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Discussions with different teams allow us to collect specific needs from all stakeholders, making sure each is given the proper consideration during the redesign process and that the ultimate product achieves its full potential. Key part of this process includes early involvement of product managers, designers, and engineers. This will significantly reduce the chances of surprise when we start the next step, execution. These discussions help tighten our focus, set a clear vision and goal for the redesign. It builds common understanding for how the final product should look, feel, and function; the dialog paints a verbal picture of the design and aids in the development of a true framework (UX/UI guidelines & toolkit). And makes sure everyone is aligned in applying the best design practices that will transform Sing! into a simple, accessible, delightful and desirable platform for our users.