As a , I build things full-time, whether it’s a , or coaching founders to build tech products. For fun, I built an , , , , and a using my . product builder venture newsletter micro-products AI article tool event app Food app SaaS tracker sneaker app rapid MVP technique This post is one of my series. You may also like my top-rated guides that have ranked on 🎉 such as , , and . Multi-Part Product Guide HACKERNOON’S DAILY TECHBEAT Test Willingness To Pay Create Monetizable Products Mistakes That Kill Monetization Building a is an excellent approach to validate your ideas and determine if there is genuine interest from potential customers. However, unlike a sales landing page, there are specific core elements you must include in order to gather evidence of people willing to pay for your solution. landing page MVP Component #1: Compelling header When visitors arrive at your landing page, the first thing they see is the hero section. You want to make sure it's interesting enough to down for more information. keep people reading and scrolling Few things you can include to make the header section stand out: Use to create a beautifully designed logo in seconds. (1) Brand logo: LogoAi Select captivating visual assets that resonate with your target audience. It could be custom illustrations, intro videos, animations, stock photos, a high-quality product shot, or an image that draws people in. (2) Hero visuals: In a single sentence, how would you describe your solution? What’s the “magic” of your solution? What does it do for your customers? For instance, "Take ideas from better to best" by Miro; “Let’s build from here” by GitHub. (3) Headline: A simple statement that describes why people should choose your product over other competitors [📙 ] (4) Value proposition: Guide: Use these messaging to stand out from competitors Prompt visitors to take a specific action by including a clear and compelling call-to-action (CTA) button. This could be a button that says "Sign Up Now," “Get Early Access”, “Book A Free Trial”, or "Try for Free." (5) Call-to-action: Component #2: Sell the problem you solve One common mistake that entrepreneurs make on their landing pages is to focus solely on pitching their products. Visitors who proceed to your landing page are not yet interested in the solution. They want to know why it is so important to them, and why they should care. In other words, rather than selling the product, you want to sell the problem you're attempting to solve. You should avoid promoting your product right away and start discussing the pain points and struggles your target audience experiences. Here are a few frameworks to think through the pain points: Struggling to stay organized and productive? Goal-oriented: Overwhelmed and frustrated by complex spreadsheets? Workflow-oriented: Don't let slow websites hinder your online success. UX-oriented: Exhausted from juggling multiple marketing platforms? Resource-oriented: 70% of startups fail because of this reason. Data-oriented: Component #3: Core benefits Once you have highlighted the pain points your customers are experiencing, it's important to showcase effectively addresses those challenges. how your solution To do this, identify at least three core benefits that your product or service offers and center your landing page content around these benefits. When writing your landing page, focus on for your customers. translating your solution into tangible value Highlight how your product is to your potential customers. useful, valuable, and helpful For example, if your solution is to provide one-on-one online tutoring for K12 students, you can categorize your benefits as follows: Personalized learning experience for your child Improve academic performance: Easily find tutors who specialize in specific subjects Qualified tutors: Get instant homework assistance via live videos, chat, or text. Reduce homework stress: Component #4: Validation mechanism When creating your MVP landing page, include a "validation mechanism" to gauge the interest and viability of your solution. These mechanisms can take different forms and serve as of your product idea—that is, whether people are willing to pay for the idea or will adopt the solution if payment is not possible in the early stage. indicators of market demand and viability Here are a few elements you can consider: Best for early access MVP campaign. Beta sign-up: Best for collecting information from potential customers, such as their needs, pain points, or preferences. Online form: Best for “concierge MVP” that utilizes manual services such as free/paid consultation to understand customer’s pain points before building an actual MVP. Scheduling: [🔖 ] Guide: MVP types for your startup idea Best for gaining early traction by requiring users to sign up for a free account, customize their preferences, and interact with an early version of the dashboard. User profile: [1] Find me on / 👋 Twitter LinkedIn [2] Get my product-building teardown — __ __🚀 Join my newsletter Also published . here
