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Android vs iOS: Which Platform to Build Your App for First Is Better? The choice between iOS and Android app development is one of the most critical you need to make before planning your digital startup. The final choice will affect project timelines, budget, and your chances to get the revenue out of your idea. Android holds the largest market sector, its audience lives mainly in developing countries and has lower salaries. Android is also a good idea for global and up-and-coming markets such as Latin America, Asia, and Africa.