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5 Things You Should Know About SEO: Search Engine Optimization. The goal is always the same: to appear in the upper ranking in the organic search with keywords relevant to the target group. A good ranking depends on many factors and rarely happens by chance. Google has little interest in delivering results users have had a bad experience with. The load and build speed of your page is a relevant criterion for whether Google places you in the top ranks as a result. A website is dynamic: If at the beginning it usually only consists of the homepage and some subpages, then after a few months it will already have grown.