7 Digital Marketing Strategies to Grow Your Online Business

Growing an online business is not easy. It requires you to come up with well-thought-out strategies and ensure seamless execution to keep the needle moving.

Digital marketing makes it possible for you to outmaneuver your competition and gain a competitive edge in your respective industry. It helps you connect with the right audience and promote your solutions via suitable channels.

By selecting the best-suited strategies from a wide range of options available, you can generate traction and capture quality leads that fuel your sales funnel. However, selecting what works for you can be a challenge, especially when you're new in the industry.

Here are seven digital marketing strategies that can help grow your online business.

1. Content Marketing

Did you know that content marketing has helped 70% of marketers educate their respective audiences?

Content is king, as it allows you to attract a relevant audience and generate awareness. Rather than blatantly promoting your solutions, you help people find answers to their questions and choose what's best for them. This enables you to gain their trust and build authority in your respective niche.

By producing informative content, you not only grow your customer base but also improve your retention in the long run, as you help people make informed choices.

You can choose from a variety of content formats to educate your audience and help them make informed decisions for themselves. Promoting your solutions can help you generate sales, but in order to acknowledge lasting customer relationships, you have to teach them to choose what’s best for them and make purchases accordingly.

2. SEO

Search engine optimization is the key to growing your business online. It increases your brand’s visibility and helps you score higher rankings with respect to targeted search queries.

People generally explore their preferred solutions through search engines. So, creating content around the queries that best define your target audience helps catch their eye.

However, this is not as easy as it sounds because 67% of people only consider the top five search results. This is where search engine optimization comes into play and helps you dominate your competition and rank higher than them.

SEO facilitates the accessibility of your content via search engines and helps increase your traffic organically. But for that, it's essential that you abide by the search engine guidelines.

Embracing SEO best practices enables you to climb the SERPs with ease and surpass your competition with respect to targeted queries.

3. Social Media Marketing

Social media currently has 4.74 billion users worldwide. And that makes it an ideal strategy for growing your business online and connecting with the masses representing your niche.

Social media facilitates two-way interaction. You convey your message through your content, and your audience expresses their thoughts via reactions or comments.

This paves the way for you to become a relatable brand. Since your audience knows that their voice is heard, you increase your reach exponentially and attract customers from around the globe

However, being active on all social media platforms can be overwhelming. So, it's important that you identify the platforms or apps preferred by your audience and be active there to yield the best results from your efforts.

4. Email Marketing

Did you know that a well-thought-out email campaign targeting the right audience can help a business drive a return on investment of up to 4400%?

Email marketing not only helps attract new customers but also allows you to retain existing ones via strategically designed drips. Plus, you can retarget your churned customers with personalized offerings via email.

The prerequisite for deploying a performing email campaign is growing your email list. You have to collect relevant information from your customers like their names and email addresses in order to dispatch tailored marketing messages. And that is not easy.

Using lead magnets, opt-in forms, and displaying exit-intent messages on your site can help. Plus, you can leverage social media to do the deed and host contests or giveaways to entice your target audience.

5. Paid Advertising

Growing a business isn't something you can achieve overnight. It requires consistent efforts and patience for your strategies to work and generate an optimal yield. But, there may be times when you expect quick results. Here, paid advertising would be a wise strategy to consider.

It's an online advertising tactic enabling you to leverage third-party websites, social media, and even search engines to promote your products or services and attract new visitors to your site.

Paid advertising is an excellent strategy to grow your business and increase your website traffic instantly. However, it's not an ideal recommendation for new businesses. Businesses have a limited budget when getting started. So, it'd be unwise to spend it on ads. But, if you have a sizable marketing budget, paid advertising has the potential to deliver promising results.

6. Social Proof

People are generally indecisive. They often have second thoughts when making buying decisions. Hence, they rely on customer reviews and recommendations from other people prior to making a purchase, as it helps them make up their minds.

When people say positive things about you, it's reassuring for your potential customers and motivates them to make a purchase as others before them were satisfied with the decision they made.

Therefore, leveraging social proof can be an excellent strategy to grow your online business. Social proof can be customer reviews, testimonials, case studies, and so on—anything that reflects how your product or service facilitated a satisfactory customer experience.

7. Influencer Partnerships

Since reviews and recommendations have the power to boost your purchases, it's a no-brainer that partnering with influencers would be a wise strategy and help grow your business.

Millions of people comprise the fan base of influencers. Therefore, partnering with them would grow your reach exponentially and convey your message to the masses.

Plus, influencer recommendations often outweigh the ones received from commoners. Around 49% of people trust influencer recommendations prior to making a purchase and consider brands that are endorsed by them.

So, onboarding the right influencer targeting an audience profile similar to yours can be an excellent strategy to boost your reach exponentially and make your brand known.

It's a Wrap

Growing your business may not be easy but the recommendations provided in this article can help you generate more traffic and attract new customers over time. So, if you are a new firm or an established one grappling with the challenge, try out the strategies recommended and see if it works.