**Company Overview**\n\n Bluesapling is a fast growing technology and digital transformation company based in Bangalore serving businesses across the globe through its world class enterprise solutions

Conviva

In approaching the specifically sexual aspect of odor in the human species

Of the two Contemporary Empires of the Babylonians and Medes

Just like all the other things in this universe, social media is a dynamic platform on the Internet. Even when the world struggles in the face of a pathological disaster, social media would go on at its usual pace. However, in the course of the COVID-19 pandemic, social media ceased to be a mere social networking space. It became much more than it was supposed to be. When news channels were busy reporting the death toll and positivity rates, social media in the pandemic became our only source of information on medical amenities. People connected on chat rooms and groups to stay updated on vaccination drives or stores offering doorstep deliveries. Especially when we hit the rock bottom emotionally, social media provided respite in the form of short videos and simple food recipes. So, how did social media take on the repercussions of the lockdown? What were the trends that flourished and the ones that flopped? Keeping these questions in mind, we have compiled the top 5 social media trends that were en vogue during the COVID-19 pandemic, which will also help you chart your on the Web: marketing strategy 1. Reels and Short Videos Who could have possibly anticipated the soaring popularity of ‘reels’ on Instagram going head to head with TikTok videos? Last year, Adam Mosseri’s announcement on upgrading Instagram into a video-sharing platform was welcomed with open arms by social media users across the globe. With the onset of the pandemic, media consumption has been at an all-time high as content creators and influencers have stepped onto social media platforms such as Facebook, Instagram, TikTok, and YouTube to create funny videos to cheer up their audience. This new format of videos is characterized by their brief duration (maximum 15 seconds long), along with the use of AR (Augmented Reality) filters that help the creators to make artificial backgrounds or create virtual props to record their videos with. The kind of impact Instagram Reels and similar short videos have had on social media can be best summed up by this excerpt from a 2021 report; “National Basketball Association (NBA) teams that have taken advantage of Instagram’s new Reels feature are enjoying higher levels of engagement than they do for standard videos posted on the social media platform, according to Conviva…The engagements per Reel for those teams that used the format was 22 percent higher on average than the franchise’s average engagements per Instagram video during the same time period, Conviva noted.” ( ) SportsPro, August 18th, 2020 However, fame has its downside too. The ‘reels’ feature has often been misused by various users on social media to promote hate speech or pass misogynistic statements as “jokes”. In addition to this, the volatility of trending short videos is such that users often end up seeing 20 videos of the same trend being uploaded by 20 different creators. The repetitiveness of viral videos, therefore, has the tendency to become monotonous and eventually lose its charm among its viewers. 2. Live Streaming With restrictions on live performances and sports made mandatory, the pandemic paved the way for social media to revitalize its Live Feed feature. Both Facebook, Twitter, as well as Instagram, made the most out of this opportunity by offering creators some lucrative incentives every time they go live from their respective social media profiles. When change is nigh, Facebook never fails to embrace it with brilliance. As far as live streaming is concerned, the tech giant launched its very own program; Facebook Stars “Content creators rely on social media to connect with people who appreciate their work. Facebook has added a feature to give creators a new way to earn money and fans a new way to show appreciation. With Stars, viewers of Facebook live video can support content creators in real time. Stars enables you to earn money from your video content. Viewers can buy Stars and send them to you in the comment section to show support and help their comment stand out. You get paid 1 cent for every Star that you receive.” Whether it is dance performances, music recitals, live shopping, award ceremonies, film releases, or even indoor performances of your favorite band, the live streaming feature has been a part and parcel for helping various artists and creators grow in their respective niches. 3. Regular Updates and Fast Deliveries Besides the global economy and the food industry in general, the healthcare sector was one of the worst-hit during the COVID-19 pandemic. As demands for medicines and clinical equipment increased manifold, the supply and demand chain suffered severely due to the lack of on-site workers and the subsequent logistic issues. Enter Social Media. Many local organizations created pages on Facebook and Instagram specifically to provide information regarding new stock of medicines, life support equipment, and other basic necessities that were in high demand all over the world. WhatsApp, however, was one of the biggest players in the pandemic. Users made use of the instant messaging app to forward important contacts of local food deliveries for COVID-19 patients, as well as for the elderly and the disabled. The humanitarian efforts made through WhatsApp for the sake of supporting other people in times of crisis are a testament to our determination to stay tall in the face of adversities. 4. Making Entertainment More Productive Given the sedentary lifestyle imposed upon by the pandemic, the very term ‘entertainment’ has been redefined by social media to a great extent. In fact, amusement is no longer limited to binge-watching films and shows on OTT platforms. Many influencers and creators have wholeheartedly encouraged users all around the world to partake in certain activities that would enrich their daily experiences in one way or another; be it baking, origami, tailoring, gardening, or even playing indoor games with your family. In this manner, many individuals have been able to kickstart a new venture right from the comfort of their homes - a bakery, an accessory store, online tuitions, food deliveries (or the dabbawalas), artworks, and the list goes on. Most importantly, these new avenues of earning have gained prominence only through social media. As friends and family started promoting their handmade products online, they were further encouraged to start an online store that would help them conduct business in an organized fashion. There is no doubt about the innumerable possibilities that the pandemic has offered to people from all walks of life. 5. Supporting Small and Medium Businesses It goes without saying that one of the conventional ways for local businesses to boost sales is through word-of-mouth, that too by their customers. On top of that, the horrors of shuttered shops not only convey the desolation inflicted upon the business sector but also the fear of unemployment that skyrocketed during the COVID-19 pandemic. Moreover, with groceries and medicines being home-delivered by popular online retail brands, the small and medium businesses were posed by an unconventional challenge - to go online. As many business owners lacked the know-how to set up an online store to sell their products on the web, they were in need of support, both technical and emotional. Vepaar came to the rescue. This Ahmedabad-based tech startup was conceived to help small and medium businesses conduct their sales through WhatsApp. This way, they can connect with their customers easily, and look into business analytics at the same time. Throughout the pandemic, Vepaar has helped over 100k brands to launch and manage their digital stores with the right business tools to gain traction in their sales. Most importantly, Vepaar endeavors to make each and every business financially independent, and in turn revolutionize their lifestyle and inspire those around them. The littlest of things have the power to create something unimaginable and unanticipated. In the same way, social media gave people something that the world beyond the front door could not offer – hope. Social networking sites encouraged people to make life livable during the lockdown, and also motivated them to make the most of the inexhaustible time that they now had. The concept of productivity, therefore, got transformed by these virtual spaces, as each of these motivated people to support themselves and those around them.

5 Social Media Trends from the Pandemic Era

State of The Creator Economy: SignalFire’s Market Map and Analysis

To Build, or Not to Build, That is the Question: Techno-Optimism vs. Decelerationism

নির্মাণ করা, না নির্মাণ করা, এটাই প্রশ্ন: টেকনো-অপটিমিজম বনাম মন্থরতাবাদ

Bauen oder nicht bauen, das ist die Frage: Technooptimismus vs. Entschleunigungismus

Construir o no construir, esa es la cuestión: tecnooptimismo versus desaceleracionismo

Construire ou ne pas construire, telle est la question : techno-optimisme contre décélérationnisme

निर्माण करें, या न करें, यही प्रश्न है: तकनीकी-आशावाद बनाम मंदीवाद

構築すべきか、構築すべきでないか、それが問題です: テクノオプティミズム vs. 減速主義

건설하느냐, 건설하지 않느냐, 그것이 문제이다: 기술 낙관주의 vs. 감속주의

Construir ou não construir, eis a questão: Tecno-otimismo vs.

Строить или не строить, вот в чем вопрос: технооптимизм против деселерационизма

İnşa Etmek ya da İnşa Etmemek Sorun Bu: Tekno-İyimserlik ve Yavaşlamacılık

Xây dựng hay không xây dựng, đó là câu hỏi: Lạc quan về công nghệ và chủ nghĩa giảm tốc

建设还是不建设，这就是问题：技术乐观主义与减速主义

CURIOUS IF TRUE

Extremely difficult to discuss psychoanalysis at public meetings and at congresses

A Treatise on Domestic Economy; For the Use of Young Ladies at Home and at School by Catharine Esther Beecher, is part of the HackerNoon Books Series. You can jump to any chapter in this book . ON CLEANLINESS. here CHAPTER IX. ON CLEANLINESS. The importance of cleanliness, in person and dress, can never be fully realized, by persons who are ignorant of the construction of the skin, and of the influence which its treatment has on the health of the body. Persons deficient in such knowledge, frequently sneer at what they deem the foolish and fidgety particularity of others, whose frequent ablutions and changes of clothing, exceed their own measure of importance. The popular maxim, that "dirt is healthy," has probably arisen from the fact, that playing in the open air is very beneficial to the health of children, who thus get dirt on their persons and clothes. But it is the fresh air and exercise, and not the dirt, which promotes the health. In a previous article, it was shown, that the lungs, bowels, kidneys, and skin, were the organs employed in throwing off those waste and noxious parts of the food not employed in nourishing the body. Of this, the skin has the largest duty to perform; throwing off, at least, twenty ounces every twenty-four hours, by means of insensible perspiration. When exercise sets the blood in quicker motion, it ministers its supplies faster, and there is consequently a greater residuum to be thrown off by the skin; and then the perspiration becomes so abundant as to be perceptible. In this state, if a sudden chill take place, the blood-vessels of the skin contract, the blood is driven from the surface, and the internal organs are taxed with a double duty. If the constitution be a strong one, these organs march on and perform the labor exacted. But if any of these organs be debilitated, the weakest one generally gives way, and some disease ensues. One of the most frequent illustrations of this reciprocated action, is afforded by a convivial meeting in cold weather. The heat of the room, the food, and the excitement, quicken the circulation, and perspiration is evolved. When the company passes into the cold air, a sudden revulsion takes place. The increased circulation continues, for some time after; but the skin being cooled, the blood retreats, and the internal organs are obliged to perform the duties of the skin as well as their own. Then, in case the lungs are the weakest organ, the mucous secretion becomes excessive; so that it would fill up the cells, and stop the breathing, were it not for the spasmodic effort called coughing, by which this substance is thrown out. In case the nerves are the weakest part of the system, such an exposure would result in pains in the head or teeth, or in some other nervous ailment. If the muscles be the weakest part, rheumatic affections will ensue; and if the bowels or kidneys be weakest, some disorder in their functions will result. But it is found, that the closing of the pores of the skin with other substances, tends to a similar result on the internal organs. In this situation, the skin is unable perfectly to perform its functions, and either the blood remains to a certain extent unpurified, or else the internal organs have an unnatural duty to perform. Either of these results tends to produce disease, and the gradual decay of the vital powers. Moreover, it has been shown, that the skin has the power of absorbing into the blood particles retained on its surface. In consequence of these peculiarities, the skin of the whole body needs to be washed, every day. This process removes from the pores the matter exhaled from the blood, and also that collected from the atmosphere and other bodies. If this process be not often performed, the pores of the skin fill up with the redundant matter expelled, and being pressed, by the clothing, to the surface of the body, the skin is both interrupted in its exhaling process, and its absorbents take back into the system portions of the noxious matter. Thus the blood is not relieved to the extent designed, while it receives back noxious particles, which are thus carried to the lungs, liver, and every part of the system. This is the reason why the articles worn next to the skin should often be changed; and why it is recommended that persons should not sleep in the article they wear next the skin through the day. The alternate change and airing of the articles worn next the body by day or night, is a practice very favorable to the health of the skin. The fresh air has the power of removing much of the noxious effluvia received from the body by the clothing. It is with reference to this, that on leaving a bed, its covering should be thrown open and exposed to the fresh air. The benefit arising from a proper care of the skin, is the reason why bathing has been so extensively practised by civilized nations. The Greeks and Romans considered bathing as indispensable to daily comfort, as much so, as their meals; and public baths were provided for all classes. In European countries, this practice is very prevalent, but there is no civilized nation which pays so little regard to the rules of health, on this subject, as our own. To wash the face, feet, hands, and neck, is the extent of the ablutions practised by perhaps the majority of our people. In regard to the use of the bath, there is need of some information, in order to prevent danger from its misuse. Persons in good health, and with strong constitutions, can use the cold bath, and the shower-bath, with entire safety and benefit. But if the constitution be feeble, cold bathing is injurious. If it is useful, it can be known by an invigorated feeling, and a warm glow on the skin; but if, instead of this, there be a feeling of debility, and the hands and feet become cold, it is a certain sign, that this kind of bathing is injurious. A bath at ninety-five degrees of Fahrenheit, is about the right temperature. A bath, blood warm, or a little cooler than the skin, is safe for all constitutions, if not protracted over half an hour. After bathing, the body should be rubbed with a brush or coarse towel, to remove the light scales of scarfskin, which adhere to it, and also to promote a healthful excitement. A bath should never be taken, till three hours after eating, as it interrupts the process of digestion, by withdrawing the blood from the stomach to the surface. Neither should it be taken, when the body is weary with exercise, nor be immediately followed by severe exercise. Many suppose that a warm bath exposes a person more readily to take cold; and that it tends to debilitate the system. This is not the case, unless it be protracted too long. If it be used so as to cleanse the skin, and give it a gentle stimulus, it is better able to resist cold than before the process. This is the reason why the Swedes and Russians can rush, reeking, out of their steam baths, and throw themselves into the snow, and not only escape injury, but feel invigorated. It is for a similar reason, that we suffer less in going into the cold, from a warm room, with our body entirely warm, than when we go out somewhat chilled. When the skin is warm, the circulation is active on the surface, and the cold does not so reduce its temperature, but that increased exercise will keep up its warmth. When families have no bathing establishment, every member should wash the whole person, on rising or going to bed, either in cold or warm water, according to the constitution. It is especially important, that children have the perspiration and other impurities, which their exercise and sports have occasioned, removed from their skin before going to bed. The hours of sleep are those when the body most freely exhales the waste matter of the system, and all the pores should be properly freed from impediments to this healthful operation. For this purpose, a large tin wash-pan should be kept for children, just large enough, at bottom, for them to stand in, and flaring outward, so as to be very broad at top. A child can then be placed in it, standing, and washed with a sponge, without wetting the floor. Being small at bottom, it is better than a tub; it is not only smaller, but lighter, and requires less water. These remarks indicate the wisdom of those parents, who habitually wash their children, all over, before they go to bed. The chance of life and health, to such children, is greatly increased by this practice; and no doubt much of the suffering of childhood, from cutaneous eruptions, weak eyes, earache, colds, and fevers, is owing to a neglect of the skin. The care of the teeth should be made habitual to children, not merely as promoting an agreeable appearance, but as a needful preservative. The saliva contains tartar, an earthy substance, which is deposited on the teeth, and destroys both their beauty and health. This can be prevented, by the use of the brush, night and morning. But, if this be neglected, the deposite becomes hard, and can be removed only by the dentist. If suffered to remain, it tends to destroy the health of the gums; they gradually decay, and thus the roots of the teeth become bare, and they often drop out. When children are shedding their first set of teeth, care should be taken, to remove them as soon as they become loose; otherwise the new teeth will grow awry. When persons have defective teeth, they can often be saved, by having them filled by a dentist. This also will frequently prevent the toothache. Children should be taught to take proper care of their nails. Long and dirty nails have a disagreeable appearance. When children wash, in the morning, they should be supplied with an instrument to clean the nails, and be required to use it. About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Catharine Esther Beecher (2007). A Treatise on Domestic Economy; For the Use of Young Ladies at Home and at School. Urbana, Illinois: Project Gutenberg. Retrieved https://www.gutenberg.org/cache/epub/21829/pg21829-images.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at , located at . www.gutenberg.org https://www.gutenberg.org/policy/license.html

ON CLEANLINESS.

CONVIVA

conviva.com

-- employees

Since n.d.

COMPANY RANKING

CONVIVA

EVERGREEN INDEX #3162

Representing this company? Click here to claim and customize this page!

Conviva WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

CONVIVA

conviva.com

-- employees

Since n.d.

COMPANY RANKING

CONVIVA

EVERGREEN INDEX #3162

RELATED COMPANIESRANK

STORIES ABOUT CONVIVA

Representing this company? Click here to claim and customize this page!

Conviva WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!