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Artificial Intelligence (AI) technologies have grown leaps and bounds in recent years and have found applications in almost every field. Marketers use AI to grow audiences, get more sales, generate leads, and more. The most important use case of AI in marketing is to provide analytics and insights to fuel your marketing strategy. Here are seven of the best ways in which AI can help improve your business's marketing strategy with the help of AI chatbots and AI-powered search engines that can help you understand and understand your customers better.