The word “summer” usually represents fun, relaxing time for all, with less interest in work and more interest in vacation. Heat-induced fatigue combined with tiredness from previous hard working months, is something that contributes to lack of interest for anything else but fun.
As a business owner, summer, in fact, doesn’t change much when it comes to planning, executing, and reacting, but it does, indeed, change the way we digest content around ourselves, especially when it comes to digital.
So, what can we all do to present ourselves in a more summerish way for our incurious website visitors? How can we prepare a summer content plan to keep up with all the early months’ success? Keeping in mind both your business and your visitors’ detachment during summer season, summer will give you an opportunity to finally combine fun and work, hence stay on top even during this lukewarm season.
More important than during any other season, keeping it simple now matters the most. So, how to summer your online content?
Keyword 1: Sale
For e-commerce industry there is no better keyword for summer but “sale“! This word is also a trigger for your summer social media plan where you can use ads, images, and videos that will help you attract visitors to your website.
If your business in the food and beverage industry, then you are aware of the rising food costs, as well as some cost-effective ways to present your brand. One of those ways is using social media for competing with bigger players, and creating a community of loyal fans.
Regardless of which industry you’re a part of, making a discount plan and choosing discounted items is something that will make your life easier from the start. To give away has somehow become the keyword of every summer. So, why not creating a summer content plan to present summer items that can be applied, consumed, prepared or carried anywhere, especially to beach? For that, images taken outside in the nature to transfer that summer feeling, sunshine, and good weather, is one of the first ideas to start with. Together with updating your online shop, provide shop-near-you addresses where your summer products can be purchased, or simply give DIY ideas with your products included.
Via social media, blogs, ads, and videos, you can grab attention and drive the visitors to your website where you deliver the offer in few simple steps. Fashion lovers and discount chasers are everywhere on social media, you can never miss them regardless of which social media platform you use. Prepare high quality and attractive images of your products and the food/recipes prepared with your products. Choose image platforms such as Instagram and Pinterest.
Keyword 2: Colors
One of the best way of non-verbal communication you could offer to your customers or website visitors is using colors as a way of expressing your energy and meaning.
In general, color psychology is the study of hues as a determinant of human behavior, and it includes four seasons: Spring, Summer, Autumn and Winter. Each of the season color has a specific meaning, but each of them also includes different characteristics. When you start preparing your online presence during summer, it’s much welcomed to consider colors as well. Indeed colors will help you catch attention, but they will also help you communicate your message, offer, and visibility during summer in the the best way.
Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone. — Impact of Color in Marketing Study
So, time to color your brand elements into summer colors!
Keyword 3: 360-degree Videos
Have you already included Facebook 360-degree video in your content strategy? If not, I will soon write more about this fantastic opportunity brought to us by Facebook and You Tube. In the meantime, just to give you a heads-up, up until February this year people have uploaded more than 20,000 360-degree videos on Facebook! Furthermore, the numbers of 360-degree videos on You Tube has doubled within only three months. Check out the 10 most viewed 360-degree videos so far!
What makes 360-degree video so appealing?
The live-action experience is that very thing that will attract viewers to your 360-degree video. Navigation through such images is far more exciting than a simple looking at a posted image, and it sparks greater interest for further exploring. I will soon write more about how to use 360-degree videos for your online content plan, but for now, exactly this interest for further exploring is what you need during the hot, summer days, and get your visitors’ interests back where they belong to — your website!
This article was originally published at Avalon blog.