shares were over expectations that the iPhone manufacturer would introduce a new product category, in almost a decade, at its widely anticipated annual software developer conference, and those expectations were confirmed with the launch of an augmented-reality headset. Apple trending higher Called the "Vision Pro", the Cupertino, Calif.-based company plans to sell these bad boys at the price of the next most expensive headset on the market — 's Quest Pro — in hopes of wooing customers to the metaverse. With an expected launch date of next year, Apple is differentiating its product by claiming it's lighter and comes with functionality that sets it apart from its competitor, such as the ability to control content inside the goggles with your eyes. 3 times Meta The announcement of an augmented-reality headset really sets the tone for what Apple plans to focus on as a business. While every major company in existence is focusing on AI, the Steve Jobs-founded Silicon Valley darling is looking to challenge Meta, the only other major technology company focusing on virtual reality. Sadly for Meta investors, that bet has largely not paid off, so it's a bit of a surprise that Apple would want to enter the market with its own device. Apple was trending #6 on HackerNoon's , while Meta was on the #21 spot. Tech Company Rankings Elon Musk's Brain Implant Startup Snags $5 billion Valuation — More than Before, Less than Hoped 🐵 Neuralink, the Elon Musk-backed start up looking to implant chips into human brains for a , saw a string of successes these past few weeks, starting with the news that it had received approval from the U.S. Food and Drug Administration to begin human trials for its technology. host of benefits That news apparently led to a round of private investment which now values the startup at $5 billion, a cool $3 billion more than what it was worth around two years ago, but still less than the $7 billion the company's executives had hoped the business would fetch, Reuters . reported 👋 You’re reading of HackerNoon's Tech Company News Brief, a weekly collection of tech goodness that combines HackerNoon's proprietary data with internet trends to determine which companies are rising and falling in the public consciousness. went live yesterday. Prefer reading the whole thing a day early AND in one go? No problemo! Just subscribe to receive the newsletter in your inbox every Tuesday. part 2 Part 1 here complete In Other News.. 📰 The world's largest cryptocurrency exchange is getting the FTX treatment. U.S. authorities filed a lawsuit against and its CEO Changpeng Zhao for allegedly operating a " ." Binance was trending #17 on HackerNoon’s Tech Company Rankings. Binance web of deception 200 people from its podcast unit. Spotify laid off Japan has asked ChatGPT-creator OpenAI to sensitive data without people's permission in training its machine learning algorithms. not collect 's head of brand safety and ad quality, A.J. Brown, has decided to , Reuters reported. Twitter was trending #57 on HackerNoon’s Tech Company Rankings. Twitter leave the company will videos peddling false information about previous U.S. elections. The company ranked #21 on HackerNoon’s Tech Company Rankings. YouTube no longer remove And that's a wrap! Don't forget to share this newsletter with your family and friends! See y'all next week. PEACE! ☮️ — Sheharyar Khan, Editor, Business Tech @ HackerNoon

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