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5 Reasons Hacker Noon's New Brand Guidelines are Good News for You Too. Natasha Nel is the VP of Editorial Strategy here at Hacker Noon. Nel: Establishing formal Brand Guidelines wasn't necessarily comfortable, for Hacker Noon, as a company. The Dalai Lama: “Know the rules well, so you can break them effectively.” Nel says the new Hacker Noon Brand Kit will be a useful resource new hires can use to move fast and break things. Get an overview of what it looks to work with Hacker Noon as a brand, business, or startup.