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Live video will account for seventeen percent of internet video traffic this 2022. Live streaming analytics can offer more details about your audience, target stream efforts, and contextualize budgeting and other important decisions. The data that derives from analytics software isn’t independent similarly that qualitative data often is. The more data decision-makers could access, the better the business results will be. That is why it’s important to use analytics for business. Understanding how your viewers are watching will help you understand what to focus on in your broadcast.