The truth is establishing formal Brand Guidelines wasn't necessarily comfortable, for , as a company. Hacker Noon I guess our team is kinda , in that sense: we don't like to talk about ourselves or our processes too much; we don't like to admit we like it when things look neat and pretty; and we didn't anticipate scaling to the point where such large-scale documentation projects would be required, this fast. Calvinistic really Alas: here we are, having finally — only six years since the company was founded (!) — and, in this article, I'll be taking the opportunity to share a little bit about: launched a formal Hacker Noon Brand Guidelines vibe Why I Still Believe in the Necessity and Brilliance of Formal Brand Guidelines; How to Know When It's Time to Establish Brand Guidelines; and How Hacker Noon's New Brand Guidelines Benefit Contributors, Readers, and Brands. Why I Still Believe Brand Guidelines Matter “Know the rules well, so you can break them effectively.” ― The Dalai Lama Brand Guidelines act as a framework you can use to: by eliminating decision-making around brand typography, tone, colors, or logo usage, for example. Save time for your Sales, Marketing, Community, and Product Teams to avoid potentially damaging misrepresentations and/or imitations of your brand online. Educate your users, superfans, and wannabes on correct usage for your community, clients and prospects amidst the amorphous mass of noise inhabiting planet internet. Establish a recognizable and distinctive sensory experience you can atomize and repurpose for multiple formats — from blogs and social posts to email newsletters, press releases, and podcast debates. Create one massive content asset that their brand will be treated with the same careful consideration you dedicate to your own. Assure the brands and businesses you work with Why Now for Hacker Noon's First-Ever Brand Guidelines? Startups often spend weeks agonizing over brand. Thankfully, that's not how things went down when Hacker Noon was founded. to represent both our name and tagline — it was all systems go. After Tom Snow and David Smooke settled on a monochromatic palette of terminal green and added a pixelated, charcoal-colored clock how hackers start their afternoons — That, my friends, was a very long time ago. Six years, to be exact. Hacker Noon has since evolved from simply being to also being: the best place for professionals and startups to read, learn, and publish about technology content , a software company , a global community , a place to monetize your content , a place where you can earn cash taking calls from people who stan your content , the best place to catch up on news from around the web about tech startups and giants , a regular tech news podcast ... and so much more. a certified brand presence in the online publishing industry but now, we have official , so. 🙌 We may've started building from the bottom Hacker Noon help and support documentation Oh, and the size of our team grew by 60% last month. As is to be expected: new people ask a lot of old questions. We hope will be a resource new hires can use to move fast and break things. 🤞 this Hacker Noon Brand Kit 5 Reasons Hacker Noon's New Brand Guidelines Are Good News for You Too 1. Grab all our open sourced awesomeness — in one place: and download the Official Hacker Noon font , custom pixelated social media icons , pixelated site icons , pixelated emoji reactions . 2. Access to promote your Hacker Noon stories / podcasts / homepage features on free, public Hacker Noon Canva templates you can use social media . 3. Get an overview of business, or startup. what it looks to work with Hacker Noon as a brand , 4. Discover the simple , , and behind Hacker Noon's most tweetable headlines and emails.Get an overview of , business, or startup. Voice Tone Copywriting Principles what it looks to work with Hacker Noon as a brand 5. See the to supercharge the social distribution of your tech stories and/or to ensure you never miss another top tech story. full list of places you can find, follow, and tag Hacker Noon online 🔖 Here's the Hacker Noon Brand Guidelines URL you'll wanna bookmark . Special shoutouts to and for their great work on bringing — we hope it'll be a useful resource our ever expanding community of contributors and collaborators! 💚 Kien Dao Richard Kubina Hacker Noon's first brand kit to life 🔗 Gain access to the , , and when you Weekly Tech Brief Story Submission Portal Evergreen Program for Business create your free Hacker Noon account today .

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