Our #1 objective is to grow the userbase and revenue of our customers by doing:\n 1- Paid User Acquisition\n 2- ASO \u0026 SEO to improve organic visibility\n 3- Growth hacking strategies\n 4- Automated Reporting Dashboards\n 5- Video and Static Creatives Production

Appvertiser

USA v. Google LLC Court Filing, retrieved on January 24, 2023 is part of . You can jump to any part in this filing . This is part 12 of 44. HackerNoon’s Legal PDF Series here IV. GOOGLE’S SCHEME TO DOMINATE THE AD TECH STACK B. Google Uses Its Acquisitions and Position Across the Ad Tech Stack to Lock Out Rivals and Control Each Key Ad Tech Tool Google Thwarts Fair Competition by Making Its Google Ads’ Advertiser Demand Exclusive to Its Own Ad Exchange, AdX 91. The DoubleClick acquisition was a first step in Google’s march to monopoly. After purchasing DoubleClick, Google restricted Google Ads’ purchasing of display inventory to sources controlled by Google (inventory owned by Google or by publishers using Google’s monetization products, including its newly acquired publisher ad server). The goal was ultimately to lock publishers into its ad exchange and publisher ad server, and block competing ad exchanges and publisher ad servers from accessing Google’s valuable pool of advertiser demand. Google implemented this restriction when it launched “AdX 2.0” on September 17, 2009. At the time, Google identified one of AdX’s two differentiators from other ad exchanges as unique “access to AdWords advertisers.” 92. Google has continued to sacrifice profits and act against the interests of its own advertisers by blocking its Google Ads’ customers from buying almost any inventory through non-Google platforms, such as rival ad exchanges and networks, even if those competitors offered more valuable inventory or the same inventory at lower prices. Google estimated that by 2017, Google Ads was forgoing $863 million per year in revenue by not purchasing inventory from rival ad exchanges and networks. But Google believed this forgone revenue was worth it in the name of advancing its growing moat and protecting its monopoly positions across the ad tech stack. Exclusive access to Google Ads’ demand compelled most publishers to adopt whichever ad tech tools Google required to effectively access that demand. 93. Google Ads’ unique and sizeable advertiser demand is what makes Google’s ad exchange unavoidable for most website publishers. Google Ads’ demand is unique both in its volume and diversity of advertisers (now with more than two million) and in its ability to attract advertisers at scale who cannot effectively use any other digital display advertising tool to purchase ads on the open web. Even for Google Ads’ advertisers who can use alternative buying tools, many of them are pushed into Google Ads in order to buy other forms of critical advertising inventory that Google makes available effectively only through its buying tools, such as portions of YouTube, Gmail, and Search ad inventory. Together, these characteristics mean that Google Ads has a significant scale advantage by controlling a unique demand group (that spends about $11.5 billion on display inventory each year). 94. Google Ads is also differentiated from other sources of advertising demand because Google’s data-targeting advantages allow it to identify inventory that is uniquely valuable to Google Ads’ advertisers. Google Ads’ targeting data is derived from a wide array of user data that Google compiles across its many market-leading or monopoly products (e.g., Chrome, Gmail, Google Search) as well as data that Google requires its publishers to share with it through a data pool called the “ICM Coop.”[10] Google Ads combines this targeting data with contextual data Google extracts while crawling publisher websites. These sources of data fuel the immense network effects that raise barriers to entry and insulate Google from competitive pressure. 95. The advertiser make-up and data advantages of Google Ads lead it to buy large swaths of inventory that otherwise would go unsold. Certain inventory is valuable only to advertisers that use Google Ads exclusively; other inventory is undervalued without the user targeting and contextual data that Google makes available only to Google Ads. Google does not simply limit access to this data to its own advertiser buying tools. It also has exercised its market power to undercut rivals’ ability to compete using the same or similar data. For example, after the DoubleClick acquisition, Google “hashed” (i.e., masked) the user identifiers that publishers previously were able to share with other ad technology providers to improve internet user identification and tracking, impeding their ability to identify the best matches between advertisers and publisher inventory in the same way that Google Ads can. Of course, any purported concern about user privacy was purely pretextual; Google was more than happy to exploit its users’ privacy when it furthered its own economic interests.[11] 96. Google recognized the power it wielded in Google Ads and used it to prop up and insulate its other ad tech products from competition. According to a 2011 internal analysis, Google found that allowing Google Ads to buy inventory on rival ad exchanges would cause serious losses to its publisher platforms (DFP and AdX) because many publishers and advertisers would prefer to transact through rival platforms. Google estimated that in such a scenario its ad exchange would lose 20 to 30% of its impressions, and its publisher ad server would lose 20% of its publishers. Later internal studies confirmed Google Ads’ stranglehold. A 2014 Google experiment found that more than half of the impressions that publishers offered on its ad exchange would go unsold without the critical Google Ads’ demand. If the Google Ads’ demand was removed from the ad exchange, Google’s publishers would experience a 65% drop in revenue because no advertisers outside of Google Ads were interested in buying the unique impressions available or able to do so in light of the auction restrictions described below. Google congratulated itself on having effectively locked out meaningful competition. At one Google strategy meeting, Google executives applauded the fact the “unique Google Display Ad demand” allowed it to justify “why we can charge 20%” fees for open auction transactions won on AdX, even on transactions that did not use Google Ads’ buying tools. 97. By preventing publishers from accessing this incredibly valuable demand through rival ad exchanges that publishers otherwise would prefer, Google distorted the way in which website publishers partner with Google’s competitors. As Google’s former head of global strategy and commercialization explained: “When [advertiser] demand can only be found through certain sources, it compels publishers to work with that product.” Because Google owns both DFP and Google Ads, and publishers needed to use DFP to access Google Ads’ demand effectively, Google had no incentive to operate DFP for its own publisher customers’ benefit in the way that DoubleClick did. 98. For Google Ads’ single-homing advertisers, Google has made it impossible for any rival ad exchanges to compete for the opportunity to link them with publisher inventory. As a result of this restraint, single-homing advertisers have more limited access to advertising inventory (less “reach”). Google recognizes that while this exclusivity locks in publishers, it harms Google Ads’ advertisers, which have no reasonable alternatives to which they can turn. As explained in one 2012 internal document, the policy amounts to a “buyside-subsidizes-sellside model” that “artificially handicap[s] our buyside (GDN [Google Ads]) to boost the attractiveness of our sellside (AdX [ad exchange]).” Later, in 2014, one Google employee complained about Google Ads’ sending Google’s publisher platforms a “$3bn yearly check by overcharging our advertisers to ensure we’re strong on the pub[lisher] side.” These complaints by Google’s own employees working on Google’s advertiser tools reflect the artificiality of the restrictions imposed on Google Ads, and make clear that the restrictions are what they seem: blatant exclusionary conduct designed to obtain and maintain monopoly power rather than efforts to build a viable, vibrant ad exchange. Deliberately overcharging its own advertisers is also clear evidence of monopoly power over the advertising side of the ad tech industry. No other competitor could engage in such conduct and expect to stay in business. 99. In response to pressure from within Google’s own ranks, including by employees managing Google Ads, and only after it shored up its market position across the ad tech stack, beginning in 2015, Google allowed limited categories of advertising demand to bid for some inventory on rival ad exchanges. This was something that Google’s engineering team had previously considered and viewed as technically possible, but which its product leadership had refused to allow. Google’s buy-side employees championed this new feature as in the interest of Google Ads’ advertisers and Google Ads itself, as a standalone product. 100. Even for the limited subset of demand that Google finally allowed Google Ads to bid on rival ad exchanges, Google disadvantaged those bids. Specifically, Google refused to allow Google Ads’ advertisers to submit bids to rival exchanges using the same bid modelling and targeting data that Google Ads used to generate bids for Google’s own ad exchange. Likewise, when submitting Google Ads’ advertisers’ bids to rival exchanges, Google submitted only the single highest bid, whereas when Google submitted the same advertisers’ bids to Google’s own ad exchange, AdX, Google submitted its two highest bids to improve the revenue payout to publishers. 101. In effect, Google systematically decreased the payout that Google Ads provided to publishers by extracting higher fees on the transactions (now ranging from 32% to 50%). In aggregate, Google understood “32% margin and no 2nd price makes [Google Ads demand] less desirable to access via a middle-man.” Once again, Google acted to preserve its own monopoly power rather than its customers’ best interests. 102. Google implemented these changes not because it was interested in helping its advertisers achieve the best return on their advertising investment; rather, by submitting two bids, Google was able to redirect sales back to AdX, ensuring AdX’s “must have” status in the industry and making it difficult for rivals to have the scale necessary to compete. In fact, Google has gone so far as to enter into non-disclosure agreements with these rival ad exchanges to prohibit them from telling publishers that even this limited form of Google Ads’ demand could be found outside of Google’s ad exchange. Google imposed these restrictions because it understood that “when our competition is able to say that they have access to [Google Ads], whether it is equal or not, our sales and marketing teams will have to be prepared for significant competitive pressure.” Rather than face that competitive pressure, Google simply restricted rival exchanges’ ability to market their capabilities to their publisher customers. 103. Google’s coupling of Google Ads’ demand to its budding ad exchange was significant in Google’s plan to dominate the market and exclude competition. Google took its existing scale advantages in Google Ads and extended those to Google’s other ad tech products, by driving more opportunities and transactions through them and away from rival marketplaces. As predicted, Google’s nascent ad exchange grew exponentially after its relaunch in 2009. In the wake of the DoubleClick acquisition and the implementation of these restrictive policies, Google’s ad exchange display revenue grew 283% in 2009 and an astounding 844% in 2010. By June 2011, Google executives boasted about becoming the “#1 player” in U.S. display advertising, a substantial jump for a company that had failed to gain traction with its own publisher ad server just five years earlier. Today, because of this exclusionary conduct, 95% of Google Ads’ spend flows through Google’s own AdX ad exchange, while less than 5% flows through rival ad exchanges. The combination of Google’s acquisitions with its anticompetitive business practices has suppressed, or altogether eliminated, the necessary growth for rivals to compete. [9] Diagrams are provided throughout to highlight the location within the ad tech stack where the conduct predominantly occurred. They are not intended to identify all areas where the identified conduct impacted the competitive process or other market participants. [10] The ICM Coop is not a real cooperative among website publishers. Rather, it is a data pool over which Google has sole control that publishers must participate in in order to receive competitive bids from Google Ads. Google estimated the value of this data to Google Ads was $4 billion in 2015. [11] See supra, n. 3. Continue Reading . Here About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case 1:23-cv-00108 retrieved on September 8, 2023, from is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. justice.gov

Google Makes Its Google Ads’ Advertiser Demand Exclusive to Its Own Ad Exchange, AdX

Google hace que la demanda de los anunciantes de Google Ads sea exclusiva de su propio Ad Exchange, AdX

Google rend la demande des annonceurs Google Ads exclusive à son propre Ad Exchange, AdX

Google अपने Google विज्ञापनों की विज्ञापनदाताओं की मांग को केवल अपने स्वयं के विज्ञापन एक्सचेंज, AdX तक सीमित रखता है

Google、Google 広告の広告主の需要を自社の Ad Exchange AdX のみに限定

O Google torna sua demanda de anunciante do Google Ads exclusiva para seu próprio Ad Exchange, AdX

Google làm cho nhu cầu của nhà quảng cáo trên Google Ads trở nên độc quyền đối với Ad Exchange của riêng mình, AdX

谷歌将其谷歌广告的广告商需求专属于自己的广告交易平台AdX

USA v. Google LLC Court Filing, retrieved on January 24, 2023 is part of . You can jump to any part in this filing . This is part 6 of 44. HackerNoon’s Legal PDF Series here III. DISPLAY ADVERTISING TRANSACTIONS C. How Publishers and Advertisers Select Ad Tech Tools 60. Publishers and advertisers try to optimize their use of ad tech to meet their revenue or advertising goals. As a general matter, publishers use only one publisher ad server to manage ad inventory in order to avoid discrepancies in tracking revenue or impressions and to minimize the burden of having employees oversee two largely duplicative systems. Ultimately, there can only be one publisher ad server acting as the final decision-maker as to which advertisement will fill each impression. 61. Sizeable publishers generally prefer to offer their inventory for sale through more than one ad exchange (a practice called “multi-homing”). This increases the likelihood that an advertiser on one or more of the ad exchanges will be able to “match” the advertising opportunity offered by the publisher to a user or category of user that an advertiser particularly values and therefore is willing to compete to buy. When publishers are able to offer their inventory for sale through multiple ad exchanges simultaneously, it causes ad exchanges to compete with each other to provide the best “match” or the lowest revenue share. However, there are integration, contracting, and other costs associated with the publisher adding each additional ad exchange. 62. Likewise, advertisers often connect with multiple ad exchanges through their advertiser buying tools, hoping that exposure to as much advertising inventory as possible will increase the likelihood of reaching the advertisers’ intended targets for their advertising campaigns at the lowest cost. Using multiple ad exchanges also allows advertisers to compare performance between ad exchanges. Similarly, when advertisers are able to freely multi-home among ad exchanges, it forces ad exchanges to compete with each other to provide advertisers the best return on their advertising expenditures. 63. Although there are a number of factors that advertisers consider when deciding which ad exchanges and/or ad buying tools to use, one key driver is access to especially valuable advertising inventory. Some ad tech products can be used to buy or sell both open web display advertising—the focus of this Complaint—as well as other types of advertising, such as advertising inventory that is “owned-and-operated” (“O&O”) by the company offering the ad tech product. 64. For example, some of Google’s ad tech products allow advertisers to buy both open web display advertising on third-party websites as well as advertising on Google’s O&O properties. Google’s O&O properties include several market-leading sources of non-open web display advertising inventory, such as Google Search, YouTube, Gmail, and Android’s Google Play Store, among others. Advertisers and advertising agencies looking to advertise on these O&O properties often must adopt at least one of Google’s advertising tools to do so effectively. For example, many larger advertisers and ad agencies seeking to promote their brands through online video advertising on the market-leading YouTube website generally must use Google’s advertising tools to do so; so for them, as well, adoption of Google’s ad tech tools is considered a must. 65. If an advertiser or advertising agency believes it needs Google’s tools for purposes of Google O&O advertising, it is less likely to adopt another buying tool—or tools—to advertise on the open web. Among other considerations, the adoption of multiple ad tech tools typically costs more (in time and money) and limits the ability of the ad tech tools to share important performance data across these tools. As a result, companies with especially valuable O&O advertising—such as Google—may be able to take advantage of existing, sizeable advertising bases already locked into their advertising tools Continue Reading . Here About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case 1:23-cv-00108 retrieved on September 8, 2023, from is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. justice.gov

Google's Suit of Products Greatly Influences how Publishers and Advertisers Select Where to Buy Ads

El conjunto de productos de Google influye en gran medida en cómo los editores y anunciantes seleccionan dónde comprar anuncios

La gamme de produits de Google influence grandement la façon dont les éditeurs et les annonceurs sélectionnent où acheter des publicités

Google के उत्पादों का सूट इस बात को बहुत प्रभावित करता है कि प्रकाशक और विज्ञापनदाता विज्ञापन कहां से खरीदें, इसका चयन कैसे करते हैं

Google の一連の製品は、パブリッシャーや広告主が広告を購入する場所を選択する方法に大きな影響を与えます

O conjunto de produtos do Google influencia muito como editores e anunciantes selecionam onde comprar anúncios

Bộ sản phẩm của Google ảnh hưởng lớn đến cách nhà xuất bản và nhà quảng cáo chọn nơi mua quảng cáo

谷歌的一系列产品极大地影响了出版商和广告商选择在哪里购买广告

Although privacy becomes a priority among browser-creators, they may not go that far as you think. You may want to be as anonymized as possible or fighting in any chance to avoid ads on the internet. So let’s take a look at how to tweak your browser settings to enhance your internet privacy. Not long ago, I shared . It has elevated privacy protection on the big tech companies’ priority list by revealing how companies compile data as you are online. the data collection problems of Facebook What’s their goal? To build a detailed user profile so that you can become the target of more accurate, clickable, and thus profitable advertisements. In the last WWDC 2021, Apple has made privacy a top priority in its products, including Safari. What are the alternatives? For startup company Brave, privacy is their goal; And Mozilla and Microsoft have begun promoting privacy as a way to separate their browsers from Google Chrome. You can give yourself a privacy boost for all of the browsers listed here by changing the default search engine. For instance, . Although its search results may not be as valuable or extensive as Google’s, DuckDuckGo is a longtime favorite among the privacy-focused for not tracking user searches. try DuckDuckGo Other standard measures that boost privacy include: disabling your browser’s location tracking disabling search engine autocomplete features turning off password autofill regularly deleting your browsing history In the meantime, here are some simple settings you can change in your browser to help keep you off from advertising trackers. Chrome Sadly, the world’s most popular browser is also thought to be the least private when used with default settings. However, Chrome is flexible and open-source that has allowed developers to release privacy-focused extensions to avoid trackers. In the : Chrome Web Store Click on the left Extensions Type the name of the extension you’re looking for into the search bar Once you find the correct extension in the search results, click . Add to Chrome A dialog will pop up explaining which permissions the extension will have for your browser. Click to bring the extension into your browser. Add extension If you change your mind, you can manage or remove your extensions: Open Chrome and click the three-dot menu on the right More Select and then More Tools Extensions Click to see more about the extension Details Here are four extensions to look at as you get started: , Cookie Autodelete , uBlock Origin , and Privacy Badger HTTPS Everywhere Another bonus tip is, One thing I would typically do is do Google Search using a private window. It can prevent Google from mapping my Google account with my searches. use a “private window” or “incognito mode” to surf if you do not need to log in or do not want to leave traces. In the same three-dot menu in Chrome, you can also by: block third-party cookies Select Settings Scroll down to the section Privacy and security Click Cookies and other site data Select . Block third-party cookies Safari Safari, by default, turns on its exclusive tool. However, the tool hasn’t always worked as expected since its . Moreover, Google researchers spotted . Intelligent Tracking Prevention 2017 debut how Intelligent Tracking Prevention itself could be used to track users Starting from Safari 14, it will tell users which ad trackers are running on the website and give you a 30-day report of the known trackers. Safari will also record which websites those trackers came from. In WWDC 2021, Apple announced , which blocks unwanted trackers. In addition, in Safari 15, Apple is also blocking trackers from locating a user’s IP address on Safari. As a result, user activity associated with a fixed IP address (i.e., your home IP address) will no longer possible be used to build a “profile” about the user. “ Enhanced Intelligent Tracking Protection ” Cookies can be helpful, not just invasive. Still, you can block them all together for more robust privacy — both first-party cookies from the website publisher and third-party cookies from others like advertisers. To do so, check the box beside . Block all cookies To check that blocking is on: Open Safari and click Preferences Click Privacy See if the box beside is checked. Prevent cross-site tracking On the same interface, you can also : manually delete your cookies Click to see which sites have left their trackers and cookies hanging out in your browser. Manage Website Data Click next to any of the individual trackers, or Remove Remove the whole list by clicking at the bottom of your screen. Remove All Privacy-focused extensions for Safari (install via App Store): Adblock Plus Ghostery Lite for Safari Edge Microsoft’s Edge browser is the default browser built-in from Windows 10. It includes some simplified privacy and tracker blocking options on its options. Unfortunately, simplified settings also mean that it is not much you can do. Tracker Prevention To check your settings in Edge: Select the three-dot menu icon in the top right corner Select Settings From the menu that then appears on the left, select Privacy and services Microsoft provides three privacy settings to choose from: Basic, Balanced and Strict Besides, Edge’s Strict setting may interfere with some sites functions but block the most significant trackers. For the Basic setting, it will still block trackers used for crypto mining and fingerprinting. By default, Edge uses the Balanced setting. Privacy-focused add-ons for Edge: Ghostery uBlock Origin Cookie AutoDelete Privacy Badger HTTPS Everywhere Firefox Firefox’s default privacy settings are more protective than those of Chrome and Edge, and the browser has more privacy options, among others. is a popular choice and on the web for a while as it is fast and easy to use. In addition, it has built-in “trackers blocking” features and password vaults for users to protect their identity. Firefox From inside Firefox’s main menu: Select Preferences Once the Preferences window opens, click Privacy & Security From here, you’ll be able to choose between three options: Standard, Strict, and Custom. , the default Firefox setting, blocks trackers in private windows, third-party tracking cookies, and crypto miners. Standard The setting may break a few websites, but it blocks everything blocked in Standard mode, plus fingerprints and trackers in all windows. Strict is worth exploring for those who want to fine-tune how trackers are being blocked. Custom To apply your new tracking settings, click the button that appears. Reload All Tabs Privacy-focused Extensions for Firefox: uBlock Origin Privacy Badger NoScript Security Suite HTTPS Everywhere Brave is a newcomer in the browser arena. It making the browser the best privacy-preserving web browser. For example, Brave blocks all ads, trackers, third-party cookies, and fingerprinters by default while maintaining good performance. Brave Web Browser does not store any record of people’s browsing history, Brave also offers a built-in , a heavy-duty tracker blocking option, and . Tor private browsing mode a built-in VPN+Firewall for iOS users Inside Brave’s main menu: Select Preferences Select the panel on the left Settings Select to see a list of privacy options on the right side of the screen Shields Select the view, and you’ll be able to choose which kinds of trackers to block. Advanced By scrolling down, you’ll also be able to block login buttons and embedded content from . Facebook, Twitter, Google, and LinkedIn Explore on the left, and select or even more protection and privacy fine-tuning. Additional Settings Privacy and security f Another advantage of Brave is . Therefore, you can switch from memory-hungry Chrome to this one. the support of the Chrome extensions Mobile Users For Android and iPhone users, extensions or add-ons are not supported at this moment. So you’ll need to use alternative browsers like: (Also support ) DuckDuckGo’s app iOS (Also support ) Focus by Firefox iOS and “ ” (for iOS only) Brave Brave Firewall + VPN, powered by Guardian supplement both iPhone and Android device’s built-in measures to track a lost or stolen phone. It aims to build on those capabilities with tools that help to track and recover a lost smartphone, tablet, or laptop. Prey Project The app provides a concept of control zones — specific areas on a map the device shouldn’t leave. We can configure a zone with security actions (for example, a lock ) that trigger when a device moves in or out of the area. If a device is missing, you can: lock the screen remotely send an alert to contact the owner set off an alarm that will ring like gangbusters so you could hear it if the stolen phone is still nearby. When a device goes missing, Prey generates a report that includes: GPS tracking coordinates active nearby Wi-Fi locations, and hardware information about the device (IP, MAC address, and serial number) When available, the app will also take a photo of the perpetrator. Remarks: A free plan lets you track up to three devices in a single control zone, take basic security actions, and receive evidence reports, but no data protection or reactive security. Thank you for reading. May InfoSec be with you🖖.

Keep Trackers and Advertisers at Bay with these Browser Privacy Tips

The advertising industry is on the cusp of a fundamental change, and for some industry players, they won’t be able to have their cake and eat it anymore. Well, by cake we mean cookie, as this form of consumer tracking software is on its way out. , and where Google goes, the rest of the industry follows. Google recently announced that they will be removing all third-party cookies from Chrome at some point in 2022 So the cookie is going the way of the dodo, it shall cease to be and will push up the metaphorical daisies – and that’s actually a good thing. Cookies are notoriously invasive and collect a large number of information people would often rather keep private. With change of course comes opportunity, and the decline of cookies is going to occur in tandem with the rapid rise of the connected television (CTV) industry. The Pandemic Bolstered the CTV Market Spurred on by the massive uptake during the COVID-19 pandemic, CTV is continuing its march forward and looks set to become one of the most dominant forms of media that exist today. According to eMarketer, in 2020 CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. , and advertisers are naturally taking note. By the end of this year, that figure is expected to grow to $13.41 billion This is despite the fact that CTV is by some metrics a fairly young industry, one that is full of opportunity to be sure but has come across as risky to some. Some issues do present a challenge, as the imbalance in supply and demand caused by CTV’s rapid pandemic growth, and buying options in the industry remain fragmented, but in the wake of the cookie cull advertisers are more likely to take a bet on CTV. A prominent reason why advertisers should feel encouraged to invest their energy into CTV is its innovative identity solutions. Probabilistic targeting (based on capturing IP addresses) is being replaced by deterministic methods, which focus on utilizing a user’s device ID, account name, and other information. The difference is like that between a scalpel and a sword, they both fulfill the same basic function but one is far more precise. According to a recent survey, in exchange for greater data privacy, highlighting the growing demand CTV’s deterministic approach can tap into. Several vendors now also use Identifiers for Advertisers (IFAs), software-based advertising that can be disabled and reset by the consumer, similarly to mobile Ad IDs. 57% of American consumers said they would prefer less ad personalization While they’re not perfect (IFAs can’t track across multiple devices for example), they do offer streamlined targeting for advertisers while tapping into the public’s demand for greater data privacy. There are also Data Management Platforms (DMPs) that can match users operating different devices by creating a unique user ID. This means that unlike IFAs, DMPs can create and build up an audience that can be tracked effectively across various devices. Use the Data You Have Available A good way for advertisers to gain momentum here is to make the best use of their first-party data. This is the information collected directly from customers and is successfully used by many ad marketers working in the CTV industry. Creating common standards on user identity and market collaborations is essential, to ensure smooth cooperation between creators, advertisers, etc. Also, the key to the post-cookie world is spending time and resources on finding the right audience, and it will pay to focus on a more niche market approach. Companies that innovate early often enjoy a significant advantage over their competitors, and in the advertising field the new adopters who succeed are likely to be those who embrace the post-cookie ecosystem in CTV. The challenge facing companies will be how to make the best use of the data they have available. The positive aspect to focus on is that with the exponential growth of CTV, innovative new techniques to advertise to consumers will continue to emerge as the industry both grows and adopts new technology.

CTV Highlights How Advertisers Can Survive the Post-Cookie World

If the title of this article means something to you, then you are probably aware of the earthquake caused by iOS14. With the release of iOS14, there have been major changes in the way applications can gather information about a user. One of them deals with the Identifier For Advertisers (or IDFA) and how applications can access it. But for those that don't know, let's first explain what the IDFA is and why it's important. What is an IDFA? Each iOS device owner can decide whether they want to be tracked by advertising companies. This allows those companies to supplying that user with content that is tailored towards them (based on their online browsing habits). Companies can do this with what’s known as an IDFA (Identifier For Advertisers). This is a string that lets advertisers match the user with their behavior. UUID Here's an example of a UUID string : 123e4567-e89b-12d3-a456–426614174000. So, what are those changes we talked about earlier? In short, applications will now be required to show a dialog to the user, asking them if they want to allow the application to track them or not. Looks pretty ominous, right? This is in contrast with how things worked before iOS14, where you only had to check if the device had limited advertising tracking enabled or disabled. The newest version of Apple’s operating system (iOS14) is already available (has been since September 16th). Developers who use the IDFA have to make changes in their applications in order to be compatible for iOS14. On September 3rd, Apple made an and pushed the deadline to complete these updates to the start of next year: update “To give developers time to make necessary changes, apps will be required to obtain permission to track users starting early next year” Now that we have some time to regain our composure and breathe again, let’s start preparing ourselves for what’s going to be the new normal in 2021. In this article, we'll present some background about the IDFA and see how we can get its value from iOS14 and onwards. How does the IDFA Get Used By Advertisers? Let’s take a scenario (pre COIVD-19) where you are browsing the web on your iPhone and are looking for a hotel for your next vacation. Each ad that you see will send a pixel with your IDFA attached to it. An advertiser can see that you are looking at a lot of ads promoting hotels by matching your IDFA and conclude that you are looking to book a hotel room. From there, it won’t be long until you will be shown a lot of ads for hotel rooms. This simple yet profound technology came into our lives back in 2012 with iOS6. Since then a lot has changed, and iOS14 is flipping the industry on its head, yet again. ✋ Note: To use these new APIs you must have upgraded/downloaded XCode 12. Advertising Tracking And Getting The IDFA Before iOS14, getting the IDFA was pretty simple. You had to check whether was enabled or not, by doing this: Advertising Tracking [[ASIdentifierManager sharedManager] isAdvertisingTrackingEnabled] And if it was disabled, that meant you could acquire the IDFA through the class, like so: ASIdentifierManager [[[ sharedManager] advertisingIdentifier] UUIDString] ASIdentifierManager ; Simple enough, right? ☝️ Beginning with iOS10, if the user disabled advertising tracking, the method above would return a UUID string filled with zeros. One of the changes in iOS14 is the deprecation of the method that checks whether advertiser tracking is enabled or not. So how can applications get the coveted IDFA from iOS14 and onward? They will have to use a new API that presents a dialog to the user. A few words of wisdom regarding this dialog: It can only be presented to the user once The only thing that can be altered in the dialog’s UI are the two lines above the Allow Tracking option ( ) “Do you want to be tracked?” This means that developers will need to think long and hard about how and when they will present the message to the user. Authorization Status With iOS14, a new framework has been created called . This framework contains a class called , which provides an API to: App Tracking Transparency ATTrackingManager Present a dialog to the user requesting permission to track themQuery the authorization status (regardless of showing or not showing the dialog) We’ll first learn how to get the authorization status. To do so, you need to call the method. trackingAuthorizationStatus = [ATTrackingManager trackingAuthorizationStatus]; ATTrackingManagerAuthorizationStatus status It will return an NSUInteger with one of the following values: ATTrackingManagerAuthorizationStatusNotDetermined = 0 ATTrackingManagerAuthorizationStatusRestricted = 1 ATTrackingManagerAuthorizationStatusAuthorized = 3 ATTrackingManagerAuthorizationStatusDenied = 2 The first three results are pretty self explanatory, so we will focus for a minute on the last one. You can get an authorization status that is restricted when the screen for enabling/disabling advertising tracking is locked and this option is set to enabled. Apple has acknowledged this in devices that are identified as belonging to children (for example). Asking For Permission To Track Before looking into the code needed to present the dialog, you must first include the key inside your info.plist file. NSUserTrackingUsageDescription What you add as the value for this key will appear as the two lines mentioned earlier, in the dialog. To present the dialog, we need to call : requestTrackingAuthorizationWithCompletionHandler [ATTrackingManager requestTrackingAuthorizationWithCompletionHandler:^(ATTrackingManagerAuthorizationStatus ) { ( == ATTrackingManagerAuthorizationStatusDenied) {
            //Logic when authorization denied
        } ( == ATTrackingManagerAuthorizationStatusAuthorized) {
            //Logic when authorization authorized
        } ( == ATTrackingManagerAuthorizationStatusNotDetermined) {
            //Logic when authorization } ( == ATTrackingManagerAuthorizationStatusRestricted) {
            //Logic when authorization restricted
        }
    }]; status if status status is else if status status is else if status status is unknown else if status status is In the first picture of this article (where you see the dialog) you can see that the lines we wrote in the info.plist file show up as the two lines in the dialog. Wrapping up In conclusion, it's important to remember that these changes, while daunting, are not happening immediately. You should also make sure to follow all of the steps detailed in this article so as not to come across crashes/errors in your applications.

How to Get the Identifier For Advertisers (IDFA) in iOS14

Why AdTrader is Suing Google and Why Most Advertisers Might Never Get that Chance Again

By , who works at RubyGarage. on . Julia Tokareva Originally published Quora AR technology has already gained its popularity, so more and more users have been enjoying it. Many companies have already embraced this cutting-edge technology for their ads. You can find interesting use cases of augmented reality advertising in the article , so that you can understand what unique experiences AR provides. How Augmented Reality Makes Advertising Interactive Today marketers benefit greatly from using augmented reality in advertising. Let’s see what advantages AR has for marketers and advertisers. The first and the most important advantage of AR ads is that they help to create a certain emotional connection with customers. Augmented reality ads are interactive and realistic that makes consumers feel like they’re playing an engaging video game. This builds an emotional connection, increasing brand awareness and encouraging customers to make purchases. Another benefit is a possibility of virtual try-ons. Your consumers can try on many different items with AR: glasses, shoes, clothing, jewelry, watches, without leaving their homes. This makes AR ads a powerful tool for driving sales and increasing revenue, especially, at the age of ecommerce. What is also important is that digital ads use advanced machine learning algorithms to analyze user behavior and interests in order to recommend the right products and services to the right people. Finally, augmented reality ads offer a great opportunity such as advanced hyperlocal advertising. Traditional hyperlocal ads just tell customers about places like cafes and outlets, when AR hyperlocal ads can show objects right on a smartphone’s screen. This way, customers are not only informed about places that might be interesting to them but are guided there as well. By , who works at RubyGarage. on . Julia Tokareva Originally published Quora For more trending tech answers from , visit . Quora HackerNoon.com/quora

The Benefits of Augmented Realities for Advertisers

Hi! My name’s Amir. I’m a Web3 Community Manager and a podcast host. To improve the reach of my podcast, 2 months ago, I tried the Rask.ai platform, and have edited over 10 hours of footage since. In this review, I’ll go into the challenges Rask.ai can solve for you, its features, and the pros/cons of the platform. What Is Rask.ai, and Why Did I Buy It? Essentially, Rask.ai is a platform that uses AI for video/audio localization and repurposing. By repurposing, I mean auto reframing to vertical format, and auto-editing long videos to capture the most interesting moments. Rask.ai poses itself as a platform that has all the AI features for content makers in one place, a one-stop-shop of some sort. In one subscription, you get all the AI tools you would need to make your video content better. The main purpose that I had in mind when checking out Rask.ai was to increase the reach of my podcast on TikTok and YouTube. The podcast originally is in Kazakh, but to expand the potential audience and potential advertisers, I was looking for ways to target the English-speaking market as well. Price, Interface, and Functionality The platform is very flexible when it comes to pricing: you have 3 options to choose from, which vary by the price, the amount of minutes, and other available features. Honestly, I think the only metric you should really look at is the amount of minutes, as it will influence your work the most. I’ve picked the second plan, Creator Pro. It includes 100 minutes of edited footage per month and costs me $120. They also offer a plan for $50 and 25 minutes, as well as a corporate plan - $600 and 500 minutes. The biggest plan the platform offers is enterprise, which starts at 2000 minutes with a custom price. Note that all prices are correct if you pay annually - plans with monthly payments will be ~15% more expensive. Last month, I had 2 podcasts instead of one, and I ran out of minutes on my regular plan. However, you can always buy additional minutes at a $3 rate. Setting up the account is very easy (as it should be in 2024): you can use your Google account to log in or create the account with your email. The interface is very clean and isn’t overloaded by different buttons and links. You have FAQ and customer support at the top right corner, accessible from any page, so if you get a bit confused, there’s always that. I can’t say that I’m a tech guru of any kind, but I got used to the website in a matter of minutes. I’ve never worked with a mobile version of the site as I always store all raw footage on my Mac, but if you’re editing a small TikTok/Reels, you can easily do it from your phone. What Does Rask.ai Do, and How Do I Use It? The platform has 2 main features: localization and shorts. Let’s start with the first one, which became a selling point for me. You download a video from your device or paste a link from YouTube or Google Drive, choose the number of speakers, original language, and the language you want to translate the video to, and click “translate.” After that, the magic begins. In a matter of minutes (depending on the length of the video), you get the same video but translated to a different language. The voice-over keeps the voice’s depth, tone, and emotion, and even creates a lip sync, so the video footage is similar to the audio. How do I use that feature? Before discovering Rask.ai, in order to reach the English-speaking market, I was adding EN subtitles to all my podcasts. However, that approach was far from ideal as I was always encountering many barriers: Time-consumption. The current speech-to-text AI solutions are very far from perfect. On 100 AI-generated subtitles, I was getting ~30 errors that I needed to edit manually. Scale that to hours of footage and thousands of text, and you get yourself many hours of manual work.


Accessibility. Subtitles can’t be a permanent solution to expand your foreign audience, especially when it comes to podcasts. When was the last time you paid attention to video footage on a podcast? People listen to them while exercising, cooking, cleaning, and working. My podcast gets 40% more listeners on Spotify and Google Podcasts (which don’t have video) vs YouTube (which has video), meaning that people aren’t looking at the screen and subtitles when listening.


Retention. Even if a person bothers to actively read the subtitles, they still are getting less than people watching the original. Many intonations, jokes, or facial expressions are just not working when perceptive through text. Listeners are too busy reading to actually relax and enjoy the podcast. The Rask.ai platform solved all these problems for me. The amount of manual work I had to do had decreased to practically 0, since in 2 months of using the platform, I haven’t encountered any errors in translations. The retention improved a lot as well: YouTube has statistics that show you how many people watch your videos until the end, and this number significantly improved, since your listeners can actually LISTEN instead of reading. Another feature that I didn’t even know about when getting the subscription to Rask.ai is Shorts. Basically, it takes your hour-long footage and splits the most interesting moments into many short vertical videos. As you probably know, one of the best ways to promote your podcast in 2024 is to share these videos on TikTok, Shorts, and Reels, because these platforms have much better recommendation systems than YouTube, and putting the link to the full podcast in your bio. That’s how I personally discovered many of my favorite podcasts and began to host them myself. Before discovering that feature, I had a friend on a part-time salary doing that for me, because apart from the podcast, I also have a full-time job in Web3 that is taking a significant part of my day. Creating 15 short videos from one podcast took us about 5-6 hours of manual work since you have to fully watch the podcast, then edit all shorts separately, and add some graphics and subtitles. When I discovered a shorts feature on Rask.ai, the same amount of work took me from 5 to 10 minutes (again, depending on the length of the footage). This let me cut my editorial costs down to the sole price of my Rask.ai plan, without having to pay the salary to a whole person doing that. And you say AI won’t take our jobs :) There are a couple of smaller features that I haven’t really tested a lot until today, but I’m planning on exploring them in the future as well. For example, subtitles generation, and API for translations. The company also plans on integrating some features that I’m really excited about: AI video generation (Like MidJourney, but videos), and Zapier integration. Pros, Cons, and Who Can Use It? In conclusion, Rask.ai won’t make your video content more interesting or helpful and won’t make you a superstar overnight. However, with the right distribution strategy and exciting content, Rask.ai will significantly cut your editorial costs, saving you hundreds of dollars on people who translate and edit your content for you, as well as save you A LOT of time, letting you focus on the stuff that really matters: scripts, topics, guests, and other things that make your content better. Rask.ai is a great solution for podcast hosts like myself, social media or community managers producing content for their companies, or TikTok and Instagram influencers that focus on short video content. Pros: Clean and simple interface
Precise translations
Multiple features in one subscription Cons: Relatively high prices
Not all features are ready yet Hi! My name’s Amir. I’m a Web3 Community Manager and a podcast host. To improve the reach of my podcast, 2 months ago, I tried the Rask.ai platform, and have edited over 10 hours of footage since. In this review, I’ll go into the challenges Rask.ai can solve for you, its features, and the pros/cons of the platform. What Is Rask.ai, and Why Did I Buy It? What Is Rask.ai, and Why Did I Buy It? Essentially, Rask.ai is a platform that uses AI for video/audio localization and repurposing. By repurposing, I mean auto reframing to vertical format, and auto-editing long videos to capture the most interesting moments. Rask.ai poses itself as a platform that has all the AI features for content makers in one place, a one-stop-shop of some sort. In one subscription, you get all the AI tools you would need to make your video content better. The main purpose that I had in mind when checking out Rask.ai was to increase the reach of my podcast on TikTok and YouTube. The podcast originally is in Kazakh, but to expand the potential audience and potential advertisers, I was looking for ways to target the English-speaking market as well. Price, Interface, and Functionality Price, Interface, and Functionality The platform is very flexible when it comes to pricing: you have 3 options to choose from, which vary by the price, the amount of minutes, and other available features. Honestly, I think the only metric you should really look at is the amount of minutes, as it will influence your work the most. I’ve picked the second plan, Creator Pro. It includes 100 minutes of edited footage per month and costs me $120. They also offer a plan for $50 and 25 minutes, as well as a corporate plan - $600 and 500 minutes. The biggest plan the platform offers is enterprise, which starts at 2000 minutes with a custom price. Note that all prices are correct if you pay annually - plans with monthly payments will be ~15% more expensive. Last month, I had 2 podcasts instead of one, and I ran out of minutes on my regular plan. However, you can always buy additional minutes at a $3 rate. Setting up the account is very easy (as it should be in 2024): you can use your Google account to log in or create the account with your email. The interface is very clean and isn’t overloaded by different buttons and links. You have FAQ and customer support at the top right corner, accessible from any page, so if you get a bit confused, there’s always that. I can’t say that I’m a tech guru of any kind, but I got used to the website in a matter of minutes. I’ve never worked with a mobile version of the site as I always store all raw footage on my Mac, but if you’re editing a small TikTok/Reels, you can easily do it from your phone. What Does Rask.ai Do, and How Do I Use It? What Does Rask.ai Do, and How Do I Use It? The platform has 2 main features: localization and shorts. Let’s start with the first one, which became a selling point for me. You download a video from your device or paste a link from YouTube or Google Drive, choose the number of speakers, original language, and the language you want to translate the video to, and click “translate.” After that, the magic begins. In a matter of minutes (depending on the length of the video), you get the same video but translated to a different language. The voice-over keeps the voice’s depth, tone, and emotion, and even creates a lip sync, so the video footage is similar to the audio. How do I use that feature? Before discovering Rask.ai, in order to reach the English-speaking market, I was adding EN subtitles to all my podcasts. However, that approach was far from ideal as I was always encountering many barriers: Time-consumption. The current speech-to-text AI solutions are very far from perfect. On 100 AI-generated subtitles, I was getting ~30 errors that I needed to edit manually. Scale that to hours of footage and thousands of text, and you get yourself many hours of manual work. Accessibility. Subtitles can’t be a permanent solution to expand your foreign audience, especially when it comes to podcasts. When was the last time you paid attention to video footage on a podcast? People listen to them while exercising, cooking, cleaning, and working. My podcast gets 40% more listeners on Spotify and Google Podcasts (which don’t have video) vs YouTube (which has video), meaning that people aren’t looking at the screen and subtitles when listening. Retention. Even if a person bothers to actively read the subtitles, they still are getting less than people watching the original. Many intonations, jokes, or facial expressions are just not working when perceptive through text. Listeners are too busy reading to actually relax and enjoy the podcast. Time-consumption. The current speech-to-text AI solutions are very far from perfect. On 100 AI-generated subtitles, I was getting ~30 errors that I needed to edit manually. Scale that to hours of footage and thousands of text, and you get yourself many hours of manual work. Time-consumption. The current speech-to-text AI solutions are very far from perfect. On 100 AI-generated subtitles, I was getting ~30 errors that I needed to edit manually. Scale that to hours of footage and thousands of text, and you get yourself many hours of manual work. Accessibility. Subtitles can’t be a permanent solution to expand your foreign audience, especially when it comes to podcasts. When was the last time you paid attention to video footage on a podcast? People listen to them while exercising, cooking, cleaning, and working. My podcast gets 40% more listeners on Spotify and Google Podcasts (which don’t have video) vs YouTube (which has video), meaning that people aren’t looking at the screen and subtitles when listening. Accessibility. Subtitles can’t be a permanent solution to expand your foreign audience, especially when it comes to podcasts. When was the last time you paid attention to video footage on a podcast? People listen to them while exercising, cooking, cleaning, and working. My podcast gets 40% more listeners on Spotify and Google Podcasts (which don’t have video) vs YouTube (which has video), meaning that people aren’t looking at the screen and subtitles when listening. Retention. Even if a person bothers to actively read the subtitles, they still are getting less than people watching the original. Many intonations, jokes, or facial expressions are just not working when perceptive through text. Listeners are too busy reading to actually relax and enjoy the podcast. Retention. Even if a person bothers to actively read the subtitles, they still are getting less than people watching the original. Many intonations, jokes, or facial expressions are just not working when perceptive through text. Listeners are too busy reading to actually relax and enjoy the podcast. The Rask.ai platform solved all these problems for me. The amount of manual work I had to do had decreased to practically 0, since in 2 months of using the platform, I haven’t encountered any errors in translations. The retention improved a lot as well: YouTube has statistics that show you how many people watch your videos until the end, and this number significantly improved, since your listeners can actually LISTEN instead of reading. Another feature that I didn’t even know about when getting the subscription to Rask.ai is Shorts. Basically, it takes your hour-long footage and splits the most interesting moments into many short vertical videos. As you probably know, one of the best ways to promote your podcast in 2024 is to share these videos on TikTok, Shorts, and Reels, because these platforms have much better recommendation systems than YouTube, and putting the link to the full podcast in your bio. That’s how I personally discovered many of my favorite podcasts and began to host them myself. Before discovering that feature, I had a friend on a part-time salary doing that for me, because apart from the podcast, I also have a full-time job in Web3 that is taking a significant part of my day. Creating 15 short videos from one podcast took us about 5-6 hours of manual work since you have to fully watch the podcast, then edit all shorts separately, and add some graphics and subtitles. When I discovered a shorts feature on Rask.ai, the same amount of work took me from 5 to 10 minutes (again, depending on the length of the footage). This let me cut my editorial costs down to the sole price of my Rask.ai plan, without having to pay the salary to a whole person doing that. And you say AI won’t take our jobs :) There are a couple of smaller features that I haven’t really tested a lot until today, but I’m planning on exploring them in the future as well. For example, subtitles generation, and API for translations. The company also plans on integrating some features that I’m really excited about: AI video generation (Like MidJourney, but videos), and Zapier integration. Pros, Cons, and Who Can Use It? Pros, Cons, and Who Can Use It? In conclusion, Rask.ai won’t make your video content more interesting or helpful and won’t make you a superstar overnight. However, with the right distribution strategy and exciting content, Rask.ai will significantly cut your editorial costs, saving you hundreds of dollars on people who translate and edit your content for you, as well as save you A LOT of time, letting you focus on the stuff that really matters: scripts, topics, guests, and other things that make your content better. Rask.ai is a great solution for podcast hosts like myself, social media or community managers producing content for their companies, or TikTok and Instagram influencers that focus on short video content. Pros: Pros: Clean and simple interface Precise translations Multiple features in one subscription Clean and simple interface Precise translations Multiple features in one subscription Cons: Cons: Relatively high prices Not all features are ready yet Relatively high prices Not all features are ready yet

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