Himanshu Rauthan is an entrepreneur and the Director at MakeWebBetter and CEDCOSS Technologies.
With 2,506,081 website checkouts and 650,992 live customers, WooCommerce is reigning the eCommerce platform industry. Its dynamic features and easy-to-customize options have made it tempting for store owners.
eCommerce Usage Distribution
What makes it even more special are the various free and premium plugin integrations to add essential features to the eCommerce sites.
The open-source platform gives its users various extensive features for creating a successful eCommerce strategy to boost sales. But it is very difficult to choose from hundreds of plugins and add the right extension to the store.
But I have made the life of online store owners easier by rounding up 9 plugins to boost sales in 2020.
As a store owner, our objective is to capture as many new leads as possible. Leads are important for generating a positive ROI(Return-On-Investment) for your online business and more leads mean more sales.
But this is where many businesses face the challenge of generating leads on a consistent basis.
Thanks to Optinmonster, an extension that solves major lead generation problems for WooCommerce store owners.
Optinmonster acts as an incredible WooCommerce solution that is compatible with many web platforms; WordPress is one of them.
Here are some of the key features of Optinmonster:
Some of the major benefits of Optinmonster that make it the best WooCommerce lead generation plugin are:
Optinmonster is a necessity and not just a plugin for store owners. It solves the lead generation problem for store owners thus a Must-Have WooCommerce Plugin for Boosting Sales in 2020.
Upselling is a process that is used by eCommerce store owners for persuading buyers to upgrade their carts with expensive alternatives. It is the easiest option for increasing your store sales revenue at least by 10-30%.
Amazon is one such example. They reported 35% of their sales from direct upselling in 2006.
Here’s an example of eCommerce upselling on Amazon:
Now you know how important upselling is for an eCommerce store owner. Thus, a perfect WooCommerce upselling solution is much needed for boosting sales.
WooCommerce One Click Upsell Funnel Pro is a perfect WooCommerce extension for making your customers spend more and increase revenue.
It compels your buyers to upgrade their cart with more expensive products from your WooCommerce store.
Here are some features of the plugin that help you implement an efficient upselling strategy:
Here are the major benefits behind WooCommerce One Click Upsell Funnel Pro being a perfect upselling WooCommerce extension:
Upselling is important in retaining customers. Thus, WoCommerce One Click Upsell Funnel Pro has been successful in making it into the list of Must-Have WooCommerce Plugins to boost sales in 2020.
Who amongst you wants the hassle of installing and managing too many plugins?
Yes, you guessed that right. No one.
But how do you achieve it?
Enter: Booster for WooCommerce (formerly known as WooCommerce Jetpack)
Managing so many plugins can be a tough task. Thus, Booster For WooCommerce gives you the opportunity for supercharging your eCommerce store and inculcating several features.
From adding buttons to adding different currencies, it has your back. This helps you in expanding your business to global scales. With the help of Booster For WooCommerce, you imply store localization by translating your entire page to the language of your target audience.
Here are some key features that make it a must-have WooCommerce plugin for boosting sales in 2020:
Market expansion and sales growth can all be achieved by store localization and Booster For WooCommerce is a perfect solution that lets you achieve that. With over 100+ modules it is a comprehensive toolkit for your WooCommerce store.
Ever thought of generating sales by positive word-of-mouth?
If not, you might be wasting a huge opportunity of generating leads and an increase in new buyers.
Referral marketing is a method by which you can leverage the word-of-mouth strategy, that uses your present customers for bringing new leads. This includes incentivizing your current customers for personalized lead generation of your WooCommerce Store.
About 84% of people believe in the recommendations given to them by some other individual before purchasing a product. Also, the referred customers have a 34% retention rate and are 4 times more likely to refer your brand to more buyers.
One of the best methods for implementing a referral marketing campaign successfully is coupons. The coupon referral program plugin is inspired by service companies such as Dropbox, Paypal, etc. that firmly use referral marketing for acquiring new customers.
Coupon Referral Program (CRP) is the perfect WooCommerce extension for successfully implementing referral marketing strategies.
Here are some features of Coupon Referral Program that make it a perfect plugin for increasing referral traffic to your WooCommerce Store:
These are some of the benefits of choosing Coupon Referral Program plugin for generating leads through referral marketing:
Boosting sales is all about chartering new ways and channels to promote your business among new people. Referral marketing helps you in doing so very efficiently. Incentivizing your customers strategically will definitely help in boosting sales in 2020.
As marketing and eCommerce are changing with time, the consumers are also evolving. Buyers now demand a simple and hassle-free business solution. Thus, came in the role of the subscription-based marketing model.
A subscription business model is a marketing model in which the buyer has to pay recurring amounts at regular intervals. This model first came into limelight during the 17th century and was used by book and periodical publishers.
Netflix to Dollar Shave Club, all the big giants are playing the customer retention game with the help of a subscription-based marketing model.
WooCommerce Subscriptions allows the store owner to implement such a successful marketing model efficiently to your store.
Here are some key features of WooCommerce Subscriptions residual revenue capturing extension:
These are some benefits behind choosing WooCommerce Subscriptions for your eCommerce store:
The subscription business model is the future of customer retention and boosting sales. The reason behind it is that consumers get the benefit of “set-it and forget-it” services, i.e. they need not come and make purchases again; instead, they’ll get timely services whenever they need.
At the same time, the store owners get the benefit of scalable and predictable revenue and better customer retention.
Every store owner wants to generate new leads for their eCommerce store. But once the leads become your potential customers, you have to retain them as loyal customers. This process is known as customer retention.
Customer retention is the ability of an organization to retain a customer over a specific period of time.
But do you know about 61% of store owners consider customer retention as their biggest challenge?
How will you overcome this challenge?
Points and Rewards for WooCommerce can be the perfect solution for implementing your customer loyalty strategies. It is a powerful WooCommerce extension that attracts customers by rewarding them with loyalty points. It is a standalone tool that retains your existing customers by the re-selling methodology, even while attracting new customers to your store.
These are some key features that make Points and Rewards for WooCommerce a must-Have WooCommerce extension for boosting sales in 2020:
Here are some benefits for choosing Points and Rewards for WooCommerce as a must-have plugin:
This extension gives you the power to implement a customer loyalty program for your WooCommerce store. Some big eCommerce giants such as Amazon, Starbucks, etc. reward their customers with loyalty points and referral coupons in order to retain them with their service for a long period of time.
In the present scenario when the consumers want quick and prompt answers, live chat support gives you the ability to satisfy your leads and buyers with instant replies and 24*7 availability.
Live chat support allows you to give real-time solutions to your consumers’ queries. Providing instant service not only induces customer retention but also makes the buyer feel valued and respected.
Thus, LiveChat is a perfect extension that is easily integrable with your WooCommerce store and lets you imply a quick support system for your consumers. Consumers also prefer stores that have an integrated chat system.
As per the studies, 73% of consumers find chatting as their most preferred method of communication.
Here are some key features of LiveChat that makes it a perfect customer support system for your WooCommerce Store:
These are some benefits behind choosing LiveChat for your eCommerce store:
Making your customers wait for solutions to their questions can be the biggest mistake you can ever make. This is not only bad for your business but also disrespectful to your customers. 80% of businesses are using or planning to implement chatbots by 2020.
I would like to end it by giving some more stats, that’ll make it more clear that why LiveChat is a must-have WooCommerce extension for boosting sales in 2020:
Giving gifts is a method of making people happy. Gifting is something that is cherished and loved by everyone.
Then why not turn this process into a perfect sale boosting opportunity?
Gift cards help you do that.
Gift cards or sometimes also known as gift certificates are prepaid cards that are used as a marketing tool by store owners. Consumers buy it for gifting purposes and the receiver of the gift card can redeem cash or points on their purchase.
Neiman Marcus, an American chain of luxury department stores, introduced the first gift card using a payment infrastructure in 1994, through Blockbuster Entertainment.
Since then gift cards became popular amongst retailers and later became an important part of an eCommerce store.
Since 2007 gift cards have consistently been ranked as the number one gift amongst the customers.
As per the stats, gift cards are also best suited for generating leads, building customer loyalty and boosting sales because:
Thus, you see how important it is for an eCommerce store to have a perfect gifting solution. A WooCommerce extension like Ultimate Gift Cards For WooCommerce comes in handy here. It allows merchants to create, sell, and manage gift cards while implementing their gifting strategies efficiently for boosting sales.
Here are some key features that make it a must-have plugin:
Here are some benefits behind choosing Ultimate WooCommerce Gift Card for your gifting strategy:
Until 2019 the global e-gift card sales have been around 400 billion dollars and are projected towards 500 billion dollars by the end of the year. Gift cards have also proven to give a high ROI. The online retailers can expect an uplift of 10% in sales with the help of gift cards.
Imagine if there is a way by which you can promote your WooCommerce store organically?
Well, social share buttons give you this opportunity.
Have you seen those small sharing buttons on various eCommerce sites? Of course, you have.
These small buttons are known as Social Share Buttons. These buttons give you the opportunity to make your products easily shareable on various social media platforms.
Share buttons also give your customers the ease of showcasing their purchase on social media platforms without the effort of copying the URL.
An extension like Social Media Share Buttons makes your WooCommerce store able enough for doing so.
Let’s discuss some key features and benefits of this WooCommerce extension.
So these were my picks for “Must-Have WooCommerce Plugins For Boosting Sales in 2020.”
These extensions are based on the fundamentals that an eCommerce store should follow. As I’ve said earlier there are hundreds of free and premium plugins that might confuse you.
Thus, I have done the hard work of filtering a plethora of extensions and presented a curated list of useful extensions that make eCommerce stores competent.
My motive behind picking up these plugins is to make your WooCommerce store organized, socially shareable, and a powerhouse for generating leads that ultimately result in huge conversion rates. Apart from this, these plugins will give you valuable insights about your store and marketing strategies, helping you to make better business decisions.
Which of the above-listed plugins do you find to be the most useful? Are you currently using one of these? Did I miss out on any necessary plugin which should be present in the list?
Please have your say. I am listening.