Influencer marketing is a cost-effective marketing technique that can help you achieve multiple goals. Here is a step-by-step guide on how to incorporate an influencer program into your marketing strategy. Find the right type of influencer campaigns that you want to run and choose the best ones to work with. Use influencer tools like trendHERO to help you find the right influencers and find out if they are trusted by their followers. You can also run a buzz marketing campaign using influencers to build a new product launch.