Organic brand marketing is becoming increasingly inefficient due to heightened channel saturation. Marketers are looking for new accelerants. Cause marketing is a fast emerging paradigm to fill this void, helping brands to champion values, and mobilize customers and employees towards these values. 87% of consumers choose brands that they view positively, over other brands. In addition to increased brand loyalty, this results in decreased customer acquisition costs
\nCountable has built the first Cause Marketing Platform, giving companies like Starbucks, Levi's, Patagonia and PG\u0026E, an end to end solution to engage their customers and employees towards driving real world impact. In addition, the platform provides brands with access to a captive audience network through proprietary consumer properties Causes.com and Countable.us. These properties offer thriving communities of activist participants who can help accelerate any particular value\cause.