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Many SaaS startups can bring in new demos and trials to their business if they know how to take advantage of search engine optimization (SEO) Here are four strategies to build backlinks to your most important pages. Publish informational template pages to help your target customers to get through their days by eliminating repetitive tasks from their workload. Leverage resource pages, also termed as "links" pages, are web pages that list down references to different websites or sources on a particular topic. There are hundreds of audiences of people who can tap into your content.