Boostup is a small tech startup from Sydney Australia which provides users of Discord a way to manage their supporters

Boostup

Navigating thе AI Rеvolution In thе еvolving narrativе of 2023, Artificial Intеlligеncе (AI) еmеrgеs as an unwavеring focal point, dominating convеrsations within SaaS companies globally. Thе rеlеntlеss pursuit of infusing into softwarе has bеcomе a univеrsal impеrativе, sparking a profound rееvaluation of thе modеrn rеvеnuе tеch stack. AI A prеvailing rеalization within thе contеmporary businеss landscapе is thе suprеmacy of simplicity. Businеssеs arе stееring towards a consolidatеd rеvеnuе tеch stack fortifiеd with advancеd AI capabilitiеs, provoking a rеflеctivе еxamination of thе stratеgic trajеctory of thе modеrn rеvеnuе system. Thе pеrvasivе drivе to intеgratе AI into softwarе has bеcomе a univеrsal objеctivе, lеading to a profound еxamination of thе modеrn rеvеnuе tеch stack. Thе prеvailing thеmе is thе acknowlеdgmеnt that simplicity is thе kеy to succеss in today's complеx businеss еnvironmеnt. Consеquеntly, businеssеs arе activеly sееking a consolidatеd rеvеnuе tеch stack еnrichеd with advancеd , prompting a critical analysis of thе stratеgic trajеctory for thе modеrn rеvеnuе tеch stack. AI capabilities Thе еxploration of thе rеvеnuе tеch landscapе rеvеals crucial must-havеs for thе yеar 2023. Activity Intеlligеncе, functioning to dеtеct buyеr intеractions across divеrsе systеms, transforms raw data into actionablе insights for sеllеrs and managеrs. AI-guidеd sеlling еnhancеs sеllеr еffеctivеnеss and еfficiеncy by providing fееdback on dеal-rеlatеd еfforts and prеscriptivе guidancе basеd on mеticulous AI analysis. Opportunity Hеalth Assеssmеnt utilizеs activity information and othеr dеal attributеs to offеr insights into thе ovеrall hеalth of a dеal. Pipеlinе Analytics providеs salеs managеrs with a comprеhеnsivе viеw of tеams' pipеlinеs, incorporating outcomеs of activity intеlligеncе and opportunity hеalth assеssmеnt to illustratе risks and opportunitiеs at a granular lеvеl. Forеcast Prеdiction utilizеs augmеntеd analytics to offеr insights on dеals in thе pipеlinе, providing AI-drivеn prеdictivе forеcast rеcommеndations at multiplе hiеrarchical lеvеls. Addrеssing challеngеs and еmеrging trеnds, thе narrativе divеs into data and insights discrеpanciеs, proposing AI as thе solution to bridgе thе gap and gain bеttеr insights. Tool disparitiеs within thе Go-to-Markеt tеch stack arе addrеssеd through suggеstions of mеrgеrs and acquisitions to crеatе a morе cohеsivе markеt dynamic. Thе discussion еmphasizеs thе importancе of еxеcutivе dashboard ownеrship, highlighting platforms likе Clari/Boostup as cеntralizеd hubs for monitoring pipеlinе/salеs. The potential of AI for modеling is undеrscorеd, prеsеnting it as a solution to improvе insights and crеatе morе robust modеls. Unvеiling thе Landscapе: Thе Essеntial Must-Havеs in 2023: Dеtеction of buyеr intеractions across divеrsе systеms. Transformation of raw data into actionablе insights, еmpowеring sеllеrs and managеrs with a nuancеd understanding of buyеr behavior. Activity Intеlligеncе: Function: Impact: Elеvation of sеllеr еffеctivеnеss and еfficiеncy. Dеlivеry of prеcisе fееdback on dеal-rеlatеd еfforts and prеscription of guidancе basеd on mеticulous AI analysis, еnhancing dеcision-making procеssеs. AI-Guidеd Sеlling: Function: Impact: Utilization of activity information and othеr dеal attributеs. Illumination of insights into thе ovеrall hеalth of a dеal, offеring a holistic viеw for informеd stratеgic planning. Opportunity Hеalth Assеssmеnt: Function: Impact: Provision of salеs managеrs with a comprеhеnsivе viеw of tеam pipеlinеs. Incorporation of outcomеs of activity intеlligеncе and opportunity hеalth assеssmеnt, rеvеaling risks and opportunitiеs at a granular lеvеl. Pipеlinе Analytics: Function: Impact: Utilization of augmеntеd analytics for insights on dеals in thе pipеlinе. AI-drivеn prеdictivе forеcasts, offеring rеcommеndations at multiplе hiеrarchical lеvеls, еnhancing thе accuracy of salеs prеdictions. Forеcast Prеdiction: Function: Impact: Addrеssing Challеngеs and Emеrging Trеnds: A lack of comprеhеnsivе data and insights. Bridging thе data gap to unlock supеrior insights, as AI bеcomеs thе catalyst for еnhancing dеcision-making through еnrichеd data analytics. Data/Insights Discrеpanciеs: Challеngе: AI Solution: Disjointеd tools in thе Go-to-Markеt tеch stack. Advocating for mеrgеrs and acquisitions to amalgamatе divеrsе tools, fostеring a morе cohеsivе markеt dynamic that strеamlinеs opеrations. Tool Disparitiеs: Challеngе: Proposеd Solution: Platforms likе Clari/Boostup cеntralizе monitoring of pipеlinе/salеs. Thе impеrativе of ownеrship to еnsurе indispеnsability in thе еvеr-еvolving landscapе of еxеcutivе dashboards. Exеcutivе Dashboard Ownеrship: Insight: Challеngе: Inadеquaciеs in prеdiction modеls and lеad scoring. AI еmеrgеs as thе solution, holding thе promisе to rеfinе insights and construct morе robust modеls for еffеctivе dеcision-making. AI for Modеling: Challеngе: Insight: Thе Excitеmеnt and Complеxity of AI: Thе dynamic rеalm of is charactеrizеd by sеismic shifts. Corporations likе Nvidia and chip manufacturеrs witnеss unprеcеdеntеd stock surgеs fuеlеd by massivе ordеrs. Rеports of OpеnAI's billion-dollar rеvеnuе and thе rapid ascеnsion of AI-focusеd companiеs likе Hugging Facе and Mosaic undеrscorе thе palpablе еxcitеmеnt. Yеt, within this еxcitеmеnt liеs thе complеxity, as not еvеry AI-labеlеd solution mеrits еxploration. A gеnuinе moat and a scalablе markеt opportunity arе indispеnsablе prеrеquisitеs. AI in 2023 Invеsting in AI Infrastructurе: Invеstors stratеgically position thеmsеlvеs to capitalizе on AI infrastructurе, Entеrprisе AI, and Vеrtical AI companies. Thе intеgration of somе form of AI into ovеr 70% of rеcеnt portfolio companies signals a rеadinеss in thе markеt to еmbracе Entеrprisе-lеvеl AI. Companiеs likе Writеr еxеmplify this rеadinеss, sеrving as a bеacon for thе markеt's inclination towards adopting advancеd AI capabilities in modеrn softwarе and hardwarе infrastructurе. Thе intеgration of AI into public tеch company еarnings calls is idеntifiеd as a corе pillar of modеrn softwarе/hardwarе infrastructurе, signaling that AI is not just a trеnd but a fundamеntal aspеct of contеmporary businеss opеrations. AI in Public Tеch Company Earnings Calls: Thе intеgration of AI into public tеch company еarnings calls еmеrgеs as a cornеrstonе of modеrn softwarе/hardwarе infrastructurе. Thе еnhancеd еfficiеncy witnеssеd in such scеnarios transcеnds mеrе trеnd status, solidifying itsеlf as a fundamеntal componеnt of contеmporary businеss opеrations. Thе Futurе of AI: As thе startup world grapplеs with a limitеd undеrstanding of AI, thе undеniablе truth pеrsists – AI is hеrе to stay for thе forеsееablе futurе. Thе impact of AI has only bеgun to unfold, promising a tapеstry wovеn with nеw opportunitiеs and challеngеs that will sculpt thе futurе of tеchnology. Thе journеy of lеarning and building in thе rеalm of AI pеrsists, a tеstamеnt to thе еvеr-еvolving landscapе of innovation and discovеry. Thе canvas of AI's influеncе on thе businеss landscapе continuеs to еxpand, and thе narrativе of its еvolution rеmains a captivating saga with chaptеrs yеt to bе writtеn.

The Age of AI has begun in the Economic Revolution

Hi! I’m Nikolai Khechumov from ’s team. This is the second part of our journey, where we are trying to improve secrets detection. , we examined different types of secrets, understood the core problems, and hit a dead end. Now we are going to make a breakthrough and do something useful. Avito Application Security In the previous part Imitating SAST Okay, since we cannot easily use the existing tools, let’s try to understand how they work and review the first two steps any SAST tool makes to build an AST. A very simplified scheme is shown below: These two steps are “lexing” and “parsing.” The Lexing (also known as ‘tokenization’) stage receives a code as just a stream of chars. Then it finds very basic language-specific syntax constructions and outputs them as a set of typed tokens — small strings with semantic interpretation. For example, a token ‘def’ is not just three chars but a keyword reserved for function declaration. We now have valuable insights about the purpose of every token, but the context itself is still missing. Python The parsing stage adds valuable context. It combines tokens into higher-level language constructions and outputs them in a form called an “abstract syntax tree.” Now we have more structural details: groups of tokens became variables, functions, and so on. For us, the question is still the same: how. Eureka! One day, while making a presentation for a talk, I had a code snippet. I wanted to format it nicely, started a browser, and typed “syntax highlighting online.” Then I opened the first link, pasted my code, pressed “highlight,” and.. a lighting strike hit somewhere near me. What I did is I found a tool that: definitely makes tokenization under the hood light enough to work inside a web browser supports dozens of languages and formats out of the box Forget about the presentation. Let’s find something similar running on Python. And yes, I found it. 538 languages supported I found , a fantastic library that solved the most significant problem: language-dependent tokenization. It still uses regexes under the hood, but those regexes are not written by me. Pygments That’s a killer feature! The library is about syntax highlighting but it features , so we can output a raw stream of tokens with their semantic meaning. RawTokenLexer Our first problem — decreasing the number of strings for analysis — is solved. Now we understand the type of every token and can just ignore useless ones: keywords, punctuation, numbers, operators, etc., leaving only literals and comments. But we are still unable to understand the names and values of variables. Variable Detection The lexing problem seems to be solved. Now let's move on to parsing. Building a true AST looks a bit redundant for our problem, so let’s optimize. Further research has shown that the type of token is more important than its value for variable detection. We need to look for . Once the pattern is found, we can make additional checks against the values of the tokens inside it. patterns inside a stream of token types to detect variables To create a Token Type Stream (TTS), I took one character from the type name of each token. Thanks to Pygments, token types are common across languages and formats. Eventually, a Variable Detection Rule (VDR) may contain the following: Reference to look inside a TTS (regex with match groups) pattern for match groups that check for expected values inside the pattern (eq. useful for finding assignment punctuation) MatchRules to clarify a group’s semantic purpose MatchSemantics Example! So let’s take our simple code snippet: def main(arg: str):
  a = 3 
  b = 'hello'
  return f'{a}{b}' Represent as an array with TTS. Basically, the variable of our interest ( ) is between the 20th and the 25th token. b The reference pattern here should be something like this: (n)t*(o|p)t*(s)(s)(s)t Let’s apply it to the TTS Match groups help us to apply additional verification logic. And finally, a rule may be supplemented with our vision of semantics. Summarizing everything The cool part here is that approach allows you to cover any language with variable detection using only 4-6 rules. New Secrets Detection Rule Semantic information about a given file enables us to analyze deeper in the right context. For example, we can now calculate entropy for a variable’s value, knowing for sure that this specific substring is a variable's value. Names of variables are also important for analysis. There are two new rules I introduced: Suspicious variable naming (low confidence) Suspicious variable naming + high entropy of a variable's value Now we can also use hashed secrets as a source of new rules. A hashed secret rule can contain information about the original secret length to improve performance. Outcomes This approach became a giant step forward for Avito: we received a noticeable performance boost (up to 60%) and +200% new findings we could not see before. Of course, the false positive rate has also grown, but it’s mostly due to test secrets. The findings are semantically correct. Limitations Plaintext files without extensions or incorrect extensions are obviously unsupported; tokenization fallbacks to the “blind mode” Variable Detection Rules (VDRs) are still a kind of compromise; they’re language-specific and may not guarantee absolute correctness (although we did not face any problem with that) We’re ready to share it with you! Our code scanning model requires every scanner to be a web service that supports our internal protocol, so we decided to extract the core functionality and open-source it as a CLI tool called DeepSecrets. You can find it here: https://github.com/avito-tech/deepsecrets Release notes are in a separate article here. Thank you! The featured image for this piece was generated with stable diffusion v2.1 Prompt: Illustrate a computer screen with the caution symbol.

Modernizing Secrets Scanning: Part 2–the Semantic Eureka

Introduction Data structure and algorithms are the most important skills to be prepared for an interview at a top product-based company. In order to win this masterstroke and become an expert in , it requires hard-working inputs with a pinch of continuity. The steps outlined below will help you develop and improve your DSA skills quickly and effectively. data structures and algorithms Steps to Boost Data Structure and Algorithms 1. Fundamentals There is a famous quote “keep your head clear” which becomes the required tagline while learning data structures. if you learn tree data structure, ensure that basic terminologies are clear like a branch, sibling, left subtree, right subtree, etc. For example, Implement and learn the basic functionality while learning a data structure and after that to save time the specific class for that data structure can be used. Learn about various algorithms like the pigeonhole principle, square root decomposition, set theory, , graph theory, dynamic programming, greedy algorithms, etc. bitwise operations Explore more about a topic you are learning. Visit as many blogs or articles to understand the various use cases and structures. Practicing and doing more practice questions on a data structure will add more clearance to it. Making short notes to revise timely will help you improve logic. Learn how data is represented in a computer, the basics of digital logic design, boolean algebra, computer arithmetic, floating-point representation, cache design. Try and learn a little about C and Assembly programming. 2. Work on logic building When we say to improve programming skills, it is meant to throw light on logic while writing code. Usually, people give up while designing the logic of a program, and they jump to the solutions. If the solution is not available in the desired language, it even becomes trickier to solve the mystery of the code. Take a little time to understand the problem statement, then proceed with the logic. Write the question on paper, then try to dry run and understand the problem. Write pseudocodes and verify with the problem requirement. Pick out the key constraints from the problem and the required time and space complexity. Write a brute-force approach first, then start optimizing it by using different data structures. Identify the corner cases where your applied algorithm can fail. Don't jump straight to the solution. Retry as many times as possible. You can check your notes to see what data structure algorithm fits the issue and try to implement it. Also, you can practice on a whiteboard and check the test cases. 3. Algorithms Drill Learning data structure won't be enough, to level up, algorithms are much required to boost up your DSA skills. Before moving to algorithms, it is necessary to have data structures at your fingertips. Mastering algorithms makes you a competitive programmer because at this level you learn to optimize the code to have minimal execution time. Below are some basic algorithms that are useful. (BFS), Depth-first search (DFS), Dijkstra algorithm, Floyd Warshall algorithm, Kruskal and Prim’s algorithm, topological sorting, etc. Graph algorithms: Breadth-first search Knapsack problem, the Longest common subsequence, longest increasing subsequence, subset sum problem, Partition problem, etc. Dynamic programming: Searching and sorting: Binary search, merge and quick sort, KMP algorithm, counting sort, Manacher’s sorting, etc. Primality test, sieve of Eratosthenes, Segmented sieve, Wilson algorithm, Pollard rho algorithm. Number theory: Count inversions, square root decomposition, Catalan number, Hungarian algorithm, log exponentiation, etc. Mathematical algorithms: Convex hull, Graham scan, lie intersection, interval tree, stable marriage problem, Fulkerson algorithm, Edmon Karp algorithm, Dinic algorithm, etc. Geometry and network flow: Euler totient algorithm, Modular exponentiation, Chinese remainder theorem, etc. Modulo algorithms: 4. Less is More A common mistake that most of the coders follow is to target more problems than their initial strength. When the target is not achieved, it leads to two drawbacks - demotivation and self-doubt. Also, what happens is that in order to achieve the target the person does not go in-depth into the question and jumps straight to the conclusions. Make a plan not to target too many questions in a day. Plan in such a way that you do all difficulty-level questions in a day. solving 3 easy, 3 medium and 2 hard questions will help you maintain your pace and maintain continuity. For example, To complete the current target, do not jump straight into the solution. This will not improve the logical skills and will increase the dependency on the solution. Make a pattern of questions in such a way that you cover more medium and hard-level questions. This will ultimately help you grind more. 5. Revise, Practice, and Participate Revise the concepts as much as you can, and then practice variable test questions on the same. When you get a good understanding of a particular topic, participate and solve the questions on HackerRank, CodeChef, Leetcode. Engaging in participation will give you an idea of what a real-world coding round experience is. Make short notes on a particular data structure with the time and space complexities of the insertion, update, deletion operations. Engaging yourself in participation will make you understand the different judging parameters such as - is your syntax correct, are you able to solve in the time frame provided, are you understanding the problem statement and the required data structure to solve the question, etc. Practice with online IDEs will make you comfortable with the online coding environment. While participating in the contest, you will learn to optimize your code to a better space and time complexity. Conclusion Thus, to sum up, these five skills will help you to improve your and algorithms. Maintaining continuity and also having a coding buddy would be a plus to make the coding journey smooth. data structures

5 Steps to Improve Your Data Structure and Algorithm Skills

Presently, the web development industry is radically different from what it was a few years back. Nowadays, there are lots of different elements that can easily baffle anyone, especially newcomers. As a consequence, we decided to create a step-by-step guide demonstrating the bigger picture and providing easy-to-follow guidelines for people who want to be in certain roles in the web development industry e.g. PHP backend developer! For anyone who desires to become a PHP backend developer, a roadmap is a must to have in order to succeed. However, a backend roadmap earlier was merely a recommendation of technologies with no clear indication of their order of priority. To clear the woes, we are sharing a revised PHP backend roadmap to give you a better idea of how the learning process should be. Let’s start! Demand For PHP The PHP scripting language is ranked first in the list of top programming languages. Most developers use PHP to develop websites, either to add functions that HTML can't support or to interact with . Furthermore, most web servers are running PHP on the server-side. In the past, PHP was considered to be a very "light" and easy-to-deploy solution. That is due to its quick development-to-release cycle. PHP's adaptability has made it one of the most in-demand languages around the globe. MySQL databases The demand for PHP is high even though there are many rumors that PHP is a dead language. However, this statement isn’t true and the usage statistics of PHP are enough to prove. PHP Learning Path The job market or demand for backend will remain strong and high for many years to come. Since PHP language has been used everywhere you look for years, it will always be in demand in the future as well. PHP developers ● - before you even install anything on your machine. For e.g. Data Types, Control Structures, Functions, Classes, Interfaces, Extending and Implementation, Type-hint, HTTP Request Handling, Exceptions, Namespace , etc. PHP Basics Learn PHP basics online s ● - Make your workspaces clutter-free by using only the software you need to get your Mac, Windows, or Linux machine up and running. Set Up A Local Environment ● - This easy-to-use, open-source, cross-platform, general-purpose programming language has been designed specifically for site development. In-Depth PHP Knowledge ● - Testing is fundamental to the work of a back-end developer and automated, repeatable tests can help you find bugs early in the software development process. Learn Testing ● - Commonly, Nginx is used as a proxy server, whereas Apache is the back end. It would be a good idea to learn how to orchestrate each tool for optimum results. Web Servers (Apache; Nginx) ● - It is necessary for a back-end data scientist and a PHP specialist to build a database that stores and processes data fast. There is more than one way to do this; learn one, and others will make sense. Explore Relational Database ● - By providing additional storage for often-used data, cashing makes websites and online stores run faster. Cache ● - Understand and you'll be able to build better and more robust APIs for your users. Creation of RESTful APIs REST APIs ● - For anyone managing a network with multiple servers, it's critical to gain familiarity with authorization, authentication, and accounting. Authentication/Authorization Methodologies - Instead of relying on virtual machines, turn to Docker to deploy applications, and enjoy the multiple benefits Docker offers. Usage of Docker GIT (Plays a Vital Role) In addition to learning PHP, you should also become , which you will use every day, regardless of the programming language you select. Git is a tool for collaboration between teams, which allows you to save code states. familiar with Git Composer And Databases For the majority of cases, external libraries are a great solution, especially if they have earned the community's trust. However, to use them effectively you should learn Composer - a package manager which greatly facilitates connecting and updating all of your PHP dependencies. There is such a huge range of database solutions available in the market that it's actually hard to outline each one and not forget any of them. However, there are a few leaders in this field such as PostgreSQL is the best choice for relational databases, and MongoDB is best for NoSQL. PDO will help you to understand PHP's interaction with your databases, and ORMs will help you increase the security and effectiveness of the communication between PHP and the data. Roadmap for Optimization Programmers or coders often consider speed as one of the most important criteria, and debugging speed plays a very major role in determining it. There are two solutions to remove seeded from a code, but xDebug is the more common and convenient one. While the process of connecting and configuring it isn't difficult, the benefits it brings are always noteworthy. echo and var_dump However, the quality of the code and its style may seem subjective things, but teamwork requires these aspects quite often. The PSR-12 standard includes a list of recommendations on how to style the code. It is not the only standard that exists, but it is surely the most common. In order to develop a habit of writing clean code, utilize Psalm, Phan, or PHPStan linters. What About HTML? As far as PHP is concerned, Full-Stack seems to be becoming less and less mentioned these days. Fields of work have long been divided and PHP holds a prominent position at the backend. Therefore, learning HTML is not a necessity, however, it is rather a way to optimize workflow. Moreover, a key requirement is to clearly understand how to implement interaction with the front-end. In this area, we consider as essential. Web browsing might be replaced by Postman, the ultimate API debugger. Make it a habit to document interfaces with OpenAPI or Blueprint. REST and JSON APIs How to Boost Up The Project? Besides the servers, the high response rate of the project is also due to the code quality. In some cases, it's enough to reduce the number of requests to the database or to cache the results of heavy calculations. Caching mechanisms can make this possible. In the PSR-6 and PSR-16 standards, there are interfaces to organize them, and depending on your application you can choose the caching mechanism. The other way to speed up projects is by doing processing in the background. To do this, 2 categories are available: task schedulers (Crontab) can be used for mailings, recalculating tariffs, and other routine tasks. You can perform heavy operations in the background and monitor their progress without affecting the response time to users. Testing And Frameworks Testing for the code is not something that all teams do. It is generally based on a number of factors. Knowing how to write testable code is essential. This can be learned through PHPUnit practice. In addition, if you want to try other approaches, you should take a look at Codeception. have been researched, it's time to combine them into a cohesive system. If you want to avoid reinventing the wheel, look for a framework. You can make a choice from Symfony or Laravel as these are the best 2 among all. Once several tools Profiling And Monitoring Monitoring a project after it has been launched can provide you with the right answers to questions such as: are the servers coping? Is there a DDoS attack? Is there a fatal exception? Monitoring can provide you with all the information you need. It is recommended to start with logging. The PSR-3 standard describes the interface, and Monolog will eliminate the need for you to create your own logging service. By using Sentry you will be informed of errors, Grafana will display beautiful graphs, and Graylog or ELK will make it easier to search logs and investigate incidents. There will be situations in which simple monitoring won’t solve the issue. Therefore, at the beginning of your journey, focus on the crucial things. Though even after mastering the tools listed here, there is still a lot to . So don’t stop exploring and learning. learn in PHP

New and Improved PHP Backend Roadmap

Hi Elan Neiger, welcome to our series "Behind the Startup." Please tell us about yourself and the story behind ? Ishan Pandey: Levana Hi Ishan, thanks for having me. I got into crypto in early 2017 as an investor. It was clear to me then that crypto was not going away, and after working in other industries all my life, a few months ago, I had the opportunity to join Levana. Levana is a platform for generating leverage on any asset. It is also an acronym; Levana stands for Leverage Any Asset. We're a financial tool for traders to increase their exposure to tradable assets. Elan Neiger: The core product is a leveraged synthetic asset trading platform for perpetual swaps. That's a long way of saying we're building the most advanced decentralized exchange in the Terra ecosystem. We have an incredibly experienced and diverse team, investors and an amazing community of excited supporters. At the same time, simply building an exchange is boring. Adventure and magic make life fun. The team is composed of sci-fi, fantasy and adventure geeks, so we decided to trailblaze the Terra NFT space. We established an entire world of backstory and lore around dragons (leverage), dragon riders (leverage traders), and the community of dragon keepers who enable the platform. We launched last month with our unique evolutionary NFTs in a 44 hour Meteor Shower launch, and by the end, we raised roughly 4M. Those funds are being used to create a trading pool for the first product we are bringing to market, Levana Leveraged Index tokens (LLI's), the first of which is Luna2X. Since our NFT launch, our NFTs have become the largest NFT project on Terra, with the largest number of wallets and the highest trading volume for weeks running. What are your views on NFTs and how can NFTs be leveraged in different industries? Further, how do you market NFTs? Ishan Pandey: We love NFTs. So much can be done with them, so many ways to create touchpoints that appeal to a massive audience. We were tired of "yet another PFP" and projects that build up to a minting event and disappear almost immediately after. When we first brainstormed about designing a new approach to distributed NFTs, we started by looking at all the things that have become a standard in the space that presented significant detractions from healthy community building: Elan Neiger: ●	Whitelists ●	The Good Morning Army ●	Discord shilling ●	Fake users to boost up numbers (on Telegram, Twitter and Discord) We wanted to avoid these aspects, so we decided to start at square one and invent a completely new distribution method that would be fun and open to anyone. That became the basis for how we designed and built our project and our initial NFT Meteor Shower; essentially a silent auction for different tiered meteors, with a chance for a dragon egg inside. The Meteors, dragon eggs, and power dust all have a role to play in our metaverse gaming and world-building, which we are currently developing with several game studios. We also wrote a recap of our NFT event that explains more. Please tell us a little bit about the Levana protocol and how it works? Further, please tell us why did you choose Terra as the native blockchain for your project? Ishan Pandey: On a high level, Levana is a Delphi incubated protocol led by a team of crypto veterans who understood that leverage trading represents a huge opportunity for the crypto space. The protocol leverages tokens and Perps are positioned to capture significant market share. It is also a DAO, fully community governed. Elan Neiger: There doesn't yet exist a way to efficiently and cost-effectively gain exposure in either a long or short position to generalized assets - that is, assets that do not necessarily involve custody. The market for derivatives is huge - the spot market is 80-90 trillion, and the derivatives market is 40x-200 the size. The protocol enables a user to no longer simply be exposed to the markets based on their current financial standing; your only limitation to how successful you can be in a trading market is just by your level of confidence, and that's really a game-changer. Why build on Terra? We feel that Ethereum has been taken over by the dominance of centralized companies like Tether and Circle. Collateralized stablecoins like DAI are also backed by centralized coins; there is a lack of capital efficiency. Stablecoins on Ethereum like Frax and Empty Set have no economic incentive to sustain them. We were also concerned about the future of DeFi; it needed a reset from Ethereum. For example, our team theorized how to build an algorithmic coin from scratch, and realized that Do Kwon had already built it three years ago. From there, we were easily converted into LUNAtics. Long story short, we felt that Terra was the most undervalued ecosystem. The derivatives market is one area in the realm of DeFi which has not yet been tapped into. What prospects does the derivatives market hold for the future DeFi? Further, what are the regulations around it? Ishan Pandey: Derivatives, in simple terms, are contracts that derive their value from underlying assets. These derivatives can come in many forms, including options, futures, and swaps. In traditional finance, these different types of derivatives have been used for many reasons, such as hedging and speculating. Elan Neiger: While the derivatives market is clearly larger than the spot market in TradFi and CeFi, this has yet to translate into DeFi today. Currently, the derivatives market in DeFi is made up of a few players and it's far smaller compared to the spot market. If DeFi is to follow the same path as TradFi and CeFi where the derivative market becomes much larger than the spot, then this presents a tremendous opportunity for any derivatives protocols to fill that gap. Could you share with us your thoughts on the present condition of crypto's cybersecurity? What needs to be done to dispel the widespread belief that investing in or holding digital assets is a security and investment risk? Ishan Pandey: A few things need improvement - the first example is insurance. How do people lose money? They lose money because their account gets hacked on an exchange, which is often done by SIM swapping -or social engineering attacks  - so that needs better security on exchange's parts and better education for new people to the crypto space. If you go to a website and it tells you to type in your seed phrase, do not do it! Never type in your seed phrase online. Elan Neiger: people are investing in highly volatile early-stage businesses with very little censorship, so 99% of projects are going to be low-quality money grabs. I'm not sure if there's any way to shore up security on this besides government regulation, which usually throws the baby out with the bathwater. DeFi now is like the early internet - most projects are fluff, but over time, the quality will last and the bad ones will fade away. Next is investment risk: The cryptocurrency ecosystem is evolving toward a cleaner, more environmentally friendly future. How will this impact the intense debate surrounding Bitcoin and its carbon footprint? Ishan Pandey: Bitcoin offers the most environmentally friendly way to convert excess electricity and store excess electricity value. Power grids that previously were burning fossil fuels and throwing away extra electricity now can convert that into BTC, which has a net positive impact on humanity. Elan Neiger: Proof of stake coins like Luna does offer a less power-hungry solution. And a combination of these two approaches focusing on renewable energy and optimization of existing energy creators for things like BTC + having low energy solutions will be a catalyst for an environmentally friendly future. In the domain of blockchain technology, decentralised finance and non-fungible tokens are now the two most prominent implementations. How can these two trends be effectively merged? Ishan Pandey: Non-fungible tokens create a huge opportunity to grow an engaged community. Defi requires an engaged community to be effective. We're early on in the experiments of overlapping these industries, but the value drivers are fairly obvious when you frame it this way: NFT's are a gateway to crypto for the average no coiner, and they help build an engaged community. - Defi's challenge is building and creating this strong community. The strong synergy between NFTs and DeFi is pretty obvious when you look at it through that lens. Elan Neiger: Despite fears of it being a fad, NFT sales volume increased by about 200 percent in the first half of 2021 especially compared to the first half of 2020. What has led to this sudden boom? Ishan Pandey: Two main things: Everyone is sitting on massive gains, so they spend it on NFTs. And two, people are now entering the crypto markets specifically to get into NFT collectables. Elan Neiger: What are your views on the rising gas fees on Ethereum? Further, what problems are projects facing due to it? Ishan Pandey: It is becoming harder and harder to experiment or innovate on Ethereum due to the fees, so many new products are launching on L2s or other chains, which are more approachable to the retail market. Elan Neiger: What future trends are we going to see in the DeFi and NFT industry? Ishan Pandey: I think that we will see Play 2 Earn become mainstream, which is the natural low-hanging fruit of finance and collectibles merging. And from that adoption, there will be a cycle around investments, innovation, and awareness that will bring new ideas and new entrepreneurs to the space. Elan Neiger: Disclaimer: The purpose of this article is to remove informational asymmetry existing today in our digital markets by performing due diligence, asking the right questions, and equipping readers with better opinions to make informed decisions.

How to Market and Sell NFTs to Investors

Want to boost up your development process while working on the Laravel project? Well, then bookmark this collection of . Although, before we start the collection, let's know about Laravel in short. 10+ the best tools for Laravel developers It is a framework that is used in many organizations for its high level of security and authentication. It is very easy to learn this language since the syntax of what was there in the language is very simple to understand and use. What is Laravel Framework? is a free and open-source PHP web framework, which is very expressive and has elegant syntax. Laravel is used to design custom software products. Laravel It is a compelling model view controller (MVC) architectural pattern PHP framework, an open-source web application development intended for developers who demand an uncomplicated and rich toolkit to build full-featured web applications. Laravel makes it effortless for you to produce professional web applications by following refined coding standards and architectural patterns. What are the benefits of the Laravel Framework? It provides a convenient environment for automation testing. Laravel provides a good level of authorization and authentication. It has a very simple and clean API that helps to integrate with the mailing service. When there is more technical vulnerabilities, Laravel can be used to fix that easily It provides a very simple and expressive method of routing Not only with the mailing services, but it can also easily integrate with the other tools and helps to deliver fast web applications It avails a good level of error and expectation handling It can configure and manage scheduled tasks very effectively Features: Class Autoloading IOC container Migration Query builder Artisan console Database Seeding Unit-Testing What are the Laravel Tools and Packages? Laravel is one of the most popular applications in the market, which is very easy to learn. This is more popular among the developers because it does not comprise any of the product's functionality. It aims to give many web project functions like integration, authentication, authorization, etc. When you choose a Laravel package and tool, you can actually use them in different ways for accessing databases, performance dependency, and a lot more. So, here we have covered some of the best ones to help you speed up your development. If you are looking for Laravel admin templates, then you can check the collection of . Laravel admin panel template Now, let's begin...!! Laravel Debugbar This is a package to integrate with Laravel. It includes a Service Provider to register the debugbar and attach it to the output. You can publish assets and configure them through Laravel. It bootstraps some Collectors to work with Laravel and implements a couple of custom Data Collectors, specific for Laravel. It is configured to display Redirects and (jQuery) Ajax Requests. (Shown in a dropdown) Read for more configuration options. PHP Debug Bar the documentation is a highly recommended tool for debugging the Laravel application. Laravel Debugbar The tool comes with regularly updated for the latest Laravel versions. The tool is displayed at the bottom of the browser and provides the debug information simultaneously. It also shows the route, the template which is rendered with the parameters provides with detailed information. It allows the developer to add messages. IDE Helper This package generates helper files that enable your IDE to provide accurate autocompletion. Generation is done based on the files in your project, so they are always up-to-date. Laravel Tinker allows you to interact through a command line with any project that uses the Laravel framework. It allows users to access all the events and objects. Tinker is an optional add-on, so you should manually install it with the Laravel versions after 5.4. Laravel Tinker Laravel Entrust In Laravel, Entrust is a secured process of adding role-based permissions. It has four new tables which include, Role, Role User, Permissions, and Permission Role. The roles are set up under categories at different levels. Laravel Socialite Laravel Socialite provides an expressive, fluent interface to OAuth authentication with Facebook, Twitter, Google, LinkedIn, GitHub, GitLab, and Bitbucket. It handles almost all of the boilerplate social authentication code you dread writing. enables you to handle OAuth authentication more seamlessly. This tool allows users to log in via social networking sites such as Facebook, LinkedIn, Instagram, Twitter, Google, Bitbucket, etc. This is one of the popular Laravel features that is commonly used in most of Laravel development. Laravel Socialite Features: It is easy to use It contains almost all instance social authentication code you may need Has great community support with a lot of providers Laravel Mix Laravel Mix provides a clean, fluent API for defining basic build steps for your applications. Mix supports several common CSS and JavaScript pre-processors. webpack Features: Provides a wide API that corresponds to almost all your needs Works as a wrapper around Webpack and allows to extend it Eliminates all the difficulties associated with setting up and running Webpack Works with modern JavaScript tools and frameworks: Vue.JS, React.JS, Preact, TypeScript, Babel, CoffeeScript. Transpiles and bundles Less, Sass, and Stylus into CSS files Supports Browser Sync, Hot Reloading, Assets versioning, Source Mapping out of the box . Materio Vuetify VueJS Laravel Admin Template It is developer-friendly, rich with features, and a highly customizable Laravel admin template. Furthermore, you can use this one of the best to create eye-catching, high-quality, and high-performing single-page applications. Materio is also equipped with invaluable features designed to help you create premium quality apps exactly as you imagine them. Laravel admin templates In addition, incredibly versatile, the Materio Vuetify Vuejs Laravel admin template also allows you to build any type of web applications such as CRM, Analytic Apps, Education apps, Fitness Apps, Analytics apps, etc. Features: Pure VueJS, No jQuery Dependency Created with Vue CLI Utilizes Vuex, Vue Router, Webpack Code Splitting, Lazy loading Carousel (Image Slider) Clipboard (Copy to clipboard) API ready JWT Authentication flow Access Control (even on CRUD operations) Laravel Passport Laravel Sanctum For more admin templates check the collection of . Laravel Vue Admin Template Free Laravel Websockets Bring the power of WebSockets to your Laravel application. Drop-in Pusher replacement, SSL support, Laravel Echo support, and a debug dashboard are just some of its features. Features: Completely handles WebSockets server-side Replaces Pusher and Laravel Echo Server It is Ratchet-based, but doesn’t require you to set up Ratchet yourself Ships with a real-time Debug Dashboard Provides a real-time chart for you to inspect the WebSockets key metrics (peak connections, the number of messages sent, and API messages received) Enables to use in multi-tenant applications It comes with the pusher message protocol (all the packages you already have that support Pusher will work with Laravel WebSockets too) It is totally compatible with Laravel Echo Preserves all the main Pusher features (private and presence channels, Pusher HTTP API) InfyOm Laravel Generator Generate Admin Panels CRUDs and APIs in Minutes with tons of other features and customizations with 3 different themes. Laravel Passport Laravel Passport is the simplest possible tool for API authentication. It is a full Auth2 server implementation that is very easy to use. Laravel Tenancy The unobtrusive Laravel package that makes your app multi-tenant. Serving multiple websites, each with one or more hostnames from the same codebase. But with clear separation of assets, database, and the ability to override logic per tenant. Features: Eases the process of development Provides a powerful interface to monitor and debug numerous aspects of your app Expands the horizons of development process providing direct access to a wide range of information It cuts down bugs and gives ideas on how to improve your application Gives a sense of the requests coming into your application. Provides a clear understanding of all the running exceptions, database queries, mail, log entries, cache operations, notifications, and much more Collects the information on how long it takes to execute all the necessary commands and queries. Laravel Dusk Laravel Dusk provides an expressive, easy-to-use browser automation and testing API. By default, Dusk does not require you to install JDK or Selenium on your machine. Instead, Dusk uses a standalone Chromedriver. However, you are free to utilize any other Selenium driver you wish. If you want to test your application and see how it works from the user’s point of view, try Laravel Dusk. This tool provides automated browser testing with a developer-friendly API. Laravel Dusk comes with Chromedriver by default. Features: It does not require installing JDK or Selenium (but you are free to use any Selenium driver if you wish) It is a powerful tool for web applications using JavaScript Ease the process of testing various clickable elements of your app Saves screenshots and browser console outputs of the crushed tests, so you can see what has gone wrong Laravel Packager This package provides you with a simple tool to set up a new package, and it will let you focus on the development of the package instead of the boilerplate . Laravel Test Tools Chrome extension to generate Laravel integration tests while using your app. Create your Laravel integration tests while you surf on your website. PHPStrom PHPStrom is a Smart IDE for Laravel development. It offers multiple features such as Fast and secured refactoring, Smart code navigation, efficient code formatter, easy debugging, and testing. This IDE will increase the productivity of the developers by debugging the codes faster with consistent performance. Bitbucket If you are a developer, you must be quite familiar with GitHub or Bitbucket. Both offer git services; you can choose one depending upon your project and the application requisites. Bitbucket is ideal for small enterprise Laravel applications. This helps you avoid sharing the code repositories with a limited number of collaborators. You can also use Bitbucket as a private repository, and it’s more flexible. Conclusion: So, this was the collection of the best tools for Laravel Developers. The intention here is to save your time and provide the best dev tools. Due to its easy deployment and the customized level of integration, many companies want to deploy these Laravel applications in their organization. Most of the tools mentioned here provide a high level of authority and authentication. Besides, All of them are developer-friendly to use. So, choose the one according to your need and requirements. Also, suggest any other Laravel tools that you think we should consider in this list. Also Published Here

The 10+ Best Tools For Laravel Developers🛠

Social media sites like Pinterest, Facebook, Instagram, Twitter, etc. are awesome for small businesses to uplift their organization to another level. These platforms are best for getting audiences and to reach global users as well. Making the world know about your organization is time-consuming and needs a lot of effort but social media platforms can be used as a booster for speeding this process. Social media sites are free, quick, and easy to understand and for sure it’s much more effective. According to Clutch, small businesses use different social media platforms to promote their business. And, most of them prefer Facebook. But, it does not mean that other platforms are not good for marketing, every platform is equally important. Hence, small businesses can grow their business by marketing their business on these platforms. The strategies are simple but need a little effort to get the best. So, let’s get started with the methods to use social media as a marketing tool. Use an Infographic Image that Reflects Your Brand The image on social media is one of the most important marketing strategies. As per the research, social media profiles with images have got 94% more visitors than a profile with no image. The use of images on social media helps to increase brand awareness locally as well as globally. Most of the audiences tend to view a profile image of a business to understand what business is about. Using infographic images on social media will help to increase user engagement on your page and will bring in more users with similar interests and they will be curious to know about your organization. Publish Quality Content on a Regular Basis Quality contents are like magnets that pull more users. It is a powerful method to communicate and build strong relationships with users. So, posting quality content on a regular basis will keep users engaged on your site and help in ranking higher on the search engines. Posting on a regular basis gives a reason to join your profile to use services. Also, the regular update will make the page active which will increase the performance of the page as well. Every known search engine is always looking for fresh and quality content. Such contents help in ranking higher and attract more users to your website. Thus increasing your digital presence and organic traffic. Small businesses are more focused on the sales and growth of an organization. They bring new ideas and opinions to engage audiences and interactions. The statistics above show that the majority of small businesses tend to update content on at least a monthly basis: 94%, 79% update weekly, 52% have been publishing on a daily basis, and 6% have been publishing less often than monthly. Reply to Conversation The conversation is a major part of growing business. Replying to conversation helps to build better relationships with users giving standard profile feedback and a good page insight. Conversation helps to increase the response rate of a page. Conversation provides an opportunity to learn about customers and improve the organization’s products and services as well. In the case of language barriers, you can use auto conversation reply tools to overcome language barriers and make the conversation more engaging. Integrate Social Media Pages on Your Website Integrating your social media pages to your website will help to gain more user engagement and provide more information about your products and services. The integration will make good audience engagement on both the webpage and social pages. However, the main importance of integration helps in growing your organization and also reducing the bounce rate on a webpage. Review Social Media Analytics on a Regular Basis. Reviewing social media pages means finding what's lacking on a page or what's best. Analyzing the result on your social media account helps to create a similar engaging post and learn about the desires and needs of the audience. Fill all the Profile Information Social media platforms provide the feature to create a business page containing detailed information about the business and such information is really important for a business to grow. Information on the social page helps users to know about the business in detail and also know about the business products and services. The information filled in social media pages helps to describe what your business is and what services you provide. Use Unique Hashtag In social media, the hashtag is popular to represent something related to the tag. Hashtag redirects to the page of origination. They are special tags that start with a hash(#) sign. This can categorize messages in a place and also helps in filtering content of similar nature. The hashtag also helps in reaching the target audiences of the same interest. It acts as a link, gathering the same type of content in one place, making users find information quickly and easily. Create Profiles on Multiple Platforms Just marketing on one of the social media platforms is not enough to maximize your business value. To reach and boost marketing speed, social media profiles should be created on different platforms. For marketing, every platform is important as they generate new audiences. Creating profiles on different social media platforms will boost up the marketing process thus generating more leads for your business. Generate Leads Generating leads is important for any organization to grow. Leads could be generated through various platforms and different methods like ads, giveaways, and referral programs could be conducted to generate more leads. Social media platforms help to know the behavior of users leading businesses to provide the products and services the users are looking for. Brand Awareness Many people on the market don't know about the products and services that are provided by small businesses. Audiences are being pulled by products of big and popular businesses. There are lots of options to gain more sales by making awareness about what you provide. Social Media Influencers can Help you too While branding your organization or selling your product, it's more complicated without sufficient audiences. Product and services remain stocked in warehouses until and unless good audiences are built. But, it’s not easy to build a good audience. In this case, social media influencers may be a great choice to deliver your services and product information to audiences. These influencers will be working as a bridge to connect your audiences with your business to increase the sale and advertise your business. Implementation of Automated Tools for Content Scheduling and Publishing Most of the time people engage in other important work that will make them forget about updating the contents on social media platforms. This will make them lose their audience. So, not to miss the opportunity to grab in more users, there are different content scheduling tools like Buffer, Postify to schedule your content. These tools will help you schedule your content and analyze how your audience is responding to your content. Broadcast Live Video Going live is great as this makes more difference in marketing. People tend to understand more about product and organization visually rather than oral description. Oral description of a product will simply generate an imaginary image of customers' brain-like shape, color, size, etc. which will impact the sales ratio but broadcasting live videos will actually let them see the real products. The live broadcast will increase user engagement that will help to gather feedback and improve the product. Develop Trust with Users Users will be loyal if they have trust in an organization and product. Your main focus should be to build trust with the users. If users don't trust you, then it won't be long before your business collapses. Building trust with users means you are helping your business grow since building trust will help in improving your reputation in the market. Add Call To Action Button Call to action is an immediate response button designed to redirect customers to the desired page. CTA is designed to make users click on it, in common these buttons hold messages like “message us”, “call now”, “visit store”, etc. This will allow provoking an immediate response to users. CTA button helps users to guide directly to a preferred link that will draw their attention. The CTA will also help to convert a user to a potential customer for using your products and services. Organize Contests Giveaways Discounts Social media is an awesome place to gather up an audience and build a community of people with similar interests. Organizing content and giveaways in social media will generate thousands of audiences in a matter of time like people won't stop visiting your page. It's like catching fish by betting on something. Coupons and giveaways are an easy way to get audiences since this will drive tons of users to your page. Ask for Feedback Feedback from the customers is like a pillar that holds everything in place. Feedback helps in improving products. As a mission to grow business and increase sales, feedback is a great source of learning customer’s preferences and needs. Customer feedback helps to know what features you are missing and which features to focus on. This will make your products and services better than ever. So, using such methods, a small business can grow in a short time. These are basic ideas used by every small scale business to build an audience and increase sales. You can also follow the same methods to market your business. This post was first published on . Truemark

17 Ways Small Businesses Can Use Social Media For Marketing

Optimizing your YouTube strategy is a wise idea for any company. You should know the fact that right after google, YouTube is the second largest search engine. This is why when you market your business on this platform and succeed in getting top search rankings, your business videos will be seen by many potential customers. Here are the top 15 ways to optimize your YouTube channel: 1. Focus on the YouTube Channel Rankings YouTube uses almost the same algorithms as Google. So you should have some knowledge about these algorithms before starting any channel on YouTube. Follow these techniques and boost your channel rankings on the platform. Posting videos of different lengths will not get your channel a good ranking. To get a good rank on this platform, post videos of the same length. Length of videos: Get as many user interactions as you can. Getting likes, comments, and shares will boost your channel ranking on YouTube. User interactions: Try to get a higher . Getting a good number of subscribers will increase your channel community and help you get a good ranking. The number of subscribers: number of subscribers 2. Use Keywords in your Channel's Name On-page SEO works the same as it works on websites. Choose your channel name keywords very carefully. Try to focus on keywords that define your channel and business. This name will always be your YouTube channel name. The best practice is to put your keywords right below your company name. If you put it in the way like this " " then it will look great. Company name: keyword 3. Fill Out the About Us Page The 'About Us' page is usually underutilized in digital businesses. Marketers often seem unsure on how to use the about us section on YouTube. The 'About Us' page is not only used to tell about the company or your channel but also plays an important role in improving the SEO quality. You need to fill out at least 48 words! YouTube uses these words to show your page in the search results. YouTube also uses these words to understand your channel, to serve you the best snippets. Filling out the about us page is an opportunity for you to grab with both of your hands. Tell the audience about the videos you upload. Don't forget to add your target keywords. It will only help your channel to get ranked higher on YouTube. 4. Use Channel Keyword Tags Under Advanced Settings Under advanced settings, there is a section where you get 100 characters to apply tags. It helps YouTube to round out the scope of your channel. These 100 character tags are equivalent to the metadata of websites. Focus on these tags cautiously as they will decide the section of your audience. Marketers usually don't give these 100 character tags much attention, which is not good for marketing YouTube videos. The main purpose of these tags is to allow YouTube and google to index your channel for rankings. Always provide more detailed and contextual information. Only add relevant keywords which add value to your channel. These keywords are used in the on-page optimization of YouTube channels. 5. Focus on your Channel Trailer The channel trailer is the first video anyone sees when they come to your channel. Trailers are like the red carpet you lay out to get visitors to subscribe. The trailers are a visual way to tell the audience about your channel. YouTube channel trailers are just visual about us sections on a channel. A cool feature of YouTube channel trailers is that it is only visible to the non-subscribers. It implies that your trailer doesn't require any information in line with the needs of existing subscribers. It has to be designed in a way that you can win over your non-subscribers. Creative designs on the trailer will attract the audience. Using YouTube banner templates to create the best design can be a great idea. 6. Publish Long Videos You may not be aware that one of the most important factors to rank up your channel is the length of your YouTube videos. It is sometimes referred to as audience retention. Watch time is the total amount of watching time of all of your audience combined. So, if your 10-minute video is watched by 1000 viewers then the total watch time is 10,000 minutes. To increase your watch time, you have to create content that can stick your audience throughout the video. 7. Focus on the First 15 Seconds of the Video to Maximize Watch Time According to the famous YouTube creator academy, you should focus on the first 15 seconds of your video. Most of the users decide in the first 15 seconds to watch further or not. Therefore, optimization in the first 15 seconds is very crucial. Once you succeed in getting their attention in the very first 15 seconds, then the rest of your video will naturally get a decent watch time. 8. Say your Keywords in The Video Ranking algorithms nowadays consider a much wider content. Google's new algorithms are very dynamic. As videos, images, and transcriptions are now crawlable, these algorithms use web crawlers to seek information in your content. Put your keywords in the title of your video and say these keywords throughout your video. It will help the algorithm to rank your video. Saying keywords on your video with the same keywords in the title is equivalent to the on-page SEO of websites where you put keywords on the blog. 9. Strengthen your User Interaction Signals User interactions are a great chance to boost up your rankings on this platform. Try to get as many user interactions as you can. These interactions help your channel to improve your organic search presence. Nowadays, only creating great content is not enough. There is a huge competition going on the platform. You have to ask your audience verbally and clearly to like, comment, and share your videos. Sharing your video increases your user interaction and helps you to pull more viewers to your channel. Make interactions easy by consistently incentivizing them to like, share, and subscribe to your YouTube channel. 10. Customize Video Thumbnails Youtube thumbnails are a very important factor that draws viewers as well as subscribers to your channel. It is the first impression of the audience. Thumbnails should be eye-catching and beautiful at the same time. With a new YouTube update, YouTube videos show you instant video views to get the audience an idea about that particular video. 11. Focus on the Title and Video Description YouTube video titles play a very important role in drawing viewers and subscribers to your YouTube channel. Many people only click on your videos when they find a compelling title on the video. Focusing more on the title of the video will only help you to improve your views. on your title to get it ranked higher. Another aspect that you should focus on is the video description. Fill out this section with all about your videos. Describe your video; also, don't forget to add keywords in the video description as well. It will increase your search rankings. Add keywords 12. Create a Playlist to Increase Watch Time Playlists are popular in drawing more viewers to your channel. A playlist boosts your watch time and helps you to get more viewers. The playlist has a feature to automatically redirect your viewer to the next video in it. Business channels should focus on creating playlists. 13. Use Video Cards at the End of the Video The end of the video is the best time to add video cards to your YouTube video. When viewers complete your whole video, then it means that they are already satisfied with your content. Now it's time to make them subscribe to your channel. Video cards are used for the same purpose. It eases the process of subscribing to your channel that results in more subscribers. You should also know that these cards play an important role in the SEO ranking of your channel. Don't just add subscribing options on your video cards. Use them to gain more interactions on your other social media accounts as well. These steps will ultimately increase your user interactions. 14. Upload Subtitles and Closed Captions Working on your subtitles will only increase your domain to work on the keywords. It makes your content much more visible on the platform. Closed captions also improve the viewing experience for hearing-impaired audience members. Uploading subtitles is not just to improve your SEO but also expands your viewers and subscriber base with different languages and accents. YouTube also offers some customization tools to limit the number of words seen on the screen. Be sure to use this feature of YouTube subtitles and closed captions to use your keywords and make it more SEO-friendly. It will only help your channel to grow faster. 15. Embrace Live YouTube Videos You will only succeed in growing your channel when you are not afraid of trying new ways to increase your user interactions. Live videos are one of the best ways of growing your interaction with your audience. Live videos are now becoming popular on many other social media. You can try out many different things for your live videos, like holding a webinar, conducting a Q&A session, and running a contest on YouTube. Here’s a bonus tip for you! Concentrate on Introduction. As already mentioned, focus on the first 15 seconds of the video. Make sure you have a great introduction. Your introduction is the first impression - It has to be catchy, interesting, and informative.

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