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The internet has become incredibly important, as it has helped businesses create digital platforms that give them unprecedented access to their customers. So much so that businesses usually make SEO mistakes that hurt their online presence. To help prevent this from happening, we have put together a shortlist of common mistakes that businesses often make when it comes to SEO. These three most common SEO mistakes and how to avoid them are listed below: SEO is dynamic, which means you constantly have to be adapting to what worked last year.