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This is a quick cheatsheet for entrepreneurs to determine what metrics may be useful to their business. The two main factors that define what metrics are more important for your business are: Business Model and Startup Stage. When you need to see how a particular metric grows over time, you can use Month-over-Month (MoM) or Year-Over-Year (YoY) metrics. You can track both absolute values of a metric, as well as its change compared to the previous period of time when it makes sense.