Too Long; Didn't Read
Ownership is an interesting concept. If you have ever had any contact with a two-year-old, you realise within seconds that they have very strong opinions about what is theirs and how sharing does not sound like something they ever want to do. We all (or at least most of us) learn to conform to what society deems as normal behaviour as we grow up, but still, we all develop a relationship with our stuff and things that matter to us. This sense of ownership, the feeling that something is yours is well recognized in psychology. And is used in all types of interactions we have with things and people around us, including apps. Taking audience retention a step further, app developers are looking into how this attachment can be used to their advantage, helping them build a captivated audience. An audience that finds it difficult to let go of “their” app. How?