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The new material design guidelines of Google have a tremendous impact on how new products will be designed and launched. With the help of the motion, your product will really stand out of the crowd and will provide you satisfying results. Animated icons will reflect the acting which connects the relationship of the two elements. The best example to consider for the animated icons is the play/pause button of a video. When you click on the play button, it will be converted to the pause button. It will take the user experience to a whole new level, and ultimately increase the ROI of a business.