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Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. He shares some metrics that will check the ‘pulse’ of business via events and engagement happening on your site. Here are the main types of information you need to track: Audience information, traffic sources, conversions, email marketing, site speed and other ways to improve your content and user experience. These KPIs will give you a good picture of what’s happening on a website.