According to Wikipedia B2B Marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions) It allows them to sell products or services to other companies or organizations that resell them, use them in their products or use them to support their works. SaaS (Software as a Service) has made it incredibly easy for consumers to research and try products before they buy them; and to switch platforms or services if they are unhappy. The consumer holds ALL of the buying power, and is often more knowledgeable about your product and your competitors than your own sales reps.
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Mike Ciulla
@mike-ciulla
Husband, dad, entrepreneur, musician, marketer, advisor, coach and mentor.