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Guide to Keyword Research: Best Tools for 2020. Danya Ayaz is specializing Digital Marketer & lead gen specialise. Keyword research is itself a process which requires understanding the audience, their preferences especially when it comes to reading and buying. This guide outlines proven steps followed by professional digital marketing agencies, aimed to enhance your grasp on targeting the right audience, design stronger content as well as introduce you to the best keyword research tools. The right way to target the business and present it just as it is to the audience. Identifying users searching for the business through particular search terms, and when these searches are performed.