Growth Tribe leads the way in adult education, digital re-skilling \u0026 up-skilling, bridging the gap between rapidly evolving technology and stagnant skills

Growth Tribe

For any new business, solid growth is a priority. And building out a team that can sustain growth and grow with your business is tricky stuff. There’s a lot of chatter out there about growth hacking and fast tricks; it’s hard to get a handle on how to build out a growth team that’s designed for long-term success. <a href="https://medium.com/media/31d2c08d514002022ea9dd40ec07c189/href">https://medium.com/media/31d2c08d514002022ea9dd40ec07c189/href</a> It doesn’t matter what industry you’re in or how much you love quick fixes — experience has taught me that you need to take a common-sense approach to building out your growth team. It all starts with securing your funding, then you need to hire on, and then welcoming those new hires into a culture than embraces growth for all the right reasons. identifying the roles Here’s what the experts have to say about each stage of growing your growth. First things first — get funded Nobody works for free, and top growth hacking talent is in demand. To hire a growth team, you need money. But traditional business funding is a grindingly slow and challenging process. It’s also infamous for a lack of transparency, in a system designed to benefit the lenders, not the borrowers. To get growing quickly, you’ll need to consider all your , which can be overwhelmingly challenging to do in an industry that loves to make things vague and opaque. alternative financing options Leo Kanell, alternative funding expert and co-founder of , believes small businesses can piece together viable financing from a variety of sources, and they should be able to do so as fully informed consumers. Fundwise Capital <a href="https://medium.com/media/a2b116d319ea71c0957574609d956ada/href">https://medium.com/media/a2b116d319ea71c0957574609d956ada/href</a> “Understanding how to get unsecured credit can be such an important tool to get you where you want to go,” he explained in a recent the platform that Fundwise uses to publish its educational materials. On Fundwise’s site, you can learn about unsecured funding options like 0% loans, revolving lines of credit, term loans, as well as traditional lines of credit and SBA loans. So you might not need to resort to a shady ICO or groveling for VC injections after all. case study with Kajabi, Take the time to really investigate your funding options and create a solid funding plan. Who’s on your growth team? Once you’ve got a liquid budget, it’s time to focus on building the team. Start by identifying the key members you’ll need. “The following seven roles all need to be accounted for, though in some organizations, individuals may cover multiple spots, while others will have several people devoted to each function,” advises noted growth expert . Sujan Patel <a href="https://medium.com/media/c4dcb3b681ac399c02f399570bfd58fa/href">https://medium.com/media/c4dcb3b681ac399c02f399570bfd58fa/href</a> He recommends companies start with these roles: data analyst VP of marketing content marketer social media and community manager growth hacker project manager full stack developer Note that he’s omitted pyrotechnics expert from the seven-person roster for some reason. The roles may overlap and expand as you grow, but this will get you a solid base. And as you grow, Patel reminds us that growth does not necessarily always overlap with marketing. “In my time working in marketing, some of the biggest, most impactful changes I’ve made haven’t been campaigns I’ve launched — they’ve been changes I’ve made to the product and its supporting services after working closely with sales teams, support teams and product teams,” Patel explains. To make these kinds of iterative growth discoveries, it’s important to train your team members as users. By actively working the process, they often discover seemingly small yet powerful ways to move the needle. Leverage these moments by creating a process where your entire team engages in the user experience. The right people in the right roles As you build your team, keep in mind that each role has a distinct personality fit. For example, GrowthTribe’s you look for a head of growth who is “a risk taker, analytical, creative and a bit of a villain …with skills ranging from full-stack development to persuasive copywriting and data mining.” Esther Dalkmann advises Your data analyst, on the other hand, “loves soft data (qualitative information that explains the ‘why’ of the hard data) and is able to find actionable insights within it,” Dalkmann continues. Image source Don’t try to force a fit; it will inevitably backfire and set your team back, losing growth momentum in the process. Defining your growth culture As you put your team in place, what structure should you use? explains the most common options, which can have major implications on your team’s culture. Growth analyst Andrew McInnes “In interviewing 20 growth leads, two popular models emerged: the Independent Model and Functional Model,” he writes. “Both are good starting points for how you may want to structure your growth team in the scalable growth phase of your business. This is when the name of the game is up and to the right.” Image source There are pros and cons to each model, of course, but overall McInnes found more support for the Functional model. “According to our contributors, when people working on growth initiatives report to functional heads (e.g. Product, Engineering, etc.), other people believe that growth metrics will be achieved the right way,” he explains. Regardless of which model you subscribe to, you need to build a culture focused on the right type of growth for sustained success. And that requires identifying the in any given experimentation cycle. But it also requires keeping an eye on the big picture. key metrics you want to prioritize boosting “Bad outcomes are common when companies prioritize — and culturally reward — short-term growth at any cost,” . “Think Theranos, early Zenefits, or Uber’s various setbacks. It’s important to have short-term priorities around acquisition or retention — but growth can’t be successful unless it’s sustainable. It’s a long-term process.” writes growth strategist Chris Bolman Be aware that tensions between growth and brand are inevitable. As Bolman explains, “No company is perfect, and these tensions surface a lot — the relationship between Growth and Brand, or Growth and other areas of Product — and it’s important to manage them from a place of mutual respect, transparency, and empathy.” When you’ve established a growth culture based on adding value for the customer, it’s easier to and take advantage of growth opportunities. For example, at Fundwise, Kanell and his team use analytics to understand when and where their users need more information. They respond by breaking out their education into specific products, and offering live application review for users. This makes the user outcome better, which is their ultimate priority to sustain growth. work past those tensions The big picture of growth is really a lot of little pictures Sure, an overall strategy and big picture are important, but don’t forget that some of the most important growth opportunities happen in the moment. Listen to the feedback from your customers. Focus on what the customer is telling you — either directly, through social media, or through their behavior data. Then train your team to ask “What’s the next best thing I can deliver to this customer? What would help them take the next step in solving their problem?” This is where a well-built team meets organic growth and positions your company for sustained success.

How to Build Out Your Growth Team for Sustained Success

I was first exposed to "growth hacking" by Sean Ellis in 2010. This was about a decade after the dotcom dotbomb recession. Sean was working with several Silicon Valley startups. But traditional marketing methods like paid advertising and PR were becoming less effective. These businesses wanted to grow their user bases. The goal? Explode user acquisition, fuel engagement and lock in long-term loyalty. All at warp speed and without burning out. Sean’s success led him to coin the term growth hacking. Underdog Revolution Slaying Goliaths In the high-stakes game of business giants overshadow the ingenuity of smaller players. Growth hacking is a secret weapon for leveling the playing field. The focus is on rapid experimentation across various channels. We examine the business and identify the most effective and efficient ways to grow. This revolutionary approach transcends traditional marketing strategies. Growth hacking is not only about cutting costs or taking shortcuts. It's about embracing a mindset that values creativity over budget size. Favors agility over rigid planning. Pushes boundaries and explores new horizons in pursuit of explosive growth. Underdogs— are the startups, small businesses and web3 companies battling against well-entrenched competitors. Embracing growth hacking is essential. Look, we're in an environment where ambition is high but resources are scarce. Underdogs need strategies that can yield outsized results without outsized investments. Optimize their offers with pinpoint precision. Build build loyal customer bases through innovative engagement methods. They need tactics that allow them to pivot in response to market feedback. The quest for efficiency and effectiveness at scale makes growth hacking essential. Any entity yearning not only to survive but thrive among titans needs to pay close attention. It's a blueprint for disruption. Prepare yourself for insights that could very well redefine how you conceive strategies. This post is more than a summary of growth hacking techniques. Harnessing the Power of Niche Markets In the world of growth hacking, one size does not fit all. This method requires tailoring your approach to a specific demographic. This strategy is particularly beneficial for underdogs who struggle in more saturated markets. Finding a niche is like uncovering a secret tunnel straight to your ideal customers. Startups with fewer resources can laser-focus their marketing on specific groups. These targeted campaigns are more effective. This ensures higher engagement ratees and builds brand loyalty from go. The creative resonates with a particular audience segment. Pinpoint your niche, then get laser-focused! Creating a buyer persona helps you target the right people with the right message. Envision your ideal customer. What are their interests, challenges, behaviors, and decision-making processes? Researching this allows you to humanize your marketing efforts and product offerings. Don't gloss it over. Delving into this practice opens avenues for personalized communications. Imagine creating bespoke solutions that meet the specific needs of your target audience. What impact would this have on your lead generation? Too often I see clients trying to mass market. Mass appeal messaging is obsolete against tailored conversations. Your marketing should speak to individuals or defined groups. Remember, in today’s digital age personalization reigns supreme. The Art of Guerrilla Marketing and Social Media Impact Modern consumers juggle attention across a dizzying array of platforms. This makes it hard to capture their focus. Guerrilla marketing emerges as an invaluable tool for underdogs. It helps capture that fleeting attention. This unorthodox approach relies on creativity and surprise rather than a hefty budget. It levels the playing field for smaller businesses against their goliath competitors. Imagine transforming a mundane city sidewalk into an interactive installation overnight. Your campaign becomes the talk of the town. The message goes viral on social media without costing you a fortune. These tactics create memorable experiences linked to your brand. They foster both online and offline buzz. Combine guerrilla marketing with social media expertise to compete with larger players. Want to know the key? Harness the power of storytelling and community-building. The trojan horse for social selling is engaging content. If your content resonates with your target audience followers become advocates. I've seen this tactic skyrocket reach. Algorithms respond when you increase shares and interaction. Nobody comes to social media to buy products. Try focusing on dedicated communities within social media. It might be insightful content around blockchain technology. You can provide exclusive sneak peeks at upcoming launches. The aim is to build trust and loyalty with potential customers long before they make their first buy. Web3 companies and startups short on funds can win big. Provide value upfront. Go Lean to Maximize Product Development Embracing a lean method for product development is essential. This approach creates a continuous process of learning and refining. The essence of going lean is about making intelligent, calculated decisions. It prioritizes functionality and market fit over extravagance or complexity. This empowers brands to deliver products without draining limited financial pools. Simpler versions of your idea that still solve the core problem for your target audience. Mastering product development on a budget requires developing minimal viable products (MVPs). By focusing on building an MVP, startups can enter the market sooner than anticipated. It enables gathering invaluable customer feedback without committing extensive time. More capital is available for full-scale development. This is the iterative cycle. Designing, launching small-scale models, learning from real user experiences and tweaking. It reveals what matters most to your users. This strategy enables underdogs to pivot based on feedback or emerging trends. It adds layers of agility larger companies struggle to emulate. Adopting scalable tactics opens doors to experiment with various facets of product design. For example, utilizing open-source tools instead of depleting funds on expensive software. Consider for cross-promotion opportunities. The benefit includes broadening exposure while minimizing costs. forging strategic partnerships with other startups or influencers The journey through lean methodologies requires creativity. The compound effect of these strategies can fuel monumental success against the odds. Every dollar saved helps amplify efforts that enrich user satisfaction and faster growth. Leveraging Community for Explosive Growth Today the concept of community has transformed. It's a now a potent tool for customer acquisition without burning through budgets. Startups can harness this by building relationships rooted in genuine interaction. This is next level for transactional encounters. Engaging with potential customers on platforms where they congregate sparks organic growth. It allows brands to tap into pre-existing communities. The main rule is the tribe aligns with the product, service and brand story. These include niche forums, social media groups, or collaborative projects. Crafting an within these spaces requires more than promotional posts. It demands valuable contributions that enrich conversations. Think sharing insights. Offering solutions to common problems faced by community members. Initiating discussions or AMAs on emerging industry trends. authentic connection This engagement elevates brand visibility. It increases trust and loyalty among potential customers. Some will see the business as one of their own. These guys get it. They understand our needs and speaks our language. I want to do business with them. This is the sense of belonging and shared purpose that turns ordinary users into raving fans. It creates passionate advocates and loyal customers. Adopting user-generated content within these communities can amplify reach. It adds a layer of credibility few marketing campaigns can match. Encourage satisfied customers to share their experiences and engage within these community networks. This paves the way for authentic testimonials. Like-minded individuals value peer recommendations. Here's a pro-tip. Underdog businesses can create a powerful online community. You will create a vibrant ecosystem around your brand that feeds off mutual growth. This is another way that resourcefulness combined with authentic interaction wins. It beats big budget traditional advertising every time. Begin to host events, ask questions and connect with your target audience. Navigating Success Through Metrics and Adaptation Growing your business is exciting, but don't get lost in the maze. Choose smart paths that lead to real results. Small businesses, make every step count. Choose growth strategies that align with your goals and fuel your success. This is where the art of measuring success and iterating strategies comes into play. These tools are like a compass guiding you through uncharted waters. Pinpoint relevant metrics. Essential data includes user acquisition costs and lifetime value. You must track engagement rates and conversion percentages. Analytics provides valuable insights into what resonates with your audience. But this growth hacking journey requires more than tracking numbers. Think of your strategy as a living organism. It adapts and evolves based on the ecosystem it inhabits. It demands a mindset geared towards continuous improvement fueled by data-driven decision-making. Embrace experimentation. Test different approaches. Analyze outcomes. Iterate. And do it all while maintaining an unwavering focus on growth objectives. This process transforms obstacles into stepping stones. So-called failures become lessons propelling you closer to your ultimate goal. Success Stories from the Underdog Arena We're in a world where giants often dominate headlines. But there is an untold narrative of underdogs who have thrived against all odds. This is often a result of groundbreaking innovation and unparalleled determination. These companies started as specks in the vast business cosmos. But they managed to carve out empires. Their growth hacking techniques reveal the essence of ingenuity at its finest. Let’s take a look at how these Davids turned their slingshots into catalysts for huge success. It started as a small startup facing off against tech titans like Google Drive and OneDrive. They didn't drain their limited resources on expensive marketing campaigns. It was a hard pass on traditional sales tactics. One remarkable success story is Dropbox. Dropbox implemented a simple referral program. They incentivized existing customers to spread the word. We'll give you extra storage space for every referral, they said. This feature was valuable to users but cost-effective. It led to multiplying their user base without conventional advertising strategies. Dropbox harnessed the power of word-of-mouth at scale. Their use of social proof and direct rewards is legend. Understanding and optimizing customer behavior can lead underdogs to outpace industry behemoths. That's how underdogs win - with bold, creative moves! Forget playing it safe. Airbnb's Craigslist "hack" shows how unconventional approaches can be game-changers. It allowed hosts to list their offerings on both platforms at the same time. Remember scrappy startup Airbnb using Craigslist? Nobody knew about this fledgling company competing with established hotel chains globally. It was essential for their survival and scalability. They sidestepped colossal costs associated with building traffic from scratch. Tapping into Craigslist’s massive user base provided Airbnb a lifeline. Airbnb was able to confirm their value proposition. This niche wanted customized experiences instead of generic hotel stays. Only true innovators could see the ripe opportunities inside of the massive challenges. They reached a target market segment hungry for personalized accomodations. Established players like Constant Contact and iContact boasted more features, resources and experience. These solutions were expensive for companies with limited budgets. Small businesses saw email marketing as a technical and complicated process. Mailchimp started as a small email marketing service in 2001. Lacking significant investor funding made marketing, development and team building tough. Mailchimp bootstrapped. **As a new player they needed to build brand awareness and establish themselves.
\ Mailchimp decided to focus on specific user needs. They launched a freemium model catered to small businesses. This made email marketing affordable for anyone. It attracted a large user base while providing a revenue stream through upsells. Today Mailchimp is a dominant provider email marketing. Beyond email they offer social media marketing tools. Ecommerce and marketing automation is available. The platform provides . Satisfied free users often recommended the platform to others. AI-powered insights and analytics These stories show more than grit. They reveal how smart startups used online tools to grow their business. Instead of throwing money around, these innovators used digital tools. Their focus was offering real value to users. So to any entrepreneur feeling scared by a big market, remember these examples. With growth hacking they turned limitations into launching pads. Today they are global successes. Conclusion Growth hacking is not about shady tricks. It's about finding creative, low-cost and data-driven ways to achieve exponential growth. Entrepreneurs must take action and iterate. It is important to apply the right strategies to pave the way for long-term success. Ready to stop dreaming and start hacking your way to growth? This post has given you the tools and knowledge to start hacking your way to success. But the climb doesn't stop there! Navigating through the trenches can be tricky. That's where I come in! I'm offering you a to tailor a growth hacking strategy. We'll discuss your unique goals, target audience and current challenges. You'll leave with personalized recommendations to supercharge your growth. free consultation

Attract More Customers, Boost Growth Hacking for Underdogs: How to Win with Less Money and Resources

191 Stories To Learn About Growth

ON THE DISTRIBUTION AND GROWTH OF CORAL-REEFS

Recently, at the invitation of , I traveled to Poland to attend the and present a keynote sharing the Zest success story and how we earned our first 100k users. Mick Griffin 2019 Pipeline Summit While preparing for the Summit, I made an offer via social media to share the deck with anyone who was interested. Around 200 of my friends and colleagues said: Send it to me. But once I finished my keynote, I realized that just sending the deck wouldn’t give them the full story. To be truly helpful to my peers, I need to share the “how we did it” story that inspired the deck (which you can view ). So, I pulled together my notes from the Pipeline Summit speech to create the following article. here [[ ]] You can find the open-for-all deck here Community has always been at the core of everything we do here at Zest and that community has been the fuel that has powered our journey. And, to keep our community strong, our core values include the open sharing of knowledge. In my keynote, and in this piece, I share my knowledge about what Zest is and why we created it as well as how Zest grew from a professional knowledge-building platform into the foundation for a 100k-strong and growing community of professionals dedicated to self-learning and professional growth. When we launched Zest, we were on our own. We bootstrapped the company from zero to 30k users. Then, last year, we closed a pre-seed round that gave us the runway to take the Zest tribe to the next level. This summer, we released and crossed the 100k user mark and the was born. Zest for mobile Tribal Self-Learning Movement Creating a community-driven, knowledge-building platform for professionals and teams Ignorance is the path to extinction. As the world moves forward, those who stand still will be left behind. Knowledge has become the currency of a new world economy built on rapid-fire innovation and industry shifts. And, as we explain in , our mega-guide for self-learners, those who fail to pursue knowledge are destined for extinction. The Anti-Extinction Roadmap for Modern Professionals But those of us who continually develop our professional knowledge will thrive. We identify and acquire new skills to move ourselves and our professions forward ensuring our survival and the survival of our craft. We are gladiators in the fight against ignorance and information overload. My co-founder, , and I created Zest because we had a need and we saw that our peers shared this need. What we needed was a tool to help us win the battle against ignorance. Idan Yalovich You see, in the Web 2.0 world, information is plentiful. But time remains finite. When we tried to find quality information to grow our professional knowledge, we encountered too much-unfiltered information. The result of this information overload was that before we could begin consuming information, we had to waste valuable time trying to separate the useful from the useless. Instead of advancing our knowledge, we were losing productivity. The problem caused by content overload We understood that the ability to gain knowledge is essential for the survival of modern professionals. So we began to work on a solution: Zest. Zest is a knowledge-building platform for modern professionals. Like a Spotify of professional content, Zest filters, classifies, personally matches, and delivers content to each user on-demand. Zest’s unique user content curation and filtration process–and the human touch provided by the Zest tribe–is what makes it the solution to content overload. Products without users are doomed. Solutions that don’t facilitate user success are doomed too To support effective and efficient professional growth, the Zest AI associate engine builds custom micro-learning paths that deliver individualized content selections to each user based on their personal profile and stated goals. The content from which each custom learning path is built is sourced by members of the Zest community. This content curation by real people who are members of the Zest tribe and your professional peers is the first touchpoint in the Zest content filtering process. Next, the content is filtered through Zest’s machine learning algorithms which distill and classify the content, discarding content identified as low-quality. Once only high-quality, community-approved content remains, Zest’s AI matches individual pieces of content to each user or team based on their profile characteristics and stated goals and preferences. Zest users get the informative, actionable content they need, delivered when they want it. Community participation for mutual benefit a.k.a. network effects is central to Zest’s solution. The contributions and feedback of each new member make the product better for everyone. My recipe for going from 0 to 100(k) users Taking Zest from zero of 100k users (Zesters) was a gradual process. Each step in the process added a new element to the whole. And like a layer cake, missing one of these elements results in a different final result. So, the following sections describe my 4-layer recipe for perfectly balanced (and tasty) user growth. 0–5k Zesters: Be a (nice) human The first layer is “Be a nice human.” Forget what you’ve been told about doing things that scale and automating everything and focus on personally connecting with your users. Just be yourself. How simple is that, eh? As we spoke with our colleagues and friends about Zest, we learned that they were tired of talking to machines. They wanted to feel the warmth of our hands on their shoulders They wanted to know that there were humans just like them who were building this product. So, in the first few months after we launched, I personally communicated with thousands of users via email–no automation. When users submitted content to Zest, they received an email response from me explaining why their content had been accepted or rejected. As a result of this personal interaction, I created real relationships with and got to know those early adopters. I learned their lingo, discovered their pain points, and received their feedback–the good and the bad–about our product. I was able to help people I’d never previously met find jobs and consult with them about their daily professional struggle. The people I connected with became a tribe of power users who spread the word about Zest to their colleagues who then did the same. These early users are still active on Zest today. If this is not scalable, then what is? Set the tone with vulnerability, authenticity, and transparency Being human means that we have to set the right tone of voice (TOV) for our brand as well. The Zest TOV is one that communicates vulnerability, authenticity, and transparency (VAT). Our goal is to stay humble and deliver real value through each contact. To achieve this goal, the VAT methodology guides all of our communications with users from emails to blog posts. Vulnerable doesn’t mean you need to be cheesy, though. This article, , is an example of how our VAT communication strategy looks in practice.In the piece, Idan details how we killed our newsletter because we believed it wasn’t good enough. It was a one-newsletter- fits-all product rather than being the kind of hyper-personalized content our users expected. Also, we made one too many mistakes in the way we delivered the newsletter, so we decided to kill it and explain why in a very public way. Good for our KPI’s, bad for our users–we’re killing our newsletter A year later, we launched a new super-customized newsletter: UpSkill. UpSkill delivers custom-selected content to each subscriber based on their Zest activity and profile. This “anti-newsletter” delivers the kind of hyper-personalized experience that our users deserve. As for authenticity, our social posts are designed with this value in mind. Our text and creatives, such as the ones we use to introduce new team members, are casual and unpolished and allow users to see the real people behind Zest. Our VAT methodology doesn’t just apply to user communications either. When we started our pre-seed fundraising efforts, we created an open dashboard for all investors which displayed our KPIs. The dashboard included metrics that demonstrated our successes and not so successes. We chose to reveal both the good and the bad because we wanted to attract investors who shared our values and vision. The dashboard’s messaging invited like-minded investors to become a part of our journey. What happened after we published this dashboard? It was shared and discovered by potential investors around the world. More than 700 of those investors contacted us and we found the right travel companions for the next leg of Zest’s growth. As an added value, the larger Zest community also appreciated our willingness to share these early-stage, internal statistics. 6k to 20k Zesters: Switching on the machines, but gently After we got to ~5k users, we felt that it’s time to switch on the machines and use more automation in our user-facing efforts. After all, there were only so many emails I could send in a day and we didn’t want to keep users waiting for feedback. We didn’t abandon our VAT style when we switched on the machines, though. Our automated email texts were based on the tens of thousands of 1 on 1 exchanges we had previously shared with users. These correspondences informed our TOV and the content of our automated communications. Our new set of emails also went beyond delivering my personal feedback on users’ suggested content or answering their questions. Now, we were focused on using our communications to drive further growth by making our users feel successful, appreciated, and part of a community. To improve our chances of success, we introduced each new email gradually and tested everything to gauge our users’ responses. Of course, introducing automation wasn’t the only step we took to grow Zest from 6k to 20k users. How we developed the Product-[X] Fit methodology During this second phase of growth, we also focused our energies on one of the key factors that determines the success or failure of any startup: that elusive unicorn known as product-market fit. This process added an entirely new set of layers to our growth strategy and required us to change both our mindset and workflows. We began by breaking down our main goal into smaller, more manageable segments. Using this methodology, “product” becomes “features,” “market” becomes “Zesters.” Our workflow begins with the development of a feature that we then test with a few of the power users. This is the feature-user fit step. Then we iterate. The next step is to achieve feature-tribe fit. In this step, the feature is introduced to either the entire Zest tribe or a large beta helpers group to gain further feedback. Then we iterate. Only after we’ve completed this process for our product’s features do we move forward with product fit which repeats the same steps of testing the product with power users, then the full tribe or a beta testing group. By taking each feature and the product as a whole though this multi-stage process of evaluation and iteration, we achieve our ultimate goal which is strong product-market fit. Defining product-market fit starts with a retention-first mindset and clear retention KPIs I’ve explained how we achieve product-market fit. But how can you know when you’ve achieved it? There are lots of definitions of product-market fit. But I think that most of them are pure fluff. Our methodology requires data. You can’t claim to have achieved a goal if you can’t quantify it. To determine if you are achieving growth, I recommend that startups track their retention rates. Good retention can grow your user base. Great retention can explode it. Zest’s growth indicator KPIs include our Day 1, Day 7 and Day 30 retention rates, Power User Curve, daily and monthly active users, and the behavior of select cohorts over time. We track D1, D7 and D30 retention to see how many users are coming back to the product after their first introduction and how sticky the product is. Power User Curve analysis allows us to keep an eye on our most engaged and active users. These are the users who are most likely to be our brand advocates and drive our growth. Evaluating the DAU to MAU ratio reveals how important our product is in the lives of our users. How many of those who use the product at least monthly use it daily? Cohorts analysis to see the behavior of our users over time. This information helps us identify trends in user behavior and assess the impact of product additions and updates. Adopting a product-led growth strategy Yes, I know it has become the latest industry buzzword, but it’s not just buzz for us. Product-led growth is our strategy because we are a product-first company. This means that product defines our roadmap, core KPIs, and is responsible for generating user acquisition. Marketing then steps in and supports the product roadmap. These product-market fit methodology and product-first mindsets are the guiding principles upon which Zest’s growth strategy was built. Here’s what that strategy looks like within the product. Helping Zesters to adopt the product and the community Once our mindset was aligned, it was time to grow a community. We wanted our users to understand how important they are to the company and how they function as an integral part of the Zest solution. We have implemented several strategies to grow the Zest tribe and strengthen our community. Here are three examples I really like: Infinitely onboarding our users Making the content contribution process transparent Building bonds between users Infinite onboarding Our onboarding process is simple, unique and a little bit surprising. We want our users to notice that this isn’t your usual onboarding experience. We also wanted them to feel a sense of accomplishment. So, each step in our onboarding walkthrough is accompanied by a success message. In the above image, you can see what happens after you accomplish the first step in the onboarding: A success message pops up and takes you to YouTube. What makes it “infinite” is that each time you open the app, different time- or action-based events may trigger new messages which allow you to discover new app features or revisit ones which you have not used for a while. This process provides Zesters with a lot of micro “AHA!” moments and increases their product appreciation levels. Transparent content contribution process Content contributions from engaged users are the heart of Zest. So, we wanted to make the process of contributing content as transparent and frictionless as possible. Once a user suggests content, they can check its status at each step in the distillation process. Users can also find out when the content they contributed will be published or, if it was rejected, they can view the reason. A transparent and accessible contribution process aligns with Zest’s product and brand propositions and enhances the process’s credibility. Building bonds between users Creating networks within Zest is a core brand activity. To build bonds and lay down the foundations for an internal social network, we added a “Thank a fellow Zester” feature that allows users with the tap of a finger to send a thank you message to a Zester they believe contributed a valuable piece of content. Zest users can also follow fellow Zesters and receive alerts when someone they follow has contributed new content on Zest. These elements of the Zest product all reinforce our commitment to community and the formation of lasting relationships with and among our users. But that’s not the end of our journey. Next, our team needed to prepare itself for the ride from 20k to 100k engaged and active Zest users I encourage you to read yourself and share it with your team. It combines learning theory with practical applications in a way that allows you to implement strategies that will improve your productivity and understand why those strategies work. The Roadmap Now please take a deep breathing and get ready for the next phase of Zest journey- our growth from 21k to 100k+ users — and discover how the strategies we used to transition from creating a solid foundation of early users to focusing on growth at scale.

How the Zest Tribe Grew from 0 to 100k [Part1]

These days, it is not enough merely to try to sell consumers your products. It doesn’t matter if you aim to be the number one retailer of DVDs and Blu-rays, like hmv, a popular e-shop, like YOU.gr, or the YouTuber behind the Life of Boris with millions of subscribers. What you need is to sell your way of living. An Idea, a vision, an authentic message for consumers of your brand to collectively identify themselves with the product and share similar views and notions about the brand. In short, a lifestyle choice. But how do you motivate consumers, customers, or viewers to play a significant role in your promotion? Do you even need that? I had the privilege to interview YOU.gr, hmv, and that famous YouTuber who goes by the name Boris. Let’s hear from these industry experts about why you should strive for content strategy excellence and how to mold your clientele into Brand Tribes. YOU.gr YOU.gr is a successful company mainly focusing on selling high technology products. Today, YOU.gr is among the most popular e-shops in Greece. I asked Stavroula Kakkava, Digital Supervisor in YOU.gr, why creating a bond between customers and their brand is crucial for their . Marketing success Stavroula also stated that it is a long run to achieving solid trustworthiness, and it’s very helpful when you’re within a family of a well-known and stable company, which for YOU.gr is Info Quest. “Users are more likely to buy from a company they know and are familiar with than from a company they have never heard of. Moreover, they are more likely to purchase from a company they trust.” We then talked about the substantial amount of work you need to do to nourish the already established trust. Stavroula explained they are always trying to be consistent in what they say to their customers and what those customers expect from them. Stavroula added. “This means a consistent tone of brand voice, consistent messaging over time, and consistent messaging across all platforms and marketing activities”, At YOU.gr, they strongly believe that content is significant and helps to create a bond with the customers. She states, “ and I have to concur with this statement as it was a common factor in all interviews. Their key activities for keeping the content in good shape are yearly SEO changes and a daily check of product content to enrich them with branding, videos, and other useful content for the customer. Customers connect content with trust”, According to Stavroula “ The best way of promoting nowadays is programmatic and dynamic remarketing. Moreover, we search for loyalty programs that will help us more to bring our customers back.” And loyalty programs weren’t only mentioned during this interview. It is also one of the essentials for hmv’s content marketing. hmv hmv is a very popular entertainment retailing company with a 97-year-long tradition. The first hmv-branded store was opened by the Gramophone Company on Oxford Street in 1921, and the hmv name was also used for television and radio sets manufactured from the 1930s onwards. says Silvia Santinello, Digital Marketing Manager at hmv. “We build our hmv community and audiences across our channels, and we then engage and communicate with them consistently over a long period of time,” With no further ado, we then jumped right into the midst of things and discussed their marketing activities in the worlds of music and cinema. For example, if a new movie is to be launched on DVD in a few months, they can leverage cinema publicity to encourage merchandise purchases, film catalogue promotions, as well as encouraging pre-orders — thereby improving awareness, overall interest and engagement with the fans of the new releases very early on in the lifecycle. “We can leverage launch campaigns and related product tie-ins to create extended campaigns either side of a product launch.” “This enables us to nurture our community relationships by engaging them at different stages of a new product launch, through all available channels, such as online editorial, e-comm, and in-store. We always try to create touchpoints with relevancy and value for our community.” As I stated at the end of the first interview, a loyalty program plays a major role in creating interactive and appealing content at hmv. “ Silvia stressed that this engaging and interactive content must be presented consistently across all channels, from in-store to the e-commerce site and everywhere in between. We have such a broad audience and broad product ranges that it’s essential that our content engages with everyone. Wherever possible, we encourage interactivity, such as using competitions and exclusive offers via our “purehmv” loyalty program.” hmv position themselves as an impartial authority in the entertainment industry, more akin to traditional media outlets, rather than a retailer stance. ” “With support from our supplier partners, we are able to gain incredible access to bands and key movie talent for interviews and in-store appearances, so we’re in a great position to provide our community with high-value and interactive content. The company is now exploring the potential for monitoring campaign effectiveness. “When we run geo-targeting and social channel campaigns to drive in-store and on-line revenue, we want to be able to track this via purehmv, our loyalty scheme. This will help us to understand a single view of the o-line and offline purchasing behavior of the most valuable and engaged members of our hmv community.” Life of Boris The date May 4, 2015 may ring some bells with hardcore fans, as it is the date of the first video content published on the Life of Boris YouTube channel. It’s 2018, and the channel has over a million of subscribers and YouTube‘s Gold Creator Award, which is, without exaggeration, a tremendous success. It was my pleasure to have a long conversation with the author, creator, Shashlik King, and Slav superstar — Boris. My first question was obviously about his silver bullet recipe for success. Boris explained very quickly, there’s no such thing. There’s a lot of work behind his success, and he was kind enough to share his beliefs with me. According to Boris, creating a bond between the creator and the viewer is essential. It keeps people coming back and staying excited for more in the future. “Even if I do not talk to each and every one of those 1.5 million people, I still like to believe I am getting through to them.” His first pillar is to be genuine, authentic. As he says, ” “to be someone that is always myself. Someone the viewers can relate to on a core level. Even though the idea of the channel is still the same, he changed the tone and its attitude many times over the years to nourish the audience. He went from a calm voice to a louder one and from a calm personality to a more social one. “Some people even say that my voice changed so much that I sound different.” The main challenge in content creation is adaption. “Since the market for free entertainment is so saturated, creators must find new approaches to stay relevant. And everyone needs their own. In my opinion, there is no silver bullet when it comes to staying interesting to watch. On the contrary, I believe in putting out a variety of content from different categories. As long as viewers come for the creator, they will stay for the ride whatever the content is. Of course, there will always be those who unsubscribe after seeing a video that does not meet their exact criteria, but at the same time, 10 more people take their place.’ Boris explained to me that to understand channel growth means to see the channel as a viewer. As long as the creator thinks the content is worth watching then there will be viewers who agree with him. We agreed the freshness of the content is as important as a regular upload. “If you keep grinding on one topic for too long, people lose interest and go find something else to do or someone else to watch. Digital video content is highly disposable. Viewers can watch a video for 3 seconds and leave. Another video is always just a click away.” The most fascinating part is about the promotions. Interestingly enough, Boris never runs pre-planned advertising campaigns nor does he use other YouTubers to promote the channel or his clothing merchandise — WESLAV. “I have accounts on Facebook, Twitter, and Instagram. I post notices there of new limited-edition goods when they come out. I am a big believer in word-of-mouth advertising. If my brand and lifestyle can influence at least one person to tell another about it, then it‘s a success.” Boris believes in the genuine interest of viewers and completely relies on the viewer’s curiosity to keep coming back. This is slightly different from the classic marketing strategy, however, the common ground is always a high-quality content. Tribe Is the Law of the Digital Jungle Having over a million subscribers, customers from an entire country or continent. That is a tribe. A group of people that trust your brand and follow your guidance. Their voice has more value than your own. But, it is not a fluke. You have to monitor them. Not just let them operate unsupervised. You have to make them feel valued, not dictated to, and they will deliver views, traffic, and popularity, as well as generate revenue. A Brand Tribe will sell the products for you. A product is successful when it becomes a cult. Whether you’re in the retailing business, running an e-shop, or trying to break through as a YouTuber, building trust and a firm bond with the consumers of your brand is your number one priority. You have to master numerous skills to leverage the potential of your content strategy. However, once you know how to set all the variables, you are on your way to building a strong trustworthy brand and to getting loyal, dedicated customers. Your own Brand Tribe. If you are eager to read more articles by the author, you can find them on . Kentico’s Blog

3 Brand Tribe Leaders Share the Secrets of Their Success

I make no pretence that I am a generalist and get bored quickly. I have written before about how this sometimes makes you feel left out, or worse, an idiot who has wasted their life. I want to explore this topic in more detail, and that of ‘tech tribes’, that I feel it relates to. Outsiders no more I think it’s accurate to say that many of us working in tech, at least those of us who have been for some time, grew up as outsiders to the mainstream. For many years our choice of interest and work was generally regarded as the domain of awkward ‘nerds’, when ‘nerd’ was a term of vitriol. In the past few years us ‘awkward nerds’ have been increasingly joined by those who would have been put off by this image. In an ultimate twist of irony, likely some of those who used to make our lives hell when we were younger. This is because the tech sector is booming, technology is king, it’s largely profitable, pays well and never stops demanding talent. In short, (for the time being) we won. And the previous winners want in on the game of those they called ‘losers’ before. A lot of these points could do with further explanation, dissection and analysis, but that’s not the place of this post and maybe not me. What I want to focus on is how this has affected us. Tech Tribes We may choose to deny it, but breaking into tribes, gangs, teams, clubs or groups (along whatever divisions) is human nature. As intelligent people we think we don’t do it, but we do, and we try to make excuses and intellectual arguments for what is basically joining a gang. It’s a defense mechanism, we felt isolated and different as youth, so forming into strongly identifying groups gives a strength in numbers that is comforting. Peruse a forum or reddit thread or sit in a room of tech enthusiasts and you will see it. My Linux distribution is better than yours, because… My text editor is better than yours, because… Your choice of programming language is dumb, because… And these are tame examples, at the extreme end these attitudes have manifested into controversies like gamergate and the general denigration of minorities in the tech world. We like to pretend that these arguments are justified and backed by reasoned, informed experience or knowledge. Sometimes they may be, but most of the time it’s plain and simple posturing. A modern equivalent of squaring up your chest to a rival. This is all fine in principle, as I say, it’s human nature. If you care so much about something to get involved in such a heated discussion, then good on you, most of the time. When it’s not OK is how you treat people who don’t share this opinion. There are those who will have an equally strong opinion that is contrary or different and will either never associate ‘with the likes of you’ or will enjoy the challenge of trying to change your opinion. But it does not excuse treating someone badly because they don’t share an opinion with you. More subtle than this is the way people who don’t care, or are more pragmatic are treated. At the more ‘geeky’ conferences (such as FOSDEM) you see this all the time, groups swarming off to their tribe of choice to seek a bit of self-congratulatory confidence boosting. When you’re asked which tribe you identify with and you don’t identify with any because you have a more broad range of interests, it can be isolating and lonely. When everyone vanishes off to their ‘project x’ dinner or drinks that you knew nothing about, but might have had something to contribute to, it feels a lot like those cold dark playgrounds of your youth all over again. Having a general interest in lots of things amongst some more extreme tech people is often seen as a bad thing. Surely you must have an opinion, you can’t have a balanced view of everything, come down on the side of something! Maybe I am indecisive, in fact I am. Maybe I fear committing myself to any one thing and use it as an excuse to flit from project to project. But there are a lot of people like me, especially beginners who haven’t formed an opinion yet. Alienating them from day one is not a sustainable approach to project growth. To these same groups it can also come across as snobbery or over confident and as success grows in the tech world, these attitudes are increasing. Not only do we think we are right, we feel we have increasing evidence to prove it. Lonely Chinchilla Cultural Differences I am trying hard to not make this post sound like a rant because I sometimes feel left out. In every situation when I have experienced these attitudes or been ignored, I try to step back, take a balanced and objective look at things and keep being friendly. But you know what, generally being the one who approaches people, instigates conversations and tries to engage with others gets exhausting. I have noticed some cultural differences between European events and events in the USA and Australia. Especially at events in the USA, where I was rarely left alone in a room of strangers for longer than 5 minutes before someone would approach me and introduce me into their circle. At European events I can stand in a room alone for an hour and few will make a move to greet you. It’s hard to say whether relationships made at European events may end up being more meaningful over US events. That’s a difficult theory to test. On the flip side, I find that US attendees at events are far more geared towards personalities, expecting you to have heard of someone they mention. Maybe this is just a different method of forming ‘gangs’ amongst groups. So What? I’m not sure what my conclusion or outcome to this post is. Despite being offended by many attendees at events, I am trying to remain open minded and positive on this issue. I guess all I am asking/saying is that when someone approaches you who doesn’t have an opinion you share, be courteous. They are trying to understand why you have formed your opinion and why you are passionate about something. Help them understand it, but don’t cast judgement on why they haven’t formed the same opinion (yet). When you see someone struggling to fit in, remember those times in your life when you were rejected or ignored and how you felt. It wasn’t great was it? And finally, remember that treating someone nicely might help them agree with (or at least see) your opinion and welcome a new contributor into your community. Podcast All of the Weekly Squeak posts are accompanied by a podcast where I go more in-depth into the topic, subscribe here or listen to the individual episode to the left.

Tech Tribes and Being an Outsider Amongst Outsiders

This post was originally published on on November 13, 2015 Search Decoder Since I wrote 22 Growth Hackers to Follow on Twitter on The Next Web , I have received a lot of feedback from the growth hacking community. The list was valuable but I did not mention all the key biggest players in the growth hacking world. I just call them Sumos here. The list was incomplete and needed to be expanded. So here is the expanded list that includes eight new growth hackers to follow. (Special thanks to Clara Buchanan , one of the growth hackers on the original list, who shared a valuable list of new names to consider. Founder of Hypergrow , Clara is a growth strategist by trade and a mentor at EDGE EdTech accelerator in NYC. She regularly blogs about what it means to be a growth hacker and guidance for entrepreneurs .) I checked my spam folder the other day. It was pretty amusing. I got one email that said, Button was missing a ‘T’. I didn’t click it. I just laughed. “Get 100k website visitors with the click of a buton.” These days, the internet has opened up to anybody with a keyboard and a wifi connection. By the way, I found a typo recently in a newsletter I wrote. I was embarrassed. I wonder how many of my subscribers put me in a spam folder. With a skyrocketing buzz around ‘growth hacker’ on the Web, comes a pile of myths, misconceptions, and self-proclaimed gurus. Fortunately, there are still plenty of smart people providing insane amounts of value on a regular basis. Unfortunately, it’s getting harder and harder to tell who’s who. Some former black hats embarrassed the new term so it’s important to keep abreast of the legit growth hacking pros to follow. Tap in to the growth community at , and read any of to ramp up your game, but don’t expect these strategies to last forever. Growth hacks quickly become old-hacks, so use Twitter to get a steady feed of real-time growth hacking tips. GrowthHackers.com these growth hacking books There are some amazing growth hackers that are constantly sharing their best advice on Twitter. Their content has no scams or lies, just pure value. Below are twenty two growth hackers worth following (in no particular order). All have a proven track record and publish valuable content regularly. Nichole Elizabeth DeMeré Twitter: @NikkiElizDemere You probably recognize this long and unique name if you’ve been to , or . She has played a large role in the growth of all of those platforms, and she still acts as a community moderator. and are two of her specialties, and her writing is both inspirational and valuable. ProductHunt inbound.org, GrowthHackers Growth metrics SaaS Neil Patel Twitter: @Neil Patel Co-founder of , and , Neil is a powerhouse of knowledge in the online business space. He writes about social media, SEO, digital marketing, content marketing, growth hacking, and more. His resume? He helps companies such as Amazon, NBC, GM, HP, and Viacom grow. Look no further for an A-class growth hacker to follow. CrazyEgg, KISSmetrics HelloBar Noah Kagan Twitter: @NoahKagan The “chief sumo” at , Noah also has experience working at Mint and Facebook. His personal blog covers , start ups, and self-exploration. He also built , with a suite of every growth hacker should have in their toolbox. Appsumo marketing SumoMe blog growth tools James Altucher Twitter: @Jaltucher Finance, creativity, , hedge funds, self-development, pro blogging, startups, you name it and James spills out his honest opinion the topic. His posts are fun reads, as make you feel like you’re sitting right next to him. James is a seasoned growth hacker, and he is most famous for building Stockpicker. If I only have five minutes in a day to check Twitter, I start with @jaltucher. entrepreneurship self-publishing, his stories Rand Fishkin Twitter: @RandFish Co-founder of and Rand is the number one SEO expert out there. He writes about everything there is to know about , which is one of the key pillars of growth hacking methodology. MOZ.com inbound.org, SEO Nathan Barry Twitter: @NathanBarry As the Founder of , Nathan writes about “ On top of marketing, he focuses on design, specifically He breaks down his projects in public, allowing anyone and everyone to learn about his as he grows his saas business. ConvertKit anything that interests me.” app design. design strategies Tiffany Dasilva Twitter: @Bellastone Director of Digital Strategy at , Tiffany specializes in conversion rate optimization. Prior to joining PowerdbySearch, she worked with several startups, being the most well-known. If you want to save money on your PPC campaign ASAP, today. PoweredbySearch Shopify read this article Jeff Walker Twitter: @JeffWalker Apart from being a #1 New York Times , Jeff is now one of the biggest marketing trainers around. His goal is to help you not just but to also live the life of your dreams. bestselling author grow your business Whitney Wolfe Twitter: @WLWolfe Whitney helped grow from scratch, and she’s recently launched a new app called . Changing the dating game once wasn’t enough for this ambitious 25 year old. talks about the growth plans with this new app and how it plans to be bigger and better than tinder. Tinder Bumble This article Mike King Twitter: @iPullRank Founder of , and former SEO strategist at Razorfish abd Publicis Modem, Mike is “a marketing technologist, equal parts marketing and technology.” iPullRank Courtney Seiter Twitter: @CourtneySeiter Courtney has been the head of content at since April 2014. She’s the one working hard behind the incredible content that the team produces every day. Her work is unique, taking everyday topics like and and applying them to marketing. Buffer selfies emojis Hiten Shah Twitter: @hnshah Hiten Shah is Neil’s business partner on KISSmetrics and Crazyegg. He actually helped coin the term “growth hacker”, definitely him as well for additional business tips and inspiration. follow Sean Ellis Twitter: @SeanEllis If growth hacking is a Star Wars movie, Sean is a Yoda. He’s the CEO at and . He’s always coming up with fresh ideas to help businesses such as email marketing and any other under the sun. GrowthHackers Qualaroo content marketing, growth hack Tia Kelly Twitter: @lil_tea Tia works at as their customer success manager. She writes often about her love for landing pages and social media. I suppose there are worse things in life you could obsess over, but her passion is inspiring and also rather Unbounce humorous. Josh Elman Twitter: @JoshElman Now board member of Medium and , Elman is also a partner at . He also previously played a large role in the growth at Twitter, Facebook and Linkedin. Super Greylock Partners He posts about business regularly on topics such as and on Medium. growth hacking product development Gabriel Weinberg Twitter: @yegg Weinberg is CEO & Founder of and co-author of the book . He writes about marketing channels and DuckDuckGo Traction online privacy. Dharmesh Shah Twitter: @Dharmesh Co-founder & CTO of , Shah founded and writes for . His articles about and are quite unique and also helpful. HubSpot OnStartups.com leadership hiring Ryan Holiday Twitter: @RyanHoliday Former director of marketing for American Apparel, Ryan is the author of Trust Me I’m Lying, and . On his blog, he writes mostly about life strategy hacks, such as and Growth Hacker Marketing productivity self-development. Clara Buchanan Twitter: @Clara_buchanan Founder of , Clara is “a growth focused strategist utilizing cyberpsychology backed product development and experimental marketing techniques in order to form creative and nimble hypothesizes. Hypergrow Brian Dean Twitter: @BackLinko Brian is the Founder of , where he spills valuable content about link building, and other SEO topics. Check out his post on , you’ll definitely learn something. Backlinko content strategy, keyword research Mikael Cho Twitter: @MikaelCho Co-founder of , Mikael has founded several companies in the last eight years. His writing is very personal, and he covers topics such as and Crew investment work culture. Sujan Patel Twitter: @Sujanpatel Sujan is a growth-focused marketer and entrepreneur. He is currently the VP of Marketing at , and previously founded Single Grain, a San Francisco-based digital marketing agency. He’s helped companies like Sales Force, TurboTax, Sony, Mint, and hundreds of others acquire more customers, build brand awareness, and grow their businesses. Sujan is the co-author of . His new book is available on Amazon Kindle. When I Work 100 Days of Growth Content Marketing Playbook Lincoln Murphy Twitter: @lincolnmurphy Lincoln knows more than a thing or two about SaaS Customer Success, Customer Acquisition, Customer Onboarding, Marketing, & Growth Hacking. He’s a doer of nonessential things. Also, Lincoln invented . # breadabandname David Arnoux. Growth Twitter: @darnocks David is a magician at and . He’s all about growth hacking, analytics and cro. He’s also addicted to GIFs and Converse. Growth Tribe Academy twoodoo Roy Povarchik Twitter: @roypovar Roy is a growth and content marketing consultant for startups. He’s founder of ‘Growth By Content’ agency. Avid blogger and music lover. Meg Nordmann Twitter: @MegNordmann She’s Director of Marketing at , CyberSecurity, founder of . She’s always talking social media & tech news, and she’s a passionate advocate for Women in Tech. @ RiskSense http://PickMyBrainMentors.com Andy Johns Twitter: @ibringtraffic Andy helped with growth at Facebook, Twitter, Quora. Ex-EIR Greylock. He’s the current VP of Growth at Wealthfront where they make world-class investing easy & accessible to everyone. Oli Gardner Twitter: @oligardner Meet Oli, Unbounce Co-founder. He’s seen more landing pages than anyone on the planet. He’s also an opinionated writer & speaker on Attention-Driven Design. Pierre Lechelle Twitter: @PierreLechelle Pierre is helping SaaS businesses to generate more revenue through customer acquisition & growth with marketing & growth hacking. Brian Balfour Twitter: @bbalfour He’s the current VP Growth at HubSpot, Formerly EIR at Trinity Ventures, Co-Founder at Boundless, Viximo, and PopSignal. Your Turn No matter what stage of the growth cycle your business is in, you’ve got plenty of growth ideas to come from this list of savvy growth hackers. So get “growth hakering.” I’m not sure if “ is a word, but it is now. It relates to following growth hacking tips from these smart growth hackers. growth hackering” Finally, the list is not exclusive. There are many talented growth hackers out there. Let me know in comments below who else should be on the list. Image credit: Shutterstock

GROWTH TRIBE

growthtribe.io

-- employees

Since n.d.

COMPANY RANKING

GROWTH TRIBE

EVERGREEN INDEX #4684

Representing this company? Click here to claim and customize this page!

Growth Tribe WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

GROWTH TRIBE

growthtribe.io

-- employees

Since n.d.

COMPANY RANKING

GROWTH TRIBE

EVERGREEN INDEX #4684

RELATED COMPANIESRANK

STORIES ABOUT GROWTH TRIBE

Representing this company? Click here to claim and customize this page!

Growth Tribe WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!