Freeflow Servicesis in the Blockchain Infrastructure Industry

Freeflow Services

You can jump to any part of the United States International Cyberspace & Digital Policy Strategy here. This part is 18 of 38. Line of Effort 1: Support the Trusted Flow of Data and Advocate for Multistakeholder, Risk-Based Approaches to Digital and Data Governance Digital solidarity is further built and reinforced through the joint development, harmonization, and mutual recognition of rights-respecting approaches to data governance and digital trade. This work is currently ongoing through mechanisms such as Indo-Pacific Economic Framework for Prosperity (IPEF), Digital Transformation with Africa initiative (DTA), the Americas Partnership for Economic Prosperity (APEP), the G7, OECD, TTC, and the Quad. The United States supports the trusted free flow of data and an open Internet with strong and effective protections for individuals’ human rights and privacy and measures to preserve governments’ abilities to enforce laws and advance policies in the public interest. Legitimate concerns about data privacy can be addressed through protective mechanisms that follow the data while at the same time facilitate cross-border data flows and strengthen global cooperation among enforcement authorities. The United States will continue championing trusted cross-border data flows by promoting data transfer mechanisms that improve interoperability between different data privacy regimes. Working alongside our interagency partners, the Department of State supported the negotiation and implementation of the EU- U.S. Data Privacy Framework; the development of the OECD Declaration on Trusted Government Access to Data Held by the Private Sector, which identifies commonalities in the privacy safeguards democratic governments follow when accessing data for legitimate law enforcement and national security purposes; as well as initiatives on Data Free Flow with Trust at both the G7 and the OECD. The Department of State works with the Department of Justice to clarify application of the U.S. Clarifying Lawful Overseas Use of Data (CLOUD) Act and to negotiate bilateral agreements under the act. Along with Australia, Canada, Japan, the Republic of Korea, Mexico, the Philippines, Singapore, and Taiwan, the United States launched the Global Cross-Border Privacy Rules (CBPR) Forum in April 2022, building on the previously established Asia Pacific Economic Cooperation (APEC) CBPR system. The CBPR provides a data privacy certification backed by relevant authorities that facilitates data flows by promoting interoperable, enforceable data protection standards. Officials from the Departments of State and Commerce will continue efforts to bring new countries into the agreement, building on efforts such as workshops held in Kenya, Mexico, Chile, Brazil, UK, Israel, Jordan, Panama, Colombia, Fiji, and Barbados as well as ASEAN countries. While the United States and its likeminded trade partners share many of the same values, we often have differing approaches to how to regulate the digital economy. The U.S. government advocates for multistakeholder, risk-based approaches that target the challenges we face while providing the flexibility to realize the benefits of new and emerging technologies. Unilateral approaches in digital taxation and the imposition of network usage fees often do not address the core issues of accessibility and fairness expressed by their proponents. Additionally, the rise of a growing digital sovereignty narrative that has been embraced by some of our close partners and allies has the potential to undermine key digital economy and cybersecurity objectives. The Department of State, working with other agencies, will continue to argue against data localization, network usage fees, digital services taxes as well as other market access barriers that contribute to the perception of increased control, but in reality often can undermine growth and security objectives. Continue Reading Here. This post was originally published on May 6, 2024, by the U.S Department of State You can jump to any part of the United States International Cyberspace & Digital Policy Strategy here. This part is 18 of 38. You can jump to any part of the United States International Cyberspace & Digital Policy Strategy here . This part is 18 of 38. here Line of Effort 1: Support the Trusted Flow of Data and Advocate for Multistakeholder, Risk-Based Approaches to Digital and Data Governance Digital solidarity is further built and reinforced through the joint development, harmonization, and mutual recognition of rights-respecting approaches to data governance and digital trade. This work is currently ongoing through mechanisms such as Indo-Pacific Economic Framework for Prosperity (IPEF), Digital Transformation with Africa initiative (DTA), the Americas Partnership for Economic Prosperity (APEP), the G7, OECD, TTC, and the Quad. The United States supports the trusted free flow of data and an open Internet with strong and effective protections for individuals’ human rights and privacy and measures to preserve governments’ abilities to enforce laws and advance policies in the public interest. Legitimate concerns about data privacy can be addressed through protective mechanisms that follow the data while at the same time facilitate cross-border data flows and strengthen global cooperation among enforcement authorities. The United States will continue championing trusted cross-border data flows by promoting data transfer mechanisms that improve interoperability between different data privacy regimes. Working alongside our interagency partners, the Department of State supported the negotiation and implementation of the EU- U.S. Data Privacy Framework; the development of the OECD Declaration on Trusted Government Access to Data Held by the Private Sector, which identifies commonalities in the privacy safeguards democratic governments follow when accessing data for legitimate law enforcement and national security purposes; as well as initiatives on Data Free Flow with Trust at both the G7 and the OECD. The Department of State works with the Department of Justice to clarify application of the U.S. Clarifying Lawful Overseas Use of Data (CLOUD) Act and to negotiate bilateral agreements under the act. Along with Australia, Canada, Japan, the Republic of Korea, Mexico, the Philippines, Singapore, and Taiwan, the United States launched the Global Cross-Border Privacy Rules (CBPR) Forum in April 2022, building on the previously established Asia Pacific Economic Cooperation (APEC) CBPR system. The CBPR provides a data privacy certification backed by relevant authorities that facilitates data flows by promoting interoperable, enforceable data protection standards. Officials from the Departments of State and Commerce will continue efforts to bring new countries into the agreement, building on efforts such as workshops held in Kenya, Mexico, Chile, Brazil, UK, Israel, Jordan, Panama, Colombia, Fiji, and Barbados as well as ASEAN countries. While the United States and its likeminded trade partners share many of the same values, we often have differing approaches to how to regulate the digital economy. The U.S. government advocates for multistakeholder, risk-based approaches that target the challenges we face while providing the flexibility to realize the benefits of new and emerging technologies. Unilateral approaches in digital taxation and the imposition of network usage fees often do not address the core issues of accessibility and fairness expressed by their proponents. Additionally, the rise of a growing digital sovereignty narrative that has been embraced by some of our close partners and allies has the potential to undermine key digital economy and cybersecurity objectives. The Department of State, working with other agencies, will continue to argue against data localization, network usage fees, digital services taxes as well as other market access barriers that contribute to the perception of increased control, but in reality often can undermine growth and security objectives. Continue Reading Here. Continue Reading Here . Here This post was originally published on May 6, 2024, by the U.S Department of State This post was originally published on May 6, 2024, by the U.S Department of State by the U.S Department of State

The U.S. Advocates for Trusted Data Flows and Multistakeholder Digital Governance

Click, order, and doorstep delivery—online shopping is now a daily thing. In the digital shopping wave, dropshipping stands out, changing how businesses tackle e-commerce. This shift from the traditional means of obtaining products and services is becoming more and more widespread and hence, businesses must act following consumers’ preferences. Let's take a critical look at how we can stay trendy in , exploring the ways dropshipping thrives in today's market and providing a fresh take on retail's future. online shopping Key Concepts of Dropshipping At its core, dropshipping is a retail fulfillment technique where a store doesn't keep the products it sells in stock. Instead, when a sale needs to be made, the seller proceeds to purchase the item from a third party and have it shipped directly to the customer. In essence, you act as a middleman orchestrating a seamless transaction. Unlike traditional retail, dropshipping liberates businesses from the burden of managing inventory. There's no need to sink capital into stockpiles of products. Instead, you focus on the front end — marketing and selling — while leaving the nitty-gritty logistics to others. Like a regular marketplace, dropshipping is aided by key market players. These players function as the lifeblood of the industry. They include: These entrepreneurs set up digital storefronts, curate product offerings, and craft compelling narratives that entice customers. Essentially, they are conductors of an online symphony, orchestrating a seamless shopping experience. Retailers: They are the backstage crew, holding the inventory and managing the logistics. These can range from manufacturers to wholesalers. The beauty? Retailers don’t need to buy in bulk or handle stock. The supplier handles warehousing and shipping, allowing retailers to concentrate on what they do best — connecting with customers. Suppliers: The end-users, the reason for the entire show. Customers place orders, blissfully unaware of the intricate behind-the-scenes ballet. They enjoy a vast array of products without the retailer having to navigate the complexities of inventory management. Customers: How Is It Beneficial? Many benefits come with online businesses. For dropshipping, this is even more crucial as it ensures the survival of the business. Some of these merits stand as the core foundation on which dropshipping is built. These include: Low Initial Investment Traditionally, launching a business involved hefty upfront costs—warehousing, inventory, and the perpetual fear of unsold stock gathering dust. Dropshipping flips this script. With minimal initial investment, entrepreneurs can dive into the world of commerce without the financial hurdles. No need to buy in bulk or rent storage space; dropshipping allows a free-flow entrepreneurship activity without a heavy price tag. Reduced Risk and Inventory Management Risk mitigation is the heartbeat of dropshipping. The burden of unsold inventory morphs into a relic of the past. Why? Because you only purchase products when you make a sale. No need to play the guessing game on which products will fly off the virtual shelves. This hands-off inventory management reduces financial risk and frees up mental bandwidth to focus on . growing your business Flexibility and Scalability Dropshipping is a business model that grows with you. Its inherent flexibility means you can operate from anywhere with an internet connection. The business adjusts to your pace, accommodating side hustles or full-time entrepreneurship. As your ambitions soar, so can your business. Scaling up is seamless; the more you sell, the more your dropshipping empire expands. It's an interplay of growth and adaptability. Global Reach and Market Expansion The world is your marketplace. Dropshipping catapults your products into the global scene without the logistical nightmares. No need to stress over international shipping or setting up shop in every corner of the world. With a few clicks, your products can reach customers on different continents. This global reach ensures you broaden your customer base and fortifies your brand's presence in the vast expanse of the digital marketplace. , the global dropshipping market size was valued at USD 225.99 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 23.4% from 2023 to 2030. According to Grand View Research The market is anticipated to witness significant growth owing to an increase in preference for online shopping, coupled with the rising trend of cross-border e-commerce trade. Challenges Involved In a landscape where you don't physically handle products, ensuring quality can be tricky. across the diverse products offered is akin to a tightrope walk. Maintaining a standardized level of quality Product information discrepancies can lead to unhappy customers, eroding trust in your brand. A meticulous approach to vetting suppliers and providing accurate product details becomes paramount. Involving synchronized steps with suppliers and third-party partners, if one partner misses a beat it ripples through the entire operation. Relying on external entities for inventory and shipping means relinquishing some control. master the art of forging robust partnerships, minimizing the impact of complications that may arise externally. Successful dropshippers The allure of dropshipping has attracted a multitude of entrepreneurs into the arena, intensifying competition. Standing out amidst the crowd demands strategic differentiation. From niche selection to unique value propositions, navigating the crowded marketplace requires a keen understanding of what makes your brand distinct and appealing. The distance between customer and product in dropshipping magnifies the importance of stellar customer service. Resolving customer queries promptly, managing expectations, and handling returns efficiently become pivotal. The ease with which customers can switch to another seller places a premium on creating a positive customer experience to foster loyalty. Implementing Successful Strategies Finding Your Niche and Products Imagine this: You're not just selling stuff but crafting an experience. It all begins by choosing a niche that lights up your passion. Explore areas where your excitement matches what people want. This goes beyond just selling products; it's about being a champion. Your golden ticket lies in products that vibe with you and attract the market. It is akin to riding trends and sticking to your true north. Building a Trustworthy Supplier Network In the world of dropshipping, suppliers are your allies. Forge connections like a blacksmith-shaped iron. Look for suppliers who share your commitment to quality and timeliness. Transparency is the glue of a strong partnership, so pick suppliers who talk openly. This network isn’t just about obtaining products; it ensures dependability. A reliable supplier is not just a source; it's the foundation of your brand’s trustworthiness. suggests that 84% of e-commerce retailers say that the biggest obstacle to starting a dropshipping business is finding a good supplier. This only confirms the importance of suppliers to the industry as a whole. Research by Printful Effective Marketing and Branding Your products might be the stars, but you create the stage. Design a brand that narrates a story – your story. Effective marketing isn't a loudspeaker; it's a connection. Harness social media, ride the waves of influencers, and let your brand's voice resonate. Consistency is your guide that ensures your brand shines like a lighthouse in the digital storm. Effective marketing doesn't shout; it whispers, creating echoes. Utilizing Technology and Automation In the e-commerce dance, timing is key. Welcome technology as your choreographer. Automate the routine, so you can direct the extraordinary. From handling inventory to , let algorithms be your backstage team. The more you automate, the more you free up time to innovate. Efficiency isn't just a measure; it’s your quiet partner for success. engaging with customers Marketing Strategies as Major Factors Social media is a treasure trove for dropshippers. Think Instagram, Facebook, and TikTok—they're fancy stages to flaunt what you've got. , tell a tale, and get people moving. Use Instagram's cool visuals, tap into Facebook's big crowd, and catch the TikTok trend. Your next buyer might just be a scroll away. Create ads that grab attention Team up with influencers who match your energy. Whether it's a beauty expert, fitness buff, or tech guru, use their influence to push your product. Genuine nods from influencers build trust and put your brand in the limelight. Remember, in dropshipping, the right influencer can make a big difference. In the vast online world, being seen is a must. That's where search engine optimization (SEO) comes in. Sprinkle your product listings with smart keywords so they pop up when folks hit that search button. Get how search engines work, and tweak your product descriptions and titles. Being SEO-smart ensures your products don't just exist; they thrive online. Wrapping Up As online shopping continues to evolve, it has become evident that dropshipping has come to stay. It is a thriving strategy in today’s market due to its flexibility, low initial investment, and reduced risk. These factors and other market strategies discussed ensure business occurs easily and with a higher chance of success. However, this does not come without a fair share of challenges. To fully harness this power, these challenges must be understood to ensure business runs efficiently and effectively. Feature image source

Keeping Up With Online Shopping: How Dropshipping Thrives in Today's Market

is to startups as fuel is to an engine. Innovation There is no question that innovation is at the heart of this type of business and is the entire point of venturing into an entrepreneurial arena. However, driving innovation in a business is no easy task. It's not just about brainstorming and coming up with bold ideas; you need marketing strategies. True innovation is possible when it is embedded into the DNA of a startup. In practical terms, this means building a startup culture where innovation is a part of one’s work life. And not just at the level of management but for every employee, no matter what their role is. So, the big question is: how do you create a culture of innovation in a startup? And that's what we answer in this post. Here are some of the key insights that lead to true and make game-changing new products and services possible. cultural change Optimize your location There’s no question that your environment influences your beliefs, personality, lifestyle, work ethic, and behavior. It stands to reason that where you situated your startup will play a role in how innovative your company and your people are. If you can, set up your business in a location that is geared for innovation and empowering small business growth. Tech parks or hubs are good examples of locations that support Innovation and new business growth. Here, there is a free flow of information between businesses, governmental organizations, and individuals to support creativity and technological development. Even traditional and large businesses in such places play an active role in garnering new ideas. Take, for example, in Finland or Silicon Valley in California. These are places that have ecosystems dedicated to tech companies. They encourage entrepreneurship through accelerators, networking, and funding opportunities. Helsinki And while not everyone can simply pack up and move to these places, you should think seriously about your location. Even working in a coworking space can make a difference to your culture and help support innovation, so open your mind to ways to leverage our location. Embed Innovation into Your Company Culture From day one, strive to create a workplace that encourages out-of-the-box thinking and problem-solving. Do this by: Involving all team members in the decision-making process Encouraging open communication Providing a safe space for ideas to flourish. Add innovation goals to your mission, vision, and values Set up a decision tree that includes innovation as a framework that guides our decision-making process Consider Google as an example. Its mission "to organize the world's information and make it universally accessible and useful" encourages innovation. This mission, along with its value of "Focus on the user and all else will follow," fosters a culture where employees constantly innovate to provide the best user experience. Google also emphasizes '10x thinking'—where employees are encouraged to strive for solutions that are ten times better than what exists. These examples show how innovation is a core part of Google even when it is a giant in the tech industry and should be stumbling the bigger it grows. There is transformative power in adding innovation to your culture via the mission, vision, and values. So, don’t knock down the impact of these company elements. Reward Experiments, Mistakes, and Risks By its very nature, innovation = risks. And it’s painful how few leaders seem to get that. If you want to drive innovation in your company, you have to risks, mistakes, and experiments at the very least. tolerate But if you want to take creativity to the next level, reward people for thinking outside the box, even if the outcomes are negative. The minute you start punishing people for coloring outside the lines is the minute you burn creativity to a crisp. Make sure you celebrate small wins and embrace losses. And as importantly, be the leader who exemplifies risk-taking and innovation to your team. Be open, do different things, and share your losses and pains. When you embrace this mindset, you’ll create a safe space for innovation in your business. Promote Diversity and Inclusivity Diversity and inclusivity are crucial components of an innovative culture. A diverse team brings fresh perspectives, experiences, and ideas to the table as opposed to a team where too much similarity leads to biases and tunnel vision. It’s worth noting that more and more studies are able to quantify the - and this isn’t something to be ignored. link between diversity and growth Also, inclusivity is important. Being actively inclusive means ensuring that all team members feel valued and heard. By creating an environment where everyone feels comfortable sharing their thoughts and contributing to the company's growth, you are more likely to hear interesting new ideas. And also, you’ll hear it when you might be heading the wrong way. If you want to create diversity and inclusivity, you should create a welcoming and inclusive hiring process. Also, it provides diversity training for employees and fosters an open-minded environment that embraces differences. This not only leads to a more innovative culture but also attracts top talent from different backgrounds. In increase your company's potential for growth. Promote Learning Creativity and innovation seldom come from nothing. More often than not, they are the results of taking a different spin on what already exists. Innovation also comes about from combining different knowledge, techniques, ideas, or subjects. The takeaway is that if you want to promote innovation, promote learning. Encourage a ‘growth mindset’ in your people, where you share how we can all grow to change ourselves and our ways of thinking. And to reinforce this message, offering learning options and training. This could look like subscriptions to platforms like Udemy and Coursera. Or your own in-house online courses, training modules, and . certifications And why not invest in having trainers, coaches, and experts come into the office to teach and support your staff? Learning builds knowledge in your business overall, but what’s even more powerful is that it drives innovation. Support Flexible Work With Tools No matter how much you promote innovation in your business, it won’t matter unless you back it up with practical and supporting work experiences. I mean that your tools, workflows, processes, language, company culture, and everything else MUST enable innovation. Here’s how: Subscribe to collaboration and tools. We use Slack, Asana, and other platforms that allow communication, task tracking, and more on mobile and desktops. communication Allow asynchronous work. Working at specific times can be very limiting for creative people. When you allow people to work asynchronously, you create freedom, flexibility, and the experience of going at one’s own pace. This is powerful for people to find the best time and way to work for them. These are a few ways to support innovation practically and allow everyone to move and work in a flexible, creative way. Final Thoughts: Lead Your Team In the end, be the leader your company and team need. If you want to be innovative, embody this trait in your actions, words, and mindset. Asking your company why they aren’t being creative is meaningless if you’re micromanaging and stifling people as they do their regular work. Instead, be open with your goals and respond positively to your employees and team members when they share ideas. Also, celebrate mistakes. They’re the stepping stone to creativity. I hope you found these tips on driving innovation useful. Go ahead and apply these ideas to your business and see real changes take place.

How to Create a Culture of Innovation in Startups

Meta recently conceded that in-app behavioral advertising in the EU can no longer be opt-in by default, marking the end of an era. The regulators won, at least for now. Every few decades, major shifts happen that change how an industry fundamentally operates and who the new winners and losers are. We are in the midst of one such shift in the digital advertising industry. This has been driven by three critical changes in the ecosystem, all privacy-related: Apple announced the in 2021 App Tracking Transparency framework Google is in 2024 deprecating third-party cookies A slew of privacy legislation is either already in place (like the , ) or is about to be in place (like the ) California Privacy Rights Act EU General Data Protection Regulation EU Digital Services Act While the effects of these changes have been felt by the advertising industry globally, the for a few years now. . In the past three weeks, there have been significant announcements from , , and about upcoming changes to their products in the EU. It’s probably fair to say these changes mark the end of an era for behavioral advertising in the EU, and the platforms have made peace with that. EU, in particular, has been at war with behavioral advertising And winning Meta Snap TikTok In this piece, we’ll dive into: How the advertising ecosystem runs (or used to run) Privacy interventions and impact on behavioral advertising EU’s war on behavioral advertising and why platforms are conceding Possible future paths How the advertising ecosystem runs (or used to run) Let’s start with some simple concepts. An ad shown to you can be contextual or behavioral (sometimes both). A is something that is shown alongside organic results (non-ads) in the context of whatever you are doing. For example, if you are on a food delivery app like DoorDash and you see an ad for a restaurant alongside organic results, that is a contextual ad. In that case, your identity doesn’t really matter. DoorDash knows your location and what you’re looking for and therefore shows you a relevant ad. Knowing your identity and interests does help improve the relevance of these ads, but it’s secondary to the context itself. contextual ad A is something that’s shown to you because of your past behavior. For example, you might have visited an office chair brand’s page on Instagram, and therefore you get served ads for another office chair brand; that’s exactly what happened to me with the ad on the right. This can either be based on direct behavior (like the office chair example) or inferred behavior — people like you who looked for chairs also looked for monitors. One step further, people who looked at chairs are also likely to work from home more and therefore be open to lunch service. All of those are potential ads that can be shown to you. behavioral ad A subset of products, most often search products, are perfect for contextual ads — Google Maps, Google Search, DoorDash, Yelp, Thumbtack, TripAdvisor, and Zocdoc, to name a few. The user has high intent to do something specific. However, most high-intent products are low-medium frequency. You are not looking for plumbers every day on Thumbtack, and you are not looking to order food delivery every hour of the day on DoorDash; therefore, the amount of contextual ad inventory is lower — highly effective but lower in volume. On the other hand, social media platforms where users spend hours doomscrolling have a large volume of non-contextual inventory. Random ads are annoying and ineffective, and therefore the most effective way to monetize this inventory is through behavioral ads. Unsurprisingly, . Before ~2018 (when EU’s GDPR kicked in), there was essentially a about you, collected through a long list of highly effective AdTech mechanisms. Some notable examples: behavioral ads require a lot of data, specifically data about you free flow of data Every iOS or Android phone had a unique “ ” assigned to it (and by association, to you). This ID was accessible to all apps on your device, i.e. your Uber app and your Google Maps app both knew you are mobile advertising ID 123 and could easily cross-identify you across apps. mobile advertising ID Most browsers (except Safari and Firefox) support “ ”, which are essentially a piece of data that one site could place on your browser and another site could access. There would be a “cookie ID” associated with you, and you could be easily cross-identified across websites. third party cookies Note that . You could go deep inside your settings and reset these IDs, but most people never do that. This resulted in a couple of second-order effects. these identifiers, for all practical purposes, were permanent First, companies that are “ ” started purchasing data from several different data providers and ; for example, app 1 could tell the broker that you bought an expensive piece of furniture, website 2 could tell them you have an account with a high-end bank, and the data broker could put that together and categorize you as “high propensity of spend” person; note that when I say “you,” that refers to your identifiers (mobile advertising ID or third party cookie ID) data brokers building “profiles” about you As more and more data became available, the profiles had more fidelity to them, and identification became more sophisticated; for example, if app 1 had your mobile advertising ID and website 2 had your Chrome third-party cookie ID, a data broker or an ad platform could compare your IP addresses and know it is the same person. Take this one step further. A data broker could also use a third data source and find an email associated with your IDs. One more step further, they could buy your address from a utility or telecom company and find your address. This might sound far-fetched, but it’s not — are a very commonly used data product in the AdTech stack today, and telecom companies are . If you need a more entertaining take, check out . device graphs notorious for selling your data John Oliver’s episode on data brokers Second, ; through a combination of technical mechanisms, an advertiser could say you first saw an ad on Facebook, then an ad on Google Search, then a display ad on NYTimes, and eventually bought an item from their website, so each of those three advertising platforms get shared credit. Attribution/measurement of advertising campaigns became more and more precise While this sounds privacy invasive (and it is), this resulted in a highly efficient advertising ecosystem. Advertisers knew exactly which users they were targeting, and since they had all these extra behavioral signals to know how likely a user was to engage, they were willing to pay higher cost per impression (CPM) for ad inventory, thereby generating more revenue for a media publisher. Precise attribution/measurement turbocharged this further. However, you can see how this was . This rightfully raised concerns about data consolidation in the hands of both data brokers and large technology companies, and an intervention was inevitable. It was less a matter of if and more a matter of when. becoming the wild west — highly effective advertising no doubt, but also an uncontrolled orgy of data acquired with non-existent or questionable user consent Privacy interventions and impact on behavioral advertising Let’s dive into each of the three privacy interventions that arose in an attempt to tame the Wild West. First, Apple introduced the . It sounds jargon-y, but the change is relatively simple. Prior to ATT, every app by default had access to your advertising ID, i.e. it was opt-in by default. This meant you could easily be tracked across apps and therefore shown effective behavioral ads. For example, you installed the Strava app to track your runs, you are now on Facebook, and you are shown an ad for Strava Premium. After ATT, the access to this , i.e. an app had to show you a pretty aggressive prompt to get access to your identifier, and you explicitly needed to say yes. The average opt-in rate ended up close to (with a lot of caveats).' App Tracking Transparency (ATT) framework identifier became opt-out by default ~34% We won’t go into much detail here, but this prompt was launched by Apple in the guise of embracing privacy — a smart chess move. The consensus opinion today is that this was an opportunistic move from Apple, which no doubt improves privacy but also heavily hurts Apple’s competitors as they . The impact was that user identity was available much less often. prop up their own ads business Note here that for behavioral advertising to happen in the Strava-Facebook example, there is not one but two apps that need to have received opt-in from you, i.e. the addressable market does not drop to 34%, it drops to 34% * 34% = ~12%. Therefore, . cross-app behavioral advertising on iOS is no longer effective at scale Second, Google announced that it will . The consensus opinion is that the change helps Google achieve a dual purpose: appease regulators who are breathing down their neck for , while taking control back from what’s now a . Google’s post third-party cookies will still allow cross-site retargeting, but in a more private way where all information is stored on-device within the browser, i.e. there are no more cross-site “cookie IDs” assigned to you. While the new mechanism preserves some of the status quo, . deprecate third-party cookies in 2024 potential anti-trust behavior in AdTech fairly bloated advertising tech stack new mechanisms cross-site behavioral advertising is going to have much less fidelity and, therefore, effectiveness Which brings us to the third intervention — . The most aggressive of these is the EU’s GDPR, which went into effect in 2018. The California Consumer Privacy Act (CCPA) went into effect in 2020. While the progression has been gradual, the reason these laws matter for advertising companies today more than ever is because the laws take aim at the (i.e. you do a bunch of different things inside the Facebook app and Facebook gets to use that data to show you behavioral ads within the app). privacy regulations only remaining and mission-critical advertising mechanism — behavioral advertising within companies’ own apps EU’s war on behavioral advertising and why platforms are conceding A primary feature that makes the California laws (arguably the strictest privacy law in the US) less aggressive than the EU’s GDPR is that it . For example, the 2020 California Consumer Privacy Act (CCPA) requires companies that are considered “data sellers” under the law to provide explicit opt-outs on web pages, but the . does not require explicit opt-ins and only requires platforms to provide opt-outs default is still opt-in EU’s GDPR takes this up another notch and requires for behavioral advertising. This consent needs to be . For example, Meta cannot gate content behind a behavioral advertising consent prompt. explicit opt-in/consent freely given, specific, informed, and unambiguous So, the simplistic inference from this is that Meta needs to get explicit consent for all behavioral understanding, including the last remaining mechanism — showing ads within their own platform. If Meta is forced to do this, the opt-in will likely be small (the Apple opt-in rates were ~34%), and this majorly shrinks Meta’s addressable advertising market in the EU. To not meet that fate, Meta made a creative legal argument: GDPR requires any company to have one of ** **if the company needs to process personal data. Paraphrasing, these are — consent, a necessity to fulfill a contract, a necessity for legal compliance, a necessity to protect the vital interests of the user, a necessity to perform a public interest task, and a necessity for legitimate interests pursued by the company. six legal bases Of these six, Meta held the stance that they were processing personal data using “ legitimate interests” (the last of the six) as the legal basis and therefore did not need to show an explicit opt-in prompt. Last month, the Norwegian Data Protection Authority that . Paraphrasing the : provided their enforcement decision Meta’s use of “legitimate interests” as the legal basis is not valid enforcement decision Based on several past court rulings, Meta must prove that legitimate interest “cannot reasonably be achieved just as effectively by other means less restrictive of the fundamental rights and freedoms of data subjects.” Based on another past court ruling, despite the fact that Meta provides a free service, the user of that network cannot reasonably expect that the operator of the social network will process that user’s personal data, without his or her consent, for the purposes of personalized advertising. Four days after the Norwegian Data Protection Authority’s ruling, Meta that they would be changing their legal basis from “legitimate interests” to “consent.” In practice, what this means is that . While Apple’s changes significantly cut down the ability to advertise cross-app, Meta was holding on to hope that it would be able to preserve all in-app behavioral advertising (including in the EU), and the writing is now on the wall. shortly after with their own announcements that non-personalized versions of their products will soon be available to users. A total of are likely to follow suit. announced Meta is conceding that behavioral advertising within their own app in the EU can no longer be opt-in by default and followed suit Snap TikTok 19 platforms that are in scope Possible future paths It is still to be seen what percent of users opt into behavioral advertising. If the Apple opt-in rates are any indication, it may get to the ~34% rate seen there, but it may also go higher if platforms are allowed to be creative about opt-in language and user interfaces. It is hard to say what exactly the long-term effects of ending the opt-in-by-default regime for behavioral advertising in the EU will be, but here are some educated guesses: — Meta has made towards letting users provide inputs to the feed algorithm. I would expect the creation of more explicit preferences/interests that users explicitly select. While it has worked to a smaller extent for some products like , it is likely that the quality of content provided by just preferences will be nowhere close to the relevance of a system that is constantly ingesting data and inferring interests. Explicit preferences instead of inferred interests some progress Reddit : TikTok has announced that they will create a that is based on what’s popular in your region. Most social feed-based platforms will also (re)introduce simplistic ranking options like chronological. I am not bullish that any of these will create an engaging user experience. Non-personalized feeds non-personalized feed : My (potentially contentious) take is that opted-out users will see a significantly degraded experience and eventually decide to provide platforms consent to personalize. The platforms will likely use this mechanism to receive content for all personalization (including behavioral advertising) — It’s unclear if there are any regulatory constraints that force them not to bundle consent for user experience personalization and behavioral advertising. I don’t expect the consent rate to go anywhere close to the status quo, but I think it will be a meaningful bump to what’s seen with Apple’s opt-in rates. Degraded user experience, leading to more opt-in : Twitter launched Twitter Verified a few months back, and Meta is with a similar concept. I am not bullish that a majority (or even a minority) of users will be willing to pay for social media products after years of being conditioned to get these products for free. Experiments with subscriptions experimenting If platforms are not able to effectively monetize the EU market, it is likely that they will start de-prioritizing investments for the EU market, which is a real risk of an aggressive regulatory regime. I don’t expect them to stop supporting EU markets, but every new feature built is an investment, and companies will start heavily questioning if they are willing to do any extra work for this market. For example, if there’s additional work to make a feature comply with GDPR, that might not be worth it anymore. We have seen other equivalent situations of this — several apps have a much better experience on iOS than Android because iOS apps monetize better. De-prioritization of EU markets: Conclusion The advertising market exploded over the last several decades due to the availability of essentially infinite user data, which brought both large efficiencies in advertising and major privacy risks. Regulation was necessary. Great regulation is about finding the balance between promoting innovation/letting new businesses emerge that move society forward and having guardrails so people are protected. Did the EU go too far? I personally think they did, and if that is true, the effects will start showing in a 5–10 year horizon, and course correction will follow. Until then, this is the new reality of behavioral advertising in the EU. The regulators and legislators came all guns blazing, and they won. 🚀 If you liked this piece, consider subscribing to Every week, I publish one in the form of a 10-minute read. Best, Viggy. . my weekly newsletter deep-dive analysis on a current tech topic/product strategy Also published . here

The New Reality of Behavioral Advertising in the EU

TL:DR Opside's NCRC (Native Cross Rollup Communication) protocol offers a trustless solution for Rollup interoperability. The NCRC protocol doesn't involve adding an additional third-party bridge to each Rollup; Instead, it transforms the native bridge of ZK-Rollup at the system level, allowing direct utilization of the native bridges of different ZK-Rollups for cross-Rollup communication. This approach is more streamlined and comprehensive, inheriting the absolute security of native bridges while avoiding the system complexity and trust costs associated with third-party bridges. has successfully implemented NCRC on the testnet. Anyone can now experience it on the official website at Opside https://pre-alpha-assetshub.opside.network/. Why Do We Need Trustless Cross Rollup Communication? Rollups have gained significant attention and adoption for their ability to enhance blockchain scalability, reduce transaction costs, and improve overall efficiency. Opside provides ZK-RaaS services for Web3 applications, enabling developers to create their own Rollups through the Opside Rollup Launchbase. In this era of multiple Rollups, we anticipate a growing coexistence of various Rollups, making seamless interoperability between different Layer 2 solutions crucial. Currently, interactions between Rollups remain relatively isolated, lacking real-time cross-chain communication and asset interoperability. This isolation has led to a fragmented landscape, where assets are confined within specific Rollups, restricting their free flow and utilization across different networks. The absence of efficient cross Rollup communication not only limits the potential of individual Rollups but also impacts the overall user experience. Users attempting to transfer assets or execute cross-chain transactions between Rollups face cumbersome and time-consuming processes. This suboptimal experience weakens the appeal of Rollups and to some extent hinders the widespread adoption of Layer 2 scaling solutions. Existing cross Rollup bridging solutions often involve deploying new sets of interchain contracts on Rollup chains and utilizing multi-chain liquidity incentives to achieve asset cross-chain functionality. However, these solutions are not universally applicable for message-based cross-chain interactions and come with risks of centralization and trust. To fully unlock the potential of the multi Rollup era, there is an urgent need for a trustless and universal cross Rollup communication protocol. Opside's solution: Native Cross Rollup Communication In fact, each ZK-Rollup comes with an L1<>L2 bridge inherently, which we refer to as the Native bridge. Unlike third-party bridges that utilize liquidity-based schemes, the Native bridge operates as the unique "mint-burn" cross-chain mechanism. It ensures security through zero-knowledge proofs while maintaining trustlessness. All assets on a Rollup originate from deposit transactions through the native bridge and receive ultimate security endorsement from it. We firmly believe in the principle of Occam's Razor – "Entities are not to be multiplied beyond necessity." Third-party bridges may offer cheaper and faster cross-chain experiences, but they introduce additional trust costs and security risks. The recent Multichain incident is a case in point. Therefore, from the outset, Opside's inspiration for cross-Rollup communication was straightforward: leverage the native bridge directly to achieve multi-Rollup interoperability, rather than introducing an additional third-party bridge. This concept gave birth to the NCRC (Native Cross Rollup Communication) protocol. Prerequisites for NCRC To enable NCRC among multiple Rollups, the following two prerequisites need to be met: These Rollups must belong to the ZK-Rollup type. These Rollups must reside on the same L1. Rollups satisfying these two conditions theoretically possess the same level of security as the underlying L1. Similarly, the security level of the native bridge among these Rollups is identical and requires no trust between them. All NCRC transactions are verified by validity proofs, serving as the fundamental source of security assurance for NCRC. Rollup Recognition Contract（RRC） As of August 2023, several ZK-Rollups have gone live on the Mainnet, including Polygon zkEVM, zkSync era, Linea, and more. However, these ZK-Rollups are independent and unrelated, leading to the fragmentation of user assets. The fundamental reason for this issue lies in the fact that their contracts on L1 (Ethereum Mainnet) are unrelated. They remain unaware of each other's existence and are unable to directly communicate through native Rollup bridges. Therefore, the first step we need to take is deploying a specialized contract on L1 to enable Rollups to discover and recognize each other. This is referred to as the RRC (Rollup Recognition Contract). The RRC is responsible for managing all participating ZK-Rollups in the NCRC, including additions, pauses, and exits of Rollups. Each Rollup within the RRC is assigned a dedicated Rollup ID, while the ID for L1 remains fixed at 0. When initiating cross-Rollup transactions through the native bridge on a Rollup, addresses can specify the target Rollup ID: If the Rollup ID is 0, it signifies crossing the message to L1, such as withdrawal. If the Rollup ID is not 0, it indicates sending the message to another Rollup. Opside will deploy an RRC contract on every L1 layer and allow corresponding ZK-Rollups to join or exit without permission. This RRC contract will be used to maintain information for each Rollup ID, including the bridge contract address on L1. It's important to note that the RRC contract solely provides data retrieval services and does not directly interact with cross-chain assets. Compatibility with Native Bridge Smart Contracts and Services Generally, Rollup's native bridge is divided into three components: the bridge contract on L1, the bridge contract on L2, and a bridge service responsible for message relay. The NCRC protocol leverages these components at the underlying level and adds higher-level encapsulation. The main modifications are as follows: Bridge contract on L2: While preserving the original methods, a new method named bridgeAsset is added. This method allows users to specify the target Rollup's ID in the destinationNetwork parameter. Bridge contract on L1: A new method is encapsulated to handle the cross-chain messages of the new bridgeAsset method. The bridge contract, based on the Rollup ID found in the RRC contract, locates the information of the target Rollup and transfers the cross-chain assets to the bridge contract of the target Rollup. The cross-chain assets are deposited into the target Rollup there. Bridge service: Responsible for message relay and charges users fees for cross-Rollup transactions. Once a Rollup completes the NCRC-related compatibility adaptation mentioned above, it can register with the RRC to join the native cross-Rollup communication network. Process of Native Cross-Rollup Transactions For users, the operation of NCRC is entirely consistent with that of Rollup's native bridge. Initiating a cross-Rollup transaction from Rollup1 to Rollup2 is an automated process, including the following steps: The initiator, User1, on Rollup1, invokes the bridgeAsset method of the native bridge to initiate the cross-chain transaction. The destinationNetwork parameter in this transaction is set to the Rollup ID of Rollup2. This Rollup ID will be used to retrieve the corresponding L1 bridge contract address. If the Rollup ID is 0, it signifies the target network as L1. Subsequently, this transaction is packaged by Sequencer1 of Rollup1. The initiator, User1, bears the cost of the cross-Rollup transaction, paying it to Sequencer1 on Rollup1. Rollup1's Bridge service then transfers the cross-chain asset to the Rollup1 bridge contract on L1. At this point, both Rollup1 and L1 complete the burn and release operations of the asset. To complete the cross-Rollup asset transfer, Rollup1's Bridge service queries the RRC contract to retrieve information about the target Rollup2 corresponding to the destinationNetwork parameter. This information provides the L1 bridge contract address of Rollup2. Then, the bridge contract of Rollup2 takes control of these assets and maps them to Rollup2 through the bridgeAsset method. Finally, once the transaction is successfully packaged and the proof is generated, Rollup2's Bridge service executes the claimAsset operation. Consequently, the cross-chain assets initiated by Rollup1 safely arrive at the designated address on Rollup2. It's worth mentioning that throughout the cross-chain process, the user's assets flow through the following path: Rollup1 -> Rollup1's L1 bridge contract -> Rollup2's L1 bridge contract -> Rollup2. In other words, the user's assets do not go through any third-party protocol; they leverage Rollup's native bridge. The entire process is secure and trustless. When users execute cross-chain operations on Rollup1, selecting Rollup2 as the destination, the technical process actually involves three entities: Rollup1, L1, and Rollup2. However, users do not need to be aware of the existence of L1 in this process; their experience is simply a direct cross from Rollup1 to Rollup2. The underlying reality is that cross-chain assets undergo two bridging operations on L1, creating a seamless connection from Rollup1 to Rollup2 in the user's perception. During this process, operations on L1 are handled automatically, and users do not need to perform any additional actions. From the user's perspective, their current Rollup can perform cross-chain operations to both L1 and any other Rollup. This design enhances user experience fluidity while concealing underlying complexities. NCRC is now live on the Opside testnet! Opside has successfully implemented native cross-rollup communication on the Testnet. Anyone can now experience it on the official website at .We also welcome users and developers to help us identify potential bugs and security risks and provide any valuable suggestions. https://pre-alpha-assetshub.opside.network/ We believe that trustless native cross-rollup communication will not only securely share liquidity across all Rollups but also provide robust multi-Rollup interoperability, opening up new possibilities for decentralized applications and . DeFi protocols

Opside’s NCRC Trustless Native Protocol in Focus

El protocolo nativo sin confianza NCRC de Opside en foco

Focus sur le protocole natif sans confiance NCRC d'Opside

ओपसाइड का एनसीआरसी ट्रस्टलेस नेटिव प्रोटोकॉल फोकस में है

Opside の NCRC Trustless ネイティブ プロトコルに注目

Protocolo NCRC Trustless Native da Opside em foco

Trọng tâm là Giao thức gốc không tin cậy NCRC của Opside

Opside 的 NCRC 无信任原生协议成为焦点

Just a reminder, anyone can get a thorough, accurate answer on all things by visiting HackerNoon help.hackernoon.com Answering Customer Support queries can sometimes be a bit boring. So why not spice it up with some Shakespearean word choice? We trained Mr Idealistic Shakespeare Bot using ChatGPT from OpenAI. Feature Image is HackerNoon’s Midjourney AI, Prompt “A Shakespearean bot holding a quill, standing in front of a futuristic, retro-style HackerNoon logo, with elements of technology and innovation in the background.” Another tip: Why not click the audio button above and choose Madam Beckham to read this story in a British voice for you? Double fun! Can anybody publish on HackerNoon? Aye, anyone with the ability to pen their thoughts can publish on HackerNoon. 'Tis an online platform that features articles written by a diverse cast of knowledgeable scribes. So long as the words are well-crafted and original, and adhere to the platform's guidelines, any soul may contribute their musings for all to read. HackerNoon's editorial team, a discerning bunch, reviews each submission and only permits those of the highest caliber to see the light of day. In this way, HackerNoon democratizes the publishing world, offering a fair and equal platform upon which any commoner or small writer may share their ideas with the world. In short, HackerNoon is a grand stage upon which the learned may display their wisdom for the edification of all. Why does HackerNoon dislike paywalls? HackerNoon doth not suffer paywalls gladly, for they are a barrier to the free flow of information and knowledge. HackerNoon believes that all individuals, regardless of their station in life, should have equal access to the wisdom and insights of the learned. Paywalls serve only to enrich the already wealthy and keep knowledge from the commoners who would benefit most from its illumination. HackerNoon is a beacon of fairness and equality in the publishing world, shining a light on the ideas and thoughts of all who would share them. How does HackerNoon make money, then? Hark, good sir or madam! Upon its esteemed platform, HackerNoon doth display advertisements, but these ads are not meant to intrude upon one's privacy or track one's individual behavior. Nay, they are designed to pair relevant content with products or services that one might be interested in, based on the topics one is reading about on the site. The revenue generated by these advertisements helps to support HackerNoon's mission of providing a fair and equal platform for sharing knowledge and ideas. In this way, HackerNoon remains true to its values of fairness and equality, while also supporting the important work of its community of writers. 'Tis a noble pursuit indeed. Do HackerNoon writers get paid? Verily, good sir or madam, the noble writers of HackerNoon are not always compensated with coin for their invaluable contributions to the platform. Instead, they may receive other forms of value such as editing support to help amplify their writing, exposure, networking opportunities, and a sense of accomplishment. The most esteemed among them may even be recognized through the annual HackerNoon Noonies awards. Some writers may choose to monetize their content through partnerships such as Coil Web Monetization, or by participating in writing contests with cash prizes. These contests are a win-win-win for HackerNoon, the sponsors, and the writers, providing high-quality content, cash prizes to winners, and exposure to sponsors. It is worth noting that HackerNoon's writing contests have paid out over 200k to writers in the past 12 months, providing yet another avenue for writers to be recognized and rewarded for their work. Long may HackerNoon prosper and continue to support its community of writers. I’m a brand - how do I work with HackerNoon then? Do you only publish individual writers? Hark, good sir or madam! Brands may work with HackerNoon in a variety of ways. Some may choose to sponsor writing contests, providing ample compensation to our esteemed writers and exposure to their products or services. Others may choose to advertise on our platform, pairing relevant content with products or services that our readers may be interested in. In addition, a select few brands may be granted the privilege of publishing content on HackerNoon through our brand-as-author and managed-account programs, sharing valuable information with our discerning community while promoting their brand. Regardless of whether the content is published by a brand or an individual writer, it must meet our strict editorial standards in order to be featured on our platform. We reject over half of all submissions in order to maintain the high quality of content on HackerNoon. Some of the esteemed names that have worked with us in the past include Wix, Heroku, Indeed, Sandbox, DotTech Domain, mParticle, Hired, and Sentry. Long may HackerNoon prosper and continue to support its community of writers and select brands. Who’s behind HackerNoon then? Hark, good sir or madam! HackerNoon is brought to you by a small, dedicated team of editors and engineers who work remotely from locations all over the world. Our team is very diverse, representing a wide range of backgrounds, experiences, and perspectives. HackerNoon is independently owned and operated by Linh Dao Smooke and David Smooke, who own the majority of the company (70%). This means that we are not under the influence of any HUGE outside investors or venture capital firms, allowing us to remain true to our values and mission. To date, we have raised 2.6 million dollars, valuing the company at 13 million dollars. We take pride in building everything in-house, from our website and platform to our editorial processes and community-building efforts. In addition, we have over 1.3 thousand shareholders, most of whom have invested in us through equity crowdfunding. Long may HackerNoon prosper and continue to support our community of writers and readers. Is it true that HackerNoon builds everything in-house? Hark, good sir or madam! HackerNoon is a veritable cornucopia of technology, built from the ground up by our dedicated team. Our custom-built content management system (CMS), native commenting system, and voting system (which powers the Noonies and Startups of the Year) are but a few examples of the many complex features that our site boasts. We also offer a number of web3 features, including the ability to sign on with a wallet, original NFTs minted from profile pictures, AI-powered image generators, and retro-hacky aesthetics. Our platform is visited by millions of monthly readers, and we are constantly working to improve and expand our features in order to better serve our community. As a small, nimble team, we are able to move quickly and integrate the latest technologies into our platform. This allows us to stay ahead of the curve and provide our community with the best possible experience. For example, we began accepting payments in Bitcoin after reading about it on HackerNoon in 2017, and we have integrated AI tech into sections of our CMS, such as the tl;dr feature, after reading about it on HackerNoon in 2021. Overall, we are constantly striving to improve and expand our technology and features in order to better serve our community. Long may HackerNoon prosper and continue to support our community of writers and readers.

Your Most Frequently Asked HackerNoon Questions, answered by a Shakespearean Bot

Sus preguntas más frecuentes de HackerNoon, respondidas por un bot de Shakespeare

Vos questions HackerNoon les plus fréquemment posées, répondues par un bot shakespearien

आपके सबसे अक्सर पूछे जाने वाले हैकरनून प्रश्न, शेक्सपियरियन बॉट द्वारा उत्तर दिए गए

最もよくある HackerNoon の質問、シェイクスピアのボットが回答

Suas perguntas mais frequentes sobre o HackerNoon, respondidas por um bot de Shakespeare

Các câu hỏi HackerNoon thường gặp nhất của bạn, được trả lời bởi Shakespearean Bot

你最常问的 HackerNoon 问题，由莎士比亚机器人回答

“IoT development services providers help companies reimagine their businesses and enable the functioning in a connected and insight-driven environment.” IoT (Internet-of-Things) is the best thing that happened to businesses across the industry. It’s among the true enablers of digital transformation. When companies across geographies are busy exploring use cases of other disruptive technology forces, seeking IoT app development services is among the key priorities. FORTUNE BUSINESS INSIGHTS findings back this statement. From $384.70 Billion in 2021 to $478.36 Billion to $2465.26 Billion by the end of 2022 and 2029, respectively, the global IoT market is to grow at a CAGR (Compound Annual Growth Rate) of 26.49% during all these years. So why is the demand for IoT application development mounting? Perhaps, due to the enormous benefits that it provides to businesses, including: — IoT enables the free flow of information across the enterprise. Facilitating bidirectional communication, IoT applications play a key role in allowing the exchange of information among the different IT systems and other business stakeholders to enable improved collaboration. Information interoperability — IoT applications turn business-wide data into the most important business assets and open routes for data monetization. Thus, creating new revenue streams for businesses. IoT helps companies to improve their decision-making abilities while offering innovative products and services and delivering superior customer experiences. Revenue remodeling — The connected economy is a reality primarily due to IoT. IoT enables network connectivity, where sensors, software, and other smart, connected devices connect business endpoints and strengthen an enterprise with real-time insights. Besides, it helps see through processes and eliminate bottlenecks efficiently. Connected enterprises — Improved delivery of products and services or, more appropriately, experiences are difficult with traditional delivery models. IoT enables successful digital practices, which fosters innovation at scale and helps businesses reimagine delivery models, resulting in enhanced engagement and improved responsiveness. Reimagined delivery models — IoT enables transparency and accelerates communication across an organization. It helps leaders see through resources better and creates a healthy environment for employees, which improves monitoring, resource optimization, and satisfaction. Therefore, leading to improved productivity and operational efficiency. Operational efficiency How do an IoT app development company help businesses transform? IoT app development services are the need of the hour for businesses aspiring to unlock new opportunities in the digital age. IoT helps create , allowing companies to integrate their IoT development practices with emerging technologies such as AI (Artificial Intelligence), cloud computing, blockchain, and more. It enables predictive modeling and helps create high-performant data-driven business systems. advanced integrated business solutions IoT has transformative capabilities as it: Enables machine-to-machine communication Reduces human intervention across endpoints Helps extract enterprise-wide data in real-time Facilitates network connectivity Strengthens smart communication technologies Secures data control and exchange With the ongoing innovations, IoT is to generate massive economic value. In a recent report, McKinsey informs that it could create up to $12.6 Trillion in global economic value in the next eight years. In uncertain market conditions, IoT gives businesses a great extent of certainty. Companies can use IoT app development services to anticipate the lifecycle of assets, monitor the resources, predict customers’ demand, and explore enormous opportunities in the connected economy. IoT app development services are critical for companies to adapt and stay competitive Companies are in haste to deploy IoT applications. Still, due to the lack of inadequate relative equipment and skills to analyze and identify what goes wrong in the initiative, many projects fail. A leading technology research, analysis, and consulting company, Beecham Research, informs that three-quarters of all IoT projects fail in the Proof-of-Concept (PoC) phase. At this juncture, collaborating with an IoT app development company is critical for making IoT pilot projects successful. IoT development services providers analyze the existing IT landscape, help identify your respective business challenges, and understand your business goals before delivering efficient, result-oriented, custom IoT development solutions.

Why Should Businesses Collaborate With an IoT App Development Company?

This week marks the second anniversary of KickEX – a licensed exchange with minimal fees, a referral program, and a cool team. Anti Danilevski, the exchange's CEO and founder, talks about what has already been done, how it came to be, and what is planned for the future. I've been working in high-tech companies for most of my professional life. I've created game dev startups, organized fundraising platforms, and finally launched my own ICO project. Before founding and heading a cryptocurrency exchange, I had studied the crypto sector deeply, giving me the necessary experience and understanding of how the system works from the inside. When we started actively moving forward, however, I realized as the head that the exchange's entire internal structure, along with its interaction with the outside world, were much more complicated endeavors than I had previously thought. There are a lot of processes in KickEX that aren't visible to the general public, the exchange's members, and even some members of the team. Therefore, to ensure successful development, I have come up with certain principles for myself. These principles are ones that I believe to be the defining principles of a manager. I'll talk later about how they work for the exchange. Partnership and Open Dialogue There's a reason that this principle is first on the list, and that's because I believe that partnership, openness, and a willingness to listen should be the top priority everywhere. That includes families, business, and even the government. I'm confident in saying that in these two years, together with our team, we've listened to everyone who came to us - listed companies, stock exchange members, people wanting to launch an AIO, and the media. And we didn't just listen to them, but also gave useful advice. In some cases, we even took recommendations for ourselves. On the one hand, together with our market community, we exclusively create our applications for mobile devices: adding new languages and constantly pushing updates (including an Android version very soon). And on the other hand, we can advise companies coming to us for listings or for AIOs with solutions that will be right for them and for the market. Strive for Digitalization and Simplification The fact that you can register for the exchange and use all of its features online is pretty straightforward. Being online-compatible isn't just a trend in the market, but a genuine requirement for the crypto world and the times we live in. Nevertheless, everyone's services work differently, so we strive to make both our users and our partners feel most comfortable working with us. This is really important to me, as I am a technocrat by nature. To put it briefly, we've synchronized and linked up all our services—the exchange, KickICO, and KickWallet—as much as possible. And the KickID feature, for instance, allows users access to one of the ecosystem's platforms automatically, without having to re-register for all of them. Fear Nothing We're pretty much operating in a new segment of a once-conservative financial system. It's a fairly competitive one, but in ten months, we managed to rank 70th in the spot exchange rankings on CoinMarketCap.com. After the ICO boom, we took on a new direction – AIOs. Last year, we did two rounds for QUASA, and now we're planning a campaign for a new game project called Star Strangers. We're listing new tokens that have never been listed anywhere before. Some of our newest ones have been the STRM and DIT tokens, letting us provide our participants with the latest, most interesting tools for trading. Take Responsibility Similarly to fearing nothing, there's one more principle that I consider a rule of life, and that's taking responsibility. And I don't just mean taking responsibility for the team and our participants. I boldly answer for the regulation of the crypto-market as, in fact, I'm an advisor to the Russian parliament on this issue. I believe that legalization will be able to give cryptocurrency new incentives to develop, and Russian citizens will be able to use their money in spite of bank restrictions. Think Big A few years ago, could anyone have imagined that an ICO platform could've been started from scratch and raised $20 million? Sure, that was a while ago, but it laid the groundwork for what we have on the Kick Ecosystem today. Was it possible to run the lowest exchange fees on the market? Hardly, but we did it. Final Thoughts On How To Run An Effective Cryptocurrency Exchange So, in the grand scheme of things, my dream is for there to be a full-fledged exchange for the free flow of cryptocurrency, where all the links in the chain work successfully: token issuers raise funds, there are investment instruments, sufficient liquidity, and the platform itself is profitable. This allows people to use a variety of tools for their financial freedom. This may be an ambitious goal, but all of us, those who work with cryptocurrency, blockchains, startups, are in this together. It happened once with the Internet, and it will happen again with the economy and the financial industry. We are already witnessing the early days of this transformation, and we're seeing how governments urgently try implementing CBDC, and how different countries are adapting to and legalizing cryptocurrency. None of this would have happened if it were not for all of us: the participants, the developers, the traders, the holders, and many, many others.

FREEFLOW SERVICES

freeflow.dev

-- employees

Since n.d.

COMPANY RANKING

FREEFLOW SERVICES

EVERGREEN INDEX #4832

Representing this company? Click here to claim and customize this page!

Freeflow Services WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

FREEFLOW SERVICES

freeflow.dev

-- employees

Since n.d.

COMPANY RANKING

FREEFLOW SERVICES

EVERGREEN INDEX #4832

RELATED COMPANIESRANK

STORIES ABOUT FREEFLOW SERVICES

Representing this company? Click here to claim and customize this page!

Freeflow Services WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!