If you’ve had a chance to read my previous blog about , perhaps I made you think more about how to for a better performance, a strong online presence, and success. improving your website traffic with Facebook and Twitter activities optimize your website marketing Today, I’d like to show you a few examples of how to create that action that will generate the conversion funnel regardless of which platform you choose. social media What is a Conversion Funnel? is a journey an online consumer/visitor takes through an Internet advertising or search system to your website in order to convert to a sale. Conversion funnel Conversion funnel is a continuous mission of getting, keeping and growing your customer base while using technology and other available tools to meet their needs more efficiently. It’s lead nurturing, behavioral targeting, retention and referrals all rolled into one. – Neil Patel, Entrepreneur, investor & influencer There are , and once you decide to get yourself involved, deciding on the right conversion funnel model is one of your first steps. 3 types of conversion funnel — helps businesses acquire as many new visitors and customers as possible. How to achieve that? Create an interesting offer that will get your potential visitors interested in you. (e.g. Offer a free e-book) Acquisition funnel — helps businesses convert new visitors and customers into buyers. You can, for example, offer an attractive blog about something that your visitors/customers would find useful. Activation funnel — helps businesses generate revenue from active buyers and/or subscribers. This type of funnel might require a bit more complex offers, such as a live event or a webinar. Monetization funnel The funnel is really a mixture of (AIDA). However, things don’t get quite as simple as this seems. Your main focus must be your customer’s behaviour. Speaking of which, attracting them is indeed a hard thing, but nurturing them is even harder. attraction, interest, desire, action Examples of Successful Conversion Funnelling via Social Media Attract is the master of all 4 parts of the conversion funnel, no doubt about that. Here is a fantastic example of how to your visitors by using a : Nike attract rich media tweet Components of this tweet consist of , and one or more specific that represent the business, product or service. an attractive image, link to website hashtags Engage posted an engagement-oriented post on Facebook, inviting fans to win an interesting gift. Aussie Hair The post included an (in this case “Win”), and a hashtag related to the product. attractive season-related image, a link to the website, a keyword Convert Once you’ve successfully got your visitors interested, and some of them have engaged with you, use to convert them into buyers. Facebook retargeting In MVMT Watches’ case (image above), the use of the powerful keywords makes a huge difference. The combination of the keywords, such as “Free” and “Buy”, including an appealing image, creates a higher possibility for a visitor to make that move and buy your product or a service. Nurture Here comes perhaps the most difficult part. To nurture your existing visitors/customers is a demanding task as you need to be creative, fun and useful at the same time. I took an example of Starbucks, although I understand that brands as popular as this don’t have to worry about any of this. They are simply creative, fun and useful all the time. However, above is the example how Starbucks nurtures its customers via social media. The keyword is “ ”! Reward That’s exactly what your won customers expect from you. They want to be rewarded for their loyalty and for the fact that they shared their details with you. These kind of customers/visitors are highly important for your business as they can be your and share (good) words about you. It’s simply important for your business to create the strategy for nurturing existing customers otherwise all those steps taken before won’t make much sense, hence your funnelling strategy will become an astray cycle. ambassadors How To Begin Your Conversion Funnel Activity? You will hear many different advices from a variety of different professionals. However, there are three simple steps to take, with all three built upon the first one: who will optimise your website Get a quality hosting service provider Choose your online marketing strategy Make your social media activities smart and useful For those who are just starting to get busy , is here to prepare your launch, hence make you win the extensive online world. combining website activities with social media platforms Avalon Are you ready to boost your online business? This article was originally published at Avalon blog .

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Attract, Engage, Convert, Nurture — Create a Website Conversion Funnel with Your Social Media Fans

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Damir Mujic

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Attract, Engage, Convert, Nurture — Create a Website Conversion Funnel with Your Social Media Fans

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Damir Mujic

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