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Gaming analytics can be best defined as is the whole process of applying user behavior data to guide sales & marketing, product enhancements, and business decisions for any gaming company. Data analytics has incredible value addition in diverse industries segments, and the gaming industry is no exception to this trend. The principal rule of Customer Analytics is to increase access to the data, understand it correctly, and identify patterns that make basic business sense. Daily active users (DAU) is the total number of users that engage in some way with a web or mobile product or a gaming solution on a given day.