5 Lessons Learned During Online Grocery Product Developmentby@antonvoevodin

5 Lessons Learned During Online Grocery Product Development

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Online grocery services are steadily gaining in popularity. U.S. digital grocery sales are expected to increase at least 149 percent by 2023. Here are five lessons from Food Rocket that can help other brands avoid the same mistakes. In e-grocery, your customers are making their choices virtually. You don't need to create attention-grabbing packaging with bright colors or flashy graphics. Focus your efforts on developing a product description that's enticing, informative and useful to the customer. You must do everything in your power to support a consumer's need for information directly in the app.

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