Too Long; Didn't Read
Everyone knows that acquiring high-quality backlinks, from sites with better domain authority, is an essential component of any SEO strategy. A quick search on Google will return a ton of great strategies for this. It's also well known that getting your customers to write reviews on sites like G2 or Capterra or even Google Places can lead to a nice bump in traffic. But these two marketing approaches aren't necessarily mutually exclusive. Well, they are, but they don't have to be.