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At Food Rocket, we consider retention our key metric for doing business on the US market in general. Here are ten reasons your retention rates are low and a few tips on how to fix the problem. You should always look for innovative ways to make existing products better. Blockbuster chose not to pivot when home delivery and streaming first started becoming popular and ended up filing for bankruptcy. You're hard to find on being clever and concise on creating the most memorable and concise URLs possible. It's easier than ever to foster connections between your customers and your brand and your customer base.