First Media regularly produces the most viewed and shared content in the world—Blossom and So Yummy are the number one and number two pages on Facebook in terms of views per post, and BabyFirst is viewed by 60 million US TV homes

First Media US

An MVP strategy is all about figuring out how to get users to pick up your product, validate product/market-fit, and jump-start the iteration process. Later, when you’re getting traction you can focus on delivering a compelling user experience; but in the beginning, it’s all about getting that initial user feedback. In this article we’ll help you think of an MVP as an efficient mechanism for getting a virtuous cycle going between value creation and data collection. Remember, as a strategic entrepreneur optimizing for scarce resources, in most cases your best bet is to opt for the most practical solution. Pssst…web apps ;) Recalling ‘Lean Startup’ Principles If you’re getting a tech company off the ground and your business doesn’t directly relate to smartphone features (e.g. a smartphone’s camera or microphone), it might make more sense to start developing your customer with a web-based MVP ( ) — i.e. a ‘web app’ hosted in a browser like Chrome or Safari. Believe it or not, these can actually reach more users than mobile apps — and as browsers become increasingly functional, their capabilities are growing fast. Minimum Viable Product While the business case of an app like Uber or Instagram depends directly on device features and functionality (geolocation), there are many other products out there that don’t need to interface with mobile APIs; and thanks to responsive web design, these applications can benefit from additional screen real estate, a more convenient mobile typing experience, and the cross-platform accessibility afforded by web app design. These days the tech options for mobile app development available to entrepreneurs are abundant. The main differences between them come down to implementation speed, cost, and final product quality. Understanding the differences between themas well as the various approaches to implementing them — is the tricky part. It’s possible that the shortest distance between your MVP and the customer feedback you need to get your business going may well be a web app, rather than a native app. So let’s unpack four popular mobile app technologies that will illustrate the common differences among them. These will help you identify the most practical way to validate your business idea and facilitate its concomitant product development. Progressive Web Apps This relatively new technology developed by Google enables mobile devices to add a website or web application to a smartphone’s home screen and be able to interact with it offline. To turn a regular web app into a progressive web app you just need to add a home screen icon, web application manifest, and service worker that allows the site to work offline and load faster, as well as to send push notifications. Note that when you load a progressive web app in your phone’s browser, it prompts the device to add the site to the home screen. Currently progressive web apps are not fully supported on iOS devices, but hopefully this will change in the near future. Pros Allows for push notifications Apps can work in an offline mode The underlying sites usually get better ranking on search engines Cons This technology is just a browser wrapper — not a fully-functional app, so technically it’s still a website Users won’t get a native app experience (i.e. interactions, animations, performance) as the UI is just a fullscreen browser window without a URL bar that can work offline. Poor compatibility (still not available for iPhones and iPads) It’s worth mentioning that the was one of the first media companies to use a progressive web app to extend the reach of their website. Progressive web apps are a great way to supplement a website or a web app, extending its reach. They have the potential to drastically improve the global user experience with devices that support them; however, since this technology has yet to reach mass adoptions, it should be considered as an additional means of extending the reach of a website, rather than as a way to convert a website into a mobile app. Washington Post Hybrid Mobile Apps Apache Cordova Apache Cordova is a framework that enables developers to build mobile apps using HTML, CSS, and Javascript. Applications built using Apache Cordova work in a built-in browser environment (WebView) on different mobile platforms (Android, iOS) and can be downloaded from the App Store or Google Play Store. They come with an icon that exists on the home screen and they can interact with smartphone hardware APIs to enable functionality of device features (geolocation, camera, etc). Worth mentioning: The user experience of an application built with this framework is not going to be as smooth as it would be on a native app. The look and feel of the interface is similar to that of a website (i.e. 300ms click delays, phantom clicks while scrolling, etc.). Of course there are modules and frameworks that offer UI components designed to be similar to native apps, but these still fall short compared to the native experience. Besides Cordova, some other popular frameworks to consider are and . Check out the app for : Ionic PhoneGap The National Museum of African American History and Culture Mobile App Note this app was built using the Ionic framework, and offers the following features: Ability to search/research specific objects within the museum Video and augmented reality features Sharing via social media Interactive museum maps Events A recent example of a hybrid app we built at Ezetech is — a TicketNetwork POS for mobile devices ( ). Tickfinity video Pros High development speed Coded in web development technologies (HTML, CSS, Javascript) that yield cross-compatible iOS, Android, and web software (just one web developer needed) Frameworks are availalbe that emulate native app UI elements (i.e. buttons, menus, etc.) UX is very close to a native experience using UI elements that mimic native app behavior Access to the smartphone’s hardware API, facilitating device functionality (e.g. camera, push notifications, geolocation, and others) Cons UX is not as good as it is on native apps (300ms click delays, phantom clicks while scrolling, etc.) The more complex the application, the slower it works due to the various wrappers and libraries employed Doesn’t work offline Animations are difficult to implement in the UI This option is great for MVPs the entail simple web or mobile applications; if you already have a web app built with Javascript, you can leverage your existing code. In a nutshell: Apache Cordova is good for quickly creating low-cost and decent mobile apps with standard mobile app functionality. React Native React is a great choice if your web app is built with React.js. It’s one of the latest technologies in the world of hybrid apps, and migration from an existing web app can be done rather quickly. As a result, you get a mobile application that uses native components of your smartphone’s OS (native buttons, inputs, and other device features). Performance is good because your source code converts to a native mobile app rather than running in a built-in browser window. Some examples of apps that use React Native: Instagram Facebook Skype Airbnb Bloomberg, etc. Pros High development speed for the React-based apps Web application built with React.js can be easily converted to a React Native mobile app, and some source code can be reused Native user experience Application looks and feels exactly like a native mobile app for a specific platform Reduces development costs Experts in React Native can usually build both Android and iOS apps Cons Relatively new technology (limited open-source solutions) Limited with regard to visual design Not ideal for complex projects like mobile games or apps that require a high load (significant computations) React Native is the most popular technology for hybrid mobile apps development. It is used by the biggest digital corporations and has many advantages. It is a good option if your application doesn’t need to maintain multiple real time connections with the server or perform complex computations. The technology is still pretty new, and there aren’t as many open source libraries and modules as there are for native mobile app development technologies, but it is rapidly developing. Native app development Building native apps for every platform is the best choice in terms of performance and product quality but it is also the most expensive approach. If you have a web application already, you’ll only need to build mobile clients for Android mobile app and iOS mobile app, that will be connected to the same backend that your web client is. Minor changes may be still needed on the backend but this shouldn’t take much time. Usually you’ll need at least 2 developers involved — iOS developer working on iPhone app using Objective-C or Swift programming language, and Android developer using Java or Kotlin, hence the development cost will be higher than in any of the above approaches. At the same time you have flexibility to build an initial version for only one platform, and consider adding another platform later. The first platform to chose can be determined by researching the target audience using services like . Mapbox Some examples of popular native mobile apps: One of the most popular apps for trading cryptocurrencies. **Coinbase:** The most popular transportation app **Uber:** Pros Many modules and libraries available for solving common development tasks Good performance and great user experience on all mobile platforms Enables app to access all device hardware allowed by the manufacturer Can work offline and store data locally on the device Cons Higher costs compared to hybrid app development Different technology stacks for different platforms (more developer needed) Note that building a native app from the get-go is usually you’re best if you have the resources. Technologies for building such apps have been in existence for a long time yielding many modular solutions and open-source communities available to developers for efficient problem-solving. Conclusion If your app needs to perform complex computations, maintain a real-time connection with a server, or offer users unique functionality that requires continuous interaction with other apps, you definitely need to go with a native app. It’s also possible to build a React Native app that covers all common features, and create native iOS/Android modules to handle features not supported by React Native. This is an effective solution, but it requires your developers to be familiar with web and native mobile technologies at the same time. Often such professionals are former native mobile developers that learned web development and difficult or expensive to find and onboard. There are really only two options that work well for migration from web app to mobile — developing a hybrid app or starting from scratch and building native app. If the functionality of your product is not too complicated and you just want to offer mobile users a better experience, you should go with React Native for your hybrid app development. This is also an option if your budget is tight and you need both Android and iOS support. Alternatively you can build native mobile applications, with the most important functionality and enhance them as your business grows. Progressive web app development is a new tech paradigm and can be used as a means of extending the reach of your product; just don’t think of it as a mobile solution for users. Really, as the entrepreneur making the hard decisions, it’s up to you how you want to spend your time and resources. Originally published on EzeTech Blog Explore how your business can benefit from working with us — schedule your free with the Ezetech professionals now. 30-min consultation And don’t forget to give your 👏 below! ;)

Turn Website Into Mobile App? — I Have Four Options For You

¿Convertir el sitio web en una aplicación móvil? — Tengo cuatro opciones para ti

Quickly spin up a headless Wordpress CMS on AWS using Docker Credit — https://www.superdesk.org/news/headless-cms Headless CMS is very popular at the moment. But what is a headless CMS and why should I start using one? A headless CMS is a backend that is from its frontends. The backend is where the content is created and published. Whereas the frontends are where the content is displayed (web, mobile apps, set-top box, Alexa, etc…). decoupled For example, a traditional CMS is a single website. The same website is used to add the content as it is to display the content. The backend and frontend are . coupled A headless CMS is only used to created and publish content. That content is then available through an API. The website or mobile apps, for displaying the content, are separate. But why is decoupled better? Here are some of the reasons: Faster and more flexible content delivery than traditional CMS Resiliency in the face of changes on the user interface side (future-proof) Rapid design iterations Enhanced security Fewer publisher and developer dependencies Simpler deployment *** Thanks for the list Brightspot Now that we all emphatically agree that headless CMS is the way to go. Let’s take a look at these awesome I created to help you spin up and manage your headless (Wordpress) CMS. CloudFormation templates To be clear, this is a Wordpress installation running on AWS using Infrastructure as Code and Docker. Wait… Why use Wordpress and not one of these cool new headless CMS services like or ? Well, these services are really great but they cost a lot of money, and I usually like to run everything myself, if I can help it. And… Wordpress is really good at managing content. Contently Cosmic JS But how can Wordpress be a headless CMS? Easy, it has an API. The trick is making Wordpress stateless so that it can autoscale, and run on AWS, with zero-downtime deployments. Ok, headless CMS is cool, Wordpress is pretty cool, let's continue. github.com rgfindl/headless-wordpress Headless Wordpress - AWS - Easy Setup. Architecture Our Wordpress instance is running as an using Docker. Elastic Container Service First we have the , then an cluster, then an EC2 instance, and finally an service with tasks. Our Wordpress service is exposed to the world via an . We’re using as our MySQL database. VPC ECS ECS Elastic Load Balancer RDS Our Wordpress service is stateless, which means we can’t rely on the file system to store content, like Wordpress Media or Plugins. Every time an instance of our Wordpress service is spawned it will only have the files that are baked into our Docker image. Let’s take a look at how we handle Wordpress Media first. We use a plugin called . This plugin allows us to store the Media in and use as the CDN. Take a look at the diagram below. We also use the same CDN to cache the Wordpress API… WP Offload Media S3 CloudFront Now how do we handle the Plugins? (We can ignore Templates because this is headless 😃) Remember when I talked about baking things into our Docker image? That’s it… We have to include the Plugins in our Docker image. Let’s take a look at that Dockerfile and go through it. As you can see our Dockerfile is really simple. It extends the latest Wordpress image and then installs 3 Plugins. It downloads, unzips, and copies each plugin to the directory. When you launch your Wordpress site for the first time you’ll have to activate these plugins. The activation status is stored in MySQL so you won’t have to do it every time your ECS tasks recycle. wordpress/wp-content/ Installation Alright, let’s get this architecture installed. First a few prerequisites. Prerequisites Install the following prerequisites: AWS Account EC2 Key Pair cim — ( ) npm install -g cim AWS CLI Stacks Now let’s install each stack one at a time. VPC ECS RDS ECR Wordpress VPC This creates the that our ECS cluster and RDS database will run in. Amazon Virtual Private Cloud Amazon Virtual Private Cloud (Amazon VPC) lets you provision a logically isolated section of the AWS Cloud where you can launch AWS resources in a virtual network that you define. cd vpccim stack-up ECS This creates an that our EC2’s will run in. Elastic Container Service Amazon Elastic Container Service (Amazon ECS) is a highly scalable, high-performance container orchestration service that supports Docker containers and allows you to easily run and scale containerized applications on AWS. cd vpccim stack-up RDS This creates a database cluster that our Wordpress application will use. Relational Database Service Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud. cd rdsexport DatabaseUsername="???"; export DatabasePassword="???"; cim stack-up ECR This creates an that will hold the docker images of our wordpress service. Elastic Container Registry Amazon Elastic Container Registry (ECR) is a fully-managed Docker container registry that makes it easy for developers to store, manage, and deploy Docker container images. cd ecrcim stack-up Wordpress Before we can launch this CloudFormation stack. We need to push our Wordpress image to ECR. Push Image cd wordpress/src Registry Authentication aws ecr get-login --registry-ids <account-id> copy/past output to perform docker login, also append to the repository url. /headless-wp Build Image docker build -t headless-wp:<version> . Push Image docker tag headless-wp:<version> <account-id>.dkr.ecr.<region>.amazonaws.com/headless-wp:latest docker tag headless-wp:<version> <account-id>.dkr.ecr.<region>.amazonaws.com/headless-wp:<version> docker push <account-id>.dkr.ecr.<region>.amazonaws.com/headless-wp Update Version Make sure the parameter, in _cim.yml, matches the tag from above. The ECS Task Definition will pull the image from ECR. Version version Stack up Once the is set you can use to update the stack with the new version. Version cim stack-up cd wordpresscim stack-up Congratulations, your new Wordpress site is now available. First run through the Wordpress setup wizard. Next enable some of the plugins we added. Add a few blog posts and pages. Then check out the API. Ex: https://<cdn-url>/wp-json/wp/v2/posts Environment Variables Congratulations on getting your Headless Wordpress installed. If you got stuck anywhere along the way please don’t hesitate to reach out to me for help. One thing I want to explain is the Wordpress environment variables because they really tie everything together. They tell our Wordpress installation about the RDS database, the Media S3 bucket, and CloudFront CDN URL. Let’s take a look. These can be found in the Wordpress stack’s . AWS::ECS::TaskDefinition The variables are straight from the RDS stack. CloudFormation allows you to Export Output variables which can be imported in other stacks. WORDPRESS_DB_* The variable is where we configure the plugin. First we tell it to use our Task Role, , via the var. Then we the var to setup the plugin. WORDPRESS_CONFIG_EXTRA WP Offload Media AWS::IAM::Role AS3CF_AWS_USE_EC2_IAM_ROLE AS3CF_SETTINGS Thanks for reading. I hope you enjoyed it!

Headless Wordpress CMS on AWS

As we pointed out in our previous , media coverage can be seen as a valid indicator of a market’s economic potential. In this post, we want to share some insights on the relation between the valuation of startups and their coverage in tech media. blog post Sources: https://index.12k.co/topics/unicorn,unicorns / https://www.cbinsights.com/research-unicorn-companies For this research, we focused on companies on the CB Insights . CB Insights defines a unicorn as a private company valued at $1 billion and above. The term unicorn as a definition for billion-dollar startups was first used by Aileen Lee from in a Techcrunch in 2013 and it has become pretty popular over the last two years. 2015 was the of the unicorns as more than 50% of all companies (73 of 144) on CB Insights Unicorn List joined that list. Unicorn List Cowboy Ventures article year To quantify the public attention of these highest-rated private companies, we analyzed their coverage in the world’s leading tech media. We only watched the 119 companies from the Unicorn List that are textually unique (e.g. not ) and analyzed more than 1 million articles in total. Uptake Source: bit.ly/1O6vehw Comparing the latest valuation and the media attention in 2015 showed a clear correlation between these two factors. This means that tech media cover a company more the higher its value. But the scatter plot also reveals that many companies get more (e.g. Credit Karma, Buzzfeed), or less (e.g. Palantir, Lufax), attention than their valuation would suggest. To better understand which kind of startups get a particularly large amount of attention, we calculated an index of media attention and valuation. If this Attention/Valuation Index is above 100, the startup received above-average attention in 2015 in comparison to its valuation. Startups that joined the Unicorn Club in 2015 received above-average attention in the same year. This interdependency was to be expected as the funding event itself is relevant news. Analyzing the Attention/Valuation Index for startups from different regions revealed that European unicorns received the highest attention in the top tech media sources measured on their valuation. This was quite surprising to us as most of the leading tech media sources are based in the United States. Asian startups on the other hand got significantly less attention than Western startups. Three (Xiaomi, Flipkart, Didi Kuaidi) of the 10 most valued companies are based in Asia, but none of them are in the top 10 of media attention. Looking at the industries shows that e-commerce/marketplaces and fintech startups received particularly strong media attention in 2015. On the other hand, big data und healthcare startups like Palantir or Intarcia were hardly noticed. The two food delivery startups Delivery Hero and Blue Apron, were the top outliers regarding the Attention/Valuation Index. This is because media loves and very competitive (“ ”) markets. Credit Karma (Fintech) and the only AR-Unicorn Magic Leap also stood in the spotlight. growing Food Delivery Wars This quick analysis showed us two things. First, media attention is an interesting indicator when evaluating companies as it correlates with the value of a startup. Second, the data also reveals that the economic value of a company is only ONE criteria for media to cover it. Analysts should always monitor a wide range of sources and focus on hard facts to minimize the media bias effect when evaluating companies and markets. With the 12K FILTER, we are building a tool that sends all the hard facts on your research fields from various sources right to your inbox to help you look outside of your filter bubble. Join the closed beta and let us know what you think.

How the media attention for a startup relates to its valuation

When you create content on Web3, remember your audience are not all Web3 experts. There is the everyday user who makes up the bulk of your target market. They might not understand the tech but they recognize your product’s value, your stories on social media, or when you bore them in the 5-second window you have to blow them away. In this article, I’ll explore how you can produce social media content that puts your audience first. They are also strategies to guide your Web3 content marketing plan. Let’s dive in. 1.	Simplify your Offer Which of these will the user understand at first glance? We are a Web3-based loan service powered by smart contracts Our customers don’t rely on a third party for loan approval 2. Why? It is direct and simple. The first has buzzwords that mean nothing to anyone looking for a loan. The second says they can get a loan and FAST. It gives a reason to choose by focusing on the user’s need (fast loans) and not why it works (smart contracts). This strategy is best for Awareness — when you tell your customers what you do. You will find it on social media Bios, Captions, Graphics or Videos, Comments, DMs, as well as marketing Ads. 2.	Apply brand storytelling You might get stuck when describing Web3 even in the simplest words. This is because most users prefer proof through demonstration or storytelling. When you explain, you risk communicating an exaggerated product or an underwhelming one. Both will spur a lack of interest. With stories, you remove all doubt. Your brand stories should mirror the life of the target audience, identify where your product fits and insert. For Web3 social media content, I recommend a personal favourite: A content series with a unique character representing your typical user. Here’s how it goes: Let’s call this character, Limbo (because he is always “stuck”) Give Limbo a backstory, a personality, and all the problems your product can solve. Each week, Limbo finds better ways to improve his life with your product. Be creative, spin something around an alien invasion or a bar of soap. Use either graphics or motion graphics for the best effect. By the end of the month, a devoted following will be waiting each week to see how your product works. 3.	Publish user testimonials and case studies Your product will sell better when you show how it works. But you increase your chances of sales when you show results. This is how it plays out in Web3. Since Web3 is relatively new, your target market might not realize the true value of your business. They are stuck in Web2; fiat currency, centralized social media like Facebook, and limited rewards points for users. Instead of easy alternatives in Web3; crypto, blockchain, decentralized social media, non-fungible tokens that provide more utility for users. To get them to make that switch, show what other people are saying about your product and how it solves actual problems. An example of this strategy is Ethereum’s “Success Stories”. This features a variety of case studies highlighting how organizations and individuals use the Ethereum technology to solve real-world problems. They contain detailed accounts of challenges that the organizations faced, solutions they developed using Ethereum, and the benefits they experienced as a result. Ethereum also publish testimonials from users on their blog and social media channels, showcasing the diverse ways in which people are using the platform to build innovative applications and services. 4.	Emphasize on a brand identity: A brand identity helps your users pick you out of the crowd. Most brands channel it through uniform color combination on brand logos, packaging design, website design, and social media graphics. For Web3 social media content, improve your identity by adding a brand voice. You will create a personalized user experience for your audience. To create your brand voice in web3, you will need to consider the following steps: Identify your target audience: If your audience are Web3 developers, they will expect you to be direct. Chances are they need your service to solve a personal or business problem ASAP. Don’t try to be funny. You can use age, gender, interests, and values to streamline your target audience. Create a tone and style guide: This is where you draft unique phrases when addressing your customers. A tone and style guide ensures your voice is uniform across all platforms. Be authentic: Don’t try to be something you’re not. People can smell when you are trying to imitate another brand and they will call you out. Be true to your brand values, and your voice will naturally emerge. Test and adjust: Monitor the response to your brand voice, and make adjustments. 5.	Organize Ask-Me-Anything (AMA) Events Once upon a time, you had a burning question about a product. You contact Support but your request is Number #1135 and will take a week to get feedback. You wait a week but did not get a satisfying response. Follow-up and wait another 7 days? You don’t have to. This is why we have Ask-Me-Anything events. An AMA event is a video or audio session where in-house professionals answer ANY question from customers. It is also a great hack for social content creation — you use customers’ pain points to guide content for social media. Nothing beats hearing from your customers directly. Remember these simple tips when planning an AMA event: Use a Q&A format: Attendees should submit questions in advance. This allows the host or panelists answer them in an organized way. This format also allows attendees to upvote or downvote so that the most popular questions can be answered first. Use social media hashtags: This allows attendees to easily follow the AMA and participate in the conversation on social media. Attendees could use hashtags to ask their questions and share their thoughts. 6.	Share industry updates related to the product It is okay to test the pulse of your audience towards a particular trend by posting industry updates. This shows you are up to date with current trends. Use these 3 tests when choosing the right update for your brand: Is it clear and free of errors in grammar and spelling? You don’t want to be connected to a blundering article. [ ] Does it offer a unique perspective or new information? [ ] Does it provide accurate facts, logic, and structure? [ ] Will my audience be interested in this? [ ] Conclusion Here are some final thoughts when building a web3 social media page. Avoid using technical jargon or complex terms that are difficult for the average reader to understand. Instead, break down complex ideas into easy-to-understand concepts and provide examples to illustrate them. Use visuals such as graphs, charts, and images to help clarify the information and make it more accessible.

6 Ways to Create Social Media Content  for Web3 Brands

No journalists care about your token sale. At worst they think you are running a scammy pump-and-dump and at worst they are uncomfortable with their role in making you millions of dollars in thirty minutes. So how do you survive in an environment that is hostile to your existence? I have a few ideas. This post is part of the , a weekly email that explores the token economy. TokenReporter newsletter You can sign up here. Commandment I — Thou shalt have a product. The first step in approaching anyone — media, users, your uncle — with a token sale is to have actual product or, barring that, the potential for a product. I’ve seen too many token sales that involve two business guys, an UpWork designer, and your uncle with nary a product person in sight. Do a token sale you have an MVP, not before. What was true in seed stage investing is true now: the market rewards builders who prepare for success. after Commandment II — Thou shalt only talk about your product. When you send an email to a journalist you will say exactly this, no more, no less: Hey, I’m Joe. I’m the CEO of Spankums.me. We’re creating an app that gets you spankings-on-demand. Can we talk? Notice there is no mention of the ICO, no mention of how you’ll spank people, nothing to distract from your crystal-clear mission: spankings-as-a-service. Don’t waste any time talking about how your SpankToken will revolutionize the blockchain. Save that for the Skopje Cryptocurrency Meetup. Your first email should explain your position with absolute clarity. Nothing else works. And do not under any circumstances do this: Hi! I’m Joe and I’m CEO for Spankums.me. I loved yours story on How One Company Made A Million Dollars Selling Bologna Sandwiches In Las Vegas. I, too, love Bologna Sandwiches In Las Vegas. It is so funny! I’ve been trying to find out what founders use to create these seemingly personalized emails that basically scrape a journalist’s RSS feed for past coverage but, in general, it’s as transparent and silly as saying “Hey, I see you’re into dumb stuff. Can you look at my dumb stuff?” Commandment III — Thou shalt not spam. Before you send a message, find 10 people you want to send it to. Pick lower-level reporters at the large publications, folks who aren’t flying around to gala economic forums. Email those people exactly the message above and follow-up two times. And don’t mess up in the process. Keep meticulous records. My absolute favorite is when a founder sends out a message to 500 non-BCCed reporters. It makes everyone feel amazing. Instead of splashing your story into 500 inboxes, find 10 inboxes that count, then ten more. I know it’s not efficient and doesn’t fit into your sales funnel but who cares? Don’t bother hitting journalists on Facebook, LinkedIn, Splunk, or Twitter. You will piss them off. Commandment IV — Nobody cares about Leonardo DiCaprio. If you hire an influencer to market for you make sure you know what you’re doing. You’re not going to convince a journalist to write about you because Leonardo DiCaprio or Will.i.am or the Pope is a (paid) “advisor.” You’re literally throwing your money away on these people so if it’s part of your strategy to build community think long and hard about why you’re doing it. Think that getting one of the Kardashians to Instagram your token sale will convince journalists you’re big time? Wrong. Want to pay Jake Paul to micturate on your T-shirt on a YouTube video? Go for it if you think two million pre-teen girls are your audience but that’s not a sellable story. Commandment V — Thou shalt explain yourself clearly and concisely. This is a corollary to Commandment II. I once received a Facebook message from a founder whose entire idea read like stereo instructions. I wish I could find it to reprint it here but it sounded something like this: Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved from token generation X is on the runway heading towards a streamlined cryptocurrency cloud solution. User generated Ethereum-paid content in real-time will have multiple touchpoints for offshoring. If you can’t explain yourself to a non-tech-obsessed friend then you have a bigger problem on your hands. If you’re having trouble streamlining, ask that friend to help or give up and focus on your nerd peer group. Commandment VI — Thou shalt build your own community. A blog post on a major site doesn’t get you a community. You have to build that yourself. What a blog post or article does does give you is very simple: the world now has a record of your existence written by a trusted journalist on a great publication. Don’t underestimate the value of that. But press is the last step in a long community-building process. Commandment VII — Thou shalt approach the press with milestones, not explosions. A business story is primarily a human story. It is a tale of anxiety, woe, and blazing success. It is a tale with ups and downs, a Cinderella story repeated every few months. In fact, Cinderella is the plot to remember when pitching your story. Here it is: You need to reach out when you’re on an upward turn. Don’t tell the world about your awful experiences early on but about the launch of your product. Don’t tell the world about your new hire who will make sense of the spaghetti code your contractors build but about how you’re making millions of dollars a day selling spankings. Don’t tell the world about your funding rounds when you can tell the world about your next great product. Commandment VIII — Thou shalt not hire a scammy PR person. Founders should hire a PR person when they are far too busy, important, and rich to do PR themselves. A PR person has one arrow in their quiver: a list of journalists. That’s it. They also have the patience of Job when it comes to reaching out to journalists. There are exactly ten PR people I trust in the entire industry. Everyone else either phones it in or treats their clients privacy like a frat covering up an hazing injury. Either way, you’re wasting your money. Most PR people cost $5,000 to $8,000 a month. What do they do for that money? An older partner in the firm calls you for 10 minutes then they pass your info off to a younger PR person who then does exactly what I said above — finds 10 interesting people (or 1,000) and emails them three times. Maybe one will go above and beyond and send a targeted email to the Wall Street Journal but you’re going to get 10 meetings for that $10K. I’m not sure it’s worth it. Commandment IX — Thou shalt just shut up, maybe? Maybe, just maybe, it’s better to keep quiet? If you can’t explain yourself, if you don’t want to stop spamming, and you’re already moderately successful and have a product, maybe your best bet is to work quietly and wait for the press to come to you when you succeed? You’d be doing everyone a favor. Commandment X — Thou shalt remember that media craves the concrete, not the ephemeral. It may seem that journalists print only lies and untruths, but this is false. A journalist prides herself on producing quality content for an intelligent audience that pushes the global conversation forward. While popular opinion is currently slanted away from the journalistic arts, I don’t want to live in a world where they don’t exist. Therefore, offer something of value. Tell a story that has concrete ramifications on the world. If your product is spankings-on-demand then embrace that. Tell people why they need spankings. Tell them how you’ll do it, tell them that spankings on demand is the next Uber. If you’re not changing the world for the better you’re changing it for the worse. Figure out how to tell that positive, real story and you will be successful. Fill your communications with obfuscation, frustration, and lies and you’ll reap the same. Epilogue I just got an email with this first paragraph. The names have been changed to protect the not-very-innocent. Please find below information about the successful partnership between Porkcoin and yet another key partner in the pork industy. It would be great to see this information published at your media. It breaks every single rule I’ve set forth: it’s unclear what the product does, it wastes my time with a demand, not a question, and what follows after this paragraph is a 1,000 word email featuring some of the most depraved tech speak in existence. That they got me to open the email is a quirk of fate not the result of any intelligent strategy. Further, there is only one place any journalist will put this kind of message: This post is part of the , a weekly email that explores the token economy. TokenReporter newsletter You can sign up here.

The 10 Commandments of Token Sale PR

The Russian Invasion of Ukraine To Generations Z’s and Millennials born after the Cold War like myself, Russia’s invasion of Ukraine looks like an ancient relic from a dark and chilling past in human history. Considering the prosperity that I and everyone I know personally was born into, it seems absurd to sacrifice human lives for a country to extend its land borders. With the globalization, the ubiquitous internet, and the digital opportunities that exist today, the very idea of land borders is insignificant. However, against all anticipation, the world is now witnessing a new WW2 scenario close at hand. It is playing out in my East European backyard. The NATO countries are prevented from interfering too much in the conflict due to Russia’s largest-in-the-world nuclear arsenal. The slightest risk of a nuclear battle between East and West compels countries to err on the side of caution. As a result, principles of public international law are difficult to enforce — even when we are witnessing a crime against humanity taking place. [1] Beyond imposing financial sanctions on Russia, and providing humanitarian support and military equipment to Ukraine, there are massive efforts from the global civilization to support Ukraine against the attack. Wars of the past have been broadcasted on radio transmissions and flow- tv, but web 2.0 and web 3.0 provide a two-way street communication channel with a global reach. Global society seems to agree that Russia’s military aggression against Ukraine is based on an antiquated, black-and-white world view that belongs nowhere in the 21st Century. On the other hand, Ukraine is considered to be one of the most tech-savvy nations in the world. And while Russian media outlets are changing facts about the war, and shielding their citizens from Facebook, Twitter, and international news portals , Ukraine is backed by the global community thanks to modern-day IT. [2] In this post, I will run through some of the ways that IT is being leveraged in support of Ukraine. This post was in part inspired by a tweet from Whitney Merrill How Information Technology Is Leveraged to Support Ukraine First of all, social media providers and users are helping to silence and expose Russia’s propaganda apparatus. While Russian television channels are showing chat shows, old movies, and debates with experts that down-play or deny that an invasion is taking place , the global information ecosystem helps to spread reliable information from trusted news sources. [3] State-owned media outlets like RT (Russia Today) and Sputnik are from various social media sites such as Facebook, YouTube, and TikTok to avoid the spread of fake news. blocked Facebook and Twitter are on systematic misinformation campaigns where post misleading content to sway public opinion. increasing their focus fake accounts with GAN-generated photos Google follows in the footsteps of Twitter and Snapchat and all advertisement in Russia. pauses The censorship of intentionally misleading information ensures a more factful news flow. But the true power that social media holds over printed magazines and other one-sided communication channels is the reach, scope, and depth of how a message can spread. Just think of Ukraine’s president, Volodymyr Zelenskyy’s, powerful . Or his for civilians to defend the country. Thanks to the global communication networks, these messages can reach tens of millions of people within hours. speech to the Russian people request on Twitter Other prominent examples of important messages that are spread are the Ukrainian leaders’ for an IT army, their for foreigners to join the Ukrainian defense forces, their in Bitcoin, Ethereum, and USTD, and . attempt to gather digital talents official invitation call for donations plea to private companies for help Among many others, Elon Musk has answered the calls by providing Ukraine with , the world’s fastest satellite internet system, within 12 hours after by the Ukrainian Vice Prime Minister. access to Starlink he was asked to Never have a war been so well-documented, from hour to hour and minute to minute. Almost everything is being tracked in full publicity. Like the to Ukraine, on a crowd-funded online map, and the whereabouts of . amount of crypto donations military incidents Russian oligarchs’ private jets The app is a platform that gathers all kinds of resources to support Ukraine, including funds, medical supplies, shelter, asylum requests, journalism efforts, technology, legal advice, and information about local peaceful protests. StandWithUkraine [4] Similarly, is helping to connect humans in tech with humans in need. On the non-for-profit organization offers border info, a map of available locations for food and shelter, missile alerts, and more. TechforUkraine LeaveUkraine.com There are so many initiatives going on. Volunteer editors to cover events as they unfold. LA Times on how to prepare Molotov cocktails. Airbnb is up to 100.00 Ukrainian refugees for free. with support music for Ukraine are being made. Russian soldiers are , and OnlyFans model to Ukrainian clients. use Wikipedia makes TikTok videos aiming to host Spotify playlists looking for love on Tinder gives out discounts Memes, GIFs, tweets, videos, images, live streams are flooding the web to bring every person’s attention to the crisis. And people are helping however they can. The so-called “attention economy” may finally serve a noble, humanitarian purpose. Private messaging apps like WhatsApp, Signal, and Telegram are widely used for secure end-to-end encrypted communication for people in Ukraine (although Telegram is not end-to-end encrypted by default ). Also, the use of privacy-preserving tools such as that helps with online anonymity has recently seen a [5] Tor Project spike in Ukraine. And then we have the blockchain and Web 3.0 initiatives. As Jesus said: [6] “ ” Do not lay up for yourselves treasures on earth, where moth and rust destroy and where thieves break in and steal, but lay up for yourselves treasures in heaven, where neither moth nor rust destroys and where thieves do not break in and steal. Bitcoin and other digital currencies are intangible assets that circumvent the banks. They cannot be destroyed by moths and rust or stolen by thieves. This tweet illustrates what I mean: Huge efforts from the web 3.0 community are made to raise funds for Ukrainian organizations and people. Prominent examples of initiatives are , , and . UkraineDAO RELI3F unchain.fund Conclusion In conclusion, Ukraine is supported financially, humanitarianly, and with equipment from countries, companies, and civilians. They are attracting some of the best freedom fighters of the world and have the full moral support of the international communication system. On the other side, Russia as a nation is being “cancelled”. No democratic country wants to have anything to do with them. I don’t think it’s much different from how “the woke movement” has cance                                                            led predatory celebrities, offensive comedians, and certain historical figures of the past. The phenomenon of “cancel culture” is now taking on an entire country. As a result, I believe that Russia will be ostracized and its past great achievement will be overshadowed by dread and distaste from the international community, perhaps for decades to come. Zack Beauchamp (Feb 25, 2022) Why the US won’t send troops to Ukraine -> (27–02–2022). [1] https://www.vox.com/policy-and-politics/2022/2/25/22949351/ukraine-russia-us-troops-no-fly-zone-nuclear-weapons (Twitter) (28–02–2022). [2] https://indianexpress.com/article/technology/tech-news-technology/russia-ukraine-crisis-russia-blocks-access-to-twitter-facebook-news-portals-7800423/ Andrew Roth (The Guardian 26. Feb), ‘Don’t call it a war’ — propaganda filters the truth about Ukraine on Russian media -> [3] https://www.theguardian.com/world/2022/feb/26/propaganda-filters-truth-ukraine-war-russian-media Daria Kulish (March 2022), Tech Stands with Ukraine: Top 15 Companies Supporting Ukraine Following Russia’s invasion [4] https://hackernoon.com/tech-stands-with-ukraine-top-15-companies-supporting-ukraine-following-russias-invasion (05–03–2022). [5] https://mashable.com/article/russia-telegram-encryption Matthew 6:19–21. [6]

How Information Technology & Web 3.0 Is Leveraged to Help Ukraine & Cancel Russia 

Real-Life Experience This article will be of interest to most developers who create UI in their applications. Here you'll find some approaches for creating UI with UI First in mind, and which can be applied to any platform in general. A year and a half ago we finished the development of an MVP Android application. Our team managed to stay within the estimates and the scope drawn up at the start of the project. During the development, the number of UI bugs was insignificant and the review of our application by the design team was highly positive. Based on the results of the work done, here are some things that allowed us to achieve a high quality of the final product. How to Develop an Android App With UI First Approach At the beginning of the development, we decided to use the UI First approach. The main idea of this approach is that when you start working on a new feature, you first create a UI for it, test the implementation on the test data, collect feedback from the team, designers, and, ideally, the customer, and only after this you get down to the implementation of the business logic for this feature. This approach allows achieving the following results: To detect various states of our screen, which are sometimes left out in the UI/UX development. This way, fewer bugs related to invalid states or unprocessed cases in UI go to test engineers, because the developer is able to detect them at the stages of implementation and dev testing. To provide designers with a capability to assess their design on a real device, so they can understand how it looks and ‘feels’ and make some changes if needed. We all know that static mockups are one thing, while real design on a device gives a completely different feeling. This way, the feedback from your design team is not put off to the late stages of the project. This helps to receive and apply the designers’ feedback in small increments. These small chunks are easier to review for designers, while developers spend less time fixing comments after the review. One of the most important things is that this approach allows the customer to assess the UI of a new functionality before any considerable amount of time is spent on it. Any changes at this stage will be a lot less costly than when the business logic and the tests for this screen are finished. If the customer decides to change the UI significantly, all the business logic also needs to be modified, which requires a lot of effort and time. To implement this approach effectively, we have created a Storybook for our application. Storybook For Our Mobile App To look through various states of the UI without rebuilding the project, we were in need of an appropriate tool. This is where the Storybook came in handy. The Storybook is a list of all screens (modal windows, standalone views, if necessary). A sample view of the Storybook in our application After selecting one element, we can select the state of this screen that we are interested in and then see the screen itself in the state selected earlier. Selecting a state for the Onboarding screen The Onboarding screen with test data This approach enables us to see various states of each screen without restarting the application. It also allows us to implement features faster, as opening a certain screen requires us to put the application into a certain state. This might be rather time-consuming as you need to do it after each change and build of the project. Therefore, with the help of the Storybook, any screen can be reached in two clicks, without performing any other related actions. The idea of creating a Storybook is not new. An example of its implementation for web development can be found at this . We adapted it for mobile technologies to ensure the viability of this solution and to understand what advantage it can give us. link The selected development method requires certain approaches to the architecture. We used Data-Driven UI, which enables giving real or test data to the screen. At the same time, our UI is absolutely unaware of which data it is showing. This approach ensures the correspondence of the design that we create within the Storybook with test data and design with real data. Architecture Of The App The aim of this article was to describe the overall approaches, without touching the specifics of the Android frameworks that we used. Here is a that is essentially a replica of all frameworks and approaches used in our real project. There you can also find detailed architecture documentation. The provided example project includes only one screen showing a list of all repositories of GitHub API. link to a GitHub project Also published at https://sigma.software/about/media/benefits-using-ui-first-real-life-experience

Developing An Android App With a UI-First Approach

In this article I will talk you about on how I started my path as a full-stack software developer and specifically about the first section on the microverse school program in which includes two elements of the front end development, those are HTML and CSS and not only that, this will include the difference between HTML and html5, CSS with css3 and about a wonderful thing that I always ignore in my life that will save your life in some cases, the frameworks. HTML and HTML5 HTML or Hyper-Text Markup Language is referred to as the Worldwide Web's primary language. HTML has seen many updates over time, and currently, the newest HTML version is HTML5. Some of the differences between the two versions are: HTML5 supports both audio and video whereas none of these was a part of HTML HTML does not allow JavaScript to run within the web browser whereas HTML5 provides full support for JavaScript to run in the background. In HTML5, inline MathML and SVG can be used in text whereas this wasn't possible in HTML. HTML5 supports new kinds of form controls, for example, dates and times, email, number, range, tel, URL, search, etc. There are a lot of new elements introduced in HTML5. Some of the important ones are summary, time, audio, details, embed, figcaption, figure, footer, header, article, canvas, nav, output, section, source, track, video, etc.. CSS AND CSS3 Cascading Style Sheets or CSS is a key element of web design. As a web developer it is mandatory to dominate this tool, you will create some wonderful web pages it will not only give you style, it will show the creativity you have. The latest version of CSS is the CSS3 version which differs from CSS2 in the incorporation of Modules and other changes. Modules enable the design to be done in a lesser time with more ease while updating individual features and specifications. The CSS3 version supports many more browsers than CSS2. Some of the changes/additions include: -New Combinator -New CSS Selectors -New Pseudo-elements -New Style properties Responsive Design Nowadays for people is really important to get connected with any kind of device. Today you can manage to have all your information all your cellphone or tablet, is not mandatory to have a pc. Now you can adapt your web page to any resolution using CSS's media-queries, but first, you will need to think in which resolution you will work first, on a cellphone resolution or a desktop. The good thing is that you´ll be able to see your page or app on the smallest resolution screen cellphone like on the greatest 4k screen. Frameworks and libraries Well this time, when you find out about the existence of these tools is when you ask yourself why did I have to code so much, and yes you are right the framework will make a lot easier and shorter your code. In addition to this, we have libraries such as Bootstrap, Foundation, and Semantic-UI in which we only need to ink to their CSS files like and JavaScript/jQuery libraries and you are ready to start it. But before you start using you will have to learn all the magic behind first Sass Is a CSS preprocessing language, and like the frameworks it will make your life a lot easier, when you see you will have to write a lot of CSS like 1000 lines this is where ss preprocessor like SASS, SCSS, LESS will make it shorter, with them you can use that don't exist in CSS yet, like variables, nesting, mixins, inheritance, etc. If you're starting web development and you're strange to start 'actually programming' then you'll be satisfied to know that with CSS pre-processors it's almost exactly like programming. CONCLUSION Well, here I describe you how was my path of the first section of the program, remember everyone has its own pace to learn don´t get so anxious when you don´t understand something remember to get support of any kind some great way of learning is to clone pages, get support from a partner, look for information from different sources. Remember you have a lot of information in the palm of your hand.

FIRST MEDIA US

first.media

-- employees

Since n.d.

COMPANY RANKING

FIRST MEDIA US

EVERGREEN INDEX #3874

Representing this company? Click here to claim and customize this page!

First Media US WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

FIRST MEDIA US

first.media

-- employees

Since n.d.

COMPANY RANKING

FIRST MEDIA US

EVERGREEN INDEX #3874

RELATED COMPANIESRANK

STORIES ABOUT FIRST MEDIA US

Representing this company? Click here to claim and customize this page!

First Media US WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!