Yo aims to simplify communication. In this new experimental product we focus on removing friction from polling. Removing friction means more transactions:
There is a real problem in the world of polling. Response rates are declining as “a consequence of busier lives and greater mobility, but also technology that makes it easier for people to ignore phone calls coming from unknown telephone numbers.”
But what if we reduce the hurdle of replying to polls?
As technology advances we have more ways to perform things we’ve been doing for years, like polling. Today, more than a year since iOS 8 has been released, we present the first solution that allows participating in polls without even having to unlock your phone.
Yo Polls is an invisible app where there is no need to open the app in order to use it, the interaction is through interactive notifications.
The friction in participating in a Yo Poll is minimal. It takes about 4 seconds. This lets us get a high response rate and in real time.
Thanks to Matt Hartman for contributing to this post.
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