sphex-wasps, it would be stupid if the theory of evolution were correct! To avoid insulting you and also from respect for common sense, I prefer therefore to believe that, if in our days you confine your hunting to a single kind of game, it is because you have never known any other. I prefer to believe that your common ancestress, your precursor, whether her tastes were simple or complex, is a pure chimera, for, if they were any relationship between you, having tested everything in order to arrive at the actual food of each species, having eaten everything and found it grateful to the stomach, you would now, from first to last, be unprejudiced consumers, omnivorous progressives. I prefer to believe, in short, that the theory of evolution is powerless to explain your diet. This is the conclusion drawn from the dining-room installed in my old sardine-box. About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Jean-Henri Fabre (2002). More Hunting Wasps. Urbana, Illinois: Project Gutenberg. Retrieved October https://www.gutenberg.org/cache/epub/3462/pg3462-images.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org , located at https://www.gutenberg.org/policy/license.html.

A DIG AT THE EVOLUTIONISTS

The Forbidden Garden

Think about the time before existed and ask yourself, "Where would my car be if I wasn't driving it?" Probably in the parking lot, right? Similarly, before , your guest room would just remain unused until your friend came over to crash and left beer bottles behind. These are just a couple of examples of the business model. Uber Airbnb Trash to Cash How exactly does the “Trash to Cash” model work? The “ business model is a concept where companies turn waste and unused items into valuable commodities that can generate revenue. In other words, they are taking what would otherwise be considered trash and transforming it into a source of income. This model is based on the principle that , and it has been applied in a variety of industries with great success. Trash to Cash” one person’s waste can be another person’s treasure one person’s waste can be another person’s treasure So how did Airbnbs and the Ubers of the world pioneer this model? Let’s start with Airbnb, a platform that connects travelers with homeowners who have extra rooms to rent. This business model takes advantage of unused space in people’s homes and turns it into a source of income for homeowners. Airbnb has upended the traditional hotel industry and grown to become one of the world's largest accommodation providers, demonstrating the potential of the trash to cash model. Similarly, Uber has transformed the transportation industry by connecting people who have unused cars with those who need rides. The company’s innovative business model has created a new source of income for individuals, who can now earn money by using their personal vehicles as taxis. This has not only improved the lives of people who were previously unable to find work, but it has also reduced the number of cars on the road, which is better for the environment. The model is also extensible. For example, you may have a car idling in the garage, but you don’t have time to chauffeur others—you can put the car on . Or if you don’t have an unused room with a private bathroom, you can still rent out your RV at Turo . RVShare While Uber and Airbnb are great examples of monetizing underutilized resources, ? I present to you: and . can you think of a way of monetizing an absolutely unusable and usually thrown-away item Misfits Market Imperfect Foods They are both grocery delivery services that specialize in selling produce that would have otherwise gone to waste due to its aesthetic imperfections. They provide a solution for farmers who are unable to sell their misshapen or overstocked produce to grocery stores, and in turn, they offer consumers affordable and sustainable food options. This business model not only reduces food waste but also generates a profit for the companies and benefits the environment by reducing greenhouse gas emissions associated with food waste. Interestingly, last year but are keeping the business separate for now. Misfits Market acquired Imperfect Foods The trash-to-cash model can also be applied to the fashion industry. One example is , a company that takes discarded clothing from large brands and gives it a second life through repairs and upcycling. This business model not only diverts waste from landfills but also provides consumers with affordable and sustainable clothing options. The Renewal Workshop We already covered some great examples, but how about we push the idea to the extreme and talk about how literal trash can be converted to $$$? Lo and behold, there is , a company that repurposes hard-to-recycle materials such as plastic, metal, and paper into new products. Another successful example is , which is a company that repurposes discarded materials into luxury furniture. The company is able to turn waste into high-end furniture and generate income from it. Finally, is another example of a successful trash to cash business model. The company takes discarded materials and recycles them into new products that can be sold. TerraCycle Upcycle 1–800-GOT-JUNK Another area where the trash to cash model can be applied is in the waste management industry. Companies like have created innovative solutions that help businesses reduce waste and increase recycling, while also generating revenue. Rubicon Global collects waste from businesses, sorts it, and sells the recyclable materials to manufacturers who can use them to create new products. This not only helps businesses reduce waste but also provides them with a new source of income. Rubicon Global In conclusion, the “trash to cash” business model has proven to be a successful and sustainable way to turn waste into a source of income. By taking advantage of unused or discarded items, companies are not only reducing waste but also generating revenue and creating a more sustainable future. This model has the potential to transform various industries and provide individuals with new sources of income. So next time you see something that would normally be considered waste, think about how it could be transformed into a source of income for someone else. You can follow me on / to get updates on stories like this. You can also support my coffee drinking habit ;) Twitter LinkedIn here

From Trash to Treasure: Unlocking the Potential of Trash to Cash Business Models

Hungover from celebrating a personal milestone at publishing Tech Company Brief Issue #10, the HackerNoon team was back to work as the launch of #Noonies 2022 neared. Unfortunately, there isn't a category for most Tech Briefs written, else I (the author of this brief) would have won it hands down; but we do have cash rewards and NFT prizes to give away across multiple categories including Emerging Tech and Gaming and you can head on down to Noonies.Tech to participate! 🏆 This week's tech rankings are a bit unusual in that we have new entrants making it to the top 5 (including the coveted #1), finally disrupting the monopoly (or technically the oligopoly) of tech giants playing musical chairs amongst themselves. But of the tech giants HackerNoon's team closely follows, Apple 🍎 landed on the #2 spot. Not happy with the better-than-expected profits in its most recent quarter, the Silicon Valley firm is planning to expand the number of ads you see on your iPhone and iPad in an attempt to make big bucks™. Apple already advertises on its first-party apps, but the expansion could mean finding ads in apps such as Apple Maps. This, friends, is the future and I hate it. Meanwhile, Microsoft 🖥️ — which ranked at #5 this week — has been taking shots at Sony (and by extension, the PlayStation), for failing to play catch up with its mega-popular and highly successful video game subscription service Gamepass 🕹️. For its part, Sony relaunched the PS Plus as a true games-on-demand service to compete with the Gamepass, but the latest offering has failed to catch on as well as the Gamepass did. So Microsoft thought it would be great to school the Japanese tech giant on why that might be: in documents filed with Brazilian competition authorities, the Redmond firm suggested that Sony could do better if it launched its first-party games on the PS Plus day one, instead of, ya know, timing them so they join the service once everyone and their grandmas has already played it. What a burn. Last week, we highlighted a deal by Amazon 📦 to get even more of your data. Looks like the company, which was in the #11 spot isn't stopping anytime soon, and is now expanding its so-called palm-scanning payment tech to more Whole Foods locations. Palm-scanning works exactly as you'd expect it to: you scan your palm to make payments. Understandably, not everyone is thrilled about the technology. Elsewhere, Elon Musk sold more of his shares in Tesla 🚗 — which was listed one rank below Amazon at #12 — to finance a potential Twitter deal. ICYMI: Musk is desperately trying to walk away from the acquisition, but Twitter's having none of it. The latest sale share gives Musk access to a cool $6.9 billion in the event that Twitter forces the deal to close. Feel free to let us know if you think the deal will come through. 👾 In the meantime, thanks for reading Tech Company Brief Issue #11! If you'd like to see which tech companies are rising and falling in the public consciousness, feel free to head down here. See y'all next week. PEACE! ☮️ Hungover from celebrating a personal milestone at publishing Tech Company Brief Issue #10, the HackerNoon team was back to work as the launch of #Noonies 2022 neared. personal milestone personal milestone #Noonies 2022 #Noonies 2022 Unfortunately, there isn't a category for most Tech Briefs written, else I ( the author of this brief ) would have won it hands down; but we do have cash rewards and NFT prizes to give away across multiple categories including Emerging Tech and Gaming and you can head on down to Noonies.Tech to participate! 🏆 the author of this brief the author of this brief Emerging Tech Emerging Tech Gaming Gaming Noonies.Tech Noonies.Tech This week's tech rankings are a bit unusual in that we have new entrants making it to the top 5 (including the coveted #1), finally disrupting the monopoly (or technically the oligopoly) of tech giants playing musical chairs amongst themselves. But of the tech giants HackerNoon's team closely follows, Apple 🍎 landed on the #2 spot. Apple Apple Not happy with the better-than-expected profits in its most recent quarter, the Silicon Valley firm is planning to expand the number of ads you see on your iPhone and iPad in an attempt to make big bucks™. Apple already advertises on its first-party apps, but the expansion could mean finding ads in apps such as Apple Maps. This, friends, is the future and I hate it. better-than-expected better-than-expected expand expand already advertises already advertises Meanwhile, Microsoft 🖥️ — which ranked at #5 this week — has been taking shots at Sony (and by extension, the PlayStation), for failing to play catch up with its mega-popular and highly successful video game subscription service Gamepass 🕹️. For its part, Sony relaunched the PS Plus as a true games-on-demand service to compete with the Gamepass, but the latest offering has failed to catch on as well as the Gamepass did. So Microsoft thought it would be great to school the Japanese tech giant on why that might be: in documents filed with Brazilian competition authorities, the Redmond firm suggested that Sony could do better if it launched its first-party games on the PS Plus day one, instead of, ya know, timing them so they join the service once everyone and their grandmas has already played it. What a burn. Microsoft Microsoft highly successful highly successful relaunched relaunched failed failed do better do better Last week, we highlighted a deal by Amazon 📦 to get even more of your data. Looks like the company, which was in the #11 spot isn't stopping anytime soon, and is now expanding its so-called palm-scanning payment tech to more Whole Foods locations . Palm-scanning works exactly as you'd expect it to: you scan your palm to make payments. Understandably, not everyone is thrilled about the technology. highlighted highlighted Amazon Amazon more Whole Foods locations more Whole Foods locations not everyone not everyone thrilled thrilled Elsewhere, Elon Musk sold more of his shares in Tesla 🚗 — which was listed one rank below Amazon at #12 — to finance a potential Twitter deal. ICYMI: Musk is desperately trying to walk away from the acquisition, but Twitter's having none of it. The latest sale share gives Musk access to a cool $6.9 billion in the event that Twitter forces the deal to close. Feel free to let us know if you think the deal will come through. 👾 sold more of his shares sold more of his shares Tesla Tesla In the meantime, thanks for reading Tech Company Brief Issue #11! If you'd like to see which tech companies are rising and falling in the public consciousness, feel free to head down here . See y'all next week. here here PEACE! ☮️

Disruption in the Tech Giants Musical Chairs

Disrupción en las sillas musicales Tech Giants

Perturbation des chaises musicales des géants de la technologie

टेक जायंट्स म्यूजिकल चेयर में व्यवधान

Tech Giants Musical Chairsの混乱

Disrupção nas cadeiras musicais dos gigantes da tecnologia

Sự gián đoạn trong ghế âm nhạc Tech Giants

科技巨头音乐椅的颠覆

Patrick Lee Scott on Fasting, Writing, Epiphany Bridges, and 10x-ing Impact

Disclaimer: I’m not writing this post to rip on anyone. It’s simply to reflect my sentiments and those that I’ve heard from other attendees. I really enjoyed my three days this year at the event. There is so much to see and experience that it’s really hard to compact it all in a short stay. Some of the major themes of this year were 5G, autonomous vehicles, Alexa and Google Home enabled devices, and AR/VR products. — That was CES’ tagline in 2017 and it lived up to it. This year, I feel as if “The Good, the Bad and the Ugly” fits better. “Whoa” The Good Apart from seeing the latest in tech, some of the main reasons thousands of people come each year is to network, meet with suppliers, and scope out the competition. Given that the event is so spread out across the Las Vegas strip, many attendees are barely able to see it all. Below are seven products that made me say “Whoa”, but also must-see recommendations for those with limited time. Bell Helicopter One of the most talked about attractions was the Bell Nexus, a five-person hybrid-electric powered vehicle with six tilting ducted fans. We’re expected to be see Uber use these for commercial operations hopefully around 2023. Intel, Alibaba, and WRNCH Intel, in partnership with Alibaba and WRNCH have announced at CES that they will developing 3D athlete tracking for the 2020 Tokyo Olympics. The data will be processed from video, so no wearables needed. Withings In 2018, Nokia sold back Withings to Éric Carreel that they bought in 2016 for $191 million. With a few products set to launch in 2019, the Move ECG impressed me the most. It’s an analog watch that allows you to record an electrocardiogram and share it with your doctor. Most ECG monitoring devices used by hospitals are clunky and unreliable. Many patients that experience AFib are often dismissed by doctors due to not being able to show any data. Withings’ Move ECG could help change this. LEFT: Withings Move ECG | RIGHT: Dan Cooper interviewing Éric Carreel, CEO of Withings BMW Motorrad This video was posted by the Vice President of BMW Motorrad Americas on LinkedIn and it received a large number of negative comments surrounding the uselessness of a autonomous motorcycle. Mainly about how it takes away the pleasure of riding. Video by Michael Peyton, Vice President of BMW Motorrad Americas As a rider myself, I can understand where the negative sentiments can come from, but I feel as if the ones who feel this way are closed minded. Besides being able to balance a wheelie, there are many use cases for this tech. The two major ones that come to mind are being able to connect with other autonomous vehicles on the road to prevent accidents. The second would be rider assistance. Let’s say you’re riding a touring bike for a long distance and you’re falling asleep. If the motorcycle were to detect this, it could bring the driver safely to a stop. Curved, Folding, and Flapping Screens Royole, Sharp, LG, and maybe a few others showcased bendable screens. Again, there have been a few mixed reviews with this one, but I think this innovation is necessary for future advancement. The selling point for LG’s roll up TV is for those that don’t want a black mirror in their living room or those that live in a home with floor to ceiling windows. LG’s OLED TV R rolls into it’s built in 100 watt soundbar. Impossible Foods Impossible Foods unveiled at CES their Impossible Burger 2.0. This plant based meat has everything you would want in a burger without the negative parts. It has all the protein and iron you want, but without the cholesterol, same amount of fat, or calories. is not limited to burgers. You can cook anything you would already do with ground beef. This includes tacos, chili, casseroles, lasagna… Impossible meat Audi and Mercedes Two of the coolest looking concept cars of the show were Audi’s Aicon and Mercedes’ Vision EQ Silver Arrow. It’s not the first time these vehicles have been seen by the public eye, but they were for me and many others at CES. The Bad Cliché Copy Every exhibitor claims to either be “Game Changing” or better yet, “Changing the Game”. A bit cliché if you ask me. Other words on the list that you should tell your copywriter not to use: “Revolutionizing” “Making the world a better place” “ ” So Mo Lo Vuzix I went through the Vuzix demo where they have you use the glasses in “real life” applications. Two issues I had with the glasses were the focus of the image on lens (it took a while for them to be clearly legible), and second, there seems to be a lag when detecting and interacting with objects. Something that annoyed me as well was their ski demo. While wearing the glasses, you would watch a POV video of a person skiing and the Vuzix glasses displayed metrics and ski paths of the mountain. What’s wrong with this? I wouldn’t wear these glasses instead of ski/snowboard goggles… They should have maybe tried a different sport… North The only attraction at their booth was having to wait in line to test out their glasses. It’s an overpriced gadget with no real use case (yet). Priced at $999, not sure if they’ll be able to break even. The tech is good, but I didn’t learn anything more about the product than what’s already written on their website. Focals by North Just Bad Products in General Need a floating weiner dog with built in speakers? Maybe. Is it CES worthy? Maybe not. How about a turret gun with VR headset for your bedroom? Big Clapper, a $4,500 clapping robot. Entertaining… for about 2 minutes. Would you own this freaky Alexa integrated talking head? Just in case you might be afraid of someone stealing your phone charger or dropping your phone in your toilet, these exhibitors at CES have got you covered. The Ugly What is the ROI of exhibiting? If you’re thinking of showcasing at this show, please put some effort into your presentation. Take inspiration from companies like Nikon, LG, and Sony. Irrelevant Companies, Brands, and Products Hello Kitty CD player? Electric razors? Seriously? Although, I must admit, that Hello Kitty water dispenser would be a great item for parties… dispensing Vodka… Sleeping at booths I know it’s Vegas, and people like to go ham, but this is your time to shine. Sleeping at your booth is a big no-no in my books. I’ve attended and showcased at many trade shows. Regardless if I slept 3 hours or 8 hours, I manned my booth awake and focused. (Pro tip: Drink lots of water and Redbull). First Impressions Allstate and Visor X take the win for best first impressions. I wonder if the letter “t” fell on anyone… I do hope Allstate had insurance… Not exactly sure what’s going on here… Hiring untrained temp workers This one upset me quite a bit. What’s the point of attending this show if you don’t have any actual employees at your own booth? I understand if it’s not easy finding employees that speak English, but at least put the effort in training them. Most car manufacturers hire agencies or individuals to man their booths, and they provide weeks of training for them. They’re able to interact with show attendees and provide the relevant information needed about the products they are showcasing. I understand if you’re a small company and might not have the budget to do so. Although JD.com should not have this excuse… What happens after the show? Where do you think the booths end up? Many of the exhibitors throw out their booths if CES is the only show they plan to attend this year. The means a ton of waste. Nothing seems to be recycled. The same goes for SWAG. I noticed so many booths offering tote bags. Sure, they are great for having your brand seen in the wild. But do you really need to have 2500 units made? How many will you bring back home? 2430? Suggestions I’m not sure what the rules for exhibitors are, but I would love to see show deals for their products. Nobody except for a few were selling their products. GoPro was offering $100 off their HERO7 Black which is pretty awesome. I understand that it can get messy with logistics and inventory, but it’s also easy to do if you’re simply dealing with a POS and shipping directly to the customer. This little added extra value could easily pay for the show expenses of the company. As I wrote before, what is the ROI of exhibiting at this show? For many of the exhibitors, I would guess it’s zero. Final Thoughts CES is a show and tell, but sometimes more show and less tell, or the other way around. A lot of the products shown are useless, some booth attendants can be rude or unhelpful, and at times, you learn nothing more about a company than what’s already on their website. CES 2019 did not show much innovation or improvements from last year. Some exhibitors had the exact same booth and products as last year (cough Garmin cough). Regardless of all this, we’ll all be coming back next year. The show will continue to attract thousands from all over the world. If you liked this article, please do 👏 and share it with your friends. Remember, you can clap up to 50 times — it really makes a big difference for me.

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Lo! Foods WIKI

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