5 Web Design Mistakes to Watch out for in 2022

2022 is about to start. As part of your New Year resolution, many of you must be planning to launch your online presence in the coming year. And that's a great thing to do. 

But if you're a growing brand, the last thing you would want to be guilty of is web design mistakes. A professional website is one of the most important requirements for startups and new businesses looking for more leads and quick conversions. 

But this can happen only if your website can offer an optimal user experience to your audience. Many marketers, however, can't offer this through their websites. The reason behind that is nothing but web design mistakes that they tend to ignore. We don't want you to be one of them. 

To prevent that from happening, we have listed down some of the major web design mistakes that you should definitely watch out for in 2022. 

1. Bad Navigation

Have you ever landed on a website where you wanted to find something but could not because of its bad navigation? If you did, you know how frustrating such a situation can be. 

After experiencing that, you might as well consider never visiting the website again in the future. The same can happen to your visitors if you don't optimize your website navigation. 

There are several factors to consider when working on your site navigation. For example, you need to divide your categories clearly into subcategories so that your visitors can differentiate between them without any confusion.

To make the navigation easier, you should also make all your navigation elements clickable. In doing so, make sure to consider the drop-down menus too. When people click on drop-down arrows, their natural inclination is to click on those links. So making your menus clickable can be a great way to boost user experience on your site. 

Another important point to remember is to make your search features work. Sometimes users may want to use your search feature but might be disappointed upon finding that it's not working at all. Fix it if your website search feature is in a similar condition.  

2. Lack of Clear CTA

One of the major goals of website owners is to guide the visitors through the buying journey in order to increase their conversions. By adding a solid CTA(call-to-action), you can easily make that happen. But sometimes, marketers forget to add the CTA to their website. Nothing can be worse than this. 

When you don't add the CTA, you confuse your users. It's like promising them to offer something and then not telling them how to get it. This annoys the users and forces them to exit your site. As a result, your bounce rate increases, your reputation suffers damages, and you lose prospective buyers. Can anything be worse than that for your business?

So always make sure to add clear CTAs to your website. In doing so, try using actionable words in your CTAs. This helps your users understand what exactly you want them to do.

You should also use colors that contrast with the CTA background. This makes it more catchy and helps you grab your user's attention more easily. 

Another important point to remember when designing a CTA is to use search keywords on them. According to Monster Insights , optimizing your CTAs with search keywords can help you boost your conversions by 87%. So use it to your advantage to maximize your profit.

3. Absence of a Contact Form

The next big web design mistake that you should watch out for is the absence of a contact form on your site.

Your contact forms act like a bridge that makes communication between you and your users more efficient. It helps your users reach out to you for any queries, pre-sales questions, collaboration offers, etc.

But that's not the only reason why you need a contact form on your website. There are other benefits why it's a must-have. By using a proper contact form, you can instantly reduce spam on your site and keep it secure from malicious elements online.

And not just that. Adding a form to your site can also help generate leads for your business. According to WP Forms, 50% of marketers say inbound marketing strategies, such as onsite forms, are their primary source of leads.

So not having a website might only mean missing out on all of these benefits. If you don't want that to happen, make sure not to miss out on the contact form on your site. 

4. Not Optimizing for Mobile Devices

Many marketers don't consider it important to optimize their websites for mobile devices. But did you know that of the 3 billion mobile users, 62% use it to access the internet to gain instant access to different information right at their fingertips? 

This means that there's a huge possibility that a lot of your users visit your website from their mobile devices. By not making your website mobile-friendly, you are actually leaving money on your table. No user would want to come back to your site if it can't be accessed via mobile. So if your site isn't mobile-friendly, it's actually like chasing your users away from your business. 

5. Bad SEO

If you want more conversions for your website, you need to improve your website's visibility. One of the best ways to do that is by working on your SEO. By doing that, you can make your website appear on the top search results and attract more organic traffic for your business. 

Opt-in Monsters suggest that 67% of all clicks go to the first five organic results. So the higher you rank on search results, the better it is for you. You don't have to be a pro at SEO to make that happen. Just follow the basic on-page SEO parameters, and you're good to go. 

Now you know the possible mistakes you can make in your web designing journey and also the ways to fix them in order to improve user experience on your site. So what are you waiting for? Get into action and prepare yourself for a massive launch.