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Digital transformation is the process of adopting digital technologies to improve business processes, enhance innovation and value for customers. The internet has largely changed how we do business, and we’ve had to observe beyond traditional business models and shift our focus to consumers to survive. The CEO of a Chinese steel manufacturer set out to build a customer-centric organization to gain a competitive advantage by improving customer feedback acquisition. In this article, I’ll take you through 5 strategic digital transformation domains for your organization.